How to develop effective websites.

1. < Web Workflow >
How to plan and execute a successful website
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2. Who’s Who?
Aaron Schaap Paul Hart
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© The Image Group

3. What’s the Problem?
People don’t know what it takes to plan and
execute a successful website
We don’t know what it takes
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© The Image Group

4. The Process
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5. Process
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6. Discovery
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7. Planning (Discovery)
Discovery: What to say
Step 1: Project goals and existing site review
Step 2: User analysis
Step 3: Competitive review
Step 4: Gaps, Opportunities and Deadwood
Step 5: Features and Benefits
Step 6: Final project plan
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© The Image Group

8. Discovery Step 1
Business Objectives
Purpose: To provide a solid foundation for the
rest of the process by ensuring a clear
understanding of the business objectives. It
should be a reflection of who the client is today.
1. Business objectives
2. Initial list of key audiences
3. Initial list of competitors
4. Observations
5. Research notes
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© The Image Group

9. Discovery - Step 1
Business Objectives
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© The Image Group
© The Image Group

10. Discovery - Step 2
User Analysis
Purpose: To construct a clear picture of the key
audiences of the piece, considering
demographics, psycho-graphics, and
webographics.
Audience Analysis and User profiles
Mental Maps
Communication cycles for specific audiences
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© The Image Group

11. Discovery - Step 2
Specific User Profiles
Confirm audiences
Web experience
Education
What they do online
Initial Attitudes
Faults
Goals
Scenarios
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© The Image Group

12. Discovery - Step 2
User Analysis
That The World May Know Website—Audience Analysis Version 2.6 8/16/02
Main purpose: To call Christian disciples to radical obedience by revealing the cultural context of the salvation story and Jesus’ ministry. © 2002 TheImageGroup
Specific User Profiles (Largely Western Audience): Other
Potential
Persona A: Persona B: Persona C: Persona D:
User
Name: Emma Age: 16 Name: Trevor Age: 20 Name: Karen Age: 27 Name: Dave Age: 45
Web experience: Quick learner; uses the Web experience: Quick learner; uses the Web experience: Methodical learner; Uses Web experience: Methodical learner; reads
Profiles:
web for games or school research; uses web for fun or school research; uses email; the web every week; uses email news and resource sites most
Biblical knowledge: Enough to lead Bible Biblical Knowledge: Several years of expe-
Instant Messenger everyday; downloads uses instant messenger; downloads Mp3s
Biblical knowledge: Grown up in church &
Mp3s and software studies and teach peers in sunday school rience teaching and participating in church
Biblical knowledge: Grown up in church & Education: Bachelor’s degree
has started to apply lessons to life. and classes
Education: Working towards a B.A. Family: Married with a child age 3 Education: Undergrad or Masters level
has a sunday-school view of Bible stories.
Profile 1:
Education: Currently in high school Frequented websites: Frequented websites: Family: Married w/ children ages 4, 8, 12
Frequented websites: Frequented websites:
http://www.msnbc.com http://www.nytimes.com Non-believers who are
http://www.google.com http://www.espn.com http://www.amazon.com http://www.iwon.com
interested in the
http://www.gurls.com http://www.fellowshipchurch.com http://www.espn.com http://www.biblegateway.com
TTWMK perspective
Background http://www.mtv.com http://www.travelocity.com http://www.espn.com
http://www.espn.com Initial Attitudes: Target Attitudes:
Experience: Initial Attitudes: Target Attitudes:
• Is the family expert on • Want to become a Talmid Initial Attitudes: Target Attitudes:
Profile 2:
• Confident in biblical • Understands relevance in
Initial Attitudes: Target Attitudes: computers and the web • Strengthened faith • Semi-confident in ability to • Want to become a Talmid
training cultural context
• Has confidence in online • Excited and informed
• Think she knows a lot about • Want to become a Talmid find things on the web • Strengthened faith
Seminary students who
• Believes he’s well-read • Gains confidence in relating
skills • Wants to share the site with
the internet • Strengthened faith • Open & curious about the • There are a lot of resources
are doing research
Users who haven’t been • Enjoys trivia and unique to his kids in a spiritual way
• Good experience in college friends
• Has confidence in online • Excited and informed truth to help me enhance church
to the site or had contact experiences • There are a lot of resources
religion classes • Sees the Bible in a new way
skills • Wants to share the site with • Discouraged by class offer- classes
with the ministry’s mate- • Gathers and processes info to help me enhance church
• In a self-exploration mode and understands it better
• Is bored in Religion & friends ings at church • Encouraged and excited
Profile 3:
rials and don’t know very well classes
• Looking for something fun • Has new respect for
Sunday School classes • Sees the Bible in a new way • Hoping for a lot of resources about sharing
much about TTWMK • Lack of confidence in relat- • Encouraged and excited
“religious” things
• Needs proof that TTWMK and understands it better • Strong faith in God
perspectives. Pastors, ministers, and
ing to kids spiritually about sharing
perspective will bring new • Discouraged with church
priests
perspective
Goals:
• Looking for something fun
Goals: Goals:
Users who have been to • Become a Talmid
and engaging
the site or had some • Re-form beliefs about the Text in order to understand God and • Become a Talmid • Become a Talmid
Profile 4:
contact with the min- Christian life better • Find new meaning in the Bible through an understanding of the • Glean information to aid in teaching and preaching in
Goals:
istry’s materials and • Use this site as a primary research tool or launch pad to other culture of Bible times local church or school setting Children in elementary
have an understanding • Become a Talmid sites that will help with research • Find relevance to their lives from the Bible • Connect with other peers around the world for discussion—
or middle school
about TTWMK perspec- • Access to material to aid in studies of the Bible • Find relevance to their lives from the Bible • Learn how to make a difference in their own life sharpening each other
tives. • Find relevance to their lives from the Bible • Learn how to make a difference in their own life • Connect with other believers to sharpen each other • Buy materials to use in classes
• Communicate and bond with other students around the world • Communicate and bond with other students around the world • Buy materials to use for spiritual growth in personal life and in
Profile 5:
Scenarios:
small groups
Scenarios: Scenarios:
Users who haven’t been • Found site just by surfing; link or banner ad got his curiosity
Donors, supporters, and
Scenarios:
to the site or had contact • Mom or dad showed her the site • Found the site via a search while doing research • Read about it in a Newsweek article
other constituents of the
with the ministry’s mate- • Church or school classes are doing research and the teacher • Clicked on a link from somewhere else on the web • Found the site via a search on Jewish culture, Jesus, • Found the site via a search on Jewish culture, Jesus,
ministry
rials and DO have an has pointed them to the site • A peer told him about the site Christianity, Bible study aids Christianity, Bible study aids
understanding about • A friend sent her an E-card from the site and she followed the • A friend sent him an E-card from the site and he followed the • Found the site via an ad or article in a church magazine or • Received an email (originating from TTWMK)
TTWMK perspectives. link to the site link to the site town newspaper • Friend, family member, or colleague told him about it
• Church leadership has asked her to teach a class and/or
Questions: Questions: Questions:
passed on the link
Users who haven’t been What do kids from Israel do differently to learn about the Bible? How can I use information from this site to help in a school • Was in a study using TTWMK materials How can I download resources to aid teaching in many aspects at
to the site or had contact How can I connect with people who have been to Israel? project? • Saw a TTWMK teacher or speaker my church?
with the ministry’s mate- How can I prepare for a trip to Israel? How can I download talks/sermons that RVL has done? • Heard about it from a friend or family member How do the Jewish roots impact my life today?
rials but have back- How do I send my friend an E-card? What else is on the web pertaining to Jesus? How can I tell others about this site?
Questions:
ground with jewish cul- What can I learn about the Bible that will be interesting? How can I connect with people who have been to Israel? How can I effectively tell others the true story of Jesus and his
ture and how it relates to What else is on the web pertaining to Jesus? What can I learn about the Bible that will be interesting? How can I download resources to aid teaching in many aspects at culture?
the Bible. How can I see art and pictures? How can I see art and pictures? my church? What can my kids learn from this?
What does Shema mean? Is this site cool and easy to navigate, or boring & tedious? How do the Jewish roots impact my life today? What else is on the web pertaining to Jesus?
Is this site cool and easy to navigate, or boring & tedious? How can I tell others about this site? Where can I purchase TTWMK materials?
Tools: How can I discuss with other people who are excited about the What images are online pertaining to Israel and the Bible?
Tools: Faith lessons, Maps, Interactivity, Mp3 files of talks, Glossary, content on this site? How can I support and promote TTWMK?
Faith lessons, Maps, Interactivity, Image Gallery, Flash presenta- Flash presentations, Discussion boards, Chat, Search, Refer-a- How can I tell others the true story of Jesus and his culture? What is TTWMK?
tions, Glossary, Discussion boards, Chat, Search, Refer-a-friend, friend, Links to other sites What else is on the web pertaining to Jesus? Who is Ray Vander Laan?
Profiles on people from Israel, Trip info, E-cards, Links to other Where can I purchase TTWMK materials? Is this site’s information authentic?
sites How can I download talks/sermons that RVL has done? What are TTWMK’s sources for their material?
What images are online pertaining to Israel and the Bible?
Tools:
How can I support and promote TTWMK?
How can I connect with people who have been to Israel? Resources, Faith lessons, Supporting material, Share lessons
What is TTWMK? with friends, Refer-a-friend, Links to other sites, Links to other
Who is Ray Vander Laan? sites, About TTWMK, Staff bios, Bibliography, Image gallery,
How can I have a teacher like RVL come to my church? Holland Christian info, Development, Donations, Glossary, Search,
Trip info, Tape subscriptions, Contact
Tools:
Resources, Faith lessons, Share lessons with friends, Refer-a-
friend, Discussion boards, Links to other sites, Image gallery,
Donations, About TTWMK, Staff bios, Audio presentations,
Glossary, Search, Trip info, Speaking requests, E-cards, Tape sub-
scriptions, Contact
© The Image Group
© The Image Group

13. Discovery - Step 2
Mental Maps
The tasks the user wants to accomplish
How you are answering it
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© The Image Group

14. Discovery - Step 2
Mental Maps
This document describes the
Western Seminary tasks a user goes through to
become a student at Western.
Prospective Student Mental Map
Version 3.0
5.7.2004
Research Institution Research Programs Visit Apply
Research
Degree
Programs
Research
What
degrees does
Distance
Research On-
Western
Research Learning
site Cources
offer?
Student Body
Research Who teaches Who teaches Visit Apply
Research What can I
Location these these
use the
How many Faculty courses? courses?
degrees for?
students are
When can I What forms
What is the
at Western?
Research visit? do I need?
What does What does
campus like? Who are
Understand What
Western's the course the course
they? courses are
my calling Positions work look work look
What's their
required for a
What is Research like? like? What will I do Fill out
background?
program?
Mental map screenshots
student on a visit? paper forms
What is Costs
What can I What's their
housing like? What does What does
Western's
do with a background?
What is their What will my an example an example
How much
theological
degree from
experience training be schedule schedule
does How long will Fill out
perspective?
Western? What is
like? like? look like? look like?
What do they Western a visit last? online forms
Holland like?
teach? cost?
How do I What is How does
What are Do I have to Do I have to Find help
know if I'm Western's the distance
What is Sign up for a
What
Western take all my take all my
What have with
being called denomination learning
available for visit
financial aid
Alumni doing courses at courses at
they application.
to seminary? al affiliation? program
my family? can I get?
today? Western? Western?
published? work?
God's Call Visitation
Western's Western Western Tuition and App for
Faculty Faculty
and our Faculty Bios Contact
Degree
Mission Video Video Fees D.Min
Course List Course List
Calling Information
Sample
Western Publication Distance App for MRE
FAQ Virtual Tour Th.M Fees Sequence Sequence Schedule
Video List Learning
Teaching
Student Audio or App for M.Div
Housing Schedule Schedule
Church
Profiles Video Clip
Information
Aid Forms
Community Teaching
Alumni Tech
Life Church
Profiles Requirement
Deadlines
Community Explanation
Demographic Program
Life of Degrees
Information Overview
FAQ /
Holland Checklist
Overview
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© The Image Group

15. Discovery - Step 2
Communication Cycle
Describe the points of communication each
audience has with the client while trying to
accomplish something specific
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© The Image Group