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Unleash the SEO Animal<br />How Search Can Help Your Site<br />Matthew Inman<br />Jonti Bolles<br />John-Michael Oswalt <b...
John-Michael Oswalt(JMO)<br />Schipul – The Web Marketing Company<br />
Matthew Inman<br />Oatmeal<br />
Linkbait and Viral Marketing<br />How to use zombies and dinosaurs to dominate SEO.<br />
Mingle2 – Free Online Dating<br />Within 6 months of launch:<br /><ul><li>Over 100,000 links built
Ranking for every major dating keyword
2 million page views
Acquired by a competitor</li></ul> Within 2 years of launch<br /><ul><li>40 million page views a month
1+ million members
One of the biggest free dating sites in the world</li></li></ul><li>SEO: the short, short version<br />Pick a word or phra...
What is Linkbait?<br />Linkbaitis content you create that gets people to link to you.<br />Primary benefit: builds links a...
Quizzes<br />
The right way to make a quiz<br />
ZombieHarmony<br /><ul><li>Millions of page views
Thousands of links
Featured in entertainment weekly magazine
Outranking competitors for dating related keywords</li></li></ul><li>Unicorns<br />
Types of Bad Kissers<br />
How to tell if your cat is plotting to kill you<br />
Keeping it on topic<br />
Can you hear this?<br />
How much booze would it take to kill you?<br />
When links don’t matter<br />
How to make great linkbait<br />Create easily digestible content<br />Your product + [something weird, controversial]<br /...
Things not to do<br />Don’t try and sell your product inside the linkbait<br />Don’t spam the social sites<br />Don’t spen...
Promotion<br />Digg, stumbleupon, reddit, twitter, buzzfeed<br />Digg – find a power user<br />Reddit – make it like a con...
Creating the content<br />
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Unleash The SEO Beast

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Looking for Viral Marketing and Linkbait? Matthew Inman shares the comics and quizzes he has created to generate links and high Google rankings for his sites. Search Engine Optimization for the creative side, Unleash the SEO Animal shows how you too can create your own viral campaign.

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Transcript of "Unleash The SEO Beast"

  1. 1. Unleash the SEO Animal<br />How Search Can Help Your Site<br />Matthew Inman<br />Jonti Bolles<br />John-Michael Oswalt <br />
  2. 2. John-Michael Oswalt(JMO)<br />Schipul – The Web Marketing Company<br />
  3. 3. Matthew Inman<br />Oatmeal<br />
  4. 4. Linkbait and Viral Marketing<br />How to use zombies and dinosaurs to dominate SEO.<br />
  5. 5. Mingle2 – Free Online Dating<br />Within 6 months of launch:<br /><ul><li>Over 100,000 links built
  6. 6. Ranking for every major dating keyword
  7. 7. 2 million page views
  8. 8. Acquired by a competitor</li></ul> Within 2 years of launch<br /><ul><li>40 million page views a month
  9. 9. 1+ million members
  10. 10. One of the biggest free dating sites in the world</li></li></ul><li>SEO: the short, short version<br />Pick a word or phrase<br />Get a bunch of links to a webpage about that word<br />Rank at Google<br />
  11. 11. What is Linkbait?<br />Linkbaitis content you create that gets people to link to you.<br />Primary benefit: builds links and in turn elevates your search rankings<br />Secondary benefit: massive exposure to your website <br />
  12. 12. Quizzes<br />
  13. 13. The right way to make a quiz<br />
  14. 14. ZombieHarmony<br /><ul><li>Millions of page views
  15. 15. Thousands of links
  16. 16. Featured in entertainment weekly magazine
  17. 17. Outranking competitors for dating related keywords</li></li></ul><li>Unicorns<br />
  18. 18. Types of Bad Kissers<br />
  19. 19. How to tell if your cat is plotting to kill you<br />
  20. 20. Keeping it on topic<br />
  21. 21. Can you hear this?<br />
  22. 22. How much booze would it take to kill you?<br />
  23. 23. When links don’t matter<br />
  24. 24. How to make great linkbait<br />Create easily digestible content<br />Your product + [something weird, controversial]<br />Top 10 [whatever] you probably don’t know about [whatever]<br />Seek inspiration on social sites and traditional mediums<br />Having a good graphic designer, writer, or coder really helps<br />
  25. 25. Things not to do<br />Don’t try and sell your product inside the linkbait<br />Don’t spam the social sites<br />Don’t spend too much time on it<br />Make it look benign<br />
  26. 26. Promotion<br />Digg, stumbleupon, reddit, twitter, buzzfeed<br />Digg – find a power user<br />Reddit – make it like a conversation<br />Stumbleupon – just create good content<br />
  27. 27. Creating the content<br />
  28. 28. Limited Time Efforts<br />
  29. 29. Long Term Effects<br />
  30. 30. Tools of the Trade<br />
  31. 31. Writing Linkbait<br />
  32. 32. Matthew Inman, Marketing & Design<br />Follow me on twitter: @oatmeal<br />http://matthewinman.com<br />
  33. 33. Thanks for Joining Us<br />Schipul – The Web Marketing Company<br />Matthew Inman<br />matthewinman.com<br />twitter.com/oatmeal<br />John-Michael Oswalt (JMO)<br />jmoswalt.com<br />twitter.com/jmoswalt<br />Find this presentation here: www.schipulcon.com/presentations <br />
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