Presented By: Zack Schepel MSU New Media, Fall 2010
Intro ZigTech? One Step Ahead BOLD Blaze Own Trails Unique! Athletic
Eval -Unique Differentiated Brand -Colorful Promoters as seen here -ZigTech almost single-handedly helped Reebok regain it’s foothold in the shoe industry once again -ZigTech gives more support than other running shoes EMPHASIZE THIS!!!!!
Plan Current State: Creative well-known brand BUT………….. Adequate YouTube, No Twitter, No FaceBook How To Help: -Exploit the idea of having a very DIFFERENTIATED product -Crank Social Media presence up to 11!!! -Standard branding campaign throughout -PROFIT
Tweet Current: No U.S. ZigTech Twitter account Need: -Regular Hourly Tweets What to Tweet? -YouTube Videos -Info on endorsed athletes -ReTweet endorsed athletes -ReTweet followers on reviews A ZigTech account is NECESSARY
Vid Current: Reebok Channel but none specifically for ZigTech Need: ZigTech Channel. Unique enough product, needs own channel What to Tube? -New Commercials -Product Features -Pro Athlete Endorsers -Reviews -Best Homemade ZigTech Ad Contest -OchoCinco Ad
Blog BLOG IS VERY IMPORTANT -Blog about EVERYTHING relating to ZigTech -Actual shoes, developments, events, games, athletes, contests, sports, Reebok More Importantly……….. Integrate it to EVERYTHING
Search WHY? -Easy once consumer is understood -Cheap (Pay Per Click) -Brand Recognition -Cheap -Efficient -Did I say Cheap?
Track How can we measure results? Google Analytics -Track traffic to website -Monitor statistics -Make sure our campaign is WORKING