About Brand Strategist; Design-thinker; Human Insights; Idea Architect
Today’s strongest brands are "belief-based;" offering us a "why they exist" more than just "what they offer." But that belief must transcend product, design and communications to be famously recognizable and differentiated. My role for the past 10 years has been solving business issues through creativity and human-insight; from digital platforms, to advertising, to experience design. Building ideas for the modern age of branding that bring that belief forward in the experience and communications we create for our clients.