DON’T FORGET  the MILK BECAUSE YOU WILLFORGET YOUR WEBSITE     DAVID STAGG      Creative Director         @dstagg      sch...
THE WEB AS AN AFTERTHOUGHT What’s the first thing you dowhen I tell you who I work for?                                  s...
IT HAS TO BE ANINTEGRAL PART OF YOUR    MARKETING PLAN  It’s literally the most cost-effective      way to market your bus...
COST COMPARISON:   ONE YEAR   Web site on Schipul’smost expensive plan, including    two custom designs:          $12,340 ...
SO LET’S DO IT RIGHT                  schipul.com
WEB MARKETINGFUNDAMENTALS                schipul.com
CLEAR, DIRECT  HEADLINE Users judge your site inthree seconds and decide  whether or not to stay.                         ...
DESIGN WITH A CLEAR IDEA OF YOUR USER “A true designer is only satisfied with their work once the intended    audience’s n...
THE START-UP     CONUNDRUM1. Flexible environments are good.      2. Good design takes time.3. The design process of start...
YOU ARE SMART.YOU HAVE STRONG IDEAS.     Realize that design and    user experience may not          be your forte.       ...
“EAT YOUR OWN   DOG FOOD”   Take a flight on  American Airlines.                       schipul.com
DAVID   STAGG        @dstaggfacebook.com/davidstagg     davidstagg.com
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Don't Forget the Milk

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A high level reminder that your websites are important for discovery and positioning.

Your web site is probably your lowest cost expense with your highest return on investment.

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Don't Forget the Milk

  1. 1. DON’T FORGET the MILK BECAUSE YOU WILLFORGET YOUR WEBSITE DAVID STAGG Creative Director @dstagg schipul.com
  2. 2. THE WEB AS AN AFTERTHOUGHT What’s the first thing you dowhen I tell you who I work for? schipul.com
  3. 3. IT HAS TO BE ANINTEGRAL PART OF YOUR MARKETING PLAN It’s literally the most cost-effective way to market your business. schipul.com
  4. 4. COST COMPARISON: ONE YEAR Web site on Schipul’smost expensive plan, including two custom designs: $12,340 Billboard on I-10: $72,000 schipul.com
  5. 5. SO LET’S DO IT RIGHT schipul.com
  6. 6. WEB MARKETINGFUNDAMENTALS schipul.com
  7. 7. CLEAR, DIRECT HEADLINE Users judge your site inthree seconds and decide whether or not to stay. schipul.com
  8. 8. DESIGN WITH A CLEAR IDEA OF YOUR USER “A true designer is only satisfied with their work once the intended audience’s needs are met.” -- Whitney Hess schipul.com
  9. 9. THE START-UP CONUNDRUM1. Flexible environments are good. 2. Good design takes time.3. The design process of start-ups becomes universally hamstrung. 4. I call this “Cooks in the kitchen.” (Paraphrased, -- Andrew Maier) schipul.com
  10. 10. YOU ARE SMART.YOU HAVE STRONG IDEAS. Realize that design and user experience may not be your forte. schipul.com
  11. 11. “EAT YOUR OWN DOG FOOD” Take a flight on American Airlines. schipul.com
  12. 12. DAVID STAGG @dstaggfacebook.com/davidstagg davidstagg.com

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