Google Analytics Overview
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Google Analytics Overview

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Slides from my presentation at the Technology Learning Conference at the University of Alberta on June 16, 2011

Slides from my presentation at the Technology Learning Conference at the University of Alberta on June 16, 2011

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Google Analytics Overview Google Analytics Overview Presentation Transcript

  • Google Analytics
    Tim Schneider
    University of Alberta Web Strategy
  • What we’ll cover
    What it is
    What it does
    What you should do with it
    What next
  • What it is
    JavaScript
    Cookies
    Reports
  • What it does
    Tracks visits to your site
  • What you should do with it
  • Before you even look at your data
  • SET GOALS
  • WHY DOES YOUR SITE EXIST?
  • Calls to action
    Buy
    Download
    Start
    Register
    Pledge
    Sign up
    Find
    Sponsor
    Follow
    Friend
    Like
    Tweet
    RSVP
  • Not goals
    Easy to navigate
    Come back often
    More hits
  • With goals in place
    Is your site successful?
    Improve your site
    Focus resources
  • Goals
    Complete the video
    Comment/share
    Feedback
    Footer links
  • What you can track
    Pretty much anything
    Clicks on links (pdf, files, play a video)
    Exactly where people came from
    Form submissions
    Downloads
    Events (mouse movement, etc)
    ______________
  • @ UAlberta
    All sites through Sitecore have GA
    2 Accounts on each page
    Site
    Rollup
    GA Certified person
    Implement, customize, analyze
    Future: Web Analytics team
  • What next
    Access your account
    Learn: http://bit.ly/GAttc20110616
    Use it!
  • What next
    Custom reports
    Alerts
    Intelligence
    Segments
    A/B and Multivariate testing
  • Questions
    tim.schneider@ualberta.ca
    @timschneider