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Unleash The Seo Animal - SchipulCon
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Unleash The Seo Animal - SchipulCon

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Matthew Inman and John-Michael Oswalt present on SEO strategies. They cover the short and long term benefits of natural optimization and viral and linkbait campaigns.

Matthew Inman and John-Michael Oswalt present on SEO strategies. They cover the short and long term benefits of natural optimization and viral and linkbait campaigns.

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    Unleash The Seo Animal - SchipulCon Unleash The Seo Animal - SchipulCon Presentation Transcript

    • Unleash the SEO Animal
      How Search Can Help Your Site
      Matthew Inman
      Jonti Bolles
      John-Michael Oswalt
    • John-Michael Oswalt(JMO)
      Schipul – The Web Marketing Company
    • Matthew Inman
      Oatmeal
    • Linkbait and Viral Marketing
      How to use zombies and dinosaurs to dominate SEO.
    • Mingle2 – Free Online Dating
      Within 6 months of launch:
      • Over 100,000 links built
      • Ranking for every major dating keyword
      • 2 million page views
      • Acquired by a competitor
       Within 2 years of launch
      • 40 million page views a month
      • 1+ million members
      • One of the biggest free dating sites in the world
    • SEO: the short, short version
      Pick a word or phrase
      Get a bunch of links to a webpage about that word
      Rank at Google
    • What is Linkbait?
      Linkbaitis content you create that gets people to link to you.
      Primary benefit: builds links and in turn elevates your search rankings
      Secondary benefit: massive exposure to your website
    • Quizzes
    • The right way to make a quiz
    • ZombieHarmony
      • Millions of page views
      • Thousands of links
      • Featured in entertainment weekly magazine
      • Outranking competitors for dating related keywords
    • Unicorns
    • Types of Bad Kissers
    • How to tell if your cat is plotting to kill you
    • Keeping it on topic
    • Can you hear this?
    • How much booze would it take to kill you?
    • When links don’t matter
    • How to make great linkbait
      Create easily digestible content
      Your product + [something weird, controversial]
      Top 10 [whatever] you probably don’t know about [whatever]
      Seek inspiration on social sites and traditional mediums
      Having a good graphic designer, writer, or coder really helps
    • Things not to do
      Don’t try and sell your product inside the linkbait
      Don’t spam the social sites
      Don’t spend too much time on it
      Make it look benign
    • Promotion
      Digg, stumbleupon, reddit, twitter, buzzfeed
      Digg – find a power user
      Reddit – make it like a conversation
      Stumbleupon – just create good content
    • Creating the content
    • Limited Time Efforts
    • Long Term Effects
    • Tools of the Trade
    • Writing Linkbait
    • Matthew Inman, Marketing & Design
      Follow me on twitter: @oatmeal
      http://matthewinman.com
    • Thanks for Joining Us
      Schipul – The Web Marketing Company
      Matthew Inman
      matthewinman.com
      twitter.com/oatmeal
      John-Michael Oswalt (JMO)
      jmoswalt.com
      twitter.com/jmoswalt
      Find this presentation here: www.schipulcon.com/presentations