Web Analytics: Insights into Numbers is Exciting!

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    Web Analytics: Insights into Numbers is Exciting! - Presentation Transcript

    1. Web Analytics
      Insights into numbers is exciting!
    2. John-Michael Oswalt(JMO)
      Search Engine Marketing Team – Google Analytics Certified
    3. Web Analytics
      Track visitor actions
      Discover patterns and trends
      Make positive changes
    4. Basic Metrics
    5. Actionable Metrics
    6. Location
      New / Returning
      Loyalty
      Tech Details
      Visitor Tracking
    7. Traffic Sources
      Last 30 Days
      Last 365 Days
    8. Search Engine Keywords
    9. Referring Sites
    10. Top Content
    11. Top Landing Pages
    12. Event Tracking
    13. Goals (Google Analytics)
    14. Insights
      http://www.google.com/insights/search/
    15. Regional Interest
    16. Specific Terms
    17. Web Analytics
      Schipul SEM Department
      Jonti Bolles
      jontibolles.com
      twitter.com/jonti
      Find this presentation here:
      www.schipul.com/presentations
      John-Michael Oswalt (JMO)
      jmoswalt.com
      twitter.com/jmoswalt
      TheSEMblog.com
      twitter.com/thesemblog

    + Schipul - The Web Marketing CompanySchipul - The Web Marketing Company, 1 month ago

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    Schipul SEM guy John-Michael Oswalt explains that i more

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