Using
ow
r
Technology to G
Your Business

Who am I?

This will be
EASY
T?
IGH
R

Technology Expectations
✓ Speed ✓ Accuracy
✓ Collaboration ✓ Standards
✓ Consolidation ✓ Connection
c...
et

Reason #1
We don’t
BUDGET properly!

$1,500/employee
in 1987

$5,100/employee
in 2004

2009?
we’ll know soon

Reason #2
Lack of Strategy

Reason #3
We ask the
WRONG questions?

What could I do w/
NG
RO
W
this technology?
What can this HT?
RIG
technology do
FOR ME?

Reason #4
Endless Supply of Tools

✓ Not all IT is alike
✓ How do you manage this?

3 World of Technology
nal rise
ork
ctio terp
tw
Fun Ne En
Delivers Increased Helps Standardize
Productivity & Collaboration & Monitor Work
Optimization

“This classification
allows us to understand
which technology we
must invest in as well as
what we should do to
maximize returns.”

Delivers
al
on
ti Productivity &
nc
Fu Optimization

Delivers
al
on Productivity &
ti
nc
Fu Optimization
✓ Experimentation
✓ Increased Precision

Example Tools
FIT
✓ Microsoft Office ✓ PhotoShop
• Open Office • Picnik
• Zoho • Pixelmator
• Google Docs • Aviary
✓ To-do Lists ✓ Analytics
• TaDa List • Google Analytics
• Things App • AWstats
• Remember the Milk • Omniture

Example Tools
FIT
OR

Example Tools
FIT
OR

externally
nal
ctio
Fun

rk
wo Increased
t
Ne Community

rk Increased
o
tw
e Community
N
✓ Facilitating Collaboration
✓ Allowing Opinion & Transparency
✓ Fostering emergence
behaviors, social patterns, trends

IT Example Tools
N
✓ Wiki ✓ Twiddla.com
✓ BaseCamp ✓ Box.net
✓ Campfire ✓ Blogging
✓ Skype ✓ ZoHo
✓ IM • Meeting
✓ Twitter • Planner
✓ Facebook ✓ etc...
✓ LinkedIn
✓ Adobe Connect
✓ Email

externally
ork
etw
N

ise
pr Helps Standardize
er
nt
E & Monitor Work

se Helps Standardize
ri
rp
te & Monitor Work
En
✓ Redesigning business process
✓ Standardizing workflow
✓ Monitoring activities & events
effectively

Example Tools
EIT
✓ CRM ✓ CMS
✓ POS
• ZoHo
• Highrise
✓ ERP
• SugarCRM
✓ IntraNET
• Salesforce
✓ Daylight
✓ Exchange (or Zimbra)
✓ etc...
✓ Harvest Time App

externally
rise
terp
En

now that we know...
nal rise
ork
ctio terp
tw
Fun Ne En
Delivers Increased Helps Standardize
Productivity & Collaboration & Monitor Work
Optimization

How do I
manage this?

Manage
organizational
change, not IT
installation

Selection
Exploration Adoption

The take Away
focus on your business

at the end of the day
don't let technology
choose you, choose the
technology that will
grow your business

www.
elevatorup.com/presentation
You
nk
a
Th