Are you writing what you mean to say? www.schipul.com/en/sem/keywords
Not everyone gets this (ie: www.target.com )
Suggested search engines: Google http://www.google.com/addurl/ Yahoo http://search.yahoo.com/info/submit.html MSN http://submitit.bcentral.com/msnsubmit.htm Suggested directories: www.dmoz.org (open directory) Yahoo Directory ($299/year) Google Local & Yahoo Local SubmitIt (BCentral) – MSN paid submission service Other local & relevant directories
New content ideas:
Create a paid placement budget
Monitor and tweak campaign
Use spreadsheet & research to determine which terms to begin campaign with
Don’t pick overly competitive keywords unless you have an unlimited budget
When in doubt, align budget allocation with the search engines’ market share http://marketshare.hitslink.com/report.aspx?qprid=4
If possible, put the keyword in the title
Use a Call-to-Action
Consider ad testing
Stay away from general terms unless your campaign is geo-targeted
ex: plastic surgery
Budget, ads, and keywords can be adjusted anytime
Link ads to the most relevant page on your site; don’t dump everyone onto your home page.
Consider persona development
Build brand awareness online
You don’t have to be rich to participate in pay-per-click!
Easy to measure and track ROI
Paid placement: conversions
Is the phone ringing?
Are your SALES increasing?
Content is king
Keep it fresh
Keep it original
Links are powerful – be generous!
Keep a healthy SEO and PPC balance
Watch and tweak your campaign
Search Engine Marketing Director Schipul – The Web Marketing Company Phone: (281) 497.6567 x 520 Email: [email_address] Web Site: www.schipul.com Blog: www.thesemblog.com