Presented By: Zack Schepel
MSU New Media, Fall 2010
Blaze Own Trails
-Unique Differentiated Brand
-Colorful Promoters as seen here
-ZigTech almost single-handedly
helped Reebok regain it’s foothold
in the shoe industry once again
-ZigTech gives more support than
other running shoes
Current State: Creative well-known brand
BUT………….. Adequate YouTube, No Twitter, No FaceBook
How To Help:
-Exploit the idea of having a very DIFFERENTIATED product
-Crank Social Media presence up to 11!!!
-Standard branding campaign throughout
Current: No U.S. ZigTech Twitter account
-Regular Hourly Tweets
What to Tweet?
-Info on endorsed athletes
-ReTweet endorsed athletes
-ReTweet followers on reviews
A ZigTech account is NECESSARY
VidCurrent: Reebok Channel but none
specifically for ZigTech
Need: ZigTech Channel. Unique enough
product, needs own channel
What to Tube?
-Pro Athlete Endorsers
-Best Homemade ZigTech Ad Contest
BLOG IS VERY IMPORTANT
-Blog about EVERYTHING relating to ZigTech
-Actual shoes, developments, events, games,
athletes, contests, sports, Reebok
Integrate it to EVERYTHING
-Easy once consumer is understood
-Cheap (Pay Per Click)
-Did I say Cheap?
How can we measure results?
-Track traffic to website
-Make sure our campaign is WORKING