Digital Analytics at UAlbertaUniversity of Alberta Campus Computing SymposiumMay 9, 2013Tim SchneiderDigital Analytics Man...
What we’re doing
Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Dat...
Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Dat...
Mobile traffic
Mobile
Responsive Design
Search
Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Dat...
Start Page Unique Pageviews Pageviews Unique Searches Search %www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12%www....
Start Page Unique Pageviews Pageviews Unique Searches Search %www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12%www....
Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Dat...
Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Dat...
Page Pageviews Unique PageviewsTotal UniqueSearchesSearch Pct Startsnews.ualberta.ca/ 5,619 4,270 295 6.91%students.ualber...
Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Dat...
“This year however, we have been required tofollow up via phone (which is a big drain onresources) as many of our students...
Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Dat...
apps@ualberta.ca
Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Dat...
Email & Apps
Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Dat...
• Visitors still searching for “convocation”
-32%
The Big 3• Apply - student• Apply - careers• Give
Questions?
Digital Analytics @ UAlberta
Digital Analytics @ UAlberta
Digital Analytics @ UAlberta
Digital Analytics @ UAlberta
Digital Analytics @ UAlberta
Digital Analytics @ UAlberta
Digital Analytics @ UAlberta
Digital Analytics @ UAlberta
Digital Analytics @ UAlberta
Digital Analytics @ UAlberta
Digital Analytics @ UAlberta
Digital Analytics @ UAlberta
Digital Analytics @ UAlberta
Digital Analytics @ UAlberta
Digital Analytics @ UAlberta
Digital Analytics @ UAlberta
Digital Analytics @ UAlberta
Digital Analytics @ UAlberta
Digital Analytics @ UAlberta
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Digital Analytics @ UAlberta

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Slides from May 9, 2013 presentation at University of Alberta Campus Computing Symposium.

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Transcript of "Digital Analytics @ UAlberta"

  1. 1. Digital Analytics at UAlbertaUniversity of Alberta Campus Computing SymposiumMay 9, 2013Tim SchneiderDigital Analytics ManagerUniversity Digital Strategy
  2. 2. What we’re doing
  3. 3. Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportFind an issueFind an issueFind an issueFind an issueInvestigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / InsightRecommend SolutionRecommend SolutionRecommend SolutionRecommend SolutionFeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  4. 4. Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportFind an issueFind an issueFind an issueFind an issueInvestigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / InsightRecommend SolutionRecommend SolutionRecommend SolutionRecommend SolutionFeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  5. 5. Mobile traffic
  6. 6. Mobile
  7. 7. Responsive Design
  8. 8. Search
  9. 9. Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportFind an issueFind an issueFind an issueFind an issueInvestigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / InsightRecommend SolutionRecommend SolutionRecommend SolutionRecommend SolutionFeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  10. 10. Start Page Unique Pageviews Pageviews Unique Searches Search %www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12%www.students.ualberta.ca/ 19,004 24,017 1,614 8.49%www.news.ualberta.ca/ 15,761 22,140 1,235 7.84%www.uofaresearch.ualberta.ca/ 16,348 19,915 1,105 6.76%www.ualberta.ca/ 3,820,817 5,250,522 276,527 7.24%www.campuslife.ualberta.ca/ 32,142 42,697 1,689 5.25%www.prospective.ualberta.ca/ 27,214 33,435 1,126 4.14%www.why.ualberta.ca 15,894 20,510 688 4.33%www.campusmap.ualberta.ca/ 44,608 54,074 1,559 3.49%www.faculties.ualberta.ca/ 259,213 372,515 8,655 3.34%www.admission.ualberta.ca/ 84,298 113,318 2,146 2.55%May 1 - July 25, 2012Searches starting from page
  11. 11. Start Page Unique Pageviews Pageviews Unique Searches Search %www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12%www.students.ualberta.ca/ 19,004 24,017 1,614 8.49%www.news.ualberta.ca/ 15,761 22,140 1,235 7.84%www.uofaresearch.ualberta.ca/ 16,348 19,915 1,105 6.76%www.ualberta.ca/ 3,820,817 5,250,522 276,527 7.24%www.campuslife.ualberta.ca/ 32,142 42,697 1,689 5.25%www.prospective.ualberta.ca/ 27,214 33,435 1,126 4.14%www.why.ualberta.ca 15,894 20,510 688 4.33%www.campusmap.ualberta.ca/ 44,608 54,074 1,559 3.49%www.faculties.ualberta.ca/ 259,213 372,515 8,655 3.34%www.admission.ualberta.ca/ 84,298 113,318 2,146 2.55%May 1 - July 25, 2012Searches starting from page
  12. 12. Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportFind an issueFind an issueFind an issueFind an issueInvestigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / InsightRecommend SolutionRecommend SolutionRecommend SolutionRecommend SolutionFeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  13. 13. Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportFind an issueFind an issueFind an issueFind an issueInvestigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / InsightRecommend SolutionRecommend SolutionRecommend SolutionRecommend SolutionFeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  14. 14. Page Pageviews Unique PageviewsTotal UniqueSearchesSearch Pct Startsnews.ualberta.ca/ 5,619 4,270 295 6.91%students.ualberta.ca/ 8,624 6,883 465 6.76%facultystaff.ualberta.ca/ 16,361 12,389 691 5.58%events.ualberta.ca/ 2,633 1,915 88 4.6%why.ualberta.ca/ 6,367 4,764 203 4.26%campuslife.ualberta.ca/ 15,043 11,095 407 3.67%faculties.ualberta.ca/ 134,469 95,119 3,018 3.17%prospective.ualberta.ca/ 9,994 7,868 224 2.85%April, 201312%8.5%
  15. 15. Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportFind an issueFind an issueFind an issueFind an issueInvestigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / InsightRecommend SolutionRecommend SolutionRecommend SolutionRecommend SolutionFeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  16. 16. “This year however, we have been required tofollow up via phone (which is a big drain onresources) as many of our students cant findwhere their email is. In the conversationswith them I had to walk them through going tothe ualberta.ca homepage then clicking on apps@ualberta.ca to find their emailaccount.”July, 2012
  17. 17. Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportFind an issueFind an issueFind an issueFind an issueInvestigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / InsightRecommend SolutionRecommend SolutionRecommend SolutionRecommend SolutionFeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  18. 18. apps@ualberta.ca
  19. 19. Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportFind an issueFind an issueFind an issueFind an issueInvestigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / InsightRecommend SolutionRecommend SolutionRecommend SolutionRecommend SolutionFeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  20. 20. Email & Apps
  21. 21. Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportFind an issueFind an issueFind an issueFind an issueInvestigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / InsightRecommend SolutionRecommend SolutionRecommend SolutionRecommend SolutionFeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  22. 22. • Visitors still searching for “convocation”
  23. 23. -32%
  24. 24. The Big 3• Apply - student• Apply - careers• Give
  25. 25. Questions?
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