What’s new with Google Analytics?<br />Tim Schneider<br />University of Alberta Web Strategy<br />tim.schneider@ualberta.c...
Comments/Questions during<br />@sk me!<br />@timschneider<br />
About Tim<br />GAIQ<br />Manage Ualberta GA<br />Plan, implement, customize, analyze, educate<br />4+ years<br />
About Google Analytics<br />Not perfect<br />Script<br />Implementation is key<br />Free = good<br />Free = bad<br />
About today<br />v5<br />Mar 17 preview<br />Apr 20 everyone<br />Beta<br />Interface<br />Features<br />
INTERFACE<br />
MY FAVOURITE…<br />
FEATURES<br />
Things to like<br />Dates<br />Segments<br />Keep<br />No need for all visits<br />Easy to find accounts conventions??<br ...
The BESt…<br />
EVENTS AS GOALS<br />
Issues<br />Extra page views<br />Need filters<br />Separate profiles<br />Test, test, test<br />
Events<br />Category<br />Action<br />Label<br />Value<br />
_trackEvent(<br />category, <br />action, <br />opt_label, <br />opt_value<br />)<br />
_gaq.push([<br />'_trackEvent',<br />	'Videos’,<br />'Play’,<br />'Gone With the Wind’<br />]);<br />
Benefits<br />Goals can be by<br />Category<br />Action<br />Label<br />Value (=,>,<)<br />OR combination of above<br />Ro...
You should know<br />Bounce rate<br />Event limit<br />
Things not to like<br />Missing<br />PDF<br />Email<br />Hard to find (naming conventions???)<br />Buggy (Beta)<br />Termi...
Bonus tip<br />Testing<br />Google Chrome Extension<br />
Questions<br />tim.schneider@ualberta.ca<br />@timschneider<br />
Thank you<br />bit.ly/tcon11GA<br />
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What's New with Google Analytics

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  • ----- Meeting Notes (11-06-22 22:00) -----45 minutesLeave time for questions and discussionFighting cold - bear with me
  • ----- Meeting Notes (11-06-22 22:00) -----ask during - easier to discuss with the slide upcan&apos;t guarantee i will see backchannel
  • ----- Meeting Notes (11-06-22 22:00) -----Google Analytics Individual qualificationTest - 80%, GA, code, AdWordsOur implementation - 200+ accounts/profiles, rollup tracking, goals, custom scriptsSince urchin tracker
  • ----- Meeting Notes (11-06-22 22:00) -----No analytics tool is perfectscript based - cookies - 1st partyLarger the org, the more you need to plan - what do you want to trackFree good: no costFree bad: do what they want, support hard to find
  • ----- Meeting Notes (11-06-22 22:00) -----Fortunate enough to get in early and testApr 20 open to everyoneStill changing - feedback linkINTERFACE - biggest changes - take getting used toFEATURES - some great additions, others missing
  • As with anything Google, there’s good parts, and bad partsOrThings you like and things you don’t like
  • ----- Meeting Notes (11-06-22 22:00) -----Start with the interface
  • ----- Meeting Notes (11-06-22 22:00) -----Old login screen and account accessFirst account, then profileUseless metrics
  • New Start page.Find your accounts and profiles using one of the search fields
  • Search has suggest featureNeed to know the names of your accounts and profilesDevelop a naming convention/strategyBonus – you can search by Account #Very helpful when troubleshootingexample
  • Direct links to Overview sectionsVisitorsTraffic SourcesContentConversions/Goals
  • The right drop down works, tooUse it when you are already viewing a report or going to admin settings
  • Old version.Useless metrics, dates, periods
  • Click account, see profilesSearches were here, at the bottom, worked wellI liked the starred feature
  • This is where you end up. Dashboard
  • New version.Know your name, search
  • Direct link into traffic sources.I would like to see a way to get to dashboardDefault is Visitors overview
  • First thing you notice is completely overhauled interface
  • Side menusGoals, dashboards, custom reports, segements goneHelp is different
  • Top, tabbed navigationdashboardS has moved to top.My site has reports and intelligenceGoals is now My ConversionsCustom reports has a tab – very nice
  • Key placesFind a reportHelp links – about this report. Find old reportsHelp Centre – use it, it’s good
  • Old dashboard.OK, Could customize and arrange. Only 1
  • New DashboardsMultipleDifferent types of widgets
  • Metric – numberPie chartTimeline – shows trendsTable – detailsFilters – Yay!Give it your own titleAdd a link. To report or to external – your site
  • Show examplesMetricPieTableTimeline
  • One thing I miss, add to dashboard,Could use for custom reports and a filtered custom report
  • Custom reportsFAVE – show only what you need.Standard reports – stuff you don’t really needBig button for new
  • Quick access to your custom reports
  • Adding newNo longer a new section of site. Done in contextFiltersType – explorer vs Flat table - dataExplorer: Drill down dataFlat Table – more data in same table, more reultsMetric groups in addition to tabs
  • Custom reports combined with new Advanced segments.Aside: Bottom is Google Apps vs Webmail clicks
  • Once again, created in contextMore options AND and OR blocks
  • New search fields work great for filter.Use show descriptions for more details
  • The reports. Layout kind of the same, kind of differentStill click on any small trends to change the big graphBest piece is at the bottom
  • Click any on the left for quick view on the rightLink to full report is there.
  • Content reportsBetter presentationNav summary now a tabTotals now above the line graph – some trouble with the totals not adjusting on drill down
  • Filter/searchAdded to the top.More advancedMore options in the match select (REG EX)
  • Visitor reportSomething coolPlot rows
  • Creates segments right on current displayUsed to have to do an advanced segment to show this data
  • Admin side.This was messy.Not able to see goals.Scroll
  • Now, cleanerBetter interfaceTerminology questions???
  • Profile select.Easier to jump between – those that use same UA code
  • Goals tab.Look, I can see them all and what they are
  • Old goals reporting.OK.
  • New.Overview is okSelect specific goal is even betterAll details for that goal easy access
  • Bottom table againClick between the 2
  • Source/Medium right there.GOLD
  • New 20 funnel steps- Awesome
  • Dates – state, keep same as you navSegments – stateMore than 2 – old All Visits auto selected
  • Page load timeStats on how long pages take to load.Added recently (May??)Sampled – not every page load is calculatedNeed to add code to your tracking
  • trackpageLoadTime snippet
  • Huge.
  • What's New with Google Analytics

    1. 1. What’s new with Google Analytics?<br />Tim Schneider<br />University of Alberta Web Strategy<br />tim.schneider@ualberta.ca<br />@timschneider<br />
    2. 2. Comments/Questions during<br />@sk me!<br />@timschneider<br />
    3. 3. About Tim<br />GAIQ<br />Manage Ualberta GA<br />Plan, implement, customize, analyze, educate<br />4+ years<br />
    4. 4. About Google Analytics<br />Not perfect<br />Script<br />Implementation is key<br />Free = good<br />Free = bad<br />
    5. 5. About today<br />v5<br />Mar 17 preview<br />Apr 20 everyone<br />Beta<br />Interface<br />Features<br />
    6. 6.
    7. 7. INTERFACE<br />
    8. 8.
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    43. 43. MY FAVOURITE…<br />
    44. 44.
    45. 45.
    46. 46.
    47. 47.
    48. 48.
    49. 49. FEATURES<br />
    50. 50. Things to like<br />Dates<br />Segments<br />Keep<br />No need for all visits<br />Easy to find accounts conventions??<br />More options<br />Navigation (state)<br />
    51. 51.
    52. 52.
    53. 53. The BESt…<br />
    54. 54. EVENTS AS GOALS<br />
    55. 55.
    56. 56.
    57. 57.
    58. 58. Issues<br />Extra page views<br />Need filters<br />Separate profiles<br />Test, test, test<br />
    59. 59. Events<br />Category<br />Action<br />Label<br />Value<br />
    60. 60. _trackEvent(<br />category, <br />action, <br />opt_label, <br />opt_value<br />)<br />
    61. 61. _gaq.push([<br />'_trackEvent',<br /> 'Videos’,<br />'Play’,<br />'Gone With the Wind’<br />]);<br />
    62. 62.
    63. 63.
    64. 64.
    65. 65.
    66. 66. Benefits<br />Goals can be by<br />Category<br />Action<br />Label<br />Value (=,>,<)<br />OR combination of above<br />Rollup tracking<br />
    67. 67. You should know<br />Bounce rate<br />Event limit<br />
    68. 68. Things not to like<br />Missing<br />PDF<br />Email<br />Hard to find (naming conventions???)<br />Buggy (Beta)<br />Terminology change<br />Everything change<br />XLSX export<br />Dates: week???<br />
    69. 69. Bonus tip<br />Testing<br />Google Chrome Extension<br />
    70. 70.
    71. 71.
    72. 72. Questions<br />tim.schneider@ualberta.ca<br />@timschneider<br />
    73. 73. Thank you<br />bit.ly/tcon11GA<br />
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