Holiday Marketing Planning with SEM
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Holiday Marketing Planning with SEM

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Plan online Holiday promotions and campaigns to incentivise traffic, leads and sales using SEO, PPC and promotional offers. Understand critical planning dates for holidays.

Plan online Holiday promotions and campaigns to incentivise traffic, leads and sales using SEO, PPC and promotional offers. Understand critical planning dates for holidays.

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  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com

Holiday Marketing Planning with SEM Holiday Marketing Planning with SEM Presentation Transcript

  • Search Engine Marketing
    • Site: http://www.schipul.com
    • Blog: http://www.thesemblog.com
    Search Engine Marketing Holiday Trends
    • Important Dates
    • Special Coupons & Promotions
    • Pay-Per-Click (PPC) campaigns
    • Multi-Channel
    • Measuring your success
    TODAY WE’LL COVER
  • Planning MAKES A DIFFERENCE
    • Source: comScore
    • Source: Google AdWords Seasonality Trends 2009
    Q3 / Q4 Critical Periods
    • Source: Google AdWords Seasonality Trends 2009
    November
    • Source: Google AdWords Seasonality Trends 2009
    December
    • Source: Google AdWords Seasonality Trends 2009
    Q1 / Q2 Critical Periods
    • Source: Google AdWords Seasonality Trends 2009
    January
    • Source: Google AdWords Seasonality Trends 2009
    February
    • Source: Google AdWords Seasonality Trends 2009
    March
    • Source: http://googleretail.blogspot.com/
    Campaign Opportunities
  • Campaigns
    • Research Your Target Market
    • Select mediums for promotion
    • Select promotional phrases
    • Build campaigns and budget
    • Resources calendar including end of campaign wrap-up
  • How to Target Your Market
    • Google Trends & Insights
    • Coupons
    • Promotions - Promos
    • Discounts
    • Free Shipping
    • Free Gift offers
    • Gift ideas
    • Open House
    • Call out promotions & ease navigation
  • Select Channels
    • Twitter
    • Facebook
    • Newsletter
    • Blog
    • Image Search
    • Video Search
    • Product Search
    • Online Coupons
    • Radio Call-out
  • Google: Paid Ads
  • Ad Campaign Set-Up
    • If possible, put the promotional keyword in the Title
    • Use discount amount or pricing when available
    • Raise budget at peak times
  • Monitor & Tweak Campaign
  • Facebook
    • FaceBook Ads
    • Facebook Notes
    • Build Fan Pages
    • Holiday Parties - Events
    Source: http://insidefacebook.com
  • Newsletters
    • Open House
    • Gift Memberships
    • Holiday Events
    • Special Deals
  • Analytics Research
    • Use analytics to search highest bounce rate and exit pages and review search phrases to correct.
    • Research Average Orders – If average order is $100, run promotion encouraging $125 of spend with special offer. Incrementally increases sales.
  • Benefits of SEM
    • Build brand awareness online
    • Increase sales/leads/contacts
    • Easy to measure and track ROI
  • Track Your Success
    • Traffic increase?
    • Paid placement: conversions
    • Is the phone ringing?
    • Are SALES increasing?
    • Set Goals prior to campaign
  • Let’s Review
    • Determine promotional specials or incremental increases
    • Target special phrases
    • Keep a healthy offline and online balance
    • Watch and tweak your campaign
  • Search Engine Marketing Schipul – The Web Marketing Company Resources: www.google.com/insights http://googleretail.blogspot.com/ Web Site: www.schipul.com Blog: www.thesemblog. com