Rock Out Your
Personal Brand
How Social Media Can Help YOU Go Platinum
Katie Laird & Fayza A. Elmostehi
Schipul - The Web Marketing Company
klaird@schipul.com & felmostehi@schipul.com
Tuesday, October 20, 2009

Our Show’s Set List:
Rock Star 101
Social Media
Rock Star Royalty
Backstage
at the After Party
Tuesday, October 20, 2009

Listen, respond
and connect
Experiment until
Why a
they get it right
Rock Star?
Unique + stand
out from crowd
Tuesday, October 20, 2009

HE ROCKS OUT:
CHAD OCHO CINCO
WHO: Chad Javon
Ochocinco (born Chad
Javon Johnson).
www.ustream.tv/ogochocinco
WHERE: Cincinnati,
Ohio.
WHAT: American
football wide receiver
for the Cincinnati
Bengals of the National
Football League.
WHY: He rocks his
love for his fans like no
professional athlete
truly has.
www.twitter.com/ogochocinco
Tuesday, October 20, 2009

SHE ROCKS OUT:
AUDREY KAWASAKI
www.audrey-kawasaki.com
WHO: Audrey
http://i-seldom-do-.livejournal.com
Kawasaki
www.myspace.com/audreykawa
WHERE: Los Angeles,
California
WHAT: Painter and
erotic artist, known for
her distinctive,
erotically-charged
portrayals of young
women.
WHY: She rocks her
artistic flair as if she’s
your best friend,
sharing behind the
scenes details and
insider first looks.
www.flickr.com/photos/shelovesjew
www.facebook.com/audreykawasaki www.twitter.com/audreykawasaki
Tuesday, October 20, 2009

Grooving to
the Sounds of the Web
Tuesday, October 20, 2009

Blogging + The Beatles
Tuesday, October 20, 2009

SHE ROCKS THE BLOG OUT:
HEATHER ARMSTRONG, A.K.A. DOOCE
WHO: Heather
Armstrong or “Dooce”
WHERE: Salt Lake
City, Utah
WHAT: American
blogger who discusses
such topics as
depression,
motherhood, skin
cancer, and religion. She
was fired from her job
as a web designer in
2002.
WHY: She’s a fearless,
rockin’ writer.
www.dooce.com
Tuesday, October 20, 2009

So how do YOU rock the blog out?
Play up your passions
Release fresh stuff regularly
Build your fan base and talk with ‘em
Tuesday, October 20, 2009

Facebook + Beyonce
Tuesday, October 20, 2009

HE ROCKS FACEBOOK:
CHRIS PENN
WHO: Christopher
Penn
WHERE: Boston,
Massachusetts
www.facebook.com/cspenn
WHAT: Producer of
the Financial Aid
Podcast and Chief
Media Officer of the
Student Loan
Network.
WHY: He knows how
to make a boring
subject rock.
Tuesday, October 20, 2009

So how do YOU rock Facebook out?
Befriend everyone you know
Entertain, educate, enlighten
Don’t ignore what the crowd is doing
Tuesday, October 20, 2009

MySpace + Dave Matthews
Tuesday, October 20, 2009

SHE ROCKS MYSPACE:
LILY ALLEN
WHO: Lily Allen
WHERE: London,
England
WHAT: British
recording artist who
Lily Allen has already been called the created an account on
poster-girl of the MySpace MySpace and posted
generation - in fact, The Observer demos after labels
wrote about her briefly two months ago showed no interest in
with reference to the revolutionary
community networking site. She says the her music.
…Allen, a savvy 21-year-old Brit whose response to posting pictures and her blog
readymade press stories - to the UK and a handful of her tracks WHY: She wanted a
tabloids she's the "potty-mouthed, pint- on the site was “amazing.” music career, and
sized pop diva, daughter of actor Keith -The Observer, May 2006 MySpace made her
Allen"; to the broadsheets, she's
the queen of MySpace, having career rock.
captured a sizable audience after
posting her demos on the social-
networking site - and charming debut
LP Alright, Still made her an overnight
success at home.
-Pitchfork, November 2006
www.myspace.com/lilymusic
Tuesday, October 20, 2009

So how do YOU rock out MySpace?
Make it your main online stompin’ grounds
Vary your media, and vary it often
Be your own publicist
Tuesday, October 20, 2009

LinkedIn + John Coltrane
Tuesday, October 20, 2009

SHE ROCKS LINKEDIN:
MONICA DANNA
WHO: Monica Danna
WHERE: Houston, TX
WHAT: PR, Social
Media butterfly and
event planner all star
with a passion for the
arts, Houston
community and people.
WHY: She struck out
on her own with a new
business, but never let
a traditional 9-5 stop
her from networking,
connecting, keeping in
touch and promoting
what she’s all about.
www.linkedin.com
Tuesday, October 20, 2009

So how do YOU rock out LinkedIn?
Network, network, and then network some more
Score a full-bodied profile,
and give and receive recommendations
Start industry groups and discussions,
and lead the pack
Tuesday, October 20, 2009

Flickr + Ani DiFranco
Tuesday, October 20, 2009

HE ROCKS FLICKR:
S
REBEKKA
WHO: Rebekka
Guðleifsdóttir
WHERE: Hafnarfjörður,
Iceland
WHAT: A
photographer who was
named “The Web’s Top
Photographer” by the
Wall Street Journal.
Her Flickr images led
to her creating and
appearing in a Toyota
advertising campaign.
WHY: She took up
photography as an
artistic hobby and
totally rocked it.
www.flickr.com/photos/rebba
Tuesday, October 20, 2009

So how do YOU rock out Flickr?
Post your work regularly – to your profile and to groups
Spread the comment love
Mingle with the locals and coordinate offline events
Tuesday, October 20, 2009

Twitter + Lady GaGa
Tuesday, October 20, 2009

HE ROCKS TWITTER:
ASHTON KUTCHER
WHO: Ashton
Kutcher
WHERE: Los Angeles,
California
WHAT: American
actor and former
fashion model best
known for playing
"Individuals are Michael Kelso in the
Fox sitcom That ‘70s
becoming consumers Show. He’s also the
and (the) editors of the most followed user
on Twitter.
media," Kutcher said.
www.twitter.com/aplusk
"It has and will forever WHY: He loves and
respects his fans, and
change media." rocks out his
relationships with them
via Twitter.
Tuesday, October 20, 2009

So how do YOU rock out Twitter?
Use the @ key, and use it often
Sing the praises of more than just yourself
Think before you tweet
Tuesday, October 20, 2009

YouTube + Britney Spears
Tuesday, October 20, 2009

SHE ROCKS YOUTUBE:
JUSTINE EZARIK A.K.A.“iJUSTINE”
WHO: Justine Ezarik
or “iJustine”
WHERE: Los Angeles,
California
WHAT: A viral video
comedienne, freelance
web designer, and
lifecaster best known
for her love of Apple
products and her 300-
page phone bill.
WHY: She loves
technology, and she
knows how to
rock it.
www.youtube.com/ijustine
Tuesday, October 20, 2009

So how do YOU rock out YouTube?
Keep your ditties short, sweet, and all-ages
Cross-pollinate other social networking sites
for the largest crowd appeal
Regularity – not necessarily frequency –
will keep ‘em cheering for an encore
Tuesday, October 20, 2009

((( think, plan, listen )))
Consider this
Tuesday, October 20, 2009

I am a figment of
your online
imagination.
Tuesday, October 20, 2009

Stand out amongst your peers
(for better or for worse)
Tuesday, October 20, 2009

You gotta do the talking yourself.
It’s a conversation.
Tuesday, October 20, 2009

Behold…the buzz!
What are people talking about? How do you find it?
Tuesday, October 20, 2009

Get the right instruments. Make beautiful music.
Tuesday, October 20, 2009

 Find your inner rock star
 Know, grow, and show your
networks
 Plan for the future
Tuesday, October 20, 2009

Thanks for rockin’ with us!
✓ Katie Laird
Schipul - The Web Marketing Company
www.schipul.com // www.tendenci.com
(281) 497.6567, ext 519
Personal brand: www.schipul.com/
happykatie
Blog: www.happykatie.com
Twitter: www.twitter.com/happykatie ✓ Fayza A. Elmostehi
Flickr: www.flickr.com/happykatie Schipul - The Web Marketing Company
www.schipul.com // www.tendenci.com
(281) 497.6567, ext 531
Personal brand: www.schipul.com/fayza
Blog: http://fayza.me
Twitter: www.twitter.com/fayza
Flickr: www.flickr.com/fayza
Wanna see these slides again? Find ‘em here: www.schipulcon.com/presentations
Tuesday, October 20, 2009