Facebook Fanpage Optimization Webinar Training

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Is your organization using your Facebook fanpage to the fullest? Need some help creating a fresh, branded look with great content that enagages your fans and drives traffic to your website? …

Is your organization using your Facebook fanpage to the fullest? Need some help creating a fresh, branded look with great content that enagages your fans and drives traffic to your website?

Join the Schipul web marketing nerds as we dive into taking your Facebook fanpage to the next level!!! This online webinar course will show you how to tweak, polish and optimize your organization's Facebook presence for great results.

Some Facebook tips and tricks covered on how to optimize your business or nonprofit's Facebook fanpage include:
Graphic design for Facebook success (no arts degree required) - - Facebook page tabs essentials -- Streamlining your Facebook content - to connect or not to connect, we can help -- How to schedule and strategize Facebook fanpage content -- Wrangling multiple page administrators

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  • Pages are used for businesses and brands to tell their story and share information on products, services and upcoming events. In order to create a page for a business, you must first have a real Facebook PROFILE. Do not start a PROFILE as a business or your account will be deleted along with all of your fans. Visit http://www.facebook.com/cmhouston?ref=search&sid=788562904.377584102..1#/cmhouston?v=wall&ref=search After you have set up your business page. You can start by inviting your friends to become fans. Only invite those that would have a genuine interest.

Transcript

  • 1. Fanpage Optimization JJ Lassberg Schipul - The Web Marketing Company [email_address]
  • 2. What we will cover:
    • Ways to Use It
    • The best of…
    • Facebook Policy
    • Graphic Design for Facebook
    • Facebook Page Tab Essentials
    • Facebook Content
    • How to Schedule and Strategize
    • Wrangling Multiple Page Administrators
  • 3. Pages are used for businesses and brands to tell their story and share information on products, services and upcoming events.
  • 4. It’s Not the Social Media Gadgets
  • 5. It’s the Social Engagement
  • 6. Storytelling… Makes the Emotional Connection
  • 7. Average user is connected to 80 community pages, groups and events http://www.flickr.com/photos/16151021@N00/4260490207/ Grow Your Base, 600+ Million, Engage Fans
  • 8. http://www.flickr.com/photos/16151021@N00/4260490207/ Free Billboards People go to Facebook and Twitter multiple times a day . Billboards on busy highways cost lots of $$$ … this is FREE!
  • 9. HOW TO USE
  • 10. Building Relationships
  • 11. Promoting a Product
  • 12. Strong Brand Impressions
  • 13. Customer Service
  • 14. BEST OF
  • 15. Facebook.com/skittles
  • 16. Facebook.com/mercedesbenzusa
  • 17. Facebook.com/Schedulicity
  • 18. Facebook.com/burtsbees
  • 19. POLICY
  • 20.
    • You will not provide any false personal information on Facebook
    • You will *not* create more than one personal profile.
    • If you violate the letter or spirit of this Statement… we can stop providing all or part of Facebook to you.
    • http://www.facebook.com/terms.php
    Facebook Policy… What Does It Say?
  • 21.
    • You must have a personal account and profile first
        • Use it for you first!
    • The creator of the Fan Page is the owner of the fan page… FOREVER
    • You need 25 fans for a custom URL
    • Once you set the URL – You can NEVER change it
    Facebook Pages: Things to Note
  • 22. GRAPHIC DESIGN
  • 23. Dimensions
  • 24. Branding: Top Tips
    • Consistency
    • Quality
    • Use It
    • Talk the Talk
    • Harness Fans
    • Reputation
  • 25. Direct Attention
  • 26. Creatively Use the Space
  • 27. Creatively Use the Space: Use Photos Too…
  • 28. CUSTOM TABS
  • 29. Tabs
    • Only added by an admin
    • You cannot auto-run JavaScript or Flash - requires a user action (click)
    • Fan pages are 520 pixels wide
    • You can pull an external style sheet
    • Profile pages ONLY support iframe apps
    • Default tab for non fans can be any tab
  • 30. SEO Matters!
    • According to The Facebook Marketing Bible, Google indexes Facebook fan pages in this order:
    • Page title/URL
    • About box
    • Info
    • Rest of page - including FBML
  • 31. NO MORE FBML
  • 32. Facebook.com/Developer
  • 33. Create An App
  • 34. Name It
  • 35. Brand It
  • 36. Build It
  • 37. Build It
    • Canvas URL – fill out the directory where the file you uploaded is located. This DOES NOT include the name of the file. The URL must have a trailing slash.
    • Iframe size – select auto-resize unless you want ugly scrollbars.
    • Tab Name – this is what you want the tab to be called, such as Welcome, About, Contest, etc.
    • Tab URL – this is the name of the file you uploaded.
    • Click on Save Changes.
  • 38. Add It – Step 1
  • 39. Add It – Step 2
  • 40. CONTENT
  • 41. Engage with Fans
  • 42. Timely Response
  • 43. Share Content
  • 44. Say Thanks & Promote Others
  • 45. Diffuse and Direct
  • 46. SCHEDULE
  • 47. Schedule With HootSuite
  • 48. Schedule With HootSuite: But Don’t Forget it
  • 49. STRATEGY
  • 50. Success!
    • Contests
    • Short, Intense Goal Focused Campaigns
    • Events
    • Photos, Photos, Photos!
  • 51. Multiple Admins
    • Who’s On First?
    • Sign Your Name
    • Train, Train, Train!
      • Mobile
      • Tools
      • Security
  • 52. TRAINING TAKE-AWAYS
    • Branded Profile Pic
      • Logo, Tagline, Creativity
    • Tabs for Services, Events, Contests, Coupons, etc.
    • Engage with Fans
      • Talk the talk, Say Thanks, Promote Others
      • Diffuse & Direct
    • Have FUN!
  • 53. JJ Lassberg, Schipul – The Web Marketing Company www.schipul.com [email_address] http://www.flickr.com/photos/45581782@N00/2086641/ Blog: jjlassberg.com Facebook: jjlassberg Twitter: jjlassberg Flickr: jjlassberg Tumblr: jjlassberg