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LightEdge Solutions 2010 Vision


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  • AnschutzLightEdge is a profitable company that has one of strongest Technology owners in the industry, Phil Anschutz.  Phil founded Qwest Communications, and is has over 100 companies today that he owns and operates.  LightEdge is his flagship telecommunication company acquired to deliver the next generation of products in the space. Corporate MissionThe LightEdge corporate mission is to provide enterprise-grade communications and IT services to all businesses looking for a better way to focus on their core business – not the technology that supports it. Our goal is to support your existing IT department with access to better technology solutions to allow them to do their job more efficiently and cost-effectively.Service the Midwest marketplace today.  Our competitive differentiation is local sales, local field support, local infrastructure including network and data centers.  Our customers have unique requirements that cannot be serviced by a single data center servicing the nation (Google, Microsoft, etc.).  Our customers have a combination of legacy IT systems, technology demands, and skill set demands that are every bit as complex as a fortune 100 company.We are a business your size, and understand the challenges of managing it efficiently.  We also understand what it means to listen to our end customers.  We are not looking to sign up millions of customer, but rather partner with successful organizations that want to do things right!Our Broad product portfolio was created to service our customers as “One Throat to Choke”.   In many cases our customers find they do not have the resources or time to run complex selection processes only to end up with a multitude of vendors and solutions that they then need to integrate.  Our customers are looking for a vendor to assume that responsibility with prebuilt answers that can quickly and seamlessly integrate with their legacy environment.AwardsLightEdge has earned the respect of the market through its reliable service and has been recognized by Gartner for the “Cool Vendor” award, Ernst and Young as a CEO finalist in the Entrepreneur of the Year award and by Inc for two successive years as on of the fastest growing private businesses.First to Market6 years ago we were first in the introduction of some of the advanced IP Services such as Hosted PBX,. Our vision of delivering services to the “converged” marketplace for VoIP, data, and IT established a new category in the industry. The industry pundits did not know whether to classify us as an ASP, Network Service Provider, or a Data Center company.  Fast forward, and you are now seeing our competition trying to emulate our model. Just this year, LightEdge was again first to market with an integrated Unified Communications offering by integrating Hosted Microsoft Communications Server with our Hosted BroadSoft VoIP solution.
  • Today you will have the opportunity to meet some of our executives. One of our goals for 2009 has been to get the executive involved in client meetings for two important reasons – it allows you to learn and understand more about LightEdge as a whole (who we are and where we are going in the future) and also it ensures that our executives are well grounded in what is going on in the business so corrections and strategic actions can take place more quickly. Jim Masterson and Jeff Springborn were brought on in 2003 to take over the reigns of a floundering and directionless Lighthouse Communications. In 2006 Kris and Travis joined the team to add their engineering and operations experience to the mix. In 2008, Jim and Scott were recruited to build the finance and sales departments for growth after LightEdge was acquired by Anschutz. Through employee empowerment, the addition of services and the backing of the Anschutz Corporation the company has begun an exciting new direction with telephony, hosted unified communications, server technology, data center services and consulting.  The leadership team has a very unique combination of talents and unique perspectives from working for the largest service providers like Qwest, USinternetworking, Rhythms,AT&T wireless and Accenture. The leadership team has cultivated a culture of empowerment and accountability. Everyone is asked to “leave their ego at the door” and work cooperatively to contribute to the company vision. Any employee in any position has the ability to raise the red flag when they see “a better way” to do something, whether it is an operational process, related to go-to-market strategies or a new service that could be utilized by our customers.
  • One of the best ways to ensure a strong presence and solid reputation is to surround yourself with companies that have a strong presence and a solid reputation as well. LightEdge has been very selective in the companies that we partner with:Microsoft – The LightEdge Connected Office is based on Microsoft Exchange, Office Communication Server, Live Meeting and SharePointPolycom – the leader in high quality rich audio VoIP handsets and conference phones with patented HD (High Definition) audio technology to suppress background noise for a richer calling experienceBroadSoft – the dominant player in Voice-over-IP softswitch softwareEMC – the industry leader in data storage technology and devices, including Avamar backup and Deduplication software, and CLARiiON storage arraysIBM – LightEdge has standardized on IBM devices for BladeServers and all dedicated server boxesCisco – LightEdge is truly a Cisco Powered Network, which requires a substantial investment, but the investment pays off in network stability and reliability
  • LightEdge considers Data Centers in the core to be a critical component of network efficiency and stability. By hosting with LightEdge Solutions, customer critical components are moved into a carrier-class environment. Additionally access to those components will not be compromised by the loss of a link to a headquarters site. Remote site will continue to function because the applications reside in the core.Hosting with LightEdge also brings access to scalable bandwidth for Internet connectivity. Without the hassles of additional loop charges, customers pay for the bandwidth they use, not the transport to get it to them.Our flagship data center in Altoona offers, U-based collocation, rack based collocation and caged areas for denser customer needs. Data captured in our data center via our managed backup product can easily be replicated to a remote data center to meet compliance needs.Redundant facility architectures can be easily accommodated because LightEdge maintains a full MPLS network between our data centers.From a standpoint of availability, access and network connectivity, your applications are safer in our data center!
  • Benefits of MPLSAbility to leverage a variety of connectivity technologies and allow them to easily communicate without complex interworking workarounds. In the example above every single site would HAVE to use a frame-relay circuit to communicate in the cloud. What if a new site only had ATM services? Or what if it had cheap Ethernet? Using the model above would not allow for such options. The MPLS design below would.N+1 scalability. In the design above new DLCIs have to be created as each new site is turned up. This quickly becomes an administrative headache. While the design above only requires 3 DLCIs for 3 sites adding a 4th site would require 6 DLCIs. A 5th site would require 10 DLCIs. And so on. Past 5-6 sites a full mesh frame-relay or ATM design becomes impractical. MPLS design allows for hundreds of customer sites to be fully meshed with minimal work.QoS – MPLS has a more modern slant to QoS (inherently QoS) – more challenging on Frame (not built with QoS in mind)
  • What do we mean by the term “hosted business services”?On the left side of this slide is a picture of a typical business today where the voice, data, and IT systems that you rely on to run your business reside “on premise” at one or more of your office location(s). Products like:EmailPhone SystemServersStorage and BackupThis is very common and probably looks very similar to the way your company is set up today.It’s your equipment, housed at your location, and it’s your responsibility.On the right side of this slide is a picture of our “hosted” environment. You can see here that the fundamental difference is that these same voice, data, and IT products and services are now housed, or “hosted” off-site, away from your office location, at a LightEdge facility, or what we call a datacenter.We then deliver these products and services to you for a predictable monthly fee over a fully managed and quality broadband connection.
  • Now that we’ve discussed “what” hosted means and “how” it works, you may be asking, “so what’s in it for me”, or “why would I want to do that”! We have organized this business value into “3G’s”: Get More – our hosted business model allows your to “get more” than traditional premise based alternatives. With LightEdge you will have access to enterprise, or F100 grade systems and solutions that may have previously been unaffordable or unrealistic. You also get the flexibility to buy only what you need today and the scalability to grow with your business.Give Less – you are also getting these benefits without needing to make large, or any, up front capital investment. Rather, you pay a predictable monthly fee for the LightEdge services you need – which leads to a very compelling total cost of ownership (TC). Get Ahead – as I mentioned earlier, our hosted model gives you the opportunity to focus on your core business – and not the technology that is required to run your business. That is OUR core business – so let us focus on our core competency and you can focus on yours with the confidence and ‘piece of mind’ that you need! In the blue box on the right are some of the additional technical attributes or our hosted model: A fully redundant and secure environment The QOS you expect 24X7X365 monitoring and management of your services Environmentally controlled, state of the art data centers built with the highest availability and reliability available with multiple sources of power and multiple Internet and telecom providers and inherent disaster recovery plans
  • LCS is an independently operated subsidiary of LightEdge Solutions that can offer a more intimate analysis of your operation and assist you with researching, designing and implementing the right solution for you – whether it is hosted, on-premises or a hybrid of the two.  Our team is uniquely experienced in Fortune 500, small business and hosted implementations giving then the clarity to see past the technology and offer an unbiased recommendation on the best solution for your company. It has been our experience that regardless of your project scope and size, it is important to follow a structured, efficient deployment methodology that not only takes into account the problem that the project is designed to solve but also how it will interact with existing and future technology.  At the core of this methodology is a knowledgeable leader who is able to follow the project from the initial concept through implementation.  The goal of both LightEdge and LCS is to deliver the services that will allow you to better operate your business.  To do this, both teams will be more consultative – asking more questions and drilling deeper into the root cause of problems.  From this understanding we can offer you a better way to do business.
  • LightEdge services fall into one of four categories:Communications: many options of voice communications, including fully hosted Voice-over-IP, Converged Access and SIP trunking. LightEdge also provides an integrated Unified Communications environment based on Microsoft Exchange, OCS, SharePoint and LiveMeeting.Networking: LightEdge specializes in private, MPLS-powered networking for high-speed Internet and Wide-Area-Networking, as well as Remote Access Services, Virtual Private Networks and Managed Security.Information Technology: Through the LightEdge network of data centers, customers can utilize secure and environmentally controlled facilities for server rack and cage space or a fully managed dedicated server and storage environment.Consulting: Few managed service providers can offer a complete IT package including premises-based consulting and implementation. LightEdge Consulting Services (LCS) gives businesses access to professionals that have worked in Fortune-500 and large-scale hosted environments for solutions based on industry best practices. Unique to LCS is a Business Continuity Team that can work with you to ensure whether you are using hosted technology or on-premises platforms that you have mitigated the risks that threaten your business and you have a plan to quickly recover your communications and information technology quickly and easily.
  • Transcript

    • 1. LightEdge Solutions
      2010 Vision and Company Overview
    • 2. The LightEdge Vision
      • Businesses spend too much time, money and effort delivering communication and IT services to their employees.
      • 3. Technology typically requires high upfront costs
      • 4. Technology assets are typically underutilized
      • 5. Economies of scale exist in hosted and managed services
      • 6. Professional skills can be harnessed more effectively on large platforms
      • 7. Business Continuity can be achieved by moving infrastructure offsite into secure and redundant environments
      • 8. LightEdge’s Vision is to enable small and medium-sized businesses to access affordable and resilient technology to run their business.
      • 9. Bring enterprise-grade technology downstream to the SMB
      • 10. Eliminate technology purchase and maintenance costs
      • 11. Allow businesses to focus on their core mission
      • 12. Promote reliability and business continuity in all services
    • LightEdge Financial Backing
      Anschutz Investment Company
      Phil Anschutz - 37th Richest American*
      Founder of Qwest
      History of driving high-growth businesses
      LightEdge Solutions selected as telecommunications flagship
      Funding available for organic growth and acquisitions
      *(Forbes Inc. 2009)
    • 13. Accolades/Accomplishments
      First to market Hosted PBX VoIP service
      First to market Hosted OCS integrated with BroadSoft
      Gartner Magic Quadrant 2009
      Unified Communications as a Service
      Only 16 North American companies selected
      Microsoft, Google, Verizon, AT&T, IBM, Cisco…
      Inc. 5,000 - 2007, 2008 and 2009
      Entrepreneur of the Year Finalist 2006
      Gartner “Cool Vendor” 2005
    • 14. Our Leadership
      Jim Masterson, Chairman and CEO
      Jeff Springborn, President and COO
      Jim has over 25 years of experience driving bottom-line growth through business development, sales, marketing and executive management roles for companies in the fields of networking and telecom.  Prior to coming to LightEdge Jim was the Senior Vice President of Worldwide sales and Marketing for Terabeam, as well as strategic management roles with !NTERPRISE Data Networking, Rhythms NetConnections and USinterworking.
      Jeff’s unique abilities, consistent drive and 19 years of experience allowed him to quickly redirect the company’s staff, processes and culture to take it to the next level.  He has a broad background in telecommunications and networking with previous positions in Terabeam, Inteliant Corporation and with Andersen Consulting helping Telecom Italia Mobile, Iridium, AT&T Wireless, Intel and MCI with their go to market strategies.
      Travis Thompson, VP of Engineering
      Jim Albee, VP of Finance
      With over 18 years of experience in network management, engineering and platform architecture, Travis lead all of LightEdge’s data center and networking operations.  His knowledge of systems architecture and expertise in network design have allowed LightEdge to create a sophisticated, fault-tolerant network that is now ready to be scaled for the national presence that our investors have planned for the company.
      Jim’s addition to the team has brought a wealth of knowledge and over 19 years of experience in the areas of finance, mergers and acquisitions and litigation related specifically to technology companies.  His years with MapQuest, Road9, Rhythms NetConnections, USWest and as a corporate financial consultant have allowed him to clearly understand the challenges and opportunities that impact a hosted technology provider. 
      Kris Harris, VP of Operations
      Kris joined LightEdge in 2006 through the acquisition of Internet Express and Ascendtel, LLC, and is responsible for Customer Care and Network Operations. Prior to LightEdge and Internet Express, Kris was a Certified Public Accountant with RSM McGladrey, a national Accounting and Consulting firm working in the tax department specializing in bank tax reporting.
    • 15. Industry Leading Partners
    • 16. Our Facilities
      * Representative of the Altoona, IA Data Center Facility
    • 17. LightEdge MPLS Network
      Customer Router
      Customer Router
      Customer Router
      Customer Router
      Point to Point
      Meshed MPLS
      Customer Router
      Customer Router
      Frame Relay
      Incompatible with other connective technologies
      (need complex interworking)
      Difficult to scale (3 routers = 3 DLCIs, 4 routers = 6 DLCIs, 5 routers = 10 DLCIs…)
      Not always designed to natively support QoS
      Connection agnostic
      Each router independently connects to the Mesh
      Inherently supports QoS
    • 18. Cloud Computing
    • 19. What is Cloud Computing?
      “Cloud computing is a style of computing where massively scalable IT-related capabilities are provided ‘as a service’ across the Internet to multiple external customers”
      “By 2012, 80 percent of Fortune 1000 companies will pay for some cloud computing service, and 30 percent of them will pay for cloud computing infrastructure.”
    • 20. Hosting - What’s the difference?
      LightEdge Hosted Environment
      Our platforms, our data center, our management
      Premise-based Voice, Data and IT
      Your equipment, your location, your responsibility
      E-mail Server
      Hosted in LightEdge Data Center
      Phone System / PBX
      Managed 24/7 by LightEdge Staff
      Backup Tapes
      Remote Office
      (Internal Data Center)
    • 21. Hosting - Why should you care?
      Get More
      • Best-in-class enterprise-grade services
      • 22. Flexibility and Scalability
      Give Less
      • Minimal upfront investment
      • 23. Predictable monthly fees
      • 24. Compelling Total Cost of Ownership
      Get Ahead
      • Focus on your core business
      • 25. Confidence and peace of mind
      • 26. Reduce Risks
      • 27. Redundancy and Security
      • 28. Quality of Service (QOS)
      • 29. 24x7 Monitoring and Mgmt
      • 30. Environmentally controlled
      • 31. Inherent disaster recovery
      Hosted LightEdge Network
      Remote Office
      Scale-on-Demand services give you the freedom to buy only what you need and add services as your business grows
      Industry Leading Hardware and Software Partners
    • 32. Consulting and Implementation
      LCS bridges the gap between premises-based and hosted IT solutions.
      Consulting, Platform Design, Implementation, Migration and Server Management.
      Service Provider
      LightEdge Consulting Services is like no other consulting firm in the market. LCS consultants have a background in enterprise-grade and hosted platforms, which allow them to bring “best practices” and stability to the SMB.
    • 33. Hosted PBX VoIP
      Converged Access
      SIP Trunking
      Hosted Exchange
      Hosted OCS
      Hosted SharePoint
      Voice Conferencing
      Web Conferencing
      Desktop Faxing
      Business Internet(DSL, T1, Ethernet, Fiber)
      Meshed IP WAN
      Remote Access Services
      Virtual Private Network
      Managed Firewall
      Intrusion Detection
      Data Loss Prevention
      URL Filtering
      Unified Communications
      Private Cage Space
      Dedicated Servers
      IBM BladeCenter
      Virtual Servers
      SAN Storage
      SQL Hosting
      Managed Backup
      Software as a Service
      Windows Server:
      (2000, 2003, & 2008)
      Active Directory
      Exchange 2007
      OCS 2007
      SharePoint 2007
      EMC Storage Platforms
      Business Continuity Planning
      Information Technology
      Our Services
    • 34. Is it real?
      “The rise of the cloud is more than just another platform shift that gets geeks excited. It will undoubtedly transform the IT industry, but it will also profoundly change the way people work and companies operate.”
      -The Economist, “Let it Rise,” 10/23/08
    • 35. Server Virtualization
    • 36. Server Virtualization Basics
      Virtualized World
      Physical World
      Traditional x86 Architecture
      • Legacy rule: Run only one application per server because single application crashes result in OS or server failure
      • 37. Typical hardware utilization under 8%
      • New rule: Run multiple applications per server because OS/applications are isolated from one another
      • 38. Typical hardware utilization 80%
    • Server Virtualization Fundamental Benefits
      • Run multiple operating systems on one physical machine
      • 39. Divide system resources between virtual machines
      • Fault and security isolation at the hardware level
      • 40. Advanced resource controls preserve performance
      • Entire state of the virtual machine can be saved to files
      • 41. Move and copy virtual machines as easily as moving and copying files
      Hardware Independence
      • Provision or migrate any virtual machine to any similar or different physical server
    • Server Consolidation & High Availability
      Ubiquitous access to a dependable platform
      Plug and play ease of use
      Nearly infinitely scalable
      Buy only as much as you need taking advantage of huge scale of economies in the cloud
    • 42. Why should you Virtualize ?
      Server Consolidation & Productivity
      Less capital to spend
      Less space, power & cooling
      Less to manage
      Increase resource utilization bringing down TCO
      Grow with the business
      Build what you need, when you need it
      Portability & Protection
      Enhanced Disaster Recovery/Business Continuity
      High Availability for automatic recovery capabilities
    • 43. Causes of unplanned downtime
      Probability of Occurrence
    • 44. Get More Done with Existing IT Staff
      IncreaseStaff Productivity
      • Do more work with the same number of people = operating cost savings
      • 45. Drivers of productivity improvements include
      • 46. Zero downtime maintenance
      • 47. Built-in high availability
      • 48. Dynamic patching
      • 49. Instant provisioning
      • 50. Simplified disaster recovery
      % of Time Spent on Maintenance
      Before Managed
      Virtual Servers
      After Managed
      Virtual Servers
    • 51. Evolution of the Virtual Datacenter
    • 52. Unified Communications
    • 53. Benefits of Hosted Unified Communications
    • Business Telephony
      Rich Presence
      The power of Unified Communications – delivered in a Hosted, SaaS model
      Ideal Solution for Small & Medium Business Customers
      Game-Changing Opportunity for Businesses that need efficient and effective communication
      Hosted Unified Communications
      Multimedia Conferencing
      Unified Communications
      Instant Messaging
      Integrated Contacts
      Business Customers
    • 69. Hosted Unified Communications
      Can the average SMB Really Afford to Deploy This?
      Benefits of Hosted UC:
      • Smaller IT Staff
      • 70. Lower Implementation Costs
      • 71. Predictable Operating Costs
      • 72. Easier Teleworker Support
      • 73. Auto Upgrades
      • 74. Future Proof  Automatically Stay Current with Technology
      • 75. Integration with Other Hosted & SaaS Applications
      • 76. More Reliable & Disaster Resistant
      Cisco Reference Unified Communications Solution
    • 77. Proven Results
      Observed Benefits
      • 15-25% improvement in Exception Processing costs
      • 78. Cost Reductions
      • 79. 30% in LD
      • 80. 37% in 3rd Party Collaboration
      • 81. 20% in travel
      • 82. 25% Increased Customer Satisfaction ratings
      • 83. Reduced IM Security Threat
      Medium Multi-Site Enterprise
      high cross-functional integration
    • 84. Hosted PBX Voice
    • 85. Core Functionality
      Features work across any Endpoint – PBX stations, IP phones, Mobile Phones,
      Soft Clients, Analog Phones, Key System stations
    • Unified Messaging
      Next Generation Unified Messaging
      Voice Mail to Email
      Fax to Email
      Video Mail/Multimedia Mail
      Integrated “Legacy” Voice Mail
      Matches all traditional Voice Mail functionality
      Integrated Voice Portal (fully configurable)
      Multi-Language Support
      Next-Generation Unified Messaging or Traditional/Legacy Voice Mail Solutions
      Supports Fixed, Mobile, and Converged Users
      Fully Integrated into BroadWorks Management and Portals
    • 144.
      • Ring multiple phones simultaneously
      • 145. First phone to pick up receives the call
      • 146. Ensures important calls are always answered
      • 147. Client only has to remember one number
      The Everywhere Salesman
      His Office
      His home phone
      Mr. Sales
      His mobile phone
      Up to 8 other phones
    • 148. The Only Number
      • Deliver mobile solutions to customers without a mobile network
      • 149. TODAY
      • 150. Works on all mobile networks
      • 151. Provide a One Number solution
      • 152. The BroadWorks Number
      Who’s the mobile operator?
      Who cares?
      Customer calls Kelly’s BroadWorks number
    • Office Inaccessible
      Your Office
      Activate Remote Office
      Punch in number
      Office Backbone
      • Office is inaccessible
      • 156. Forced to work from home
      • 157. Activate Remote Office
      • 158. Get on with business
      • Work from anywhere
      • 159. Protect caller ID information of your current location
      • 160. Ensure a professional appearance
    • International Calls from the Mobile
      • Bidding on a large deal
      • 161. Needs to contact supplier in Brazil
      • 162. 30 minute call
      • 163. Two Options
      • OPTION 1: Make a standard call
      • 164. Costs $2.00 per minute
      • 165. Mobile revenue – $60.00
      • 166. BroadWorks – $0.00
      • 167. OPTION 2: BroadWorks
      • 168. Costs $0.14 per minute plus usage
      • 169. AT&T revenue – 30 minutes used
      • 170. BroadWorks revenue –$4.20
      • 171. PLUS Steve’s loyalty and thanks
      *Based on standard international calling rates
    • 172. Call Centers and Call Distribution
      Advanced Call Delivery Policies
      Fixed and Mobile agents
      Multiple Distribution Policies
      Wrap-Up and Escalation
      Call Queuing
      Configurable Queue Policies
      Music/Video on Hold
      Escape Policies
      Advanced Agent/Supervisors
      Agent Login/Logoff
      Integrated PC Clients
      Service Integration
      CRM Integration
      Open APIs
    • 173. Hosted Microsoft Exchange
    • 174. To-Do Bar
      Instant Search
      Attachment preview
      Calendar publishing
    • 175. Microsoft Exchange
      Multi-device access to e-mail
      Full-text search of messages
      Remote storage and backupof e-mail
      Multimedia communications (e-mail, voice mail, and fax)
    • 176. On-premises deployment costs
      For small and midsize businesses (fewer than 500 employees) there are significant cost advantages to trusting LightEdge versus an in-house deployment.
    • 177. Thank you
      For more information: