Unleash The Seo Animal - SchipulCon

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Matthew Inman and John-Michael Oswalt present on SEO strategies. They cover the short and long term benefits of natural optimization and viral and linkbait campaigns.

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Unleash The Seo Animal - SchipulCon

  1. 1. Unleash the SEO Animal<br />How Search Can Help Your Site<br />Matthew Inman<br />Jonti Bolles<br />John-Michael Oswalt <br />
  2. 2. John-Michael Oswalt(JMO)<br />Schipul – The Web Marketing Company<br />
  3. 3. Matthew Inman<br />Oatmeal<br />
  4. 4. Linkbait and Viral Marketing<br />How to use zombies and dinosaurs to dominate SEO.<br />
  5. 5. Mingle2 – Free Online Dating<br />Within 6 months of launch:<br /><ul><li>Over 100,000 links built
  6. 6. Ranking for every major dating keyword
  7. 7. 2 million page views
  8. 8. Acquired by a competitor</li></ul> Within 2 years of launch<br /><ul><li>40 million page views a month
  9. 9. 1+ million members
  10. 10. One of the biggest free dating sites in the world</li></li></ul><li>SEO: the short, short version<br />Pick a word or phrase<br />Get a bunch of links to a webpage about that word<br />Rank at Google<br />
  11. 11. What is Linkbait?<br />Linkbaitis content you create that gets people to link to you.<br />Primary benefit: builds links and in turn elevates your search rankings<br />Secondary benefit: massive exposure to your website <br />
  12. 12. Quizzes<br />
  13. 13. The right way to make a quiz<br />
  14. 14. ZombieHarmony<br /><ul><li>Millions of page views
  15. 15. Thousands of links
  16. 16. Featured in entertainment weekly magazine
  17. 17. Outranking competitors for dating related keywords</li></li></ul><li>Unicorns<br />
  18. 18. Types of Bad Kissers<br />
  19. 19. How to tell if your cat is plotting to kill you<br />
  20. 20. Keeping it on topic<br />
  21. 21. Can you hear this?<br />
  22. 22. How much booze would it take to kill you?<br />
  23. 23. When links don’t matter<br />
  24. 24. How to make great linkbait<br />Create easily digestible content<br />Your product + [something weird, controversial]<br />Top 10 [whatever] you probably don’t know about [whatever]<br />Seek inspiration on social sites and traditional mediums<br />Having a good graphic designer, writer, or coder really helps<br />
  25. 25. Things not to do<br />Don’t try and sell your product inside the linkbait<br />Don’t spam the social sites<br />Don’t spend too much time on it<br />Make it look benign<br />
  26. 26. Promotion<br />Digg, stumbleupon, reddit, twitter, buzzfeed<br />Digg – find a power user<br />Reddit – make it like a conversation<br />Stumbleupon – just create good content<br />
  27. 27. Creating the content<br />
  28. 28. Limited Time Efforts<br />
  29. 29. Long Term Effects<br />
  30. 30. Tools of the Trade<br />
  31. 31. Writing Linkbait<br />
  32. 32. Matthew Inman, Marketing & Design<br />Follow me on twitter: @oatmeal<br />http://matthewinman.com<br />
  33. 33. Thanks for Joining Us<br />Schipul – The Web Marketing Company<br />Matthew Inman<br />matthewinman.com<br />twitter.com/oatmeal<br />John-Michael Oswalt (JMO)<br />jmoswalt.com<br />twitter.com/jmoswalt<br />Find this presentation here: www.schipulcon.com/presentations <br />

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