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Google Analytics Overview

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Slides from my presentation at the Technology Learning Conference at the University of Alberta on June 16, 2011

Slides from my presentation at the Technology Learning Conference at the University of Alberta on June 16, 2011

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    Google Analytics Overview Google Analytics Overview Presentation Transcript

    • Google Analytics
      Tim Schneider
      University of Alberta Web Strategy
    • What we’ll cover
      What it is
      What it does
      What you should do with it
      What next
    • What it is
      JavaScript
      Cookies
      Reports
    • What it does
      Tracks visits to your site
    • What you should do with it
    • Before you even look at your data
    • SET GOALS
    • WHY DOES YOUR SITE EXIST?
    • Calls to action
      Buy
      Download
      Start
      Register
      Pledge
      Sign up
      Find
      Sponsor
      Follow
      Friend
      Like
      Tweet
      RSVP
    • Not goals
      Easy to navigate
      Come back often
      More hits
    • With goals in place
      Is your site successful?
      Improve your site
      Focus resources
    • Goals
      Complete the video
      Comment/share
      Feedback
      Footer links
    • What you can track
      Pretty much anything
      Clicks on links (pdf, files, play a video)
      Exactly where people came from
      Form submissions
      Downloads
      Events (mouse movement, etc)
      ______________
    • @ UAlberta
      All sites through Sitecore have GA
      2 Accounts on each page
      Site
      Rollup
      GA Certified person
      Implement, customize, analyze
      Future: Web Analytics team
    • What next
      Access your account
      Learn: http://bit.ly/GAttc20110616
      Use it!
    • What next
      Custom reports
      Alerts
      Intelligence
      Segments
      A/B and Multivariate testing
    • Questions
      tim.schneider@ualberta.ca
      @timschneider