Disaster Relief 2.0
Bridging the crowds, the media, and the
government rescue endeavors with social media
in 10 days
TH Schee
info@motomosa.com
www.adct.org.tw

Association of Digital Culture, Taiwan
● Founded by bloggers in 2005
● Hosting events to raise digital culture awareness
● Taiwan Blogger BoF, 2005
● Forum of Digital Cities, 2006
● Global Chinese Blogging Awards, 2006
● Punch Party, 2007
● Wikimania Conference, 2007
● Puncar, 2008
● Taiwan Politics 2.0, 2009

Snapshots of ADCT Events

Severity of Typhooh Morakot
Duration Storm name World record Morakot
(hours) and year prior to total
Morakot
mm in mm in
24 Denise (1966) 1825 71.8 1403 55.3
48 Unnamed 2467 97.1
(1958)
72 Gamede (2007) 3929 154.6 2777 109.3
96 Gamede (2007) 4869 191.7 2777 109.3
Total Hyacinthe (198 5678 223.5 2777 109.3
0)
http://en.wikipedia.org/wiki/Typhoon_Morakot_(2009)

The lack of a government public communications
strategy and media hype of violence exacerbated
public concerns and further delayed relief.

4 Phases of Disaster Relief
Mitigation > Preparedness > Reponse > Recovery

People Ask for Help
People
Web Government
Communities
911

Disaster Information Flow
People
Web Government
Communities
911

But Government Websites...
● 中央氣象局 24 小時雨量預測圖 http://www.cwb.gov.tw/V6/warning/WPPS_REG_Fcst24hPrecipImage.htm
● 中央氣象局 TDB 防災颱風資料庫網頁系統 http://rdc28.cwb.gov.tw/data.php
● 中央氣象局侵台颱風資料庫 http://photino.cwb.gov.tw/tyweb/default.htm
● 中央氣象局前 100 名雨量資料 http://www.cwb.gov.tw/V6/observe/rainfall/top100.htm
● 中央氣象局劇烈天氣監測系統 http://qpesums.cwb.gov.tw
● 中央氣象局區域雨量圖 http://www.cwb.gov.tw/V6/observe/rainfall/area2.php
● 中央氣象局南區氣象中心 http://south.cwb.gov.tw/index1.php
● 中央氣象局即時影像http://www.cwb.gov.tw/V6/observe/webcam/spot_images.htm
● 中央氣象局各縣市最大值 http://www.cwb.gov.tw/V6/observe/rainfall/topmax.htm
● 中央氣象局地震測報地理資訊系統 http://192.83.177.110/cwbclient/
● 中央氣象局實際風力觀測圖 http://www.cwb.gov.tw/V6/warning/WPPS_REG_WindReal.htm
● 中央氣象局小時累積雨量圖 http://www.cwb.gov.tw/V6/observe/rainfall/hq.htm
● 中央氣象局日累積雨量圖 http://www.cwb.gov.tw/V6/observe/rainfall/hk.htm
● 中央氣象局最新天氣圖 http://www.cwb.gov.tw/V6/forecast/fcst/I04_data.htm
● http://spreadsheets.google.com/pub?
key=tZFQhQpgbe8cB3ZAZ7KG0EQ&single=true&gid=2&output=html

What We Do
● Aggregrate disaster information from only three
largest social media
● Scrap government websites and data
● Distribute disaster relief information through
social media
● Use existing available infrastructure
● Cooperate with traditional media
● Sending out volunteers to local EOCs and get
around with politics

Our Branding Strategies...
+ Information

Timeline
Ground > Pingtung 1 milliom > Kaohsiung 3 million
Zero > Tainan 1.1 million > EOC 2.3 million
> move to CHT
Website > national media attention
> crash
> launch > PTT Emergency
Date 8 9 10 11 12 13 14 15 16 17 18 19

Our Twitter Messages
08181949 [ 中央應變中心 ] [ 國防部 ] 高雄縣空勤總隊須派出每日 1 架次直升
機，載送水土保持局人員於 09:30 出發，空勘掌握現場情況，隨時通知下游居
民應變避免人民生命財產損失。 #Morakot #Kaohsiung #eoc
08181630 [ 台南 ] 昨日（ 17 日）台南縣議員廖西仁、社會處長蕭英成偕同社
工員，至南化鄉南化淨水廠，與南化鄉玉山村村民、淨水廠廠方協調後續清理
安置事宜。詳見： http://0rz.tw/rWWDk #taiwanfloods #Morakot #Tainan
08181123[ 中央應變中心 ][ 記者會 ] 問：日前總統說會對相關失職人員進行
懲處，請問身為指揮官的毛部長，您如何看待自己接下來的情況？
#taiwanfloods #Morakot #eocpc
The message is refined to boost maximum portability

What we use
● Google (GAE, Maps, Docs)
● Twitter
● Plurk
● Skype
● BBS
We use free services

Core Volunteers
● HQ: 15
● Content: 17
● Tainan EOC: 8
● Pingtung ECO: 13
● Kaohsiung: 3
● EOC: 5
● Total: 61
An army of trained legionnaire

Donors
● Chunghwa Telecom
● MSI
● China Life Insurance
● CSR Community
● 5net
● URL
We create chances for companies across to get involved

Media Partnership - TV
Get information exposed as smooth as possible

Media Partnership - TV
Get correct information aired as much as possible

Media Partnership - Magazine
Get interviewed as many times as possible

Media Partnership - Blogs
Get as many blogs connected as possible

Resources
● gbt.tw
● twitter.com/taiwanfloods
● friendfeed.com/taiwanfloods
● plurk.com/floods
● typhoon.adct.org.tw