Latest in Social Media for APAC: Groupon, Facebook Places and RenRen
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Latest in Social Media for APAC: Groupon, Facebook Places and RenRen

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  • More than half of china wealthy are under the age of 40

Latest in Social Media for APAC: Groupon, Facebook Places and RenRen Latest in Social Media for APAC: Groupon, Facebook Places and RenRen Presentation Transcript

  • Starting Shortly…
    Past presentations:
    www.asiadigitalmap.com/training
    Password: socialat
    Internal Training Only – Not For Clients
  • Social Media
    In the News
  • Questions and Comments
    #Ogilvy
    @thomascrampton
    or
  • Speakers
    @ThomasCrampton
    APAC Director
    Ogilvy
    @JohnStauffer
    Regional Director, Hong Kong
    Ogilvy
  • Social Media Updates Email List
    96 people
    14 Markets
    To join email: thomas.crampton@ogilvy.com
  • AGENDA
    Group Buying
    Facebook Deals
    Google’s Social Search
    Weibo and Egypt
    …and other social media news
  • Group Buying
    A 100 million dollar industry
    Group buying sites in Australia have grown from virtually nothing to a sector likely to generate more than AU $100m per year.
    Groupon banner ads are proliferating on the web
    Google will launch Google Offers, a group buying service that will compete directly with Groupon and Living Social.
  • Google’s Social Search
    One step forward in social shopping
    Google delivers relevant content based on the user’s social network through tweets and blogposts
    Source: IT Toolbox
  • Facebook Deals
    One step forward in social shopping
    See who’s checked in nearby
    And tell your friends where you are and who you’re with
    Generating a story in their News Feed
  • Facebook Deals
    A new way to connect with customers
    • Generate in-store traffic
    • Generate buzz among friends online
    • Build loyalty
    Reward customers when they check-in on Facebook
  • Indonesia’s mobile phone market
    A surge in young Indonesian mobile users
    The Indonesian demographic with the highest penetration of mobile users is between the age of 15-19
  • Social Media and Teens
    A very different style of usage
    Teenagers do not yet possess the “weak ties” that fuel the growth of communities in a platform such as Twitter.
  • Weibo and Egypt
    Unrest in Arab world affects microblog
    The service may face constraints beyond censorship if the unrest carries on in the Arab world
  • SinaWeibo and China Unicom
    Launch of voice posting service
    Users are allowed to record a voice message one minute in length that is posted on the user’s microblog account
  • Xinhua News Agency and China Mobile
    Launch of panguso.com to compete against China’s mobile search engines
    China’s mobile Internet search market has yet to produce a clear dominant winner
  • Renren Goes Public
    Social Media is too risky
    The IPO proceeds will be used to promote and develop Renrentechology and products
  • Any Questions?
    Archive of all presentations:
    www.asiadigitalmap.com/training
    Password: socialat
    Sign up for the social media email list: thomas.crampton@ogilvy.com