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Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
Google Analytics Overview
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Google Analytics Overview

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Slides from my presentation at the Technology Learning Conference at the University of Alberta on June 16, 2011

Slides from my presentation at the Technology Learning Conference at the University of Alberta on June 16, 2011

Published in: Education
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Transcript

  1. Google Analytics <br />Tim Schneider<br />University of Alberta Web Strategy<br />
  2. What we’ll cover<br />What it is<br />What it does<br />What you should do with it<br />What next<br />
  3. What it is<br />JavaScript<br />Cookies<br />Reports<br />
  4. What it does<br />Tracks visits to your site<br />
  5. What you should do with it<br />
  6. Before you even look at your data<br />
  7. SET GOALS<br />
  8. WHY DOES YOUR SITE EXIST?<br />
  9. Calls to action <br />Buy<br />Download<br />Start<br />Register<br />Pledge<br />Sign up<br />Find<br />Sponsor<br />Follow<br />Friend<br />Like<br />Tweet<br />RSVP<br />
  10. Not goals<br />Easy to navigate<br />Come back often<br />More hits<br />
  11. With goals in place<br />Is your site successful?<br />Improve your site<br />Focus resources<br />
  12. Goals<br />Complete the video<br />Comment/share<br />Feedback<br />Footer links<br />
  13. What you can track<br />Pretty much anything<br />Clicks on links (pdf, files, play a video)<br />Exactly where people came from<br />Form submissions<br />Downloads<br />Events (mouse movement, etc)<br />______________<br />
  14. @ UAlberta<br />All sites through Sitecore have GA<br />2 Accounts on each page<br />Site<br />Rollup<br />GA Certified person<br />Implement, customize, analyze<br />Future: Web Analytics team<br />
  15. What next<br />Access your account<br />Learn: http://bit.ly/GAttc20110616<br />Use it!<br />
  16. What next<br />Custom reports<br />Alerts<br />Intelligence<br />Segments<br />A/B and Multivariate testing<br />
  17. Questions<br />tim.schneider@ualberta.ca<br />@timschneider<br />

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