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Matthew Inman and John-Michael Oswalt present on SEO strategies. They cover the short and long term benefits of natural optimization and viral and linkbait campaigns.

Matthew Inman and John-Michael Oswalt present on SEO strategies. They cover the short and long term benefits of natural optimization and viral and linkbait campaigns.

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Unleash The Seo Animal - SchipulCon Presentation Transcript

  • 1. Unleash the SEO Animal
    How Search Can Help Your Site
    Matthew Inman
    Jonti Bolles
    John-Michael Oswalt
  • 2. John-Michael Oswalt(JMO)
    Schipul – The Web Marketing Company
  • 3. Matthew Inman
    Oatmeal
  • 4. Linkbait and Viral Marketing
    How to use zombies and dinosaurs to dominate SEO.
  • 5. Mingle2 – Free Online Dating
    Within 6 months of launch:
    • Over 100,000 links built
    • 6. Ranking for every major dating keyword
    • 7. 2 million page views
    • 8. Acquired by a competitor
     Within 2 years of launch
    • 40 million page views a month
    • 9. 1+ million members
    • 10. One of the biggest free dating sites in the world
  • SEO: the short, short version
    Pick a word or phrase
    Get a bunch of links to a webpage about that word
    Rank at Google
  • 11. What is Linkbait?
    Linkbaitis content you create that gets people to link to you.
    Primary benefit: builds links and in turn elevates your search rankings
    Secondary benefit: massive exposure to your website
  • 12. Quizzes
  • 13. The right way to make a quiz
  • 14. ZombieHarmony
    • Millions of page views
    • 15. Thousands of links
    • 16. Featured in entertainment weekly magazine
    • 17. Outranking competitors for dating related keywords
  • Unicorns
  • 18. Types of Bad Kissers
  • 19. How to tell if your cat is plotting to kill you
  • 20. Keeping it on topic
  • 21. Can you hear this?
  • 22. How much booze would it take to kill you?
  • 23. When links don’t matter
  • 24. How to make great linkbait
    Create easily digestible content
    Your product + [something weird, controversial]
    Top 10 [whatever] you probably don’t know about [whatever]
    Seek inspiration on social sites and traditional mediums
    Having a good graphic designer, writer, or coder really helps
  • 25. Things not to do
    Don’t try and sell your product inside the linkbait
    Don’t spam the social sites
    Don’t spend too much time on it
    Make it look benign
  • 26. Promotion
    Digg, stumbleupon, reddit, twitter, buzzfeed
    Digg – find a power user
    Reddit – make it like a conversation
    Stumbleupon – just create good content
  • 27. Creating the content
  • 28. Limited Time Efforts
  • 29. Long Term Effects
  • 30. Tools of the Trade
  • 31. Writing Linkbait
  • 32. Matthew Inman, Marketing & Design
    Follow me on twitter: @oatmeal
    http://matthewinman.com
  • 33. Thanks for Joining Us
    Schipul – The Web Marketing Company
    Matthew Inman
    matthewinman.com
    twitter.com/oatmeal
    John-Michael Oswalt (JMO)
    jmoswalt.com
    twitter.com/jmoswalt
    Find this presentation here: www.schipulcon.com/presentations