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Social Media Strategy - Presented to the Louisiana Food Processor's Conference
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Social Media Strategy - Presented to the Louisiana Food Processor's Conference

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Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul ...

Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.

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Social Media Strategy - Presented to the Louisiana Food Processor's Conference Presentation Transcript

  • 1. GROW YOUR COMMUNITYBRAND ONLINE-- Social Media Strategy --
  • 2. about meDerek Keyfacebook.com/derekskey(pictures of my dog and music I like)twitter.com/derekskey(sports talk)flickr.com/derekskey(photos!)- - - - - - - - - - - - - - - - - - - - - - -
  • 3. ✓ Why Strategy Matters✓ Listening✓ Strategy and Tips✓ Measurement✓ New Tools✓ Trends in 2013what we’ll cover- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  • 4. WHY IT MATTERS
  • 5. why it matters• Broader audience now onSocial Media• Not just younger demo anymore -Mom bloggers, CEO’s, etc
  • 6. Facebook:Twitter:LinkedIn:Instagram:Flickr:Pinterest:why it matters* Active Monthly Users, via expandedramblings.com1 billion +200 million160 million100 million75 million25 million
  • 7. why it mattersClutter in platforms and messaging requires strategyand tools to use it right, for your audience.People see morethan you think
  • 8. why it matters23% rated themselves as “newbies”64% are intermediateOnly 13% of respondents describe SM efforts as “advanced”* Via recent Ragan study on socialfresh.comSurvey: 2,714 Communicators, Marketers, PR Professionalsin corporate, non-profit, and government sectors:-- That’s 87% non “experts” --
  • 9. IMPACT ON MARKETING
  • 10. impact on marketing• Word of Mouth• More Data Now Than Ever• Hyper-Informed Customers• More Than Posts... Marketing• Reactive Needs (online PR)
  • 11. impact on marketing* Via theconversationmanager.com90% of What People Say Is PositiveCustomer Service and Satisfaction10% still is not. What is your policy for replying?Reach out, talk to people, be social.
  • 12. impact on marketing
  • 13. LISTENING
  • 14. listening• Social Media platforms are communities andnetworks.• Think of them like going to a networking eventor cocktail party and behave accordingly.• Look for similar groups or people, what aretheir interests?• Some tools can help but best bet is to justdive in.Now you listen...
  • 15. STRATEGY
  • 16. strategyIf a tree falls in a forest and no oneis around to hear it...does it go viral?
  • 17. strategy* Via theconversationmanager.comBeyond total numbers: audience usage, platforms, etc-- 70% of the world uses Social Media --Most use 2 networks and have no interest in branching out.
  • 18. strategy* Via venturebeat.com
  • 19. strategy* Via venturebeat.com
  • 20. strategy* Via mediabistro.comUsers on Twitter are 5x more likely to shareonline news than any other social networkEvent Coverage -- Follow Conversations with #’sEx: Houston HospiceTwitter (news, no story)Facebook (story, emotion)Where do tools like LinkedIn fit? What about Pinterest?{ }
  • 21. strategy* Via forbes.comPinterestThe single most popular categoryon Pinterest is Food & Drink“”
  • 22. strategy* Via forbes.comEvokes emotionCollege educated women 25-44(adult women control 80% of US consumer purchases)Drives referral traffic to sites(More than Goole+/YouTube/LinkedIn combined)
  • 23. strategySocial Media is for sharing - what will you share?Content about other is good also but can still go onyour site4/5 RuleYour Website As Your Home base
  • 24. strategy5 years | 788,000 fans | 10,000 daily clicks* Via thenextweb.com
  • 25. strategy• Tell People How to Talk About You• Links to share? Tweet this msg?• Headlines you give your content?Shaping Your Message
  • 26. TIPS
  • 27. tipsKeep It VisualReal Time vs QualityAsk Your Audience to Avoid AnnoyanceProactive vs ReactiveHave a Goal
  • 28. MEASUREMENT
  • 29. measurement• Measure to gauge effectiveness and adjust.• Facebook Insights and Google Analyticsare FREE• Paid resources: Sprout Social, Buddy Media,Radian 6, Vocus, Adobe Social
  • 30. measurement• Measure results but also your time invested• It’s important to know what works for you* Via socialfresh.com and socialmediaexaminer.com65% of people do social media on top of their other workOnce in AM, once in PM most vs companies spendingmuch more (56% use SM 6+ hrs per week)
  • 31. NEW TOOLS
  • 32. new tools• Pinterest, Instagram, Vine, Over• Research companies to emulate• Experiment• Try it out then incorporate if it works
  • 33. TRENDS FOR 2013
  • 34. 2013 trends• Photos!- Editing, flickr’s new mobile app, new Facebook feed• Mobile, Mobile, Mobile- New Facebook feed has taken a “mobile first” approach tomake sure smartphones and tablets have same experience• Tablets- Similar to mobile• Quickex - Vine, real time
  • 35. 2013 trendsTo learn more or sign up on waiting list: https://www.facebook.com/about/newsfeed
  • 36. conclusion• We can no longer just make a Facebook page or post “buyour product” every day on Twitter• Audience needs and behaviors are important as they relateto your business goals• Sounds crazy but it doesn’t take an expert and hopefullytoday’s tips will help
  • 37. about meThank Youfacebook.com/derekskeytwitter.com/derekskeyflickr.com/derekskey- - - - - - - - - - - - - - - - - - - - - - -dkey@schipul.com | 281.497.6567 ext 524