Using Twitter, Facebook, & Blogs For Your School

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Presentation during the Association of Independent School Admission Professionals Summer Institute 2011 held in Nashville, TN discussing how to use Twitter, Facebook, and Blog for your school.

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  • Using Twitter, Facebook, & Blogs For Your School

    1. 1. Social Media Brendan J. SchneiderAISAP Summer Institute 2011
    2. 2. Don’t Be Like Fred Biletnikoff
    3. 3. Show of Hands
    4. 4. Why Social Media?• Meet new people • Professional Development• Engage in conversations • Inbound Marketing• Source of information • SEO• News • Content Promotion• Entertainment • Prospective Students• PLN • Keep attrition down• Teaching and Learning • Increase yield
    5. 5. Twitter• Reserve Twitter ID (School & Personal)• Personalize Twitter Bio• Begin Listening• Participate (Personal & School)• Promote
    6. 6. “What do you find interesting?”
    7. 7. Twitter Details Hootsuite.com Timely.is Post 3-4/day 75/25 Rule Schedule
    8. 8. http://twitter.com/schneiderb http://twitter.com/sewickley
    9. 9. Facebook• Create Personal Account• Create School Account• Privacy Issues
    10. 10. What would prospective families find interesting?
    11. 11. Facebook Details NorthSocial.com Post 2-3/day Blog Posts Media is better Share external as well See behind the curtain...
    12. 12. http://www.facebook.com/brendanschneiderhttp://www.facebook.com/sewickleyacademy
    13. 13. Blog• Platform Choice• URL - SEO implications• Social Sharing• Brand Consistency
    14. 14. What do your prospective families want to read?
    15. 15. Share don’t sell!
    16. 16. Blog Details Wordpress Post at least 1/week Team Chief Blogger Long Tail Keywords Titles Matter
    17. 17. http://blog.sewickley.org
    18. 18. Don’t be afraid...
    19. 19. Questions

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