LEVERAGING
SOCIAL NETWORKING
FOR YOUR BUSINESS
Presented By: The Image Group & Elevator Up
Holland Chamber of Commerce
Early Bird Breakfast
May 12, 2009

PRESENTERS
•Dayna Beal
•Jon Bell
•Amanda Cooper
•Aaron Schaap

AGENDA
•Trends
•Reality
•Top Tools
•Guidelines
•Next Steps

ASSIGNMENT
1. Find an alum from any school you attended.
2. Give business cards to five people you
don’t know.
3. Find one thing everyone at your table has
in common.
4. Find out what Haans is doing.

TRENDS

TRENDS
• Everyone’s doing it
• Exponential growth
• Everyday life
• Eective for your business

SOCIAL NETWORKING

SOCIAL NETWORKING
• What is it?
• Why does it matter?
• How will it be delivered?
• What holds people and businesses back?
• What’s next?

TOP TOOLS

TOP TOOLS

TOP TOOLS

TOP TOOLS

HOW COMFORTABLE ARE YOU?

HOW COMFORTABLE ARE YOU?
A. Beginner
B. Intermediate
C. Advanced
D. Choose not to participate
(I prefer a typewriter)

GUIDELINES TO
GETTING STARTED

GUIDELINES TO
GETTING STARTED
1. Listen First

GUIDELINES TO
GETTING STARTED
1. Listen First
2. The New ROI ---> Return On Insight

GUIDELINES TO
GETTING STARTED
1. Listen First
2. The New ROI ---> Return On Insight
3. Humanize Your Brand ---> Be Transparent

GUIDELINES TO
GETTING STARTED
1. Listen First
2. The New ROI ---> Return On Insight
3. Humanize Your Brand ---> Be Transparent
4. Create a Dialogue ---> Build a relationship

GUIDELINES TO
GETTING STARTED
1. Listen First
2. The New ROI ---> Return On Insight
3. Humanize Your Brand ---> Be Transparent
4. Create a Dialogue ---> Build a relationship
5. Be Committed ---> No Autopilot

1. LISTEN FIRST

2. THE NEW ROI

2. THE NEW ROI
Return On Insight

3. HUMANIZE YOUR BRAND

3. HUMANIZE YOUR BRAND
Be Transparent

4. CREATE A DIALOGUE

4. CREATE A DIALOGUE
Build a Relationship

5. BE COMMITTED

5. BE COMMITTED
No Autopilot

NOW WHAT?

NOW WHAT?
• Sign up
• Stay for a breakout session
• Attend a future seminar
• Complete a survey

Q&A

CONTACT US
@ imagegroup @ elevatorup.com
www.imagegroup.com www.elevatorup.com