Using Twitter, Facebook, & Blogs For Your School

•

3 likes•867 views

Presentation during the Association of Independent School Admission Professionals Summer Institute 2011 held in Nashville, TN discussing how to use Twitter, Facebook, and Blog for your school.

Education Technology

Social Media
Brendan J. Schneider
AISAP Summer Institute 2011

Why Social Media?
• Meet new people • Professional Development

• Engage in conversations • Inbound Marketing

• Source of information • SEO

• News • Content Promotion

• Entertainment • Prospective Students

• PLN • Keep attrition down

• Teaching and Learning • Increase yield

Twitter

• Reserve Twitter ID (School & Personal)

• Personalize Twitter Bio

• Begin Listening

• Participate (Personal & School)

• Promote

Twitter Details
Hootsuite.com
Timely.is
Post 3-4/day
75/25 Rule
Schedule

http://twitter.com/schneiderb
http://twitter.com/sewickley

Facebook
• Create Personal Account

• Create School Account

• Privacy Issues

What would prospective families
ﬁnd interesting?

Facebook Details
NorthSocial.com
Post 2-3/day
Blog Posts
Media is better
Share external as well
See behind the curtain...

http://www.facebook.com/brendanschneider
http://www.facebook.com/sewickleyacademy

What do your prospective families
want to read?

Blog Details
Wordpress
Post at least 1/week
Team
Chief Blogger
Long Tail Keywords
Titles Matter

What's hot

Using Twitter & LinkedIn for your Career as a College StudentEmily Bertram

LinkedIn and Job SearchImran Ismail

How to use social media to land your dream job!Ann Davies

LinkedIn: A Tool for Professional GrowthErin Braford

LinkedIn It really isn't that hardJoshua Murdock

LinkedIn & Your Personal Brand Mitch Miles

LinkedIn SeminarJennifer Woodrum, BS, RHIT

LinkedIn Prospecting for UniversitiesDonna Gilliland

Tips to Crank Up Your Impact & Results on LinkedInDonna Serdula

Designing and Leveraging Your LinkedIn Profile Donna Gilliland

21 LinkedIn Strategies and Tactics to Grow Your Personal BrandJay Palter Social Advisory

Zoom Webinar Series: 5 Steps for Building Your Personal BrandGabe Villamizar

LinkedIn & Your Personal Brand Mitch Miles

LinkedIn for proactive job seekersGreg Fry

Admin social media management training mos trainingDonna Gilliland

Promote your brand through LinkedIn Anu Arora

Social media network for personal brandingNastiti Mayawulan

Social media from social to business successAndrew Chow ✯ Keynote Speaker ✯

SM 2Bernard Arocha

What's hot (19)

Using Twitter & LinkedIn for your Career as a College Student

LinkedIn and Job Search

How to use social media to land your dream job!

LinkedIn: A Tool for Professional Growth

LinkedIn It really isn't that hard

LinkedIn & Your Personal Brand

LinkedIn Seminar

LinkedIn Prospecting for Universities

Tips to Crank Up Your Impact & Results on LinkedIn

Designing and Leveraging Your LinkedIn Profile

21 LinkedIn Strategies and Tactics to Grow Your Personal Brand

Zoom Webinar Series: 5 Steps for Building Your Personal Brand

LinkedIn & Your Personal Brand

LinkedIn for proactive job seekers

Admin social media management training mos training

Promote your brand through LinkedIn

Social media network for personal branding

Social media from social to business success

SM 2

Viewers also liked

Facebook and Twitter For Your SchoolBrendan Schneider

Unleash the Power of 4G LTE Mobile Network & “iClass LMS” Interactive Class o...eLearning Consortium 電子學習聯盟

Education 2.9 “The role of Technology in a New World of Learning” eLearning Consortium 電子學習聯盟

Bootstrapping ProfitsTodd Garland

Education 2.9 "Bicycle and Tricycle of eLearning"eLearning Consortium 電子學習聯盟

31060uploadpdfbooks

34306uploadpdfbooks

34339uploadpdfbooks

36061uploadpdfbooks

35893uploadpdfbooks

R4 Mapa Sistemico Cdi 22 Mar 2010 V2paulafdc

Salesforce Certification Service Cloud Industry Knowledgeayman diab

6. February 2008 Nutrition NewsletterRegine du Plessis

PalestraCampus Party Brasil

35896uploadpdfbooks

Aminha Empresa [Recovered]guest32a691

slideguesta2dab3e

anuj_Kumar.PDFAnuj Mishra

32122uploadpdfbooks

Cenario das fraudes e do spam no BrasilCampus Party Brasil

Viewers also liked (20)

Facebook and Twitter For Your School

Unleash the Power of 4G LTE Mobile Network & “iClass LMS” Interactive Class o...

Education 2.9 “The role of Technology in a New World of Learning”

Bootstrapping Profits

Education 2.9 "Bicycle and Tricycle of eLearning"

31060

34306

34339

36061

35893

R4 Mapa Sistemico Cdi 22 Mar 2010 V2

Salesforce Certification Service Cloud Industry Knowledge

6. February 2008 Nutrition Newsletter

Palestra

35896

Aminha Empresa [Recovered]

slide

anuj_Kumar.PDF

32122

Cenario das fraudes e do spam no Brasil

Similar to Using Twitter, Facebook, & Blogs For Your School

Early Learning and Child Care Conference - March 2013Melanie Parlette-Stewart

Social Media in Early Childhood Education:E-Literacy and Professional TipsMelanie Parlette-Stewart

Using social media for AS 1Jessica Holloway Swift

Social Media Certificate Session IVMary Zedeck

Social Media Power Tips for BusinessBoot Camp Digital

09-15-18 TMHA: The Big 5+ of Social MediaJ.R. Atkins, MBA, MDiv

Social Media Builds CommunityGeben Communication

Smart ways to use social media in your job search Chad Wiebesick

AIMS Social Media WebinarBrendan Schneider

Turbochargeyourcareersocialmedia 120810202618-phpapp02Universidad de Deusto

Turbo Charge Your Career Social MediaBernie Borges

2012 Your Social Media Strategy Anyone Can Do ItIrene Francesca Castillo, MBA Multilingual Lean 6 Sigma

Social mediaoverviewupdatedayoungkin

Breakfast of Champions: Social Media & Personal BrandingHannah Morgan

Social media rmstc creating a personal brand oct 2011Matt Sullivan

Manchester metropolitan university careers weekTom Mason

LHH Social Media Presentation Southern Methodist University

Social Media and Your CareerCarolyn Ruby

Personal Branding Pronet RenoBret Simmons

Social Media Revolution - Creating Your Personal Online ProfileWalter Adamson

Similar to Using Twitter, Facebook, & Blogs For Your School (20)

Early Learning and Child Care Conference - March 2013

Social Media in Early Childhood Education:E-Literacy and Professional Tips

Using social media for AS 1

Social Media Certificate Session IV

Social Media Power Tips for Business

09-15-18 TMHA: The Big 5+ of Social Media

Social Media Builds Community

Smart ways to use social media in your job search

AIMS Social Media Webinar

Turbochargeyourcareersocialmedia 120810202618-phpapp02

Turbo Charge Your Career Social Media

2012 Your Social Media Strategy Anyone Can Do It

Social mediaoverviewupdated

Breakfast of Champions: Social Media & Personal Branding

Social media rmstc creating a personal brand oct 2011

Manchester metropolitan university careers week

LHH Social Media Presentation

Social Media and Your Career

Personal Branding Pronet Reno

Social Media Revolution - Creating Your Personal Online Profile

Recently uploaded

Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfMr Bounab Samir

call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️9953056974 Low Rate Call Girls In Saket, Delhi NCR

FILIPINO PSYCHology sikolohiyang pilipinojohnmickonozaleda

ANG SEKTOR NG agrikultura.pptx QUARTER 4MiaBumagat1

Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfJemuel Francisco

USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...Postal Advocate Inc.

Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Celine George

Transaction Management in Database Management SystemChristalin Nelson

MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxAnupkumar Sharma

4.16.24 21st Century Movements for Black Lives.pptxmary850239

THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONHumphrey A Beña

Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)lakshayb543

Field Attribute Index Feature in Odoo 17Celine George

Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝9953056974 Low Rate Call Girls In Saket, Delhi NCR

AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptxiammrhaywood

INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxHumphrey A Beña

ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYKayeClaireEstoconing

Influencing policy (training slides from Fast Track Impact)Mark Reed

YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptxConquiztadors- the Quiz Society of Sri Venkateswara College

GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSJoshuaGantuangco2

Recently uploaded (20)

Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf

call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️

FILIPINO PSYCHology sikolohiyang pilipino

ANG SEKTOR NG agrikultura.pptx QUARTER 4

Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf

USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...

Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17

Transaction Management in Database Management System

MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx

4.16.24 21st Century Movements for Black Lives.pptx

THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION

Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)

Field Attribute Index Feature in Odoo 17

Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝

AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx

INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx

ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY

Influencing policy (training slides from Fast Track Impact)

YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx

GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS

Using Twitter, Facebook, & Blogs For Your School

1. Social Media Brendan J. Schneider AISAP Summer Institute 2011

2. Don’t Be Like Fred Biletnikoff

3. Show of Hands

5. Why Social Media? • Meet new people • Professional Development • Engage in conversations • Inbound Marketing • Source of information • SEO • News • Content Promotion • Entertainment • Prospective Students • PLN • Keep attrition down • Teaching and Learning • Increase yield

6. Twitter • Reserve Twitter ID (School & Personal) • Personalize Twitter Bio • Begin Listening • Participate (Personal & School) • Promote

7. “What do you ﬁnd interesting?”

8. Twitter Details Hootsuite.com Timely.is Post 3-4/day 75/25 Rule Schedule

9. http://twitter.com/schneiderb http://twitter.com/sewickley

10. Facebook • Create Personal Account • Create School Account • Privacy Issues

11. What would prospective families ﬁnd interesting?

12. Facebook Details NorthSocial.com Post 2-3/day Blog Posts Media is better Share external as well See behind the curtain...

13. http://www.facebook.com/brendanschneider http://www.facebook.com/sewickleyacademy

14. Blog • Platform Choice • URL - SEO implications • Social Sharing • Brand Consistency

15. What do your prospective families want to read?

16. Share don’t sell!

17. Blog Details Wordpress Post at least 1/week Team Chief Blogger Long Tail Keywords Titles Matter