Web Analytics: Insights into Numbers is Exciting!

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Web Analytics
Insights into numbers is exciting!
John-Michael Oswalt(JMO)
Search Engine Marketing Team – Google Analytics Certified
Web Analytics
Track visitor actions
Discover patterns and trends
Make positive changes
Basic Metrics
Actionable Metrics
Location
New / Returning
Loyalty
Tech Details
Visitor Tracking
Traffic Sources
Last 30 Days
Last 365 Days
Search Engine Keywords
Referring Sites
Top Content
Top Landing Pages
Event Tracking
Goals (Google Analytics)
Insights
http://www.google.com/insights/search/
Regional Interest
Specific Terms
Web Analytics
Schipul SEM Department
Jonti Bolles
jontibolles.com
twitter.com/jonti
Find this presentation here:
www.schipul.com/presentations
John-Michael Oswalt (JMO)
jmoswalt.com
twitter.com/jmoswalt
TheSEMblog.com
twitter.com/thesemblog