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Digital Analytics @ UAlberta
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Digital Analytics @ UAlberta

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Slides from May 9, 2013 presentation at University of Alberta Campus Computing Symposium.

Slides from May 9, 2013 presentation at University of Alberta Campus Computing Symposium.

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  • 1. Digital Analytics at UAlbertaUniversity of Alberta Campus Computing SymposiumMay 9, 2013Tim SchneiderDigital Analytics ManagerUniversity Digital Strategy
  • 2. What we’re doing
  • 3. Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportFind an issueFind an issueFind an issueFind an issueInvestigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / InsightRecommend SolutionRecommend SolutionRecommend SolutionRecommend SolutionFeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  • 4. Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportFind an issueFind an issueFind an issueFind an issueInvestigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / InsightRecommend SolutionRecommend SolutionRecommend SolutionRecommend SolutionFeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  • 5. Mobile traffic
  • 6. Mobile
  • 7. Responsive Design
  • 8. Search
  • 9. Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportFind an issueFind an issueFind an issueFind an issueInvestigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / InsightRecommend SolutionRecommend SolutionRecommend SolutionRecommend SolutionFeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  • 10. Start Page Unique Pageviews Pageviews Unique Searches Search %www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12%www.students.ualberta.ca/ 19,004 24,017 1,614 8.49%www.news.ualberta.ca/ 15,761 22,140 1,235 7.84%www.uofaresearch.ualberta.ca/ 16,348 19,915 1,105 6.76%www.ualberta.ca/ 3,820,817 5,250,522 276,527 7.24%www.campuslife.ualberta.ca/ 32,142 42,697 1,689 5.25%www.prospective.ualberta.ca/ 27,214 33,435 1,126 4.14%www.why.ualberta.ca 15,894 20,510 688 4.33%www.campusmap.ualberta.ca/ 44,608 54,074 1,559 3.49%www.faculties.ualberta.ca/ 259,213 372,515 8,655 3.34%www.admission.ualberta.ca/ 84,298 113,318 2,146 2.55%May 1 - July 25, 2012Searches starting from page
  • 11. Start Page Unique Pageviews Pageviews Unique Searches Search %www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12%www.students.ualberta.ca/ 19,004 24,017 1,614 8.49%www.news.ualberta.ca/ 15,761 22,140 1,235 7.84%www.uofaresearch.ualberta.ca/ 16,348 19,915 1,105 6.76%www.ualberta.ca/ 3,820,817 5,250,522 276,527 7.24%www.campuslife.ualberta.ca/ 32,142 42,697 1,689 5.25%www.prospective.ualberta.ca/ 27,214 33,435 1,126 4.14%www.why.ualberta.ca 15,894 20,510 688 4.33%www.campusmap.ualberta.ca/ 44,608 54,074 1,559 3.49%www.faculties.ualberta.ca/ 259,213 372,515 8,655 3.34%www.admission.ualberta.ca/ 84,298 113,318 2,146 2.55%May 1 - July 25, 2012Searches starting from page
  • 12. Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportFind an issueFind an issueFind an issueFind an issueInvestigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / InsightRecommend SolutionRecommend SolutionRecommend SolutionRecommend SolutionFeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  • 13. Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportFind an issueFind an issueFind an issueFind an issueInvestigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / InsightRecommend SolutionRecommend SolutionRecommend SolutionRecommend SolutionFeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  • 14. Page Pageviews Unique PageviewsTotal UniqueSearchesSearch Pct Startsnews.ualberta.ca/ 5,619 4,270 295 6.91%students.ualberta.ca/ 8,624 6,883 465 6.76%facultystaff.ualberta.ca/ 16,361 12,389 691 5.58%events.ualberta.ca/ 2,633 1,915 88 4.6%why.ualberta.ca/ 6,367 4,764 203 4.26%campuslife.ualberta.ca/ 15,043 11,095 407 3.67%faculties.ualberta.ca/ 134,469 95,119 3,018 3.17%prospective.ualberta.ca/ 9,994 7,868 224 2.85%April, 201312%8.5%
  • 15. Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportFind an issueFind an issueFind an issueFind an issueInvestigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / InsightRecommend SolutionRecommend SolutionRecommend SolutionRecommend SolutionFeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  • 16. “This year however, we have been required tofollow up via phone (which is a big drain onresources) as many of our students cant findwhere their email is. In the conversationswith them I had to walk them through going tothe ualberta.ca homepage then clicking on apps@ualberta.ca to find their emailaccount.”July, 2012
  • 17. Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportFind an issueFind an issueFind an issueFind an issueInvestigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / InsightRecommend SolutionRecommend SolutionRecommend SolutionRecommend SolutionFeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  • 18. apps@ualberta.ca
  • 19. Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportFind an issueFind an issueFind an issueFind an issueInvestigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / InsightRecommend SolutionRecommend SolutionRecommend SolutionRecommend SolutionFeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  • 20. Email & Apps
  • 21. Collect DataCollect DataCollect DataCollect DataAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportFind an issueFind an issueFind an issueFind an issueInvestigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / InsightRecommend SolutionRecommend SolutionRecommend SolutionRecommend SolutionFeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  • 22. • Visitors still searching for “convocation”
  • 23. -32%
  • 24. The Big 3• Apply - student• Apply - careers• Give
  • 25. Questions?