Facebook Fanpage Optimization

Fanpage Optimization Schipul - The Web Marketing Company

What we will cover:
Ways to Use It
The best of…
Facebook Policy
Graphic Design for Facebook
Facebook Page Tab Essentials
Facebook Content
How to Schedule and Strategize
Wrangling Multiple Page Administrators

Pages are used for businesses and brands to tell their story and share information on products, services and upcoming events.

It’s Not the Social Media Gadgets

It’s the Social Engagement

Storytelling… Makes the Emotional Connection

More than 800 million active users

http://www.flickr.com/photos/16151021@N00/4260490207/ Free Billboards People go to Facebook and Twitter multiple times a day . Billboards on busy highways cost lots of $$$ … this is FREE!

HOW TO USE

Building Relationships

Promoting a Product

Strong Brand Impressions

Customer Service

BEST OF

Facebook.com/target

Facebook.com/southwest

Facebook.com/cocacola

Facebook.com/sephora 2012-01-11_1232

POLICY

You will not provide any false personal information on Facebook
You will *not* create more than one personal profile.
If you violate the letter or spirit of this Statement… we can stop providing all or part of Facebook to you.
http://www.facebook.com/terms.php
Facebook Policy… What Does It Say?

You must have a personal account and profile first
Use it for you first!
The creator of the Fan Page is the owner of the fan page… FOREVER
You need 25 fans for a custom URL
Once you set the URL – You can NEVER change it
Facebook Pages: Things to Note

GRAPHIC DESIGN

Standard Sizes

Branding: Top Tips
Consistency
Quality
Use It
Talk the Talk
Harness Fans

Direct Attention

Creatively Use the Space

Creatively Use the Space: Use Photos Too…

CUSTOM TABS

Tabs
Only added by an admin
You cannot auto-run JavaScript or Flash - requires a user action (click)
Fan pages are 520 pixels wide
You can pull an external style sheet
Profile pages ONLY support iframe apps
Default tab for non fans can be any tab

SEO Matters!
According to The Facebook Marketing Bible, Google indexes Facebook fan pages in this order:
Page title/URL
About box (a good place to add your URL)
Info
Rest of page

SEO Matters! SEGUE!!! Using Facebook to drive traffic to your website via landing tabs (also Apps).

Facebook.com/Developer

Create An App

Name It

Brand It

Build It

Build It
Canvas URL – fill out the directory where the file you uploaded is located. This DOES NOT include the name of the file. The URL must have a trailing slash.
Iframe size – select auto-resize unless you want ugly scrollbars.
Tab Name – this is what you want the tab to be called, such as Welcome, About, Contest, etc.
Tab URL – this is the name of the file you uploaded.
Click on Save Changes.

Add It – Step 1 https://developers.facebook.com/docs/appsonfacebook/pagetabs/

Add It – Step 2

CONTENT

Engage with Fans

Timely Response

Share Content

Say Thanks & Promote Others

Diffuse and Direct

SCHEDULE

Schedule With HootSuite

Schedule With HootSuite: But Don’t Forget it

STRATEGY

Success!
Contests
Short, Intense Goal Focused Campaigns
Events
Photos, Photos, Photos!

Multiple Admins
Who’s On First?
Sign Your Name
Train, Train, Train!
Mobile
Tools
Security

TRAINING TAKE-AWAYS
Branded Profile Pic
Logo, Tagline, Creativity
Tabs for Services, Events, Contests, Coupons, etc.
Engage with Fans
Talk the talk, Say Thanks, Promote Others
Diffuse & Direct
Have FUN!

Katrina Esco, Schipul – The Web Marketing Company www.schipul.com [email_address] http://www.flickr.com/photos/45581782@N00/2086641/ Facebook: katrina.esco Twitter: katriname

Facebook Fanpage Optimization

by Schipul - The Web Marketing Company

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