21 Tips For Using Social Media Successfully at Your School

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As a follow-up from the Internet Marketing for Schools podcast in which Brendan Schneider interviewed Tim McDonough from Finalsite they reconnected for this webinar for AISAP in order to share 21 tips to use social media successfully at your school.

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21 Tips For Using Social Media Successfully at Your School

  1. 1. Tim McDonough & Brendan Schneider 21 Tips for Using Social Media Successfully at Your School
  2. 2. www.schneiderb.com/4
  3. 3. SOCIAL MEDIA MARKETING Joe Pulizzi “In social media marketing, the center of gravity – the focus of the marketing activity – is located with the social networks themselves…in contrast, the center of gravity for content marketing is a brand website.”
  4. 4. 21 Tips for Using Social Media Successfully at Your School Experiment
  5. 5. 21 Tips for Using Social Media Successfully at Your School Have a plan for when the negative happens. (It’s a matter of ‘when’ not ‘if’.
  6. 6. 21 Tips for Using Social Media Successfully at Your School Don’t over think.
  7. 7. 21 Tips for Using Social Media Successfully at Your School Use social media to drive traffic to your website – don’t lose focus on why you are there.
  8. 8. 21 Tips for Using Social Media Successfully at Your School Be sure social media is supporting your overall communications strategy.
  9. 9. 21 Tips for Using Social Media Successfully at Your School Engage – don’t treat social media like broadcast (email) marketing
  10. 10. 21 Tips for Using Social Media Successfully at Your School Use social media to create, foster, and strengthen offline relationships
  11. 11. 21 Tips for Using Social Media Successfully at Your School Measure what you are doing (metrics)
  12. 12. 21 Tips for Using Social Media Successfully at Your School You don’t have to be everywhere. Be where your audience is and do it well.
  13. 13. 21 Tips for Using Social Media Successfully at Your School Always include a link when you pin an image on Pinterest.
  14. 14. 21 Tips for Using Social Media Successfully at Your School Schedule. Don’t automate.
  15. 15. 21 Tips for Using Social Media Successfully at Your School It’s not about your school. It’s about your audience.
  16. 16. 21 Tips for Using Social Media Successfully at Your School Share great info and link to it.
  17. 17. 21 Tips for Using Social Media Successfully at Your School Try to engage on social media: ask questions, ask to RT…just ask.
  18. 18. 21 Tips for Using Social Media Successfully at Your School Use Instagram and cross-post to Twitter and Facebook.*
  19. 19. 21 Tips for Using Social Media Successfully at Your School Don’t create ghost towns.
  20. 20. 21 Tips for Using Social Media Successfully at Your School Test, test, test.
  21. 21. 21 Tips for Using Social Media Successfully at Your School Use external tools to help you manage your channels.
  22. 22. 21 Tips for Using Social Media Successfully at Your School Get on the next social media channel personally before you get on for your school.
  23. 23. 21 Tips for Using Social Media Successfully at Your School Manage your social media channels, don’t let them manage you.
  24. 24. 21 Tips for Using Social Media Successfully at Your School Consolidate your social media channels to increase reach and leverage staff time.
  25. 25. Questions
  26. 26. www.schneiderb.com/4
  27. 27. @TMcdonough1973 @schneiderb

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