Inbound Marketing for Schools - Brendan Schneider (SchneiderB.com)
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Inbound Marketing for Schools - Brendan Schneider (SchneiderB.com)

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Inbound Marketing for Schools Pres

Inbound Marketing for Schools Pres

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Inbound Marketing for Schools - Brendan Schneider (SchneiderB.com) Inbound Marketing for Schools - Brendan Schneider (SchneiderB.com) Presentation Transcript

  • Inbound Marketing for Schools NYSAIS Admission Directors Conference April 25, 2013 ! Brendan Schneider email: brendan@schneiderb.com twitter: @schneiderb blog: www.schneiderb.com
  • Our Story Inbound Marketing Social Media Resources
  • Sewickley Academy Our Story
  • Start Here. Go Anywhere.
  • Social Media Channels
  • Likes? Friends? Followers?
  • Inbound Marketing Our Story Social Media Resources
  • Inbound Marketing
  • Inbound Marketing • Personas • Keywords • Search Engine Optimization (SEO) • Content • Social Media

  • Personas
  • Keywords
  • 3 Keyword Lists • Independent Schools • Private Schools • Competitor Schools
  • SEO • Pittsburgh Private Schools • Relevance • Authority • Social Signals
  • SEO: On Page Page URL <title></title> <h1></h1> <h2></h2> Keywords
  • SEO: Off Page Create content worthy of a link
  • Marketing Hub
  • Blog • Blog Post • Keywords • Pain Points • Educate/Entertain • Comments • Social Sharing
  • Blog • Wordpress • Subdomain • 1/Week • Be Consistent • Team • Chief Blogger
  • Blog Topics
  • Social Media
  • Our Story Inbound Marketing Social Media Resources
  • Facebook • 75/25/1 Rule • “Pull back the curtain” • Day to day • Engagement (Facebook As...)
  • Facebook • Northsocial • 2-3/day • Media is better • Virality • Schedule
  • Twitter • 75/25/1 Rule • Curate Content • What does our school find interesting? • Branding • Engagement
  • Twitter •Sprout Social •Bufferapp.com •3-4/day
  • Google+ • Isn’t Dead • Social Signals • Cross Promote • Engagement • Hangouts • Google+ is Google
  • Pinterest
  • YouTube • #2 • Power of Video • Smart phone • Unpolished • “Pull back the curtain”
  • Experiment
  • Measure
  • Landing Pages
  • Lead Nurturing
  • Resources Our Story Inbound Marketing Social Media
  • Books
  • Blogs
  • www.schneiderb.com/nysais