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Don't Forget the Milk

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A high level reminder that your websites are important for discovery and positioning. …

A high level reminder that your websites are important for discovery and positioning.

Your web site is probably your lowest cost expense with your highest return on investment.

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  • 1. DON’T FORGET the MILK BECAUSE YOU WILLFORGET YOUR WEBSITE DAVID STAGG Creative Director @dstagg schipul.com
  • 2. THE WEB AS AN AFTERTHOUGHT What’s the first thing you dowhen I tell you who I work for? schipul.com
  • 3. IT HAS TO BE ANINTEGRAL PART OF YOUR MARKETING PLAN It’s literally the most cost-effective way to market your business. schipul.com
  • 4. COST COMPARISON: ONE YEAR Web site on Schipul’smost expensive plan, including two custom designs: $12,340 Billboard on I-10: $72,000 schipul.com
  • 5. SO LET’S DO IT RIGHT schipul.com
  • 6. WEB MARKETINGFUNDAMENTALS schipul.com
  • 7. CLEAR, DIRECT HEADLINE Users judge your site inthree seconds and decide whether or not to stay. schipul.com
  • 8. DESIGN WITH A CLEAR IDEA OF YOUR USER “A true designer is only satisfied with their work once the intended audience’s needs are met.” -- Whitney Hess schipul.com
  • 9. THE START-UP CONUNDRUM1. Flexible environments are good. 2. Good design takes time.3. The design process of start-ups becomes universally hamstrung. 4. I call this “Cooks in the kitchen.” (Paraphrased, -- Andrew Maier) schipul.com
  • 10. YOU ARE SMART.YOU HAVE STRONG IDEAS. Realize that design and user experience may not be your forte. schipul.com
  • 11. “EAT YOUR OWN DOG FOOD” Take a flight on American Airlines. schipul.com
  • 12. DAVID STAGG @dstaggfacebook.com/davidstagg davidstagg.com

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