• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Web Analytics: Insights into Numbers is Exciting!
 

Web Analytics: Insights into Numbers is Exciting!

on

  • 1,609 views

Schipul SEM guy John-Michael Oswalt explains that if all you look at is Visits and Page Views, you may be missing the point of Web Analytics. This presentation explores useful metrics like Bounce Rate ...

Schipul SEM guy John-Michael Oswalt explains that if all you look at is Visits and Page Views, you may be missing the point of Web Analytics. This presentation explores useful metrics like Bounce Rate and Time on Site for seeking which of your pages are the top earners. A focus on referring traffic and keywords with a side of Google Insights for Search will help you to measure your traffic better and make actionable decisions from your numbers.

Statistics

Views

Total Views
1,609
Views on SlideShare
1,598
Embed Views
11

Actions

Likes
0
Downloads
29
Comments
0

2 Embeds 11

http://www.schipulcon.com 9
http://www.slideshare.net 2

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Jonti
  • JMO
  • JMO
  • JMO
  • JMO
  • JMO
  • JMO
  • Jonti
  • Jonti
  • Jonti
  • Jonti
  • JMO
  • JMO
  • JontiCompare Key Terms
  • JontiCompare Key Terms
  • JontiCompare Key Terms
  • JMOOpen for questions or see us after.

Web Analytics: Insights into Numbers is Exciting! Web Analytics: Insights into Numbers is Exciting! Presentation Transcript

  • Web Analytics
    Insights into numbers is exciting!
  • John-Michael Oswalt(JMO)
    Search Engine Marketing Team – Google Analytics Certified
  • Web Analytics
    Track visitor actions
    Discover patterns and trends
    Make positive changes
  • Basic Metrics
  • Actionable Metrics
  • Location
    New / Returning
    Loyalty
    Tech Details
    Visitor Tracking
  • Traffic Sources
    Last 30 Days
    Last 365 Days
  • Search Engine Keywords
  • Referring Sites
  • Top Content
  • Top Landing Pages
  • Event Tracking
  • Goals (Google Analytics)
  • Insights
    http://www.google.com/insights/search/
  • Regional Interest
  • Specific Terms
  • Web Analytics
    Schipul SEM Department
    Jonti Bolles
    jontibolles.com
    twitter.com/jonti
    Find this presentation here:
    www.schipul.com/presentations
    John-Michael Oswalt (JMO)
    jmoswalt.com
    twitter.com/jmoswalt
    TheSEMblog.com
    twitter.com/thesemblog