Looking Towards the Future:
The Personal Brand Era Cometh
Ed Schipul
Schipul - The Web Marketing Company
www.schipul.com
Wednesday, October 14, 2009

Let’s talk about...
• Where are we coming from?
• A ‘Renaissance Generation’
• The Personal Brand Era
Wednesday, October 14, 2009

Notice anything different lately?
Wednesday, October 14, 2009

Societal altering shifts in a matter of years
Wednesday, October 14, 2009

Some current challenges
Wednesday, October 14, 2009

So, who can you trust?
Wednesday, October 14, 2009

Politicians?
Wednesday, October 14, 2009

Uber-corporations?
Wednesday, October 14, 2009

The Media?
Wednesday, October 14, 2009

It’s time for a change
Wednesday, October 14, 2009

YOU tell YOUR story
Wednesday, October 14, 2009

YOU grow YOUR brand
Wednesday, October 14, 2009

The Brand called YOU
“Personal Branding is the process
whereby people and their careers
are marked as brands.”
Wednesday, October 14, 2009

“Big companies understand the importance of brands.
Today, in the Age of the Individual,
you have to be your own brand.”
Tom Peters - Fast Company 8/2007
http://www.fastcompany.com/magazine/10/brandyou.html
Wednesday, October 14, 2009

Job hunting through Personal Branding
“I think it’s important to maintain my personal brand, separate from the company.
Especially since I worked so hard over the past year to build it —
it would be a shame to let it go.”
Rachel Levy (@bostonmarketer)
http://blogs.wsj.com/laidoff/2009/08/04/landing-a-marketing-job-after-building-a-personal-brand/
Wednesday, October 14, 2009

The Rise of a Renaissance Period
Wednesday, October 14, 2009

RenGen: Renaissance Generation
The good news:
We are on the brink of a Renaissance.
The bad news:
Many still see America as a cultural
wasteland defined by reality television
and fast food.
Wednesday, October 14, 2009

RenGen Desires
• Desire to express ideas aesthetically
• Renewed interest in learning
• Interest in enlightenment
• Taking a stand on issues
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Social Media cultivates the RenGen spirit
Wednesday, October 14, 2009

Welcome to the Personal Brand Era
Wednesday, October 14, 2009

The Personal Brand Era
1. Story
2. Creation
3. Curation*
4. Distribution
5. Monitoring
6. TOS*
Wednesday, October 14, 2009

1) Story
Your brand story
told over time
In different places
brought together
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2) Creation
are you an artist?
patrons and collectors
control of your creations?
CVs instead of Resumes
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3) Curation*
put your best self forward
be selective with sites + brands
time plays a role in selection
stay in control
Wednesday, October 14, 2009

4) Distribution
get the word out
break through the clutter
your 15 minutes where you want it
control your reach + associations
Wednesday, October 14, 2009

5) Monitoring
monitor the buzz
evaluate your message
evaluate how others perceive you
“sympathy”
“intention”
Wednesday, October 14, 2009

6) Terms of Service (TOS)*
automated methods of content and brand association
revoke rights similar to hollywood “morality clauses”
your personal brand contracts
expression of licenses
Wednesday, October 14, 2009

(once more)
The Personal Brand Era
1. Story
2. Creation
3. Curation*
4. Distribution
5. Monitoring
6. TOS*
Wednesday, October 14, 2009

Personal Brand vs. Reputation
Jenny
www.thebloggess.com Photo thanks to Chookooloonks
Wednesday, October 14, 2009

Take a deep breath...
Wednesday, October 14, 2009

23 on Twitter
14,380 followers
25 on Facebook
650 visits
Personal Brands are good for business
Wednesday, October 14, 2009

3,400 page views / 6 months from employee site referrals
$1 / click PPC advertising
$6000 / year FREE online advertising
www.dstagg.com www.schipul.com
A tangible Win-Win
Wednesday, October 14, 2009

Businesses can help Personal Brands
Wednesday, October 14, 2009

You are YOUR brand.
Take the Power back.
Wednesday, October 14, 2009

Welcome to the Personal Brand Era
Wednesday, October 14, 2009

Wednesday, October 14, 2009

Ed Schipul // CEO
Schipul - The Web Marketing Company
eschipul@schipul.com
(281) 497.6567, ext. 519
Personal Brand page: www.schipul.com/eschipul
Blog: www.eschipul.com
Twitter: www.twitter.com/eschipul
Slideshare: www.slideshare.net/eschipul
Wednesday, October 14, 2009

Thanks to some great CC photographers!
Slide 1 + 35:
www.flickr.com/photos/dg_pics/2509259255
Slide 2:
www.flickr.com/photos/luc_viatour/1264349089
Slide 3:
www.flickr.com/photos/paulgi/280789933
Slide 5:
http://www.flickr.com/photos/14838182@N00/3237164755/
http://www.flickr.com/photos/29231008@N05/3093344045/
http://www.flickr.com/photos/11051496@N00/3404860452/
http://www.flickr.com/photos/25062009@N05/3403580377/
http://www.flickr.com/photos/35703177@N00/845940422/
http://www.flickr.com/photos/20158323@N04/3411247206/
Slide 7:
http://www.flickr.com/photos/whitehouse/3953033169/
Slide 8:
www.flickr.com/photos/scobleizer/2264764769
Wednesday, October 14, 2009

Thanks to some great CC photographers!
Slide 12:
www.flickr.com/photos/eole/3215868087/
Slide 13:
www.flickr.com/photos/paulgi/280789933
Slide 16:
www.flickr.com/photos/urnes/448552660
Slide 18:
www.flickr.com/photos/70011449@N00/3038241257/
Slide 20:
www.flickr.com/photos/graphistolage/3922258687
Slide 21:
www.flickr.com/photos/graphistolage/3976049155
Slide 22:
www.flickr.com/photos/graphistolage/3125013467
Slide 23:
www.flickr.com/photos/graphistolage/3423570601
Slide 24:
www.flickr.com/photos/graphistolage/3684170712/
Wednesday, October 14, 2009

Thanks to some great CC photographers!
Slide 33:
www.flickr.com/photos/66995057@N00/3913262398/
www.flickr.com/photos/34606192@N00/288022773/
www.flickr.com/photos/41174852@N00/3530816978/
www.flickr.com/photos/88448902@N00/448512720/
Slide 36:
www.flickr.com/photos/coreburn/487357814
Wednesday, October 14, 2009