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Unleash The SEO Beast

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Looking for Viral Marketing and Linkbait? Matthew Inman shares the comics and quizzes he has created to generate links and high Google rankings for his sites. Search Engine Optimization for the …

Looking for Viral Marketing and Linkbait? Matthew Inman shares the comics and quizzes he has created to generate links and high Google rankings for his sites. Search Engine Optimization for the creative side, Unleash the SEO Animal shows how you too can create your own viral campaign.

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  • 1. Unleash the SEO Animal
    How Search Can Help Your Site
    Matthew Inman
    Jonti Bolles
    John-Michael Oswalt
  • 2. John-Michael Oswalt(JMO)
    Schipul – The Web Marketing Company
  • 3. Matthew Inman
    Oatmeal
  • 4. Linkbait and Viral Marketing
    How to use zombies and dinosaurs to dominate SEO.
  • 5. Mingle2 – Free Online Dating
    Within 6 months of launch:
    • Over 100,000 links built
    • 6. Ranking for every major dating keyword
    • 7. 2 million page views
    • 8. Acquired by a competitor
     Within 2 years of launch
    • 40 million page views a month
    • 9. 1+ million members
    • 10. One of the biggest free dating sites in the world
  • SEO: the short, short version
    Pick a word or phrase
    Get a bunch of links to a webpage about that word
    Rank at Google
  • 11. What is Linkbait?
    Linkbaitis content you create that gets people to link to you.
    Primary benefit: builds links and in turn elevates your search rankings
    Secondary benefit: massive exposure to your website
  • 12. Quizzes
  • 13. The right way to make a quiz
  • 14. ZombieHarmony
    • Millions of page views
    • 15. Thousands of links
    • 16. Featured in entertainment weekly magazine
    • 17. Outranking competitors for dating related keywords
  • Unicorns
  • 18. Types of Bad Kissers
  • 19. How to tell if your cat is plotting to kill you
  • 20. Keeping it on topic
  • 21. Can you hear this?
  • 22. How much booze would it take to kill you?
  • 23. When links don’t matter
  • 24. How to make great linkbait
    Create easily digestible content
    Your product + [something weird, controversial]
    Top 10 [whatever] you probably don’t know about [whatever]
    Seek inspiration on social sites and traditional mediums
    Having a good graphic designer, writer, or coder really helps
  • 25. Things not to do
    Don’t try and sell your product inside the linkbait
    Don’t spam the social sites
    Don’t spend too much time on it
    Make it look benign
  • 26. Promotion
    Digg, stumbleupon, reddit, twitter, buzzfeed
    Digg – find a power user
    Reddit – make it like a conversation
    Stumbleupon – just create good content
  • 27. Creating the content
  • 28. Limited Time Efforts
  • 29. Long Term Effects
  • 30. Tools of the Trade
  • 31. Writing Linkbait
  • 32. Matthew Inman, Marketing & Design
    Follow me on twitter: @oatmeal
    http://matthewinman.com
  • 33. Thanks for Joining Us
    Schipul – The Web Marketing Company
    Matthew Inman
    matthewinman.com
    twitter.com/oatmeal
    John-Michael Oswalt (JMO)
    jmoswalt.com
    twitter.com/jmoswalt
    Find this presentation here: www.schipulcon.com/presentations