Intro to Search Presentation for Gulf Coast Medical Device Manufacturers
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Intro to Search Presentation for Gulf Coast Medical Device Manufacturers

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Introduction to Search Engine Marketing and optimizing Directories for Gulf Coast Medical Device Manufacturers. Presented by Jonti Bolles of Schipul - The Web Marketing Company.

Introduction to Search Engine Marketing and optimizing Directories for Gulf Coast Medical Device Manufacturers. Presented by Jonti Bolles of Schipul - The Web Marketing Company.

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  • Intro to SEO for : Gulf Coast Medical Device Manufacturers http://www.gcmdm.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Crawlers: They follow links and read pages found Text of pages is stored in an “index” When you search, they look for pages with matching text Other factors involved in “ranking” those pages, are… location and frequency of words
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Google - uses its algorithm to gauge the importance of a web sites content based on a specific query Shows the algorithms at work Just by switching the order of the terms you get different results
  • Paid ads vs. Natural or Organic Listings locations
  • SEM is the positioning of your website in the search engines so that it is found by your target market. SEM is like direct marketing, so you want to make sure you’re there when someone is ready to buy. Just like how at home you get direct mailings all the time, you save up the ones you think you may use later, and when you’re ready to order that pizza, you have that coupon right there when you need it. In SEM, your targeted prospects are searching for your Website through relevant keywords, instead of you searching for them. SEM is also a cheaper strategy than traditional marketing campaigns that take longer and require more data collection and turnaround. And SEO is making changes to the actual site so that you will show up naturally in the SE. So WHY do you need SEM? If you have a website, then it is important to think about it when you are designing and building your business or organization online. Many people ask if there is a difference between traditional marketing and search engine marketing. There isn’t a big difference, SEM is only a buzz word people use. The only difference is, is that instead of you going out to look for your target market and try to get them come to you, you are already there when your target market is looking for you, you just have to make sure your website is about what they’re looking for. o what SEM and SEO is… it contains two main parts: SEM is the positioning of your website in the search engines so that it is found by your target market. SEM is like direct marketing, so you want to make sure you’re there when someone is ready to buy. Just like how at home you get direct mailings all the time, you save up the ones you think you may use later, and when you’re ready to order that pizza, you have that coupon right there when you need it. In SEM, your targeted prospects are searching for your Website through relevant keywords, instead of you searching for them. SEM is also a cheaper strategy than traditional marketing campaigns that take longer and require more data collection and turnaround. And SEO is making changes to the actual site so that you will show up naturally in the SE. So WHY do you need SEM? If you have a website, then it is important to think about it when you are designing and building your business or organization online. Many people ask if there is a difference between traditional marketing and search engine marketing. There isn’t a big difference, SEM is only a buzz word people use. The only difference is, is that instead of you going out to look for your target market and try to get them come to you, you are already there when your target market is looking for you, you just have to make sure your website is about what they’re looking for.
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Target didn’t use Alt Tags and learned the hard way. Using Alt Tags and Title Tags can help both visually and for assisted devices.
  • http://www.schipul.com/en/sem/tools/
  • Don’t Pay for links in a spammy link exchange program. Quality links in your industry and vertical matter.
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com

Intro to Search Presentation for Gulf Coast Medical Device Manufacturers Intro to Search Presentation for Gulf Coast Medical Device Manufacturers Presentation Transcript

  • Search Engine Marketing
    • Site: http://www.schipul.com
    • Blog: http://www.thesemblog.com
    Search Engine Marketing Gulf Coast Medical Device Manufacturers
  • SEM MAKES A DIFFERENCE
    • Read more: http://www.mattcutts.com/blog/ramping-up-on-international-webspam/
    • Search Engine basics
    • SEM in the real world
    • Natural optimization (SEO)
    • Directories Module
    TODAY WE’LL COVER
  • How Does A Search Engine Work?
  • What’s Changed?
    • http://www.bruceclay.com/searchenginerelationshipchart.htm
    • Search Query Results - Same Engine
  • Google: Paid Ads
  • Vertical Search (Blended)
    • Image Search
    • Video Search
    • Local Map Search
    • Blog Search
    • News Search
    • Shopping Search
    • Book Search
    • Real-Time Search
    3rd Generation Results
  • Universal Search Intent of Search
  • SEM vs. SEO
    • Search Engine Marketing - Positioning of your Web site in the search engines
    • Search Engine Optimization – SEM technique of generating unpaid traffic
    • PPC - generating Paid Traffic from Search
    http://www.flickr.com/photos/55569773@N00/2446888265//
  • What Do Search Engines Look For?
    • Readable Text
    • Fresh, unique content
    • Relevant inbound links
    • Good site architecture
    • Unique meta info
    • http://www.bruceclay.com/blog/2009/08/seo-hierarchy-of-needs/
  • Step-By-Step SEO
    • Research Your Target Market
    • Select 3 Keyword phrases
    • Set up Hosted Tracking Solution
    • Home page & site map
    • Optimize inner pages
    • Submit site to search engines and directories
    • Research link back opportunities
    • ADD FRESH CONTENT!
  • CONTENT is KING
    • http://www.flickr.com/photos/66164549@N00/2080363220/
  • Research Your Target Market
    • Brainstorm:
    • How will your target market search for you?
    • Medical Devices, bio technology, device manufacturers…
    • Are you targeting a geographic area?
    • Houston, Gulf Coast
    1/8
  • Keyword Research Suggestion Tools Free: http://adwords.google.com/select/KeywordToolExternal
  • Select Your Terms
    • http://www.wordtracker.com
    Use spreadsheet & research to determine which terms to begin campaign with
    • Medical device manufacturers
      • Medical device companies
      • Medical device industry
    Select 3 Top Search Phrases 2/8
  • Optimize Home Page & Site Map
    • Embedded links
    • Edit title and meta tags:
    4/8
  • Optimize Directory Pages EVERY PAGE! 5/8
    • Not everyone gets this (ie: www.target.com )
    Alt Tags = Good SEM & Good Karma
  • Keyword Density
    • www.schipul.com/en/sem/keywords
    Are you writing what you mean to say?
  • Research LinkBack Opportunities
    • Link Quantity
    • Link Quality / Authority
    • Keyword Rich Anchor Links
    • Linking Neighborhood
    7/8
  • Benefits of SEM
    • Build brand awareness online
    • Increase sales/leads/contacts
    • You don’t have to be rich!
    • Easy to measure and track ROI
    • www.google.com/analytics
    Set Up Web Hosted Analytics 3/8
  • Track Your Success
    • Traffic increase?
    • Paid placement: conversions
    • Is the phone ringing?
    • Are your SALES increasing?
  • Let’s Review
    • Content is King
      • Keep it fresh
      • Keep it original
    • Links are powerful – be generous!
    • Keep a healthy SEO and PPC balance
    • Watch and tweak your campaign
  • www.thesemblog.com www.twitter.com/semblog
  • Search Engine Marketing Schipul – The Web Marketing Company Phone: (281) 497.6567 x 533 Email: [email_address] Web Site: www.schipul.com Blog: www.thesemblog. com
  • Tools in Presentation
    • Keyword Research = https://adwords.google.com/select/KeywordToolExternal
      • Social Media Training Videos =
            • http://www.vimeo.com/schipul - Vimeo Channel
            • http://www.vimeo.com/4200000 - Twitter Training
            • http://www.vimeo.com/2826509 - Social Media Training
      • Schipul SEO Tools = http://www.schipul.com/en/sem/tools/
  • Bonus Tools Not in Presentation
    • Google Insights for Search = http://www.google.com/insights/search/#q=medical%20device%2Cmedical%20devices&geo=US&cmpt=q
      • Google Webmaster Tools = Http://www.google.com/ webmaster s/ tools /
      • Keyword Database Tool = http://www.wordtracker.com Paid service