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Unleash The SEO Beast
 

Unleash The SEO Beast

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Looking for Viral Marketing and Linkbait? Matthew Inman shares the comics and quizzes he has created to generate links and high Google rankings for his sites. Search Engine Optimization for the ...

Looking for Viral Marketing and Linkbait? Matthew Inman shares the comics and quizzes he has created to generate links and high Google rankings for his sites. Search Engine Optimization for the creative side, Unleash the SEO Animal shows how you too can create your own viral campaign.

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    Unleash The SEO Beast Unleash The SEO Beast Presentation Transcript

    • Unleash the SEO Animal
      How Search Can Help Your Site
      Matthew Inman
      Jonti Bolles
      John-Michael Oswalt
    • John-Michael Oswalt(JMO)
      Schipul – The Web Marketing Company
    • Matthew Inman
      Oatmeal
    • Linkbait and Viral Marketing
      How to use zombies and dinosaurs to dominate SEO.
    • Mingle2 – Free Online Dating
      Within 6 months of launch:
      • Over 100,000 links built
      • Ranking for every major dating keyword
      • 2 million page views
      • Acquired by a competitor
       Within 2 years of launch
      • 40 million page views a month
      • 1+ million members
      • One of the biggest free dating sites in the world
    • SEO: the short, short version
      Pick a word or phrase
      Get a bunch of links to a webpage about that word
      Rank at Google
    • What is Linkbait?
      Linkbaitis content you create that gets people to link to you.
      Primary benefit: builds links and in turn elevates your search rankings
      Secondary benefit: massive exposure to your website
    • Quizzes
    • The right way to make a quiz
    • ZombieHarmony
      • Millions of page views
      • Thousands of links
      • Featured in entertainment weekly magazine
      • Outranking competitors for dating related keywords
    • Unicorns
    • Types of Bad Kissers
    • How to tell if your cat is plotting to kill you
    • Keeping it on topic
    • Can you hear this?
    • How much booze would it take to kill you?
    • When links don’t matter
    • How to make great linkbait
      Create easily digestible content
      Your product + [something weird, controversial]
      Top 10 [whatever] you probably don’t know about [whatever]
      Seek inspiration on social sites and traditional mediums
      Having a good graphic designer, writer, or coder really helps
    • Things not to do
      Don’t try and sell your product inside the linkbait
      Don’t spam the social sites
      Don’t spend too much time on it
      Make it look benign
    • Promotion
      Digg, stumbleupon, reddit, twitter, buzzfeed
      Digg – find a power user
      Reddit – make it like a conversation
      Stumbleupon – just create good content
    • Creating the content
    • Limited Time Efforts
    • Long Term Effects
    • Tools of the Trade
    • Writing Linkbait
    • Matthew Inman, Marketing & Design
      Follow me on twitter: @oatmeal
      http://matthewinman.com
    • Thanks for Joining Us
      Schipul – The Web Marketing Company
      Matthew Inman
      matthewinman.com
      twitter.com/oatmeal
      John-Michael Oswalt (JMO)
      jmoswalt.com
      twitter.com/jmoswalt
      Find this presentation here: www.schipulcon.com/presentations