Google Analytics	<br />Tim Schneider<br />University of Alberta Web Strategy<br />
What we’ll cover<br />What it is<br />What it does<br />What you should do with it<br />What next<br />
What it is<br />JavaScript<br />Cookies<br />Reports<br />
What it does<br />Tracks visits to your site<br />
What you should do with it<br />
Before you even look at your data<br />
SET GOALS<br />
WHY DOES YOUR SITE EXIST?<br />
Calls to action	<br />Buy<br />Download<br />Start<br />Register<br />Pledge<br />Sign up<br />Find<br />Sponsor<br />Foll...
Not goals<br />Easy to navigate<br />Come back often<br />More hits<br />
With goals in place<br />Is your site successful?<br />Improve your site<br />Focus resources<br />
Goals<br />Complete the video<br />Comment/share<br />Feedback<br />Footer links<br />
What you can track<br />Pretty much anything<br />Clicks on links (pdf, files, play a video)<br />Exactly where people cam...
@ UAlberta<br />All sites through Sitecore have GA<br />2 Accounts on each page<br />Site<br />Rollup<br />GA Certified pe...
What next<br />Access your account<br />Learn: http://bit.ly/GAttc20110616<br />Use it!<br />
What next<br />Custom reports<br />Alerts<br />Intelligence<br />Segments<br />A/B and Multivariate testing<br />
Questions<br />tim.schneider@ualberta.ca<br />@timschneider<br />
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Google Analytics Overview

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Slides from my presentation at the Technology Learning Conference at the University of Alberta on June 16, 2011

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Google Analytics Overview

  1. 1. Google Analytics <br />Tim Schneider<br />University of Alberta Web Strategy<br />
  2. 2. What we’ll cover<br />What it is<br />What it does<br />What you should do with it<br />What next<br />
  3. 3. What it is<br />JavaScript<br />Cookies<br />Reports<br />
  4. 4. What it does<br />Tracks visits to your site<br />
  5. 5. What you should do with it<br />
  6. 6. Before you even look at your data<br />
  7. 7. SET GOALS<br />
  8. 8. WHY DOES YOUR SITE EXIST?<br />
  9. 9.
  10. 10.
  11. 11.
  12. 12. Calls to action <br />Buy<br />Download<br />Start<br />Register<br />Pledge<br />Sign up<br />Find<br />Sponsor<br />Follow<br />Friend<br />Like<br />Tweet<br />RSVP<br />
  13. 13. Not goals<br />Easy to navigate<br />Come back often<br />More hits<br />
  14. 14. With goals in place<br />Is your site successful?<br />Improve your site<br />Focus resources<br />
  15. 15.
  16. 16. Goals<br />Complete the video<br />Comment/share<br />Feedback<br />Footer links<br />
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
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  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37. What you can track<br />Pretty much anything<br />Clicks on links (pdf, files, play a video)<br />Exactly where people came from<br />Form submissions<br />Downloads<br />Events (mouse movement, etc)<br />______________<br />
  38. 38. @ UAlberta<br />All sites through Sitecore have GA<br />2 Accounts on each page<br />Site<br />Rollup<br />GA Certified person<br />Implement, customize, analyze<br />Future: Web Analytics team<br />
  39. 39. What next<br />Access your account<br />Learn: http://bit.ly/GAttc20110616<br />Use it!<br />
  40. 40. What next<br />Custom reports<br />Alerts<br />Intelligence<br />Segments<br />A/B and Multivariate testing<br />
  41. 41. Questions<br />tim.schneider@ualberta.ca<br />@timschneider<br />
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