Your SlideShare is downloading. ×
Reebok ZigTech Campaign ADV 492
Reebok ZigTech Campaign ADV 492
Reebok ZigTech Campaign ADV 492
Reebok ZigTech Campaign ADV 492
Reebok ZigTech Campaign ADV 492
Reebok ZigTech Campaign ADV 492
Reebok ZigTech Campaign ADV 492
Reebok ZigTech Campaign ADV 492
Reebok ZigTech Campaign ADV 492
Reebok ZigTech Campaign ADV 492
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Reebok ZigTech Campaign ADV 492

2,828

Published on

My final project for ADV 492. I did a Social Media Campaign for the Reebok ZigTech shoe

My final project for ADV 492. I did a Social Media Campaign for the Reebok ZigTech shoe

Published in: Sports, Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,828
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
23
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Presented By: Zack Schepel MSU New Media, Fall 2010
  • 2. Intro ZigTech? BOLD Unique! Athletic One Step Ahead Blaze Own Trails
  • 3. Eval -Unique Differentiated Brand -Colorful Promoters as seen here -ZigTech almost single-handedly helped Reebok regain it’s foothold in the shoe industry once again -ZigTech gives more support than other running shoes EMPHASIZE THIS!!!!!
  • 4. Plan Current State: Creative well-known brand BUT………….. Adequate YouTube, No Twitter, No FaceBook How To Help: -Exploit the idea of having a very DIFFERENTIATED product -Crank Social Media presence up to 11!!! -Standard branding campaign throughout -PROFIT
  • 5. Tweet Current: No U.S. ZigTech Twitter account Need: -Regular Hourly Tweets What to Tweet? -YouTube Videos -Info on endorsed athletes -ReTweet endorsed athletes -ReTweet followers on reviews A ZigTech account is NECESSARY
  • 6. VidCurrent: Reebok Channel but none specifically for ZigTech Need: ZigTech Channel. Unique enough product, needs own channel What to Tube? -New Commercials -Product Features -Pro Athlete Endorsers -Reviews -Best Homemade ZigTech Ad Contest -OchoCinco Ad
  • 7. Blog BLOG IS VERY IMPORTANT -Blog about EVERYTHING relating to ZigTech -Actual shoes, developments, events, games, athletes, contests, sports, Reebok More Importantly……….. Integrate it to EVERYTHING
  • 8. Search WHY? -Easy once consumer is understood -Cheap (Pay Per Click) -Brand Recognition -Cheap -Efficient -Did I say Cheap?
  • 9. Track How can we measure results? Google Analytics -Track traffic to website -Monitor statistics -Make sure our campaign is WORKING
  • 10. Budget 13% 23% 20% 32% 12% Facebook Twitter YouTube Blog AdWords

×