Improve Your Email Marketing Results with Tendenci
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Improve Your Email Marketing Results with Tendenci

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Connect and Communicate Using Tendenci Email Marketing ...

Connect and Communicate Using Tendenci Email Marketing
Learn how to improve your email marketing campaign results with this presentation by Sarah M Worthy, Go Get'Em! at Schipul - The Web Marketing Company.

This presentation shows you how to:
1. Increase your email newsletter open rates
2. Create and analyze segments and A/B split testing to improve your click through numbers
3. Utilize your Tendenci (http://tendenci.com) website's content and events to engage and communicate with your subscribers
4. Using Campaign Monitor's Email Marketing Software with Tendenci, WordPress, and Drupal CMS platforms

You'll also learn:
1. Why Email Marketing is so important to generating new leads and members
2. How to Create and Send an email newsletter using Tendenci's Email Marketing Integration
3. Tools to Increase Your Email Marketing Success, including
4. List Management and Segmentation
a. A/B Split Testing
b. Understanding Reporting Features
c. What to say in your newsletters to get results

We'll show you how to ENJOY creating and sending email newsletters that get results for your organization!

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  • This presentation is part of Tendenci’s FREE online webinar training program. Sign-up for the next Tendenci training event online: http://tendenci.com/events/month/.
  • Your Organization Benefits: It’s Inexpensive – According to DMA email marketing brings in an average of $40.56 for every dollar spent on it. To compare this: Search marketing’s return is $22.24 Online display ads return is $19.72 Social media marketing’s return is $12.71 Mobile’s return is $10.51 (mobile is still a growing market and this number may dramatically shift up or down)2. It’s Effective - it moves the conversation about your business or information product to your subscribers’ inbox, a personal environment for them. 3. It’s Immediate 4. It’s MeasurableIt’s Easy Your Subscribers Want to Hear from You:* Let your subscribers know what is going on at your organization/business.*An email allows you to send your subscribers a call to action they can take immediately.* Your subscribers signed up and expect and want to hear what you are doing.
  • Open rates:What is an open rate? Open rates measure how many subscribers open your email newsletter. Calculated as a percentage of # of subscribers who opened your email divided by total subscribers that were sent the email.Not 100% accurate – text-only emails and clients with html viewing turned off will not be included.
  • Other things to know about Open Rates: * The larger your subscriber list – typically the lower your open rate will be. * Associations like churches, sport teams and non-profits typically have higher open rates because their subscribers are passionate and emotionally involved.Specific niche topics will also typically have higher open rates than broader topics.
  • Here is more information about the integration features we’ve developed between our Tendenci Content Management Software platform and Campaign Monitor’s email marketing software.http://tendenci.com/tendenci-simplifies-email-marketing/
  • Each new Tendenci website is set-up with the ability to integrate Campaign Monitor and access your email marketing dashboard from your website’s admin navigation menu. This allows you to quickly access your email marketing campaigns and templates directly from any page on their Tendenci website.
  • When you click on “Campaign Monitor” on the Navigation Menu, you can access your Tendenci Newsletter Dashboard to add, sync, and view campaigns. Tendenci’s Integrated Newsletter Dashboard lets you view saved campaign drafts and sent campaigns with a link to view the newsletter you sent out with that campaign or saved drafts you haven’t finished editing and sent out yet. You are still on your Tendenci website – we bring your email campaigns to you from your Campaign Monitor account.
  • Select “Add Campaign” to create a new email newsletter campaign. For our Tendenci 5.0 clients, we design integrated newsletter templates that allow them to select content and events from their Tendenci website based on type: Events, Job Listings, Website Pages, News Announcements, and Articles. For each content type, you can chose to include new website content added within 1, 3, 5, 7, 14, 30, 60, 90, 120 or ALL days and the content will automatically be added to your newsletter template.For Events on your website calendar – we have made it even easier to include specific date ranges based on months, days, and year. You can also select Event Types from your calendar to include in your email newsletter.
  • After you select type and date ranges for content on the Tendenci newsletter dashboard, the next click takes you to your Tendenci-Campaign Monitor account where you can name the campaign, enter your subject line, and update the sender’s name and email addresses.
  • Watch the Tendenci Email Newsletter Features video: http://tendenci.com/videos/tendenci-email-newsletter-features/ and see how fast you can create and send an email newsletter.
  • Our Tendenci software is built to enable organizations to manage events and memberships all within their website, easily. When a new User Group or Membership Type is created on your Tendenci website – a new subscriber segment list is automatically created. When a new user or member is added to your website or added to a User Group or Membership type, they are instantly added to the corresponding subscriber segment list.
  • Segmentation FTWSegmented Lists enable you to better engage your subscribers with targeted messagesUse segmentation for things like:Sending product information based on a client’s interests and past purchasesSend your sponsors and donors a different email newsletter than your membersManage your suppression listYour suppression list ensures you never contact a person who has previously unsubscribed or bounced out of your subscriber lists. Whenever you add new subscribers, we'll automatically scrub it against this list. You can manage how unsubscribes are handled on a list-by-list basis by clicking on "Unsubscribe settings" for each list in your account.Create Autoresponders and drip campaigns: http://www.campaignmonitor.com/autoresponders/
  • Get to Know Each of Your SubscribersEach subscriber has their own profile page showing which campaigns they have opened, what links they click on, which lists they are on, and more so you can provide your subscribers with personalized newsletters and content.
  • A/B Split Testing has never been this simple before. http://www.campaignmonitor.com/blog/post/2782/ab-testing/Select what content you’d like to test: Subject line, Email Content, or who the From Name is on your newsletter campaign.Then enter the content for each version A and B, and create your newsletter like you normally would.Once your newsletter is created, you’ll select to send the A/B versions to a percentage of your total subscriber lists and you can watch the results in real time. Once the test has selected a winner, Tendenci’s Newsletter Dashboard will automatically send the winning version to your full subscriber list.
  • View your email campaign reports to find out what is working and what isn’t. Your Tendenci newsletter dashboard includes all the reporting and analytics tools you need, including:Compare multiple campaigns to determine what works and what didn’tSee which email clients are your subscribers viewing from and how many are mobileFind open rates, click throughs, most popular links Use the Worldview to see real-time, location-based campaign activitySocial Sharing reporting to tweet, “Like”, and +1 your newslettersAnd more…. http://www.campaignmonitor.com/features/reporting-and-analytics/
  • Link Overlay - Improve your email marketing results by looking at the link overlays after you’ve sent out a campaign and see more than just your most popular links – see if where the link was placed matters too.Most Popular Links – See the links your subscribers are most interested in and see which subscribers clicked on each linkGet In-Depth Reports or Stay at the Overview – At a glance, you can see all the important numbers for your newsletter campaign: open rates, unsubscribes, top links, social shares and more. Or – go in-depth and drill down into the analytics and see everything that happened in your campaign.
  • How to Create Effective Email Marketing Campaigns:1) Define your objective(s) for the campaign: is it to get more registrants at an upcoming event, to let them know about a new product that’s available, inform them about changes in your organization? 2) Create a value exchange and send content that your subscribers want to know – ask yourself “what are my clients/members asking my organization the most often?” and answer those questions. 3) Avoid spam phrases and keywords in your newsletter content.4) Make it Social – include links to your social networking sites.5) Get permission first – and make it easy for them to opt-out later.6) Measure, Test, Change it up and compare 7) Keep reading/learning about what’s best practices. Other online resources to improve your email marketing results: Campaign Monitor Resources: http://www.campaignmonitor.com/resources/category-archive/cat/improving-your-results/Marketing Profs (tons of resources at the free membership level): http://www.marketingprofs.com/marketing/library/17/email-marketing
  • Tendenci has a 30-day free trial you can sign-up for online: https://signup.tendenciapp.com/ (just in case you want Tendenci AND the email newsletter tools).Campaign Monitor’s full list of platform integrations is online: http://www.campaignmonitor.com/features/integrations/
  • http://www.campaignmonitor.com/downloads/wordpress-contact-form-7-plugin/Campaign Monitor Addon for Contact Form 7This addon to Contact Form 7 provides the capability to automatically send information collected from form submissions to Campaign Monitor.Features includeSends email and optionally a name.Can either use “subscribe” checkbox or submit all email addresses.Submit to any list on Campaign Monitor.Works silently. Does not alert subscriber to errors or duplicates, and does not send a welcome email.This plugin is hosted in the WordPress Plugins Directory. Visit http://wordpress.org/extend/plugins/contact-form-7-campaignmonitor-addon/ to download.
  • http://www.campaignmonitor.com/downloads/advanced-drupal-module/Features:Support for multiple lists.Automatically fetches lists and fields.Asynchronous pushing of subscription and unsubscription requests. Reduces load and makes it more reliable and faster. Subscription statuses are locally available though.Map fields to Drupal tokens, profile fields and PHP code.Provides block per list. Provides block to subscribe to all lists at once.Custom field values for authenticated users are automatically calculated an not asked again.

Improve Your Email Marketing Results with Tendenci Improve Your Email Marketing Results with Tendenci Presentation Transcript

  • Improve Your Email Marketing Results with Tendenci Connect and Communicate Using Tendenci’s Email Marketing DashboardSchipul – The Web Marketing Company @Tendenci //@Schipul
  • Improve Your Email Marketing Results with Tendenci This Presentation will show you how to: • Increase your email newsletter open rates • Create and analyze segments and A/B split testing to improve your click through numbers • Utilize your Tendenci websites content and events to engage and communicate with your subscribers • Using Campaign Monitors Email Marketing Software with Tendenci, WordPress, and Drupal CMS platforms@Tendenci
  • What We’ll Cover in this Training: • Why Email Marketing is Important to You • How to create and send email newsletters using Tendencis Newsletter Module • Tendenci’s Tools to Increase Your Email Marketing Success, including: – List Management and Segmentation – A/B Split Testing – Understanding Reporting Features – What to say in your newsletters to get results • Q&A Time@Tendenci View slide
  • Look At This Image! Why Email Marketing? Chart/Survey from: http://blog.merchantcircle.com/2011/02/q1-2011-merchant-circle-mci-survey.html View slide
  • Get Read: Increase Your Open Rates• Start with a Great Subject Line• Send it when your Subscribers have time to read it• Share Content that Matters to Your Subscribers@Tendenci
  • Look At This Image! • Chart provided by: http://www.campaignmonitor.com/resources/entry/1694/understanding-email-open-rates/
  • Tendenci’s Newsletter DashboardWe Found the Most AwesomeEmail Marketing Software: and Integrated it with Your Awesome Tendenci Website – Come See How it Works…@Tendenci
  • Access Your Email Marketing Dashboard From Tendenci’s Admin Navigation Menu:@Tendenci
  • Tendenci’s Newsletter Dashboard View Campaigns You’ve Created and Sent as well As Saved Drafts from the Tendenci Newsletter Dashboard. Select a Campaign to see date sent, recipients, and view the newsletter template@Tendenci
  • Tendenci’s Newsletter Dashboard Add a New Email Campaign From Tendenci’s Newsletter Dashboard and Select Content to Automatically Include in Your Email Newsletter.@Tendenci
  • Tendenci’s Newsletter Dashboard Now that You’ve Selected Content and Events from Your Website – Head over to the full Newsletter Dashboard to finish Editing Your Newsletter and Send to Your Subscribers.@Tendenci
  • The Newsletter Editor with Side-by-Side View@Tendenci
  • Tendenci Simplifies Subscriber List Management I created this Group on Tendenci… … And This List Was Automatically Created!@Tendenci
  • More Ways Tendenci Manages Your Subscribers • Create New Lists • Search for Subscribers • Create Segments Quickly • Add and Remove Subscribers • Create Autoresponders • Auto-Supresses Duplicates@Tendenci
  • Learn and Engage with Your Subscribers@Tendenci
  • “No Sweat” A/B Split Campaigns@Tendenci
  • Tendenci Reports to Improve Your Results Campaign Reports that Tell You What Makes Your Subscribers Want to Open, Read, and Click to Get Them on Your Website@Tendenci
  • Discover What Your Subscribers Are Clicking On@Tendenci
  • Now Let’s Improve Our Results! What Makes Your Newsletters More Effective? Content that is: • Social • Personalized • Relevant • Visually Awesome@Tendenci
  • We love Campaign Monitor’s Email MarketingSoftware and totally understand – Here are someother website platforms that integrate and let yousend awesome email newsletters! Don’t Have Tendenci and Want the Newsletter Features?
  • WordPress Integration@Tendenci
  • Drupal Integration@Tendenci
  • Questions? Contact Me!Sarah M. Worthy@sarahmworthysworthy@schipul.com