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Web Analytics: Insights into Numbers is Exciting!
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Web Analytics: Insights into Numbers is Exciting!

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Schipul SEM guy John-Michael Oswalt explains that if all you look at is Visits and Page Views, you may be missing the point of Web Analytics. This presentation explores useful metrics like Bounce Rate …

Schipul SEM guy John-Michael Oswalt explains that if all you look at is Visits and Page Views, you may be missing the point of Web Analytics. This presentation explores useful metrics like Bounce Rate and Time on Site for seeking which of your pages are the top earners. A focus on referring traffic and keywords with a side of Google Insights for Search will help you to measure your traffic better and make actionable decisions from your numbers.


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  • Jonti
  • JMO
  • JMO
  • JMO
  • JMO
  • JMO
  • JMO
  • Jonti
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  • Jonti
  • Jonti
  • JMO
  • JMO
  • JontiCompare Key Terms
  • JontiCompare Key Terms
  • JontiCompare Key Terms
  • JMOOpen for questions or see us after.
  • Transcript

    • 1. Web Analytics
      Insights into numbers is exciting!
    • 2. John-Michael Oswalt(JMO)
      Search Engine Marketing Team – Google Analytics Certified
    • 3. Web Analytics
      Track visitor actions
      Discover patterns and trends
      Make positive changes
    • 4. Basic Metrics
    • 5. Actionable Metrics
    • 6. Location
      New / Returning
      Loyalty
      Tech Details
      Visitor Tracking
    • 7. Traffic Sources
      Last 30 Days
      Last 365 Days
    • 8. Search Engine Keywords
    • 9. Referring Sites
    • 10. Top Content
    • 11. Top Landing Pages
    • 12. Event Tracking
    • 13. Goals (Google Analytics)
    • 14. Insights
      http://www.google.com/insights/search/
    • 15. Regional Interest
    • 16. Specific Terms
    • 17. Web Analytics
      Schipul SEM Department
      Jonti Bolles
      jontibolles.com
      twitter.com/jonti
      Find this presentation here:
      www.schipul.com/presentations
      John-Michael Oswalt (JMO)
      jmoswalt.com
      twitter.com/jmoswalt
      TheSEMblog.com
      twitter.com/thesemblog

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