Using virtual worldsas collaborative environmentsfor innovation and designLessons learned and observationsfrom case studie...
Distributed & collaborativeapproaches to design/creationOpen source Wikipedia ‘Open Source’ software Mechanical Turk (A...
Virtual worlds as platforms forcollaboration and design   Enhanced testing and feedback processes can    replace physical...
Architectural collaborationin virtual worlds   Internal: design team   External: clients, consultants, suppliers   Conc...
Four case studies   Secondary data   Participant observation in the virtual world   Semi-structured interviews   Natur...
Implenia
aloft hotels
PARC building experiments
Wikitecture 3.0
Wikitecture 3.0: Wiki-tree
Wikitecture 3.0: External interface
Introduction • Idea generation • Design • Manufacture • Discussion   Wikitecture: Contribution assessment
Studio WikitectureOAN competition entry
Wikitecture 4.0Virtual classroomUniversity of Alabama
Wikitecture+Display pavilionSLB6
Project collaboration modesA 3D architectural model is         Openshared through a platform                              ...
Conclusions No ‘one size fits all’ approach to virtual  collaboration Dynamic governance models Combination of virtual ...
Acknowledgements Oliver Goh (Open Shaspa) Greg Wadley (PARC) Jon Brouchoud and Ryan Schultz  (Studio Wikitecture) Eric...
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Using virtual worlds as collaborative environments for innovation and design: Lessons learned and observations from case studies in architectural projects

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presentation at eCAADe 2009, Istanbul

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Using virtual worlds as collaborative environments for innovation and design: Lessons learned and observations from case studies in architectural projects

  1. 1. Using virtual worldsas collaborative environmentsfor innovation and designLessons learned and observationsfrom case studies in architectural projectsEhsan Ehsani Scott ChaseAccenture University of Strathclyde Aalborg UniversityMadrid United Kingdom Denmark
  2. 2. Distributed & collaborativeapproaches to design/creationOpen source Wikipedia ‘Open Source’ software Mechanical Turk (Amazon) Crowdspirit/InnoCentiveBusiness world (innovation & product development) Proctor & Gamble Mass customisation: Adidas, Benetton Threadless.com How can these be approaches be harnessed for architectural projects?
  3. 3. Virtual worlds as platforms forcollaboration and design Enhanced testing and feedback processes can replace physical prototyping Immersive environments with good communication/collaboration possibilities Voice/video/application sharing
  4. 4. Architectural collaborationin virtual worlds Internal: design team External: clients, consultants, suppliers Concept generation and evaluation Design development Testing and refinement
  5. 5. Four case studies Secondary data Participant observation in the virtual world Semi-structured interviews Nature and type of project Management of interdependencies Organisational issues
  6. 6. Implenia
  7. 7. aloft hotels
  8. 8. PARC building experiments
  9. 9. Wikitecture 3.0
  10. 10. Wikitecture 3.0: Wiki-tree
  11. 11. Wikitecture 3.0: External interface
  12. 12. Introduction • Idea generation • Design • Manufacture • Discussion Wikitecture: Contribution assessment
  13. 13. Studio WikitectureOAN competition entry
  14. 14. Wikitecture 4.0Virtual classroomUniversity of Alabama
  15. 15. Wikitecture+Display pavilionSLB6
  16. 16. Project collaboration modesA 3D architectural model is Openshared through a platform A network where designers(e.g. Second life) with a openly choose the leadership,community. Solver/Feedback Pure open design collaborate with each other,Feedbacks/improvements Network Community propose designs and decideare received and the ones which ones are more valuable Participationconsidered adequate will be aloft WikitectureselectedA selected group of the partnerschosen by the company. The VIP Network Consortium A private group of participantscompany defines the objective jointly select focus areas andof the project, defines the rules design solutions.of collaboration and monitors PARC Impleniathe whole activity. Closed Hierarchical Flat Governance Model
  17. 17. Conclusions No ‘one size fits all’ approach to virtual collaboration Dynamic governance models Combination of virtual worlds with ‘traditional’ forms of collaboration
  18. 18. Acknowledgements Oliver Goh (Open Shaspa) Greg Wadley (PARC) Jon Brouchoud and Ryan Schultz (Studio Wikitecture) Erica Driver (Think Balm)

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