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Your Brand is Out of Controlhttp://www.flickr.com/photos/rickels/2439906704/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(...
Transparency<br />Customer Relations<br />Anger Managementhttp://www.flickr.com/photos/flysi/183272970/<br />SCHIPUL THE W...
Transparencyhttp://www.google.com/search?hl=en&client=firefox-a&channel=s&rls=org.mozilla:en-US:official&hs=891&ei=czSlSr6...
Disney Magic Rewards?http://www.disboards.com/showthread.php?t=2006109<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 4...
Social Mentionhttp://socialmention.com/search?q=beau+rivage+casino&t=all&btnG=Search<br />SCHIPUL THE WEB MARKETING COMPAN...
The Giant Lives http://www.flickr.com/photos/e_hmm/1700063858/in/set-72157603488464183/<br />/<br />SCHIPUL THE WEB MARKET...
Facebook250 Million, 600,000 per dayhttp://www.flickr.com/photos/twose/887903401/<br />SCHIPUL THE WEB MARKETING COMPANY<b...
How Big is Big?http://en.wikipedia.org/wiki/List_of_most-watched_television_broadcasts<br />SCHIPUL THE WEB MARKETING COMP...
How Big is 125,000,000?http://www.youtube.com/browse?s=mp&t=a<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567  ...
More than 1 billion photos uploaded to Facebook each month<br />More than 10 million videos uploaded to Facebook each mont...
The Cops are Herehttp://www.flickr.com/photos/clintjcl/406422129/sizes/o//<br />SCHIPUL THE WEB MARKETING COMPANY<br />(28...
What is Your Value?http://houstonsketchy.wordpress.com/2009/07/20/sketches-and-pints-a-sweatysaintly-success/<br />SCHIPUL...
Customer Relationshttp://www.flickr.com/photos/clintjcl/406422129/sizes/o//<br />SCHIPUL THE WEB MARKETING COMPANY<br />(2...
Why?http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx<br />SCHIPUL THE WEB MARKETING COMPANY...
Twitter Keep Up With Friendshttp://twitter.com/oranparker<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567      ...
Connectors, Mavens, Salesmen<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567                      www.schipul.c...
Why? Six Degrees<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567                      www.schipul.com<br />
253 Comments<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567                      www.schipul.com<br />
Facebook Math = 5060e 253c x 120f ÷ 2t ÷ 3v<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567                    ...
Why?http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx<br />SCHIPUL THE WEB MARKETING COMPANY...
Web Users are Cats not Dogs<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567                      www.schipul.co...
The Facebook4<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567                      www.schipul.com<br />
1) Facebook Statuseshttp://www.facebook.com/home.php#/profile.php?id=1312152345&ref=ts<br />http://www.facebook.com/home.p...
2) Facebook Photoshttp://www.facebook.com/home.php#/album.php?aid=81780&id=55749092629&ref=mf<br />SCHIPUL THE WEB MARKETI...
3) Facebook Videohttp://www.facebook.com/home.php#/pages/The-Myelin-Project/67870709615?ref=ts<br />SCHIPUL THE WEB MARKET...
4) Facebook Eventshttp://www.houstonzoo.org/wildforlove/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567       ...
Facebook Username Rush 2009!!!<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567                      www.schipul...
Anger Managementhttp://www.flickr.com/photos/dannyboyster/60371673/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-...
What do you do?http://twitter.com/ST_L_Cardinals<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567               ...
What do you do?http://twitter.com/ST_L_Cardinals<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567               ...
What do you do?http://www.breitbart.com/article.php?id=D98K0J3G1&show_article=1<br />SCHIPUL THE WEB MARKETING COMPANY<br ...
12600 Executive Drive, Stafford, Texas 77477<br />“In Brand Building….Image and Awareness Decrease and Web Traffic and Cus...
“The Loss of Control You Fear is Already in the Past” Clay Shirkyhttp://www.flickr.com/photos/morgantj/2944831006/<br />SC...
Epic Fail?<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567                      www.schipul.com<br />
Response<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567                      www.schipul.com<br />
Change Yourself<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567                      www.schipul.com<br />
Don’t Feed the Trolls<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567                      www.schipul.com<br />
Allow Your Audience to Speak<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567                      www.schipul.c...
Civic Action and Your Brand<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567                      www.schipul.co...
Crap, High School Kids Have My Brand<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567                      www.s...
Transparency – The Cops are Here<br />Client Relations – Facebook Math<br />Anger Management -  Change Yourself<br />
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Your Brand is Out of Control

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What do you do when your brand gets out of control online? Aaron Long of Schipul breaks it down in this presentation about the importance of online transparency, customer relations and even anger management!

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  • 78,847 RSS Accesses in April for only in Houston
  • 78,847 RSS Accesses in April for only in Houston
  • 78,847 RSS Accesses in April for only in Houston
  • Transcript of "Your Brand is Out of Control"

    1. 1. Your Brand is Out of Controlhttp://www.flickr.com/photos/rickels/2439906704/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    2. 2. Transparency<br />Customer Relations<br />Anger Managementhttp://www.flickr.com/photos/flysi/183272970/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    3. 3. Transparencyhttp://www.google.com/search?hl=en&client=firefox-a&channel=s&rls=org.mozilla:en-US:official&hs=891&ei=czSlSr6nIJL4sQPfov2MDw&sa=X&oi=spell&resnum=0&ct=result&cd=1&q=how+much+does+Radian6+cost&spell=1<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    4. 4. Disney Magic Rewards?http://www.disboards.com/showthread.php?t=2006109<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    5. 5. Social Mentionhttp://socialmention.com/search?q=beau+rivage+casino&t=all&btnG=Search<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    6. 6. The Giant Lives http://www.flickr.com/photos/e_hmm/1700063858/in/set-72157603488464183/<br />/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    7. 7. Facebook250 Million, 600,000 per dayhttp://www.flickr.com/photos/twose/887903401/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    8. 8. How Big is Big?http://en.wikipedia.org/wiki/List_of_most-watched_television_broadcasts<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    9. 9. How Big is 125,000,000?http://www.youtube.com/browse?s=mp&t=a<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    10. 10. More than 1 billion photos uploaded to Facebook each month<br />More than 10 million videos uploaded to Facebook each month<br />More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared on Facebook each week<br />More than 2.5 million events created each month<br />More than 45 million active user groups exist on Facebook<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    11. 11. The Cops are Herehttp://www.flickr.com/photos/clintjcl/406422129/sizes/o//<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    12. 12. What is Your Value?http://houstonsketchy.wordpress.com/2009/07/20/sketches-and-pints-a-sweatysaintly-success/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    13. 13. Customer Relationshttp://www.flickr.com/photos/clintjcl/406422129/sizes/o//<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    14. 14. Why?http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    15. 15. Twitter Keep Up With Friendshttp://twitter.com/oranparker<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    16. 16. Connectors, Mavens, Salesmen<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    17. 17. Why? Six Degrees<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    18. 18. 253 Comments<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    19. 19. Facebook Math = 5060e 253c x 120f ÷ 2t ÷ 3v<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    20. 20. Why?http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    21. 21. Web Users are Cats not Dogs<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    22. 22. The Facebook4<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    23. 23. 1) Facebook Statuseshttp://www.facebook.com/home.php#/profile.php?id=1312152345&ref=ts<br />http://www.facebook.com/home.php#/profile.php?id=1312152345&ref=ts<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    24. 24. 2) Facebook Photoshttp://www.facebook.com/home.php#/album.php?aid=81780&id=55749092629&ref=mf<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    25. 25. 3) Facebook Videohttp://www.facebook.com/home.php#/pages/The-Myelin-Project/67870709615?ref=ts<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    26. 26. 4) Facebook Eventshttp://www.houstonzoo.org/wildforlove/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    27. 27. Facebook Username Rush 2009!!!<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    28. 28. Anger Managementhttp://www.flickr.com/photos/dannyboyster/60371673/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    29. 29. What do you do?http://twitter.com/ST_L_Cardinals<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    30. 30. What do you do?http://twitter.com/ST_L_Cardinals<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    31. 31. What do you do?http://www.breitbart.com/article.php?id=D98K0J3G1&show_article=1<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    32. 32. 12600 Executive Drive, Stafford, Texas 77477<br />“In Brand Building….Image and Awareness Decrease and Web Traffic and Customer Focus Increase.” Roger Adams, ANA Brand Management Committee Findingshttp://www.flickr.com/photos/jypsyq/448033892/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    33. 33. “The Loss of Control You Fear is Already in the Past” Clay Shirkyhttp://www.flickr.com/photos/morgantj/2944831006/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    34. 34. Epic Fail?<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    35. 35. Response<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    36. 36. Change Yourself<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    37. 37. Don’t Feed the Trolls<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    38. 38. Allow Your Audience to Speak<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    39. 39. Civic Action and Your Brand<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    40. 40. Crap, High School Kids Have My Brand<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
    41. 41. Transparency – The Cops are Here<br />Client Relations – Facebook Math<br />Anger Management - Change Yourself<br />
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