Chapter 1 – Introduction
Hello and thank you for purchasing this book. I guarantee you will get every penny's worth and more
with the information you are about to read. You did the right thing by understanding the potential to
make money with Craigslist. I'm here to help you unleash that potential and if you read and absorb
everything I'm about to tell you, you will do just that! Enjoy, and the best of luck to you!
What exactly is Craigslist? Wikipedia deﬁnes it as: quot;a centralized network of online communities,
featuring free classiﬁed advertisements (with jobs, internships, housing, personals, for
sale/barter/wanted, services, community, gigs, resume, and pets categories) and forums on various
is, I feel is a pretty accurate description. Craigslist is essentially a giant classiﬁeds section. It is
unique in that it is broken up into cities and that you cannot view more than one city at a time. is
can be good and bad for buyers and sellers. I go over more on that later. (I'll also go over some tools
that will allow you to view multiple cities on one screen.)
What we are going to focus on mainly in this book however is the quot;for salequot; section of Craigslist. is
is essentially a giant online marketplace where you can make some big money if you know what you are
A Little Craigslist History
Craigslist is a truly amazing thing. Started in 1995 by Craig Newmark in the San Fransisco Bay area,
Craigslist is growing at an explosive rate, getting over 5 billion page views a month, at the time of this
Referencing Wikipedia, Craig had originally started this list feeling isolated as a relative newcomer to
San Francisco. Having observed people helping one another in a friendly, social and trusting
community way on the Net, and in groups and forums that Craig was a part of, he decided to create
something similar for local events.
e early Craigslist postings were notices of social events of interest to software and internet developers
living and working in San Francisco. But word of mouth spread and the list became more and more
used, even for purposes and subjects other than what Craig had originally intended. Because of it's ease
of use, free nature, and good community, users from all quarters started posting on the list, and it
exploded into what Craigslist is today.
Posting a Craigslist “for sale” ad is completely free. I believe this is one of the main factors which has
caused the list such rapid expansion. Craigslist is now worldwide and as long as they stick to their guns
and keep Craigslist a mostly free, community based website, I believe it will continue to grow and be
around for quite a while.
Because Craigslist is mainly free (only job postings cost money), it also opens the door for massive
intrusion of scammers, spammers, and criminals. It is mainly up to the Craigslist community to alert
the moderators to such things and get them taken care of and removed. I'll teach you how to ﬁnd
these scams before they actually waste your time, or even worse take money from you.
Overall, the goal here is pretty simple: use Craigslist to make more money. And if you apply what you
learn in this book, you will do that. We are alsonot going to break any Craigslist rules here.
Everything discussed here is legit and good business. I have no intention of ﬁnding loopholes in the
posting rules of Craigslist and exploiting them. I want Craigslist to stay around for a while. In fact I
hope this book helps expand the Craigslist community and strengthen it.
e book is broken up into chapters, all of roughly equal importance for what we are trying to achieve.
Each chapter will give you info, techniques and tips to increase your proﬁts. As you read through, you
will see that implementing the information in each chapter will increase your proﬁts in it's own right.
erefore, if you absorb all the information in the entire book and put it into action, you can expect to
see some pretty huge increases in your sales and proﬁt margins.
As with all my books, I like to give it to you straight. I'll also try to keep it interesting for you and back
up what I'm saying with hard facts.
Short Blurb About Me
I'm Steve Cherubino from Drexel Hill, PA. (right outside of Philly) I love the Internet and the
potential it holds to make money. It is such an amazing tool for business, and if you learn to use it
right, you can be made wealthy from it.
I've written 2 other Ebooks about Internet business: How To Make $400/day Or More Designing Logos
Online, and How I Made $16,452.47 In One Month With e XBOX 360. In both of these books I reveal
how I used the Internet to make some pretty large proﬁts and instruct the reader on how to do the
same. Both of these ebooks are in included with the purchase of this ebook. And you can access them
at xxxxxxxxxxxxxxx(must buy book to get download link).
I love to share my discoveries with others after I have done something myself and can see that it makes
money. I feel everyone who is willing to learn and reaching should get a piece of the pie.
I've been buying and selling heavily on Craigslist for about 2 years now, being an avid Ebay buyer and
seller for 5 years before that. I've made a lot of money doing this and learned a lot of tricks and tips.
I've had a lot of time to test my techniques, keeping what works and throwing out what doesn't. And
now it's time to share the winning techniques with you.
anks again for buying this book. And good luck!
Oh, one last thing...
Important special note:
e following ﬁnal note is a very important fact that you should know in studying this book and for
studying anything for that matter:
In reading this book (or any book or material), be very certain you never go past a word you do not fully
understand. It has been proven that the only reason a person gives up study or becomes
confused or unable to learn is because he or she has gone past a word that was not understood in what
he was reading.
Reading past a misunderstood word produces many physical manifestations. Did you ever feel like you
started doping oﬀ after reading something? Or feel dull or wooden while trying to study? Going past
a word you didn’t fully understand is the reason.
If the material in this book becomes confusing or you can’t seem to grasp it, or you go blank while
reading a page, STOP READING RIGHT THERE! ere will be a word just earlier that you have
not understood. Instead of going any further in the book, go back to before you got into trouble, ﬁ nd
the misunderstood word and get it deﬁned using a good dictionary. If you don’t have a dictionary, get
one. It may seem like a pain to have to do this, but trust me it is worth it! Trust me. Youwill learn so
much faster if you do this.
I’ll try to provide deﬁnitions as we go along, but it is crucial to have a dictionary handy in case
something comes up.
I want you to get your money's worth out of this book and you will as long as you clear up your
misunderstood words as you encounter them. And you will be amazed how much more you will absorb
and how much faster you will absorb it. Ok. Enough formalities and lecturing. Are you ready to start?
Good! Let’s get down to business!
Chapter 2 - Selling
is book is about buying and selling on Craigslist. ough Craigslist has many sections, such as jobs,
gigs, personals, etc.. there is only one section that we will be concentrating on in this book, and that is
the “for sale” section. ere very well could be a way to make money with the other sections, but I
however have vast experience with the “for sale” section, so that is what we'll be covering.
is chapter in particular is about selling. It will cover every last piece of information I have gathered
on the art of selling on Craigslist. I say “art” because there really are ways to make your selling more
proﬁtable, and if you master them, you'll be an “artist” of selling on Craigslist.
Hopefully by using this data you can build some capital and be prepared to then do some buying,
which is another art in itself. Buying will be covered fully in the next chapter.
is is the Craigslist “For Sale” section, shown below. is is where we will be living.
Craiglist has a very, very plain layout in regards to sales ads. You cannot change the font , background,
etc... without using a web editor or knowing HTML code, so this kind of levels the playing ﬁeld and
makes the seller have to really rely on the content of his ad to make the sale. With no ﬂash, all you
have left is the text. So we're going to cover how to best utilize what Craigslist gives you to use for your
I'm also going to assume you have sold something on Craigslist before and know how to post items for
sale. If you do need help, Craigslist provides a helpful tutorial page you can access here:
Now that you know how to post an item, we'll go over the most proﬁtable ways to do it. Selling on
Craigslist can be done in a rather poor way and you can still make some money, or can be done with
skill, using working techniques, and you will make great deal more than you have ever expected. I'll
show you how.
What Do You Sell?
is is completely up to you, but I'd start with anything you own of value that you simply don't want
anymore. Notice I say “of value”. It takes some work to put up a posting on Craigslist or Ebay, and I
don't like to waste my time posting small worthless items I'm only going to make a buck or two on. It
could add up to quite a bit in the end, but it is too much work. I want the big proﬁts (for the least
amount of work), so I only put up items of value, that I know will be worth my time. If you want to
sell things just for a hobby, then knock yourself out, sell Christmas decorations for a buck apiece, or
some other dollar store venture.
If you already have an inventory of items you are trying to sell for a proﬁt, that's great. Use these to get
e thing I personally like to do is buy things on Craigslist that I will sell on Craigslist later for a proﬁt.
I'm going to use the next chapter “Buying” to discuss the buying end of that. is chapter is going to
assume you already have something to sell.
When selling on Craigslist I break the process down into these steps:
1. Choose the correct category
2. Write a killer, attention grabbing title
3. Price the item correctly
4. Write an enticing description
5. Attach ample photos
6. Post at the correct time of day
Each of these steps if done correctly can help boost your sales in their own right. I'll go over each one
and tell you what I do for each. Let's start with no. 1.
1. Choose the Correct Category
is is a short section because it is quite simple. One of the keys to getting more money for your items
is to increase your visibility. You do this by getting more visitors clicking on your post. So when
posting an item for sale: choose the correct category! is is obvious, but crucial. You are cutting out
most of your market if you post your item in the wrong category. Make sure to choose the proper
category or your item will never be found. If you don't know what category to post in, choose whatever
you think would be closest.
Ex: If you are selling:
golf clubs ---------> sporting
earrings -----------> jewelry
laptop computer --> computer
screwdriver set ----> tools
I know, it is obvious, but I would be in neglect if I
didn't include this in the chapter because I guarantee
some people are screwing this up.
Now, If you think think your item ﬁts into two categories, go ahead and post in in both, but you'll
need to change the wording in the post because Craigslist is able to recognize a duplicate listing and
will not allow it. Also, don't abuse this rule by posting an unrelated item in all the categories. What
makes Craigslist good is that it is not too overrun with spam, so do your part to keep it that way.
2. Write a Killer, Attention Grabbing Title
A title can make or break you on Craigslist. So how do you write a killer, attention grabbing title?
You're about to ﬁnd out how.
It is of utmost importance to have excellent titles on all your Craigslist postings. Realize that your title
has a very important objective, and that is:
To get people to click on your posting and read your description!
Your title won't be doing the selling. at is what your description is for. You are actuallyusing the
title to create interest and using the description to sell the item.
It's important to understand this. You simply need to grab attention and create interest so they click on
your post and read your description. It is in your description where you can really sell them on the item.
Try to think like this: When you are walking down an aisle of a store, what jumps out at you? Most of
the time a sign that says “Sale”, or “Clearance”, etc... You can use thesame psychology in your titles.
e title is what Craigslist browsers will see as they are looking down the list of items for sale. ey are
ordered in chronological order, with the most recent posting being ﬁrst. You want to get noticed on
that list so that customers will click on your title and read your description and hopefully buy your item.
Now, how exactly do you write a killer title? Here's the key elements:
Your title needs to include: 1) some phrase (or phrases) to catch the viewers attention; 2) the item,
the manufacturer, and model number of the item you are selling; and 3) only the good specs/features
of the item.
Let's go further into the reasoning for this.
Craigslist's search engine works in following way: by default, if you do a search for something on
Craigslist, the search engine will search both the title and the description of all the postings for the
words you typed in the search bar. On Ebay and other similar sites, only the title is searched. Craigslist
is diﬀerent in this respect in that it searches the description as well. You can still search descriptions on
Ebay, and you can even set Craigslist to search only titles, but what I'm talking about are thedefault
settings of the search engine. And most normal users will use the default settings.
My guess as to why Craigslist works this way is because the database of listings is only a few months
worth of data and because it is broken down by city there are much fewer listings than all the cities put
together. erefore Craigslist can still return relevant results quickly by searching both the title and
description of all the postings for a given city. Whatever the reason, we will base our selling strategy on
the way the default settings are on Craigslist search.
If you don't use Craigslist search and simply pick a category, you get the chronological list of all the
items for sale. Now that you understand how Craigslist search works, let's get back to writing a good
Hint - Use all the characters available to you in the title.
You have exactly 70 characters to work with in your title. Try to use them all! e space alloted to you
in the title is prime real estate so make use of it. If you do, you will stand out above the others. is is
one of the most underused things on Craigslist – the use of all the characters available in the title. If
you take a look at Craigslist, you'll see, almost no one uses all 70 characters in their titles, but the ones
that do really stand out!
1) Get the viewers attention!
Start your title oﬀ with something to get the viewers attention: like “Check it out!” , “Incredible Deal!”,
“Unbelievable!”, or even “Clearance!” or “Sale!” if it ﬁ the item. something to catch their interest and
get them to want to read further. You can even say “Click on is!”, or some other phrase to stir the
viewer into action. e use of verbs in advertising is always good because you want the viewer to take
action and click on your posting.
See these examples:
Clearance Sale! MacBook 1.83Ghz 2GB RAM, 80GB HD - $1150
Click Here! HP Pavilion Tablet PC with AMD 1.9ghz, 1gb RAM, - $950
Another eﬀective way to grab attention is to use punctuation , like asterisks or exclamation marks. See
the below example:
**Wiley X PT-1 Smoke Lens Brand New Sunglasses w/ case**
e two asterisks at the beginning and end help the listing stand out among the others but do not look
tacky. DO NOT OVERUSE PUNCTUATION MARKS! ey can make your title looks ridiculous,
unprofessional, and annoying.
Another way to catch attention is with the use of uppercase lettering in the title. But again DON'T
Here's an example of a good use of uppercase letters in the title:
ARNOLD PALMER Autographed Artwork 34quot;x42quot; 13th Green at Augusta
See how this catches your attention but again, does not look tacky?
2) List the Item, Manufacturer, and Model Number In Your Title
Many browsers of Craigslist are looking for something particular and don't want to have their time
wasted clicking on vague postings only to never ﬁnd what they are looking for. I feel it is doing them a
service, and is also professional (and proﬁtable), to display in your title the item, manufacturer, and
model number. is gives the viewer a very good idea of what you are pitching.
Here's an example.: I have a Dell laptop. e model is an Inspiron 600m. In my title I would include:
“Dell Inspiron 600m Laptop Computer” , not just “Dell Laptop”.
e ﬁrst and probably best reason to do this is that you will come up in more targeted search results. If
someone is searching on Craigslist and types in the search bar “Dell Inspiron”, your listing will appear.
Even if someone types “Dell Laptop”, your listing will appear.
But, if all you put in your title was “Dell Laptop”, Your listing will NOT appear if someone is looking
for an “Inspiron” model by typing in the search bar “Dell Inspiron”
And as we talked about earlier, though the default setting of Craigslist search is to search the title and
description of each posting, some people turn this oﬀ so that Craigslist only searches the titles – not
the descriptions. If the Craigslist user has his search settings this way, you'll want to make sure that
your title is ﬁlled with keywords that will make you appear in more search results. at is why it is
good to have the manufacture, model number, and item described in your title.
e second reason is also that it makes your listing look more professional, and will increase your
credibility as a seller. I mean which of the below titles would you click on?
2005 Cadillac STS, Bose Audio & Navigation, Low Miles, Check it out!
Caddy from mid 2000's
3) List the Good Specs/Features of the Item
Again, you want to grab the viewers attention, so take what remaining characters you have left in the
title after doing the ﬁrst two steps and put the best specs/features of the unit. You want people to be
interested, so list the good points.
For example if you are selling the same Dell Inspiron laptop as in the above example, put “1GB RAM”,
or “120GB hard drive” in the title if those are the best specs of the unit.
If you are selling a used car list the good specs like:
2005 Cadillac STS, Bose Audio & Navigation, Low Miles, Check it out!
2005 Cadillac STS, some dents in right front fender, back tire ﬂt.
Only put the good specs because you can always list the complete specs in the description. And
remember, you want people to click on your title and read your description. You may be able to sell
them on something they didn't really want, if your description is good. at's why you don't want to
list any mediocre specs or ﬂaws in the title. e visitor may skip over your post if they don't like what's
in the title
Another element you can put in the title is the condition of the item if it is very good to perfect. “Mint
Condition”, “Perfect Condition”, “Brand New”, “Never Used”, “Excellent Cond.”, etc... All of these are
good and should be included in the title if they apply.
Here's an example:
Brand New!! Acer 3690 Laptop Computer 1.6GHz/512M/Wireless
Perfect Ludwig Classic Birch Drum Set-Blue Oyster Pearl-Only one Made
Also notice the use of all the characters available in the title.
What not to do
In writing your title, try to avoid the following things:
Using all capital letters - ough it may catch your attention, it is hard to read and is sometime pretty
annoying. also remember that as far as Internet and email etiquette goes, CAPITAL LETTERS =
Ex: 2000 PONTIAC GRAND AM GTquot;BEAUTIFUL PA CARquot;LOW MILES
Excessive punctuation – is just looks stupid and is wasting valuable real estate in your title. An
asterisk or two used to grab attention is ﬁne, but excessive use is just a waste. It is unprofessional and
annoying. Take a look at the example below and tell me if you would buy oﬀ this guy.
Ex: ***********1988 trans-am******************
Spell words wrong – Having bad spelling will reduce trust that you are a legit buyer. As you will ﬁnd
out in a later chapter, bad spelling and grammar are the ﬁrst giveaways to a scammer. So do what you
can to make your spelling correct.
Ex: 1998 Pontiack Grand Pree – Low Mile's – Great condishion
Use Bad Grammar – Bad grammar is just as bad as bad spelling. Not only does it make your posting
hard to understand and makes your reader not associate with you, it is also a sign of a scammer in this
day and age. Use bad grammar and you are dooming yourself to little or no sales.
Ex: Apple Laptop – Software it has loaded with – Fun many games!!!
Putting it all together
Now that I went over the main points about making a great title for your postings, let put it all
together and go over some examples of good titles.
Let's ﬁrst continue with the example of the Dell Inspiron Laptop. An example of a title I would use is:
New Low Price! Dell Inspiron 600m Laptop Computer 120GB HD/1Gig RAM
Clearance! Dell Inspiron 600m Laptop 120GB HD/1Gig RAM/Centrino
Say you are selling a Plasma TV:
Must Sell! Panasonic TX-42PX Plasma HDTV 42” 720P Dual HDMI Inputs
Here's a title I found for sunglasses in the “sporting” section on Craigslist that I like. Notice the use of
the asterisks to get attention. If you put this title up against others on Craigslist, it really stands out.
**Wiley X PT-1 Smoke Lens Brand New Sunglasses w/ case**
I also like the way he used “Brand New”. Stating the condition can sometimes help your title,
especially if it is a brand new item. e only thing I didn't like about this title is he had about 15
characters left that he didn't use and could of. ink of your title as valuable real estate and use every
last character you can.
Here's a few others I found on Craigslist that I like:
ARNOLD PALMER Autographed Artwork 34quot;x42quot; 13th Green at Augusta
(the use of capital letters is the attention getter in this one – but don't overdo it)
BowFlex XTreme II and Elliptical - GREAT PRICE! Must see!!
Vintage 1977 RARE WEDGWOOD 9 Piece Peter Rabbit Dish Set
ROBIN ROBERTS 1957 Topps Baseball Card #15 - VG-EX Condition
Roland TD8 Drums WITH Peavy KB/A100 AMP THIS WEEKEND
(this one is nice because it forces the buyer into action by giving a deadline)
Alternative Method - Creating A Mystery
A person can rarely be given a mystery without craving that it be resolved. at's why those “Law and
Order” type shows do so well on TV. e viewer just “has to see” how it ends. You can use this
technique to increase your sales as well on Craigslist. By creating a mystery in your title you may get
more people clicking on it wanting to resolve the mystery.
Following the philosophy of how the Craigslist search engine works, you could technically NOT have
any words in your title that tell what item you are selling and still come up in the search results for a
certain item. Take a title like this for example:
You will never ﬁnd an item like this in your life!!!
is could be a posting for anything! But remember, Craigslist searches the description too. So lets
say you're posting this item and it is for a Panasonic plasma TV. If somewhere in your description you
included “Panasonic plasma TV” , someone doing a search for “Panasonic TV” would see the above title
in their results.
e problem with making a title this vague is that it may not get the interest of someone actually
looking for a TV. ey may think it is spam or unrelated. So maybe a better title would be:
You will never ﬁnd a TV deal like this in your life!!!
You will never ﬁnd a Plasma TV deal like this in your life!!!
Now the reader at least knows you are pitching a TV and may be more inclined to click. It creates a
mystery. e mystery being “How good of a deal is it?”
is method will ONLY work if the accompanying description contains all the keywords that describe
the actual item. is is the only way Craigslist search will actually include your posting in the results
for someone looking for a TV. So, though your title is vague, the description needs to be detailed.
You could say this method is extreme and the earlier way I told you to create the title is more
conservative. And both methods have their place. See which method works best for you.
Here's some other suggestions for “Extreme” style title writing:
Panasonic Plasma TV!! – You'd be crazy not to click on this!!
Brand New Dell Laptop – is is the deal of the Century!!!
You will NEVER ﬁ a computer for a cheaper price than this!
3. Price the Item Correctly
is is crucial! I always recommend putting a price in the postings. I often skim through Craigslist
and when I am looking for something in particular, I often base my decision to click on a post on the
price. How should you price your item? Should you put a high price or low price? I say:
Price your item low!
Why? Because people are looking for deals. And most people don't really want to haggle to get a price
down. And remember, you want people to click on your posting! So be reasonable when you price your
item. I see so many instances of overpriced items that it makes me sick. I feel sick because so many
viewers are skipping over their postings because anyone asking so much for some thing that is not
worth it is clearly crazy.
You may be thinking, “Why not list a high price, and then you have some room to negotiate when the
buyer counters your oﬀer?” e reason I don't like to do this is because the price you choose is
displayed right alongside your title, so if it is too high a person may skip over your post. And remember
the objective of your title is:
To get people to click on your posting and read your description!
I like to price my items low. Very low. Obviously not lower than the price I paid, but low enough to
catch someone's interest and still make a good proﬁt on the sale. I often will do this and then include
in my description, towards the end, that the price is non-negotiable. In doing this, the person: 1.
reads my title and clicks on my post, 2. reads my description and gets enlightened on the item I was
selling, and ﬁnally 3. is told the price and that it is non-negotiable, but at this point already wants the
item so will be willing to pay the requested price.
Using this technique with my postings. I often get people emailing me and telling me they are
interested and will buy the item that day, at the price I post. is being said, I ALWAYS get the
people emailing me trying to get the price down. No matter what price you put, someone will always
email you and try to get a lower price. You can put an item for one cent and someone will try to get you
to sell it for half a penny. But in setting a low price I often get enough people who read the description
and know the price is ﬁrm, and are STILL interested.
Don't get greedy
Don't be greedy or you won't sell anything. People want things at a discount, so give it to them. You
will sell more, and make more money in quantity. Also, people sense greed, and it is a turnoﬀ ink
about a time you went to a car dealership and ended up trying to negotiate with a greedy salesman. Not
4. Write an Enticing Description
Like we mentioned earlier, your description will sell your item. You'll probably read about a hundred
diﬀerent ways the “experts” tell you to write your description, and they may be successful as well, but
I'm going to tell you what works for me.
Because of the simple nature of posting on Craigslist, e only thing we have going for us on Craigslist
is what we tell people. So I like to keep my descriptions real. I want the reader to almost feel like they
know me by the time they are done reading the post. I've personally bought many things oﬀ of people
who make me feel a connection between them while reading their description. I'll show you how to
I also like to describe the item exactly. I try to tell the reader everything I can think of about the item's
condition. By being truthful and even listing ﬂaws, it builds your credibility and lets readers know you
probably won't rip them oﬀ.
If you are an advanced user and know web design or HTML code, you can jazz up your listings with
HTML tags and formatting to make your posts more professional looking. But for the most part,
using the default Craigslist settings for a post will do ﬁne. It is what you say that is more important
than how it looks. And if you look too professional, a person may think a high price tag goes along
with it. Kind of like walking into a high-end shop and being afraid to touch anything.
Lets go over some steps to use in writing your descriptions so that you can follow, understand, and use
them in your own postings:
1. Say what you are selling: I like to start oﬀ my posting with saying what I am selling. Something
like “I am selling this ______________”
2. Say why you are selling it: Say why you are selling the item; tell a story. is gives the buyer some
comfort that the item is not stolen or that there is nothing wrong with it. Such as:
“I'm selling this item because my brother gave this to me for my birthday, but I already had one”, or
“My landlord is on my case so I need to sell some things fast to cover my rent!”.
If you have a short story about why you are selling the item, or some history about it, by all means say
it. If there is sentimental value attached to it, relay that as well.
Be truthful and remember you are telling the buyer this because it humanizes you and makes them feel
like they know you a bit better, so they will trust you more.
3. Talk about the condition of the item: Describe what the condition of the item truly is. Describe
the good points AND the bad points. You may be thinking, “Why should I talk about the scratches?”,
or ”Should I really mention that dent?”. e answer is yes. ink about it, when you sell something on
Craigslist, most of the time the transaction is done in person so if you falsely describe the item and
then go to make the transaction, the person will be upset when he sees the defects for himself. You
want your customers to be HAPPY, so treat them as you would want to be treated and level with them.
Also, when someone has clicked on your title and is reading your description they will be impressed
with your honesty if you tell the true condition of the item and be more likely to buy from you. because
you'll come oﬀ as an honest person.
You need to look at how Craigslist is set up and how people have no real way of knowing if a seller is
truthful or not. ere is no feedback rating, or seller history. at is why I like to make my descriptions
to have a little personality.
Here's an example of how I would describe the condition of an item:
“ is computer is in excellent condition. e only ﬂaw is a small scratch on the front of the case near
the logo. e rest of the computer looks great.”
“ is laptop is in very good condition. e case is spotless and shows minimal use. e computer works
ﬂawlessly. e only noticeable blemish is a dark spot on the bottom left hand corner of the screen and a
scratch on the bottom case next to the battery.” (notice how I put the bad points at the end of the post
rather than starting oﬀ the description with all the ﬂaws)
4. List the main specs of the unit: One thing that really annoys me is when someone posts an item
and just does a cut and paste of a mile long list of specs as their entire description. ere is no human
element to the description and it always leaves me a bit suspect of the true condition of the item.
So my advice is, list the specs of the unit, but not every single spec down to the last millimeter. List the
main specs, the ones that the customer is actually interested in. And the ones that accurately describe
Here's an example of a post I found on Craigslist that illustrates what NOT to do in your description in
regard to specs:
Dell XPS-410 Desktop Computer w/20quot; LCD Monitor - $1000
Reply to: email@example.com
Date: 2007-10-19, 12:15PM EDT
Brand: Dell Memory (RAM): 2,046 MB
Family: XPS Hard Drive Capacity: 222 GB
Processor Type: Intel Core Duo Operating System: Vista Ultimate
Processor Model: -- Primary Drive: CD-RW/DVD Combo
Processor Speed: 6,300 MHz Condition: Slightly Used
Bundled Items: Keyboard, Modem, Monitor, Mouse, Network Card, Speakers
Dell XPS 410 Speciﬁcations
Case: Dell custom BTX case with 375W PSU
Motherboard: Dell P965 BTX motherboard
Processor: Core 2 Duo E6600 (2.40 GHz 4MB shared L2 cache)
Heatsink/Cooling: Custom BTX CPU HSF with 120mm fan
80mm bottom fan near HDDs
RAM: 2x1024MB Nanya PC-5300 5-5-5-15
4x1GB Max supported RAM
Note: A 32-bit OS will only show 3GB; a 64-bit OS is required to properly address the full 4GB.
Graphics: Dell GeForce 7900 GTX (extra long PCB)
Hard Drives: 2x320GB Western Digital 16MB 7200 RPM
Optical Drives: Toshiba TS-H553 16X DVD+RW SATA
Philips 16X DVD-ROM SATA
Expansion Slots: 1 x PCIe X16
1 x PCIe X4
1 x PCIe X1
3 x PCI
Expansion Bays: 2 x 3.5quot; internal bays
2 x 3.5quot; external
2 x 5.25quot; external
Audio: Creative Sound Blaster X-Fi XtremeMusic
TV Tuner: Lumanate Angel II MPEG Dual-TV Tuner
Power Suply: Dell 375W
1 x 24-pin ATX; 1 x ATX12V
1 x 4-pin mini Molex
6 x SATA
Operating System: Windows Vista Ultimate Home Edition
Front Ports: 2 X USB2.0
2 X 3.5mm Audio (Headphone and Microphone)
1 x 6-pin Firewire (optional - requires expansion card)
Rear Ports: 1 x Audio I/O Panel (six jacks)
1 x Optical S/PDIF Out Port
1 x RJ45 GbE
6 x USB2.0
2 x 6-pin Firewire (via optional expansion card)
Monitor: Dell 20quot; 2407WFP Widescreen LCD Monitor
It's just a list of specs! I don't even know what a “RJ45 GbE” is! ere is no human element to this
posting and it shows little care went into posting it. To me it is a turn-oﬀ and I may look for another
seller. Any clown can do a cut and paste oﬀ of Dell's website.
Now for an example of a good use of specs in a posting:
Dell Dimension 3000 P4 2.8 Ghz 2 GB RAM Desktop Tower - $250
Reply to: firstname.lastname@example.org
Date: 2007-10-19, 6:38PM EDT
is is a sound computer that I have basically maxed out. I bought especially for playing World of
Warcraft, my favorite game. It has been an amazing computer for me and still is. I just have to have
the newest and greatest and am building a brand new computer and need the money. is would be
great as a second computer or for someone looking for something pretty powerful on a budget.
Here it is - Processor is a P4 2.8 Ghz, It has 2 GB DDR2 533Mhz Ram (most supported for this
motherboard), GeForce FX5500 258 Mb Graphics Card, 80 GB Hard drive, CD RW drive and I can
throw in a brand new DVD-R with Lightscribe for $50 more.
Programs - comes with fresh XP install, Photoshop Cs2, Microsoft Oﬃce 2007.
is sale is for the tower only.
In the above posting, the seller describes the main specs, but does not overkill the reader with a
oversized list of useless specs.
If you want, you can tell the reader “for full detailed specs click this link” and send him to the
manufacturer web site, or “for full list of specs see the end of this post” and then add the list of specs to
the very end of the post. See the pic below.
5. End oﬀ the post by making it VERY easy for the reader to contact you: After listing the main
specs, I like to tell the reader how to contact me and make it VERY easy for him to do so. Fortunately,
Craigslist provides an email with each post that the reader can use to contact you without having your
real email address. See the pic below:
I like to tell viewers to email me if interested and then I put a copy of the email address Craigslist
provides at the end of my listing as well. is makes it easy and clear for them to contact me.
Making it easy for people to contact you is a huge element in getting more sales.
I've seen posting after posting with no indication of how or when the reader should contact the buyer.
Yes, it can be understood to use the Craigslist email provided as the top of the posting. But everyone
does not know this.
6. Don't include your personal email address or phone number - When writing a description I
always use the email address Craigslist assigned to the post. I NEVER use my main email address, and
I NEVER list my phone number in the description. Why? e reason is because this is how you get
on SPAM lists. Spammers are constantly sending spiders(programs that comb the net for information)
around the Internet trying to scrape up any phone number or email address it can ﬁnd. If your email
address or phone number is on a page that can be accessed by the spiders and you could be put onto a
spam list or your phone number can be put onto a call list. Spiders cannot access secure pages, so don't
be wary about giving Craigslist your personal info, just be wary about putting the information yourself
onto public pages, that can be accessed by all.
Use Hypnotic Language!
One of the keys to selling is to realize that the majority of the worlds population are in a somewhat
hypnotic state. By hypnotic, I don't mean like a zombie. I mean slightly unaware and susceptible to
receiving suggestions. is may not be real to you but is certainly true. And many , many advertising
companies base their wording of advertisements on this.
A fully aware person cannot be hypnotized but how many people do you know who are fully aware at
all times. We're you ever driving down the street behind a fairly bad driver and honk your horn at
them? Well, they certainly wake up a bit and drive better! You raised his awareness and he is now
functioning more in the present instead of somewhere in the back of his mind.
Most people are mildly unaware at all times and are therefore receptive to hypnotic commands.
Advertising companies have this down to a science and use such techniques to get the public to do what
they want. An example is “CALL NOW!” Avery unaware person may actually reach for the phone
immediately upon hearing this command without even knowing why. While a more aware person may
have an urge to pick up the phone but may not give in to the urge. A fully aware person may be
rational about the command and only pick up the phone if he is actually interested in the product.
You can use hypnotic commands in your title and description to get a person to click on your posting or
even to contact you.
By using hypnotic commands, I'm not saying to do things like “take oﬀ your coat” or “touch your tie”. I
mean give commands to the public like “Read this ad!”, or “Check this out!”. Put these in your post ,
in the title, and you will certainly get more viewers.
What commands are hypnotic? We'll I'm not a master of this ﬁeld, but for starters, any word that
suggests an action will work. Like “Act Now!” or “Email me fast!”, or “Don't Wait!”.
To get more advanced into this subject, and it is a huge encompassing subject, I suggest some texts that
may help you from the master, Joe Vitale:
e Hypnotic Writing Wizard: www.hypnoticwritingwizard.com
Joe Vitale's Hypnotic Writing collection: www.mrﬁre.com
You should deﬁnitely consider hypnotic language when writing descriptions and titles. I learned these
tools while writing sales letters for my web sites and just transferred the knowledge nicely into my
Craigslist sales. You can do the same.
Advanced Description Writing
Like I mentioned earlier, Craigslist is very limited in the tools provided to write a description for your
postings. For example, you cannot change the font, font size, colors, etc....
But because the posting follows the rules of HTML you can use HTML tags in your postings to jazz it
up a bit.
HTML stands for Hypertext Markup Language and is the language used to make web pages. I'm not
going to get into how to program in HTML, but if you have knowledge in this area you can use your
expertise to write your postings using HTML and make your descriptions more presentable and have
more ﬂexibility in using photos.
Don't know HTML? at's OK, even a beginner can use some simple web design software to create
pages, then the software converts it to HTML, and you can simply paste it into your posting.
One such program for doing this is Nvu. It is free web design software that can be downloaded at
www.Nvu.com. Use Nvu to create a presentable description page and then paste it into your posting
Let's look at an example of how a posting written with HTML can compare to the same posting not
using HTML. e next page shows a Craigslist posting, using HTML formatting in the description.
Notice how fonts, and picture placement can be manipulated to create a presentable description.
With some basic HTML and web design skills, you can use our web editor to create descriptions like
Compare the above posting to a similar posting for a Jeep
Pretty bland compared to the HTML one right?
Using HTML is an advanced technique and just something to think about when you feel like bumping
up your professionalism in your descriptions. But don't feel like you absolutely have to. You can still
make perfectly eﬀective descriptions and have great sales while using the Craigslist default settings. In
fact, the Craigslist default settings are still what I use in my own descriptions. ough fancy graphics
and picture placement may seem like they would increase sales, I ﬁnd the real selling point is what you
say in your text.
4. Attach Ample Photos
You want take every opportunity in your postings to create credibility. Pictures are an ideal way to do
this. at's why I use ALL FOUR pics available whenever I can in my posts. Pictures can make an
item very real to a customer and give him some peace of mind that what he sees is what he will be
getting. When I personally search for items to buy on Craigslist, whether or not I see the (pic) tag is a
HUGE factor in whether I click on the posting or not. I want to see the item. So do your customers,
and they will be more likely to buy if they have a good idea of what they are getting.
When I say use photos, I mean take pictures of your item. DO NOT use a picture of something that
IS NOT your actual item. Example: You are selling a Compaq computer. Do not take a picture from
BestBuy.com of that same Compaq computer and put it in your post. Use your computer in the pic. It
really hints of a scam when I see otherwise. I don't know about you, but I get suspicious when someone
does not show me the actual item. Are they afraid to show me what it really looks like? Is there
something wrong with it? Broken or dented? Is it a diﬀerent model than what is described?
Show the ﬂaws - Not only take a picture of the item, but take pictures of it's ﬂaws! If a key is missing
oﬀ the keyboard, show it, or if there is a noticeable scratch or dent, show it! e reason for this is that
it shows you are honest. And people will see and respond to it. It will get you repeat business as well.
If you are honest with a customer, they will remember it and want to do business with you again.
Take another look at the Craigslist description for the Jeep. e photos are taken at a suspiciously far
distance from the car.
Compare that to the photos in this next posting:
Which of the above would YOU consider buying?
Include yourself in the photos – Wherever possible, include yourself in the photos. is will go a long
way in showing: 1. You are not afraid to show your identity, and therefore you have nothing to hide and
2. A more human element ro your posting. With all the scams out there, people more than ever want
to feel safe and comfortable when purchasing something online or making deals online. Don't take a
pic of just yourself, but try to have yourself in the pictures of your items somewhere. And example of
what I am talking about is the pic of me with my Mac laptop on the web site where you bought this
Include a signature or logo - If you do not have enough views of the item that would warrant using
four pictures, include as one of your pictures something that would serve as a logo or signature of you.
And as many times as you can, use it in your postings. In doing this, people will start to learn who you
are, and if you are trustworthy, you can expect to get return customers when they see your sig/logo.
Here's an example of what I mean by adding a signature or logo:
5. Post Your Listing at the Correct Time
is may take some work on your part. ere is a correct time to post items on Craigslist, but
unfortunately, it is diﬀerent for the varying categories of items.
Posting at the right time in important because of how Craigslist works. It is quite simple: e most
recent posts appear at the top of the list. So if 20 people post immediately behind you, the viewer will
have to scroll down to see your posting. so you need to make sure you post at a time when your target
audience will be online. You want them to see your posting without having to scroll down, or at the
very least without having to go to the next page.
Find your target audience – A very smart thing to do is ﬁnd out when the people most likely to be
interested in your item will be looking on Craigslist. And post your item at that time. How do your
ﬁnd your target audience. You can just use good judgement for one. An elderly person for example will
most likely be in bed before 10:00p and be awake and alert early in the morning so you'd post your
item in the morning.
A college student might be surﬁng the net into the wee hours of the morning, so you can throw up a
post late at night if college students are your target audience.
A housewife may be most available in the late morning or early afternoon, while her kids are at school.
ese kinds of judgments will allow you to increase your sales by having your targeted audience view
your ad, and therefore increase your chances of being seen and them actually buying your item.
Do a Google search for “Internet Demographics” or “Internet Usage”. You'll ﬁ resources to help you
there. See if you can pinpoint the highest point in the day or week that your target audience will be
inclined to be on the Internet and buy oﬀ of you.
What NOT to do in the Description
Don't make a one line posting: Really want to decrease your sales. Write a dinky one line description
It is just not good salesmanship. You want to use your description to enlighten the buyer. is
description gives NO details about the condition, model, etc... of the items. ere is no human
element. It is also sloppy and gives me the impression that the item will be sloppy too. Don't follow
Don't be tacky: is seller decided to use HTML to jazz up his description, but his choice of fonts,
size, and color were so tacky that it certainly detracts from the appeal of the item he is selling. It is hard
to read, distracting, and just generally bad. Check it out:
And if you scroll down from there, it gets worse:
It's just like I talked about earlier about listing a long and annoying list of specs. ere is no story, no
feeling, no human element, and therefore no credibility. I hope you can see from this example what
NOT to do.
Don't give your phone number or personal email address in the description: You want the readers of
your post to be able to contact you easily, but putting your phone number and personal email directly in
your description is risky. By doing this, your phone number/email is stored on a page on the servers at
Craigslist. is page is public and able to be accessed by Internet surfers and the general public.
Spammers/scammers often have programs called “spiders” scrub the Internet for phone numbers and
email address to add to their lists. If these pages are freely available, you don't want your phone
number/email posted because you run a chance of being found by the spiders and added to a spam list.
Instead use the email that Craigslist provides you in your posting which we talked about earlier. It all
ends up in the same Inbox anyway and is perfectly suﬃcient for our purposes.
e above should cover just about every aspect about writing a good description. Now onto what you
should do after you write and submit your posting.
After You've Been Contacted
OK, let's say you've written a perfect title and description. You added the photos and posted your item
at the correct time. Now it's time to site back and wait for the responses. If you followed all the tips
above, you WILL get responses.
To be fair, I like to contact the people in order of who contacted me ﬁ rst. e only qualiﬁer is that I
rank those responses that include a phone number as higher priority than those without. Just go down
the list of responses and call them, starting with the ﬁrst one received. is is because phone
communication is faster than email communication, and I like to sell my items as fast as possible and
get onto to the next batch.
Oh, also, the other qualiﬁer is to ﬁrst contact those willing to pay the price you posted. You will have
many oﬀers for a lower price than you are asking. But, if you followed my advice and listed a low price
to begin with in your posting, you will also get responses of those willing to pay the full price you are
asking. Make the latter the priority and contact them ﬁrst.
Let's go over how to respond to any email/inquiries/responses you receive from a posting.
e guidelines I use in responding are:
1. Respond as fast as you can.
2. Make it VERY easy for the customer to reach you and ﬁnish the deal.
Respond as fast as you can: As soon as you get a response answer it. e time a customer has to wait
before getting service is a KILLER in the retail industry, and the same rule applies here. If you cannot
provide fast service to them, they will ﬁnd someone else. ere is plenty of competition on Craigslist
so don't think they will wait for you. Respond accordingly!
Make it VERY easy for the customer to reach you and ﬁnish the deal: NOW is the time to give your
phone number. I know what I said before, but now you are having a private correspondence with the
prospective buyer and your phone number is safe (as long as he is not a scammer). e goal is to get
him to contact you as easily and quickly as possible and the phone is the best way to do that at this
point. You want him to call you. Also the phone is the most optimal way of communicating at this
point because you have more control than in an email. On the phone you can set up a time and place to
do the transaction and work out all the details. It can be done quickly and eﬃciently, without having to
have any further communication. If you communicate back and forth with email, more time goes by,
and remember, time is a killer. And it may take a few emails back and forth before any agreement is
made about the transaction.
What To Say In Your Response
If the prospective buyer includes his phone number in his response, call him immediately.
If no answer: If you get no answer or an answering machine, leave a message and then immediately
send him an email. Let him know in your voice message ﬁrst who you are and that you are contacting
him about the Craigslist item. Tell him you would like to talk to him and for him to please call you
back. en leave your number. Also tell him that you are sending him an email as well.
In your email, let him know you tried calling him and that you will try again later. en put your
phone number in the email and tell him to call you, and give him the best time to call. (anytime would
be best) en wait for him to contact you either through phone or with another email. If he calls you
back go to the next section and read how to handle the transaction.
If he/she answers: First and foremost, be courteous and friendly. Tell him you are calling him about
the item on Craigslist. en tell him he can pick it up, and give him the times when you will be
available. Try to be as available as possible. Again, we are following the theme that we want to make it
as easy as possible for the buyer to buy from you. If you don't mind them coming to your house to get
the item, tell them where you live. If you do mind, set-up an intermediate location to meet. If you
really want to accommodate him, you can meet him at his house or at a location near him. But as far
as I'm concerned, it is proper etiquette for the buyer to travel to pick up the item from the seller, so
don't worry too much about the inconvenience of having him pick it up from you. Your time is
precious too, and it is time consuming to drive all over creation delivering items to customers.
On the phone, he also may try to negotiate the price. If you can't budge, tell him you can't and you
have other buyers interested that are willing to pay full price, but you are contacting him because he
contacted you ﬁrst. If that is true, tell him you will get back to him if your other deals fall through. If
you have no other prospective buyers, need to sell your item right now, and can aﬀ to slide a little on
the price, counter his oﬀer with another price and see if you and him can make a deal.
When you make a deal, be sure to honor the conditions of the arrangement and deliver the item to him
appropriately and collect the money. DO NOT accept personal checks. It is too risky. I don't even like
to accept money orders, they are too easy to counterfeit or scam. If you have a Paypal account and can
accept credit cards, you can do that too. (see section later in this chapter to learn how to set this up)
But the easiest and best method for you is cash. Try and accept cash as much as possible.
Accept the money, and be sure to thank the person after the sale. And if you have a business card give
it to him, or simply ask him if he wants you to contact him if you have similar deals.
Another great thing to do is ask the person what he is interested in in case you come across that item in
the future. A person is MUCH MORE likely to buy oﬀ someone they have already dealt with in the
past successfully. So by having a smooth, fair, courteous transaction with a customer, you are securing
future prospects for future sales. I've had tons of customers who tell me to let them know if I get any
more of the item I'm selling them or similar items. Get enough of these contacts and customers and
life becomes easy. You won't even have to post items anymore, just call these customers for the sale.
How To Accept Credit Cards
Being able to accept credit cards can open up a much broader income ﬁeld for you. ere are less and
less people using cash these days. Most like the convenience of a credit or debit card. ere are two
common ways for people like you and me to accept credit/debit cards and one is MUCH easier than
e ﬁrst way is to open a merchant account: A merchant account allows you to act as a merchant and
accept credit cards. You can do this with services such as Charge.com. You sign up with them, and in
about 1-2 weeks you are contacted and either approved or disapproved. If you are approved you will be
given either a portal to take credit card information online, or options to get a credit card machine for
accepting credit cards oﬄine.
You are charged monthly for this service, and also every time you make a transaction. Establishments
and companies, such as restaurants, department stores, etc... have merchant accounts for accepting
credit cards. ey are probably eligible for much lower rates because of the amount of transactions they
do but you can still be a one-man-show and have a merchant account of your own. Unfortunately,
you may have to start oﬀ paying higher rates than most.
In my experience using merchant accounts, you have to sign up separately if you want to accept
Discover, and American Express cards, which is kind of a pain.
e process of opening a merchant account I think is unwieldy, and Charge.com actually screwed up
my information the during sign-up which delayed my approval and being sent the materials. I was
generally unimpressed with the whole thing. at's why I feel this method is not ideal for buying and
selling on Craigslist and I don't recommend this way unless you absolutely have to.
e second way is to use Paypal: You can accept credit cards using Paypal. And it is much more ideal
for Craigslist buyers and sellers than opening a merchant account because it is easier and cheaper.
Many people these days have a Paypal account. And most people don't know this but they can accept
credit cards thru Paypal if they sign up for a Paypal Premier or Business account. Signing up for these
accounts are FREE and easy. ere are no monthly charges and you don't need to ﬁll out anything
separate to accept Discover or Am Ex cards. Paypal takes about 3.00% of each sale on credit card,
which seems to be the going rate even for merchant accounts.
Paypal makes it so that ordinary people like you or me can accept credit cards easily. And it is by far the
most recommended way to go about this.
By being able to accept credit cards, you open up a lot of income opportunities. And you'll be surprised
how many people will be willing to give you their credit cards to pay for their items. If you come across
as reputable and professional they will feel safe to give the information. And with Paypal, they can
enter the information themselves without you even ever seeing their credit cards or their numbers if
they use the Paypal “Buy Now” buttons.
Click here to go to Paypal. Sign up for a Premier account if you haven't already. ey will have to
verify you which may take a few days. When you are approved you will able to accept credit cards!
at about wraps up everything you need to know to post your items successfully on Cragislist. Read
over the chapter again if you have to because this chapter is probably the most important in really
boosting your proﬁts. I hope you use what you learned in this chapter and make a fortune! Now onto
Obtain the second half of this book,
plus an additional FOUR bonus books at:
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.