We Are Killing Serendipity

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We are killing serendipity (and I couldn't be happier) with mobile applications and I could not be happier.

Contact me on twitter: @schneidermike to discuss. Thanks

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We Are Killing Serendipity

  1. 1. We Are Killing Serendipity <br />April 2011<br />
  2. 2. I’m SchneiderMike<br />@SchneiderMike is one word, like Ronaldinho<br />You can call me SchneiderMike or Mike<br />SVP, Director Digital Incubator @allengerritsen<br />617.233.5012<br />co-author of forthcoming Location Based Marketing For Dummies (but O’Reilly invited me anyway!)<br />2<br />
  3. 3. What is Serendipity?<br />Serendipity is the act of discovering something unexpectedly<br />Anecdote: some feel this is one of the most difficult English words to translate along with spam, whimsy, kitsch, chuffed, poppycock, gobbletygook<br />3<br />
  4. 4. Important Serendipitous Discoveries<br />4<br />photo by massdistraction [on flickr]<br />
  5. 5. Important Serendipitous Discoveries<br />5<br />
  6. 6. Important Serendipitous Discoveries<br />6<br />
  7. 7. Important Serendipitous Discoveries<br />7<br />
  8. 8. Important Serendipitous Discoveries<br />8<br />
  9. 9. Important Serendipitous Discoveries<br />9<br />
  10. 10. Important Serendipitous Discoveries<br />10<br />
  11. 11. Unimportant Serendipitous Discovery<br />Discovery of the principle behind inkjet printers by a Canon engineer. After putting his hot soldering iron by accident on his pen, ink was ejected from the pen's point a few moments later.<br />11<br />
  12. 12. What if the World Was Totally Mapped Out?<br />Not like this:<br />12<br />
  13. 13. What If The World Was Totally Mapped Out<br />Like THIS:<br />13<br />
  14. 14. We Are Getting There<br />Every minute someone is out there kicking the ass of real, live serendipity.<br />Attaching these to Places<br />Tips<br />Recommendations<br />Photos<br />14<br />
  15. 15. Are We Killing Serendipity?<br />Marissa Mayer says No<br />“I think that humans are just curious. It doesn’t seem like the prevalence of information causes us to be curious, in fact it makes us more curious… It’s innate. (These) advances give us more opportunity to be productive in the way that we want to be productive.”*<br />* http://schedule.sxsw.com/events/event_IAP000277<br />15<br />
  16. 16. Let’s Kill Us Some Serendipity!<br />LET’S KILL (SERENDIPITY)<br />16<br />
  17. 17. foursquare<br />17<br />Tips<br />Explore<br />
  18. 18. Gowalla <3 <3 <3<br />18<br />Pictures, Highlights, Trips<br />
  19. 19. Gowalla <3 <3 <3<br />19<br />Pictures, Highlights, Trips<br />
  20. 20. WHRRL<br />20<br />Recommended<br />Ideas<br />
  21. 21. SCVNGR<br />21<br />Treks<br />
  22. 22. WHERE<br />Best Bets<br />22<br />
  23. 23. Bizzy<br />Browse<br />23<br />
  24. 24. Hotpot<br />24<br />Google Places Browse<br />
  25. 25. Yelp<br />Nearby<br />Search<br />25<br />
  26. 26. Foodspotting<br />26<br />
  27. 27. Localmind<br />Localmind<br />27<br />
  28. 28. Waze<br />28<br />Waze Feeding America<br />
  29. 29. Color<br />29<br />
  30. 30. Ditto <3 <3 <3<br />30<br />
  31. 31. thank you<br />thank you<br />Allen & Gerritsen<br />The Arsenal on the Charles311 Arsenal Street, Watertown MA 02472617.926.4005<br />www.a-g.com twitter.com/allengerritsenurl.a-g.com/facebook<br />

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