• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Marketers
 

TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Marketers

on

  • 1,088 views

Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? ...

Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?

In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.

The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.

Statistics

Views

Total Views
1,088
Views on SlideShare
571
Embed Views
517

Actions

Likes
0
Downloads
6
Comments
0

3 Embeds 517

http://talkographic.com 507
https://twitter.com 6
http://schipul.com 4

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Marketers TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Marketers Presentation Transcript