Rock out Your Personal Brand
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Trying to figure out how to rock your presonal brand online? Join Katie and Fayza from Schipul as they spill rock star's secrets. Learn how to listen, respond and connect, experiment with your brand ...

Trying to figure out how to rock your presonal brand online? Join Katie and Fayza from Schipul as they spill rock star's secrets. Learn how to listen, respond and connect, experiment with your brand online and more!

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Rock out Your Personal Brand Presentation Transcript

  • 1. Rock Out Your Personal Brand How Social Media Can Help YOU Go Platinum Katie Laird & Fayza A. Elmostehi Schipul - The Web Marketing Company klaird@schipul.com & felmostehi@schipul.com Tuesday, October 20, 2009
  • 2. Our Show’s Set List: Rock Star 101 Social Media Rock Star Royalty Backstage at the After Party Tuesday, October 20, 2009
  • 3. Listen, respond and connect Experiment until Why a they get it right Rock Star? Unique + stand out from crowd Tuesday, October 20, 2009
  • 4. HE ROCKS OUT: CHAD OCHO CINCO WHO: Chad Javon Ochocinco (born Chad Javon Johnson). www.ustream.tv/ogochocinco WHERE: Cincinnati, Ohio. WHAT: American football wide receiver for the Cincinnati Bengals of the National Football League. WHY: He rocks his love for his fans like no professional athlete truly has. www.twitter.com/ogochocinco Tuesday, October 20, 2009
  • 5. SHE ROCKS OUT: AUDREY KAWASAKI www.audrey-kawasaki.com WHO: Audrey http://i-seldom-do-.livejournal.com Kawasaki www.myspace.com/audreykawa WHERE: Los Angeles, California WHAT: Painter and erotic artist, known for her distinctive, erotically-charged portrayals of young women. WHY: She rocks her artistic flair as if she’s your best friend, sharing behind the scenes details and insider first looks. www.flickr.com/photos/shelovesjew www.facebook.com/audreykawasaki www.twitter.com/audreykawasaki Tuesday, October 20, 2009
  • 6. Grooving to the Sounds of the Web Tuesday, October 20, 2009
  • 7. Blogging + The Beatles Tuesday, October 20, 2009
  • 8. SHE ROCKS THE BLOG OUT: HEATHER ARMSTRONG, A.K.A. DOOCE WHO: Heather Armstrong or “Dooce” WHERE: Salt Lake City, Utah WHAT: American blogger who discusses such topics as depression, motherhood, skin cancer, and religion. She was fired from her job as a web designer in 2002. WHY: She’s a fearless, rockin’ writer. www.dooce.com Tuesday, October 20, 2009
  • 9. So how do YOU rock the blog out? Play up your passions Release fresh stuff regularly Build your fan base and talk with ‘em Tuesday, October 20, 2009
  • 10. Facebook + Beyonce Tuesday, October 20, 2009
  • 11. HE ROCKS FACEBOOK: CHRIS PENN WHO: Christopher Penn WHERE: Boston, Massachusetts www.facebook.com/cspenn WHAT: Producer of the Financial Aid Podcast and Chief Media Officer of the Student Loan Network. WHY: He knows how to make a boring subject rock. Tuesday, October 20, 2009
  • 12. So how do YOU rock Facebook out? Befriend everyone you know Entertain, educate, enlighten Don’t ignore what the crowd is doing Tuesday, October 20, 2009
  • 13. MySpace + Dave Matthews Tuesday, October 20, 2009
  • 14. SHE ROCKS MYSPACE: LILY ALLEN WHO: Lily Allen WHERE: London, England WHAT: British recording artist who Lily Allen has already been called the created an account on poster-girl of the MySpace MySpace and posted generation - in fact, The Observer demos after labels wrote about her briefly two months ago showed no interest in with reference to the revolutionary community networking site. She says the her music. …Allen, a savvy 21-year-old Brit whose response to posting pictures and her blog readymade press stories - to the UK and a handful of her tracks WHY: She wanted a tabloids she's the "potty-mouthed, pint- on the site was “amazing.” music career, and sized pop diva, daughter of actor Keith -The Observer, May 2006 MySpace made her Allen"; to the broadsheets, she's the queen of MySpace, having career rock. captured a sizable audience after posting her demos on the social- networking site - and charming debut LP Alright, Still made her an overnight success at home. -Pitchfork, November 2006 www.myspace.com/lilymusic Tuesday, October 20, 2009
  • 15. So how do YOU rock out MySpace? Make it your main online stompin’ grounds Vary your media, and vary it often Be your own publicist Tuesday, October 20, 2009
  • 16. LinkedIn + John Coltrane Tuesday, October 20, 2009
  • 17. SHE ROCKS LINKEDIN: MONICA DANNA WHO: Monica Danna WHERE: Houston, TX WHAT: PR, Social Media butterfly and event planner all star with a passion for the arts, Houston community and people. WHY: She struck out on her own with a new business, but never let a traditional 9-5 stop her from networking, connecting, keeping in touch and promoting what she’s all about. www.linkedin.com Tuesday, October 20, 2009
  • 18. So how do YOU rock out LinkedIn? Network, network, and then network some more Score a full-bodied profile, and give and receive recommendations Start industry groups and discussions, and lead the pack Tuesday, October 20, 2009
  • 19. Flickr + Ani DiFranco Tuesday, October 20, 2009
  • 20. HE ROCKS FLICKR: S REBEKKA WHO: Rebekka Guðleifsdóttir WHERE: Hafnarfjörður, Iceland WHAT: A photographer who was named “The Web’s Top Photographer” by the Wall Street Journal. Her Flickr images led to her creating and appearing in a Toyota advertising campaign. WHY: She took up photography as an artistic hobby and totally rocked it. www.flickr.com/photos/rebba Tuesday, October 20, 2009
  • 21. So how do YOU rock out Flickr? Post your work regularly – to your profile and to groups Spread the comment love Mingle with the locals and coordinate offline events Tuesday, October 20, 2009
  • 22. Twitter + Lady GaGa Tuesday, October 20, 2009
  • 23. HE ROCKS TWITTER: ASHTON KUTCHER WHO: Ashton Kutcher WHERE: Los Angeles, California WHAT: American actor and former fashion model best known for playing "Individuals are Michael Kelso in the Fox sitcom That ‘70s becoming consumers Show. He’s also the and (the) editors of the most followed user on Twitter. media," Kutcher said. www.twitter.com/aplusk "It has and will forever WHY: He loves and respects his fans, and change media." rocks out his relationships with them via Twitter. Tuesday, October 20, 2009
  • 24. So how do YOU rock out Twitter? Use the @ key, and use it often Sing the praises of more than just yourself Think before you tweet Tuesday, October 20, 2009
  • 25. YouTube + Britney Spears Tuesday, October 20, 2009
  • 26. SHE ROCKS YOUTUBE: JUSTINE EZARIK A.K.A.“iJUSTINE” WHO: Justine Ezarik or “iJustine” WHERE: Los Angeles, California WHAT: A viral video comedienne, freelance web designer, and lifecaster best known for her love of Apple products and her 300- page phone bill. WHY: She loves technology, and she knows how to rock it. www.youtube.com/ijustine Tuesday, October 20, 2009
  • 27. So how do YOU rock out YouTube? Keep your ditties short, sweet, and all-ages Cross-pollinate other social networking sites for the largest crowd appeal Regularity – not necessarily frequency – will keep ‘em cheering for an encore Tuesday, October 20, 2009
  • 28. ((( think, plan, listen ))) Consider this Tuesday, October 20, 2009
  • 29. I am a figment of your online imagination. Tuesday, October 20, 2009
  • 30. Stand out amongst your peers (for better or for worse) Tuesday, October 20, 2009
  • 31. You gotta do the talking yourself. It’s a conversation. Tuesday, October 20, 2009
  • 32. Behold…the buzz! What are people talking about? How do you find it? Tuesday, October 20, 2009
  • 33. Get the right instruments. Make beautiful music. Tuesday, October 20, 2009
  • 34.  Find your inner rock star  Know, grow, and show your networks  Plan for the future Tuesday, October 20, 2009
  • 35. Thanks for rockin’ with us! ✓ Katie Laird Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext 519 Personal brand: www.schipul.com/ happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie ✓ Fayza A. Elmostehi Flickr: www.flickr.com/happykatie Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext 531 Personal brand: www.schipul.com/fayza Blog: http://fayza.me Twitter: www.twitter.com/fayza Flickr: www.flickr.com/fayza Wanna see these slides again? Find ‘em here: www.schipulcon.com/presentations Tuesday, October 20, 2009