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Web 2.0 Expo Tokyo http://www.cmptech.jp/web2expo/

Web 2.0 Expo Tokyo http://www.cmptech.jp/web2expo/

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  • 1. 2007 11 16
  • 2. 1. 2. 3. 4. Copyright © 2007 Overture K.K. All Rights Reserved.
  • 3. Copyright © 2007 Overture K.K. All Rights Reserved.
  • 4. Copyright © 2007 Overture K.K. All Rights Reserved.
  • 5. 2007 Copyright © 2007 Overture K.K. All Rights Reserved.
  • 6. CPM web1.0 Cost Per Mille) CPC web2.0 Cost Per Click) Copyright © 2007 Overture K.K. All Rights Reserved.
  • 7. 1. 2. 3. 4. Copyright © 2007 Overture K.K. All Rights Reserved.
  • 8. / API *: 2 CM OA Copyright © 2007 Overture K.K. All Rights Reserved.
  • 9. SEM : Copyright © 2007 Overture K.K. All Rights Reserved.
  • 10. / … and/or Visual / Text CPC/CPM Copyright © 2007 Overture K.K. All Rights Reserved.
  • 11. API …. Copyright © 2007 Overture K.K. All Rights Reserved.
  • 12. web web CM SEO ( : Toyota TOYOTA…) Copyright © 2007 Overture K.K. All Rights Reserved.
  • 13. 1. 2. 3. 4. Copyright © 2007 Overture K.K. All Rights Reserved.
  • 14. CPM CPC SEM / SEO CPM CPC CPA Copyright © 2007 Overture K.K. All Rights Reserved.
  • 15. CPA Cost Per Acquisition Conversion web web ERP/CRM Impression Impression Web Web Click Click Browser Browser Lead Prospect Prospect Conversion Deal Copyright © 2007 Overture K.K. All Rights Reserved.
  • 16. USER USER USER / API PROSPECT Event Sign- Event Offer Type 1 Up Event Q&A Event Purchase Type 4 Event web CONVERSION /DEAL Copyright © 2007 Overture K.K. All Rights Reserved.
  • 17. 2.4 A A : 2007 Copyright © 2007 Overture K.K. All Rights Reserved.
  • 18. : 2007 Copyright © 2007 Overture K.K. All Rights Reserved.
  • 19. Web )… Copyright © 2007 Overture K.K. All Rights Reserved.
  • 20. … ComScore/ Yahoo 41 6 1 6 90 http://internet.watch.impress.co.jp/cda/news/2007/07/31/16496.html http://www.comscore.com/press/release.asp?press=1547 Copyright © 2007 Overture K.K. All Rights Reserved.
  • 21. 1. 2. 3. 4. Copyright © 2007 Overture K.K. All Rights Reserved.
  • 22. HP / EC Blog / SNS Internet Copyright © 2007 Overture K.K. All Rights Reserved.
  • 23. Web TB TV web DM Copyright © 2007 Overture K.K. All Rights Reserved.
  • 24. API Closed Loop Marketing Copyright © 2007 Overture K.K. All Rights Reserved.
  • 25. Copyright © 2007 Overture K.K. All Rights Reserved.
  • 26. • • • API • • • • Copyright © 2007 Overture K.K. All Rights Reserved.

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