Steve Schiffer Olde Town Brokers

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Steve Schiffer Olde Town Brokers

  1. 1. Selling Orlando for Over 17 Years Steve & Eileen Schiffer Realtors
  2. 2. Experience Counts… <ul><ul><li>Over 17 years of Real Estate legal, management, sales and marketing experience </li></ul></ul><ul><ul><li>Orlando residents since 1989 </li></ul></ul><ul><ul><li>Members of ORRA, FAR & NAR </li></ul></ul><ul><ul><li>GRI (Graduate of Realtor Institute) 140 Hrs </li></ul></ul><ul><ul><li>Code of Ethics </li></ul></ul>
  3. 3. Experience Counts… <ul><ul><li>Voted in Orlando Magazine as “Hot 100 Realtors” in 2005 & 2006 </li></ul></ul><ul><ul><li>Top 10% of Olde Town Brokers, Inc. </li></ul></ul><ul><ul><li>President of The Blankner School Foundation, Inc. Board of Directors </li></ul></ul><ul><ul><li>Delaney Park Little League Board of Directors - Player Agent </li></ul></ul>
  4. 4. Olde Town Brokers, Inc. <ul><ul><li>Founded in 1994 </li></ul></ul><ul><ul><li>25-35 Transactions per year /$5-$10 million </li></ul></ul><ul><ul><li>2 Locations (Thornton Park & Winter Park) </li></ul></ul><ul><ul><li>75+ agents </li></ul></ul>
  5. 5. We Believe… <ul><ul><li>All situations are unique! </li></ul></ul><ul><ul><li>You deserve our personal attention and service! </li></ul></ul><ul><ul><li>No assistants! </li></ul></ul><ul><ul><li>Full-time </li></ul></ul>
  6. 6. Our Pledge... <ul><ul><li>To make your real estate experience comfortable, easy and profitable. </li></ul></ul><ul><ul><li>We want to be the Realtors of choice for you, your family and your friends for years to come! </li></ul></ul>
  7. 7. Marketing Is Critical! <ul><ul><li>The more buyers you have access to, the more valuable your home is and the quicker it will sell… </li></ul></ul><ul><ul><li>Proactive marketing means exposure… </li></ul></ul><ul><ul><li>Exposure means more buyers… </li></ul></ul><ul><ul><li>More buyers means a higher price! </li></ul></ul>
  8. 8. Marketing Campaign <ul><ul><li>Multiple Listing Service (MLS) </li></ul></ul><ul><ul><li>Agent caravan </li></ul></ul><ul><ul><li>Exclusive newspaper advertising… </li></ul></ul><ul><ul><li>Neighborhood direct mail… </li></ul></ul><ul><ul><li>Magazine advertising… </li></ul></ul><ul><ul><li>Open houses… </li></ul></ul><ul><ul><li>Web site advertising… </li></ul></ul><ul><ul><li>Yard sign and 4 color flyers… </li></ul></ul>
  9. 9. Marketing Campaign <ul><ul><li>Realtor.com #1 Real Estate Website </li></ul></ul><ul><ul><ul><li>80% of buyers start on the web 78% use Realtor.com </li></ul></ul></ul><ul><ul><ul><li>What’s Your Home Worth </li></ul></ul></ul><ul><ul><ul><li>Featured Homes </li></ul></ul></ul><ul><ul><ul><ul><li>Links to msn.com, Wall Street Journal Online, moving.com, excite.com, juno.com, netzero.com, </li></ul></ul></ul></ul><ul><ul><ul><li>Showcase listings </li></ul></ul></ul><ul><ul><li>Orlando Sentinel.com </li></ul></ul><ul><ul><ul><li>Showcase listings </li></ul></ul></ul><ul><ul><li>Broker to Broker </li></ul></ul>
  10. 10. Marketing Campaign <ul><ul><li>The Real Estate Book print and online </li></ul></ul><ul><ul><ul><li>Print </li></ul></ul></ul><ul><ul><ul><li>Online – LivingChoices.com, Google, Yahoo,HomeGain.com, Homescape.com (newspapers), Trulia </li></ul></ul></ul><ul><ul><li>Orlando Business Journal </li></ul></ul><ul><ul><li>Lifestyle Magazine </li></ul></ul>
  11. 11. Marketing Campaign <ul><ul><li>New Construction </li></ul></ul><ul><ul><ul><li>Open House – If possible sit open houses during the week and weekends </li></ul></ul></ul><ul><ul><ul><li>Onsite office </li></ul></ul></ul>
  12. 12. Professional Advice <ul><ul><li>Property staging advice... </li></ul></ul><ul><ul><li>Comparative market analysis (CMA) </li></ul></ul><ul><ul><li>Contract negotiation… </li></ul></ul><ul><ul><li>Pre-qualifying buyers… </li></ul></ul><ul><ul><li>Legal disclosures… </li></ul></ul><ul><ul><li>Closing process… </li></ul></ul>
  13. 13. Representation <ul><ul><li>Single Agent </li></ul></ul><ul><ul><ul><li>Loyalty </li></ul></ul></ul><ul><ul><ul><li>Complete confidentiality </li></ul></ul></ul><ul><ul><li>Transaction Broker </li></ul></ul><ul><ul><ul><li>Facilitate the sale </li></ul></ul></ul>
  14. 14. Next Steps… <ul><ul><li>Detailed CMA </li></ul></ul><ul><ul><li>Listing agreement </li></ul></ul><ul><ul><li>Begin marketing your property! </li></ul></ul>
  15. 15. Discounts <ul><ul><li>Discounted commissions get discounted services… </li></ul></ul><ul><ul><li>Discounted commissions get you discounted negotiating skills and effort... </li></ul></ul><ul><ul><li>Discount brokers end-up putting much of the work load on you… </li></ul></ul><ul><ul><li>Discount brokers do not really care how you price your home or how long it takes to sell.  After all, they are not working that hard… </li></ul></ul>

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