Your Brand is Out of Control
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Your Brand is Out of Control

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What do you do when your brand gets out of control online? Aaron Long of Schipul breaks it down in this presentation about the importance of online transparency, customer relations and even anger ...

What do you do when your brand gets out of control online? Aaron Long of Schipul breaks it down in this presentation about the importance of online transparency, customer relations and even anger management!

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  • 78,847 RSS Accesses in April for only in Houston
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Your Brand is Out of Control Your Brand is Out of Control Presentation Transcript

  • Your Brand is Out of Controlhttp://www.flickr.com/photos/rickels/2439906704/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Transparency
    Customer Relations
    Anger Managementhttp://www.flickr.com/photos/flysi/183272970/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Transparencyhttp://www.google.com/search?hl=en&client=firefox-a&channel=s&rls=org.mozilla:en-US:official&hs=891&ei=czSlSr6nIJL4sQPfov2MDw&sa=X&oi=spell&resnum=0&ct=result&cd=1&q=how+much+does+Radian6+cost&spell=1
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Disney Magic Rewards?http://www.disboards.com/showthread.php?t=2006109
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Social Mentionhttp://socialmention.com/search?q=beau+rivage+casino&t=all&btnG=Search
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • The Giant Lives http://www.flickr.com/photos/e_hmm/1700063858/in/set-72157603488464183/
    /
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Facebook250 Million, 600,000 per dayhttp://www.flickr.com/photos/twose/887903401/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • How Big is Big?http://en.wikipedia.org/wiki/List_of_most-watched_television_broadcasts
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • How Big is 125,000,000?http://www.youtube.com/browse?s=mp&t=a
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • More than 1 billion photos uploaded to Facebook each month
    More than 10 million videos uploaded to Facebook each month
    More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared on Facebook each week
    More than 2.5 million events created each month
    More than 45 million active user groups exist on Facebook
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • The Cops are Herehttp://www.flickr.com/photos/clintjcl/406422129/sizes/o//
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • What is Your Value?http://houstonsketchy.wordpress.com/2009/07/20/sketches-and-pints-a-sweatysaintly-success/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Customer Relationshttp://www.flickr.com/photos/clintjcl/406422129/sizes/o//
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Why?http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Twitter Keep Up With Friendshttp://twitter.com/oranparker
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Connectors, Mavens, Salesmen
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Why? Six Degrees
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 253 Comments
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Facebook Math = 5060e 253c x 120f ÷ 2t ÷ 3v
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Why?http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Web Users are Cats not Dogs
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • The Facebook4
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 1) Facebook Statuseshttp://www.facebook.com/home.php#/profile.php?id=1312152345&ref=ts
    http://www.facebook.com/home.php#/profile.php?id=1312152345&ref=ts
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 2) Facebook Photoshttp://www.facebook.com/home.php#/album.php?aid=81780&id=55749092629&ref=mf
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 3) Facebook Videohttp://www.facebook.com/home.php#/pages/The-Myelin-Project/67870709615?ref=ts
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 4) Facebook Eventshttp://www.houstonzoo.org/wildforlove/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Facebook Username Rush 2009!!!
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Anger Managementhttp://www.flickr.com/photos/dannyboyster/60371673/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • What do you do?http://twitter.com/ST_L_Cardinals
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • What do you do?http://twitter.com/ST_L_Cardinals
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • What do you do?http://www.breitbart.com/article.php?id=D98K0J3G1&show_article=1
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 12600 Executive Drive, Stafford, Texas 77477
    “In Brand Building….Image and Awareness Decrease and Web Traffic and Customer Focus Increase.” Roger Adams, ANA Brand Management Committee Findingshttp://www.flickr.com/photos/jypsyq/448033892/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • “The Loss of Control You Fear is Already in the Past” Clay Shirkyhttp://www.flickr.com/photos/morgantj/2944831006/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Epic Fail?
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Response
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Change Yourself
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Don’t Feed the Trolls
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Allow Your Audience to Speak
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Civic Action and Your Brand
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Crap, High School Kids Have My Brand
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Transparency – The Cops are Here
    Client Relations – Facebook Math
    Anger Management - Change Yourself