Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

Share

Reebok ZigTech Campaign ADV 492

  • 3,157 views
Uploaded on

My final project for ADV 492. I did a Social Media Campaign for the Reebok ZigTech shoe

My final project for ADV 492. I did a Social Media Campaign for the Reebok ZigTech shoe

More in: Sports , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
3,157
On Slideshare
2,449
From Embeds
708
Number of Embeds
6

Actions

Shares
Downloads
23
Comments
0
Likes
2

Embeds 708

http://newmediadl.cas.msu.edu 475
http://newmediadl.com 215
http://fall2010.newmediadl.com 9
http://www.new.newmediadl.com 5
http://new.newmediadl.com 2
http://webcache.googleusercontent.com 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Presented By: Zack Schepel
    MSU New Media, Fall 2010
  • 2. Intro
    ZigTech?
    One Step
    Ahead
    BOLD
    Blaze Own Trails
    Unique!
    Athletic
  • 3. Eval
    -Unique Differentiated Brand
    -Colorful Promoters as seen here
    -ZigTech almost single-handedly helped Reebok regain it’s foothold in the shoe industry once again
    -ZigTech gives more support than other running shoes
    EMPHASIZE THIS!!!!!
  • 4. Plan
    Current State: Creative well-known brand
    BUT………….. Adequate YouTube, No Twitter, No FaceBook
    How To Help:
    -Exploit the idea of having a very DIFFERENTIATED product
    -Crank Social Media presence up to 11!!!
    -Standard branding campaign throughout
    -PROFIT
  • 5. Tweet
    Current: No U.S. ZigTech Twitter account
    Need:
    -Regular Hourly Tweets
    What to Tweet?
    -YouTube Videos
    -Info on endorsed athletes
    -ReTweet endorsed athletes
    -ReTweet followers on reviews
    A ZigTech account is NECESSARY
  • 6. Vid
    Current: Reebok Channel but none specifically for ZigTech
    Need: ZigTech Channel. Unique enough product, needs own channel
    What to Tube?
    -New Commercials
    -Product Features
    -Pro Athlete Endorsers
    -Reviews
    -Best Homemade ZigTech Ad Contest
    -OchoCinco Ad
  • 7. Blog
    BLOG IS VERY IMPORTANT
    -Blog about EVERYTHING relating to ZigTech
    -Actual shoes, developments, events, games, athletes, contests, sports, Reebok
    More Importantly………..
    Integrate it to EVERYTHING
  • 8. Search
    WHY?
    -Easy once consumer is understood
    -Cheap (Pay Per Click)
    -Brand Recognition
    -Cheap
    -Efficient
    -Did I say Cheap?
  • 9. Track
    How can we measure results?
    Google Analytics
    -Track traffic to website
    -Monitor statistics
    -Make sure our campaign is WORKING
  • 10. Budget