Unleash The Seo Animal - SchipulCon

Unleash the SEO Animal
How Search Can Help Your Site
Matthew Inman
Jonti Bolles
John-Michael Oswalt

John-Michael Oswalt(JMO)
Schipul – The Web Marketing Company

Matthew Inman
Oatmeal

Linkbait and Viral Marketing
How to use zombies and dinosaurs to dominate SEO.

Mingle2 – Free Online Dating
Within 6 months of launch:

Over 100,000 links built
Ranking for every major dating keyword
2 million page views
Acquired by a competitor

Within 2 years of launch

40 million page views a month
1+ million members
One of the biggest free dating sites in the world

SEO: the short, short version
Pick a word or phrase
Get a bunch of links to a webpage about that word
Rank at Google

What is Linkbait?
Linkbaitis content you create that gets people to link to you.
Primary benefit: builds links and in turn elevates your search rankings
Secondary benefit: massive exposure to your website

Quizzes

The right way to make a quiz

ZombieHarmony

Millions of page views
Thousands of links
Featured in entertainment weekly magazine
Outranking competitors for dating related keywords

Unicorns

Types of Bad Kissers

How to tell if your cat is plotting to kill you

Keeping it on topic

Can you hear this?

How much booze would it take to kill you?

When links don’t matter

How to make great linkbait
Create easily digestible content
Your product + [something weird, controversial]
Top 10 [whatever] you probably don’t know about [whatever]
Seek inspiration on social sites and traditional mediums
Having a good graphic designer, writer, or coder really helps

Things not to do
Don’t try and sell your product inside the linkbait
Don’t spam the social sites
Don’t spend too much time on it
Make it look benign

Promotion
Digg, stumbleupon, reddit, twitter, buzzfeed
Digg – find a power user
Reddit – make it like a conversation
Stumbleupon – just create good content

Creating the content

Limited Time Efforts

Long Term Effects

Tools of the Trade

Writing Linkbait

Matthew Inman, Marketing & Design
Follow me on twitter: @oatmeal
http://matthewinman.com

Thanks for Joining Us
Schipul – The Web Marketing Company
Matthew Inman
matthewinman.com
twitter.com/oatmeal
John-Michael Oswalt (JMO)
jmoswalt.com
twitter.com/jmoswalt
Find this presentation here: www.schipulcon.com/presentations