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Best Business Email Ever Written - Katrina Esco - Ignite Houston 2012 Presentation
 

Best Business Email Ever Written - Katrina Esco - Ignite Houston 2012 Presentation

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This presentation covers why emails suck, how a good email gets you what you need, and reveals the best email ever written. It was delivered by Katrina Esco during Ignite Houston 2012 under the Ignite ...

This presentation covers why emails suck, how a good email gets you what you need, and reveals the best email ever written. It was delivered by Katrina Esco during Ignite Houston 2012 under the Ignite format (5 minutes to present 20 slides that auto-advance every 15 seconds).

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    Best Business Email Ever Written - Katrina Esco - Ignite Houston 2012 Presentation Best Business Email Ever Written - Katrina Esco - Ignite Houston 2012 Presentation Presentation Transcript

    • The Best Business Email Ever Written A life-changing presentation by Katrina Esco
    • Ray TomlinsonSexy Beast, Inventor of email "The first e-mail is completely forgettable, and, therefore, forgotten.” – Tomlinson to NPR, Nov. 2009 Katrina Esco kesco@schipul.com Twitter: @KatrinaME
    • The Plan1. Explore why email sucks2. Demystify how good emails get you what you need3. Review anatomy of The Best Business Email Ever Written Katrina Esco Katrina Esco kesco@schipul.com kesco@schipul.com Titter: @KatrinaME Twitter: @KatrinaME
    • No help from the sender  From: Mark <mark@email.com> Sent at 11:24 AM (GMT) To: Jim <jim@email.com> Subject: Meeting Importance: ! Hi, Jim, I just wanted to remind you about the meeting we have scheduled next week. Do let me know if you have any questions! Best wishes, Mark Katrina Esco kesco@schipul.com Twitter: @KatrinaME
    • …what meeting? Katrina Esco Katrina Esco kesco@schipul.com kesco@schipul.com Twitter:Twitter: @KatrinaME @KatrinaME
    • The ScoreSENTENCES SITUATION (STATUS= JANKY)QUESTIONS TOTAL LOSSWANNA ASK, (IN MINUTES)MARK? Katrina Esco kesco@schipul.com Twitter: @KatrinaME
    • Mark = Katrina Esco kesco@schipul.com Twitter: @KatrinaME
    • How do good emails getyou what you need? Katrina Esco kesco@schipul.com Twitter: @KatrinaME
    • “I have always believed thatwriting advertisements is thesecond most profitable form ofwriting. The first, of course, isransom notes…” -Phil Dusenberry Advertising Hall of Fame Inductee, 2002 Katrina Esco kesco@schipul.com Twitter: @KatrinaME
    • TimeAvailable Resources Prior knowledge Katrina Esco kesco@schipul.com Twitter: @KatrinaME
    • ACTUAL Chain letter from Grandma. From: Grandma Sent: Wednesday, January 19, 2011 8:42 AM To: Mary, Kim, Dianna, Cherry, Terry, Trina, Ashley, Ray, Becky, HOUSTON, EARTH, JUPITER Subject: FW: Visit to the clinic – AMAZING! Katrina Esco kesco@schipul.com Twitter: @KatrinaME
    • Anatomyof the Best Business Email Ever Written Katrina Esco kesco@schipul.com Twitter: @KatrinaME
    • Subject: It’s a spoiler --- not a teaser. From: Rodney <mark@email.com> Sent at 11:24 AM (GMT) To: Whole Office <office@email.com> Subject: No coffee in the office this morning Hi, Jim, I just wanted to remind you about the meeting we have scheduled next week. Do let me know if you have any questions! Best wishes, Mark Katrina Esco Katrina Esco kesco@schipul.com kesco@schipul.com Twitter:Twitter: @KatrinaME @KatrinaME
    • Intro: Be brief. Be direct. State your intentions. From: Rodney <mark@email.com> Sent at 11:24 AM (GMT) To: Whole Office <office@email.com> Subject: No coffee in the office this morning Yesterday we sent out security updates. Since they’ve gone ignored, I’ve confiscated the coffee pots. There is no coffee this morning. Please follow the steps below to complete your safety updates. Look at the coworker next to you. Chances are, they’ve completed theirs and suspect this is entirely your fault. I will confirm their suspicion with a list. They will hate you. Please complete the updates in 20 minutes and reply to this email with a screen shot of the completed notification. Thanks! Rodney, VP of Network Security Katrina Esco (555) 867-5309 kesco@schipul.com Twitter: @KatrinaME
    • Body: Explain the next steps. From: Rodney <mark@email.com> Sent at 11:24 AM (GMT) To: Whole Office <office@email.com> Subject: No coffee in the office this morning Yesterday we sent out security updates. Since they’ve gone ignored, I’ve confiscated the coffee pots. There is no coffee this morning. Please follow the steps below to complete your safety updates. Look at the coworker next to you. Chances are, they’ve completed theirs and suspect this is entirely your fault. I will confirm their suspicion with a list. They will hate you. Thanks! Rodney, VP of Network Security (555) 867-5309 Katrina Esco kesco@schipul.com Twitter: @KatrinaME
    • Close it: Put your contact info. From: Rodney <mark@email.com> Sent at 11:24 AM (GMT) To: Whole Office <office@email.com> Subject: No coffee in the office this morning Yesterday we sent out security updates. Since they’ve gone ignored, I’ve confiscated the coffee pots. There is no coffee this morning. Please follow the steps below to complete your safety updates. Look at the coworker next to you. Chances are, they’ve completed theirs and suspect this is entirely your fault. I will confirm their suspicion with a list. They will hate you. Reply to this email within 20 minutes with a screen shot of the completed notification, and the coffee pots will be returned. Thanks! Rodney, VP of Network Security PH (555) 867-5309 “If I wasn’t rappin baby I would be ridin’ Mercedes!” – Pimp C Katrina Esco kesco@schipul.com Twitter: @KatrinaME
    • The Signature: Phone number. Please. From: Rodney <mark@email.com> Sent at 11:24 AM (GMT) To: Whole Office <office@email.com> Subject: No coffee in the office this morning Yesterday we sent out security updates. Since they’ve gone ignored, I’ve confiscated the coffee pots. There is no coffee this morning. Please follow the steps below to complete your safety updates. Look at the coworker next to you. Chances are, they’ve completed theirs and suspect this is entirely your fault. I will confirm their suspicion with a list. They will hate you. Reply to this email within 20 minutes with a screen shot of the completed notification, and the coffee pots will be returned. Thanks! Rodney, VP of Network Security PH (555) 867-5309 Uplifting quote? (._.) Optional. “If I wasn’t rappin baby I would be ridin’ Mercedes!” – Pimp C Katrina Esco kesco@schipul.com Twitter: @KatrinaME
    • We send294 billion per day = a Sh!t Ton, y’all. Katrina Esco kesco@schipul.com Twitter: @KatrinaME
    • Here comes the big finish… Katrina Esco kesco@schipul.com Twitter: @KatrinaME
    • We will change lives. Katrina Esco kesco@schipul.com Twitter: @KatrinaME