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What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
What's New with Google Analytics
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What's New with Google Analytics

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Presentation given to Technocon 2

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  • ----- Meeting Notes (11-06-22 22:00) -----45 minutesLeave time for questions and discussionFighting cold - bear with me
  • ----- Meeting Notes (11-06-22 22:00) -----ask during - easier to discuss with the slide upcan't guarantee i will see backchannel
  • ----- Meeting Notes (11-06-22 22:00) -----Google Analytics Individual qualificationTest - 80%, GA, code, AdWordsOur implementation - 200+ accounts/profiles, rollup tracking, goals, custom scriptsSince urchin tracker
  • ----- Meeting Notes (11-06-22 22:00) -----No analytics tool is perfectscript based - cookies - 1st partyLarger the org, the more you need to plan - what do you want to trackFree good: no costFree bad: do what they want, support hard to find
  • ----- Meeting Notes (11-06-22 22:00) -----Fortunate enough to get in early and testApr 20 open to everyoneStill changing - feedback linkINTERFACE - biggest changes - take getting used toFEATURES - some great additions, others missing
  • As with anything Google, there’s good parts, and bad partsOrThings you like and things you don’t like
  • ----- Meeting Notes (11-06-22 22:00) -----Start with the interface
  • ----- Meeting Notes (11-06-22 22:00) -----Old login screen and account accessFirst account, then profileUseless metrics
  • New Start page.Find your accounts and profiles using one of the search fields
  • Search has suggest featureNeed to know the names of your accounts and profilesDevelop a naming convention/strategyBonus – you can search by Account #Very helpful when troubleshootingexample
  • Direct links to Overview sectionsVisitorsTraffic SourcesContentConversions/Goals
  • The right drop down works, tooUse it when you are already viewing a report or going to admin settings
  • Old version.Useless metrics, dates, periods
  • Click account, see profilesSearches were here, at the bottom, worked wellI liked the starred feature
  • This is where you end up. Dashboard
  • New version.Know your name, search
  • Direct link into traffic sources.I would like to see a way to get to dashboardDefault is Visitors overview
  • First thing you notice is completely overhauled interface
  • Side menusGoals, dashboards, custom reports, segements goneHelp is different
  • Top, tabbed navigationdashboardS has moved to top.My site has reports and intelligenceGoals is now My ConversionsCustom reports has a tab – very nice
  • Key placesFind a reportHelp links – about this report. Find old reportsHelp Centre – use it, it’s good
  • Old dashboard.OK, Could customize and arrange. Only 1
  • New DashboardsMultipleDifferent types of widgets
  • Metric – numberPie chartTimeline – shows trendsTable – detailsFilters – Yay!Give it your own titleAdd a link. To report or to external – your site
  • Show examplesMetricPieTableTimeline
  • One thing I miss, add to dashboard,Could use for custom reports and a filtered custom report
  • Custom reportsFAVE – show only what you need.Standard reports – stuff you don’t really needBig button for new
  • Quick access to your custom reports
  • Adding newNo longer a new section of site. Done in contextFiltersType – explorer vs Flat table - dataExplorer: Drill down dataFlat Table – more data in same table, more reultsMetric groups in addition to tabs
  • Custom reports combined with new Advanced segments.Aside: Bottom is Google Apps vs Webmail clicks
  • Once again, created in contextMore options AND and OR blocks
  • New search fields work great for filter.Use show descriptions for more details
  • The reports. Layout kind of the same, kind of differentStill click on any small trends to change the big graphBest piece is at the bottom
  • Click any on the left for quick view on the rightLink to full report is there.
  • Content reportsBetter presentationNav summary now a tabTotals now above the line graph – some trouble with the totals not adjusting on drill down
  • Filter/searchAdded to the top.More advancedMore options in the match select (REG EX)
  • Visitor reportSomething coolPlot rows
  • Creates segments right on current displayUsed to have to do an advanced segment to show this data
  • Admin side.This was messy.Not able to see goals.Scroll
  • Now, cleanerBetter interfaceTerminology questions???
  • Profile select.Easier to jump between – those that use same UA code
  • Goals tab.Look, I can see them all and what they are
  • Old goals reporting.OK.
  • New.Overview is okSelect specific goal is even betterAll details for that goal easy access
  • Bottom table againClick between the 2
  • Source/Medium right there.GOLD
  • New 20 funnel steps- Awesome
  • Dates – state, keep same as you navSegments – stateMore than 2 – old All Visits auto selected
  • Page load timeStats on how long pages take to load.Added recently (May??)Sampled – not every page load is calculatedNeed to add code to your tracking
  • trackpageLoadTime snippet
  • Huge.
  • Transcript

    • 1. What’s new with Google Analytics?<br />Tim Schneider<br />University of Alberta Web Strategy<br />tim.schneider@ualberta.ca<br />@timschneider<br />
    • 2. Comments/Questions during<br />@sk me!<br />@timschneider<br />
    • 3. About Tim<br />GAIQ<br />Manage Ualberta GA<br />Plan, implement, customize, analyze, educate<br />4+ years<br />
    • 4. About Google Analytics<br />Not perfect<br />Script<br />Implementation is key<br />Free = good<br />Free = bad<br />
    • 5. About today<br />v5<br />Mar 17 preview<br />Apr 20 everyone<br />Beta<br />Interface<br />Features<br />
    • 6.
    • 7. INTERFACE<br />
    • 8.
    • 9.
    • 10.
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    • 41.
    • 42.
    • 43. MY FAVOURITE…<br />
    • 44.
    • 45.
    • 46.
    • 47.
    • 48.
    • 49. FEATURES<br />
    • 50. Things to like<br />Dates<br />Segments<br />Keep<br />No need for all visits<br />Easy to find accounts conventions??<br />More options<br />Navigation (state)<br />
    • 51.
    • 52.
    • 53. The BESt…<br />
    • 54. EVENTS AS GOALS<br />
    • 55.
    • 56.
    • 57.
    • 58. Issues<br />Extra page views<br />Need filters<br />Separate profiles<br />Test, test, test<br />
    • 59. Events<br />Category<br />Action<br />Label<br />Value<br />
    • 60. _trackEvent(<br />category, <br />action, <br />opt_label, <br />opt_value<br />)<br />
    • 61. _gaq.push([<br />&apos;_trackEvent&apos;,<br /> &apos;Videos’,<br />&apos;Play’,<br />&apos;Gone With the Wind’<br />]);<br />
    • 62.
    • 63.
    • 64.
    • 65.
    • 66. Benefits<br />Goals can be by<br />Category<br />Action<br />Label<br />Value (=,&gt;,&lt;)<br />OR combination of above<br />Rollup tracking<br />
    • 67. You should know<br />Bounce rate<br />Event limit<br />
    • 68. Things not to like<br />Missing<br />PDF<br />Email<br />Hard to find (naming conventions???)<br />Buggy (Beta)<br />Terminology change<br />Everything change<br />XLSX export<br />Dates: week???<br />
    • 69. Bonus tip<br />Testing<br />Google Chrome Extension<br />
    • 70.
    • 71.
    • 72. Questions<br />tim.schneider@ualberta.ca<br />@timschneider<br />
    • 73. Thank you<br />bit.ly/tcon11GA<br />

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