Developing Effective Website

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How to develop effective websites.

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Developing Effective Website

  1. < Web Workflow > How to plan and execute a successful website © The Image Group
  2. Who’s Who? Aaron Schaap Paul Hart © The Image Group © The Image Group
  3. What’s the Problem? People don’t know what it takes to plan and execute a successful website We don’t know what it takes © The Image Group © The Image Group
  4. The Process © The Image Group
  5. Process © The Image Group © The Image Group
  6. Discovery © The Image Group
  7. Planning (Discovery) Discovery: What to say Step 1: Project goals and existing site review Step 2: User analysis Step 3: Competitive review Step 4: Gaps, Opportunities and Deadwood Step 5: Features and Benefits Step 6: Final project plan © The Image Group © The Image Group
  8. Discovery Step 1 Business Objectives Purpose: To provide a solid foundation for the rest of the process by ensuring a clear understanding of the business objectives. It should be a reflection of who the client is today. 1. Business objectives 2. Initial list of key audiences 3. Initial list of competitors 4. Observations 5. Research notes © The Image Group © The Image Group
  9. Discovery - Step 1 Business Objectives ative teens Initiative Initi parents of adership adership ban Le teens and ban Le DeVos Ur cond DeVos Ur rking with ration, se entity in wo first gene l id erican, of cultura , African Am th issues e Americ an • Deal wi Step 1 Review ian, Nativ Discovery (Latino, As ting Site and Exis n, etc.) include: generatio ntents t finding ou oals m you. Co Project G rested in learned fro ll d are inte r, some wi ard and ents r source an d or mento ective stud we have he m anothe via a frien of what Prosp I fro cted summary d of DVUL been dire ment is a ar ts will have o have he This docu Those wh ive studen es ss Objectiv ences t pros pect 1. Busine more. Mos audi list of key her ways. 2. Initial ot titors find out in of compe Initial list 3. udents vations 4. Obs er Current st ram. ining prog by the ly in the tra plicated rrent is easily re r city. People cu ethod that bjectives ei istries in th training m O Business ogram. t and in th other m training pr lum produc Alumni rativ ely wi ey can the the curricu uated from , so that th rk collabo 1. Create ad order to wo o have gr city groups People wh to all key uates, in grad ible ors and ly access nors, past t easi ovides. lum conten udents, do e aware t DVULI pr ress dP ends of st the curricu ers who ar tive suppor Friends an basis. trainers, fri 2. Make orked lead a long term collabora ht also de tw imize the ogram inclu ts, other ne pers. Friends mig ch other on max I pr studen ULI and ea the DVUL d also related to develo what ram -- an terested in Friends of d to DV mmunity s directly connecte of the prog are very in n-profit co ch leader graduates l concept ia, and no ers” who nt to each other chur the overal 3. Keep of “watch , the med ay releva n d group ram st rly expl ai in order to of the prog t unrelate ls that cl ea changi ng somewha p materia inuously ce) include a per audien 4. Develo at is cont customiz ed content th I is doing. ULI k of th of the DV benchmar l and be DVUL include . (able to ity and leng uld include: m as “the audience ia ULI progra y for current, potent particular of the qual training wo because ate the DV ors flexibilit g similar petitors unic Competit e are not any real com people who are doin that comm , accessibility, and materials at 5. Design ent, form Ther r, m. Howeve m. e” in cont e curriculu ing progra excellenc the program. d to just th ionyouth train , not limite ion.org/vis of graduates n) (in Housto http://www. worldvis d learning inue aders Edge ywi.org cle to cont n /www .u • Le ld Visio a key vehi te http:/ Youth/ Wor e becomes er Institu • Vision 6. Websit Youth Lead • Urban rvations nces Key Audie Our obse or oduct and cellent pr uc h a tics offer an ex ence are: isn’t so m haracteris servations where they imary audi fering that General C Brand ob is one DVULI pr d an of to the nal) its brand atio process an n-presumptive feel of the and bi-voc acteristics ities rception of a unique n commun s (fulltime h issues Some char DVULI’s pe prov en curriculum, is no ers in urba gift. There uth pastor urban yout s and work e muc h older Urban Yo intangible figure out ni, have via a lar the alum a. The ader service it is an ness to • e youth le program as learn and an open e ar n- , in particu nt age of no m • Fulltim -40 but so urban aren e program packaged t take adva e age is 25 eing kids succeed s to ents of th istry in an willingnes they don’ • Averag in opon life training–a ed to do m hing even metimes about se tly, the pr that so and equipp ctive, enric nate the Consisten s) • Passio tual – so muc h so uding book . They enjoy being together. powered ual, intera them (incl e, intellect being em iri profile • Very sp sources av ailable to umphed by ing intens of the DiSC tri be s. are the D rceived as rativ e task urch re ort as students d to in sh ch brand is pe inist l and adm first round It is referre (in DiSC). e brand it ganizationa • Most y its name– new to th e I profile . changing d dread or e who are ts are of th in part bu th pture in ‘leader’ an on kids bo ture os be clouded und studen ally. For th t of the fu need to ca they have second ro though may intern a y . There is that alread s identity influences e initiative” with little • Many of DVULI at they do The brand’ e pres ent ic and the but as “th d emotion I is and wh on th and mus students n be • Focus DVULI ca who DVUL ials the purpose an of media DeVos by od work of ry aware derstand n mater • Are ve to un e go so that th is difficult negative. municatio nstituents sitive and y and com DVULI co po the identit ds of the in the min exists eGroup eGroup © TheImag © TheImag m egroup.co m egroup.co www.imag www.imag © The Image Group © The Image Group
  10. Discovery - Step 2 User Analysis Purpose: To construct a clear picture of the key audiences of the piece, considering demographics, psycho-graphics, and webographics. Audience Analysis and User profiles Mental Maps Communication cycles for specific audiences © The Image Group © The Image Group
  11. Discovery - Step 2 Specific User Profiles Confirm audiences Web experience Education What they do online Initial Attitudes Faults Goals Scenarios © The Image Group © The Image Group
  12. Discovery - Step 2 User Analysis That The World May Know Website—Audience Analysis Version 2.6 8/16/02 Main purpose: To call Christian disciples to radical obedience by revealing the cultural context of the salvation story and Jesus’ ministry. © 2002 TheImageGroup Specific User Profiles (Largely Western Audience): Other Potential Persona A: Persona B: Persona C: Persona D: User Name: Emma Age: 16 Name: Trevor Age: 20 Name: Karen Age: 27 Name: Dave Age: 45 Web experience: Quick learner; uses the Web experience: Quick learner; uses the Web experience: Methodical learner; Uses Web experience: Methodical learner; reads Profiles: web for games or school research; uses web for fun or school research; uses email; the web every week; uses email news and resource sites most Biblical knowledge: Enough to lead Bible Biblical Knowledge: Several years of expe- Instant Messenger everyday; downloads uses instant messenger; downloads Mp3s Biblical knowledge: Grown up in church & Mp3s and software studies and teach peers in sunday school rience teaching and participating in church Biblical knowledge: Grown up in church & Education: Bachelor’s degree has started to apply lessons to life. and classes Education: Working towards a B.A. Family: Married with a child age 3 Education: Undergrad or Masters level has a sunday-school view of Bible stories. Profile 1: Education: Currently in high school Frequented websites: Frequented websites: Family: Married w/ children ages 4, 8, 12 Frequented websites: Frequented websites: http://www.msnbc.com http://www.nytimes.com Non-believers who are http://www.google.com http://www.espn.com http://www.amazon.com http://www.iwon.com interested in the http://www.gurls.com http://www.fellowshipchurch.com http://www.espn.com http://www.biblegateway.com TTWMK perspective Background http://www.mtv.com http://www.travelocity.com http://www.espn.com http://www.espn.com Initial Attitudes: Target Attitudes: Experience: Initial Attitudes: Target Attitudes: • Is the family expert on • Want to become a Talmid Initial Attitudes: Target Attitudes: Profile 2: • Confident in biblical • Understands relevance in Initial Attitudes: Target Attitudes: computers and the web • Strengthened faith • Semi-confident in ability to • Want to become a Talmid training cultural context • Has confidence in online • Excited and informed • Think she knows a lot about • Want to become a Talmid find things on the web • Strengthened faith Seminary students who • Believes he’s well-read • Gains confidence in relating skills • Wants to share the site with the internet • Strengthened faith • Open & curious about the • There are a lot of resources are doing research Users who haven’t been • Enjoys trivia and unique to his kids in a spiritual way • Good experience in college friends • Has confidence in online • Excited and informed truth to help me enhance church to the site or had contact experiences • There are a lot of resources religion classes • Sees the Bible in a new way skills • Wants to share the site with • Discouraged by class offer- classes with the ministry’s mate- • Gathers and processes info to help me enhance church • In a self-exploration mode and understands it better • Is bored in Religion & friends ings at church • Encouraged and excited Profile 3: rials and don’t know very well classes • Looking for something fun • Has new respect for Sunday School classes • Sees the Bible in a new way • Hoping for a lot of resources about sharing much about TTWMK • Lack of confidence in relat- • Encouraged and excited “religious” things • Needs proof that TTWMK and understands it better • Strong faith in God perspectives. Pastors, ministers, and ing to kids spiritually about sharing perspective will bring new • Discouraged with church priests perspective Goals: • Looking for something fun Goals: Goals: Users who have been to • Become a Talmid and engaging the site or had some • Re-form beliefs about the Text in order to understand God and • Become a Talmid • Become a Talmid Profile 4: contact with the min- Christian life better • Find new meaning in the Bible through an understanding of the • Glean information to aid in teaching and preaching in Goals: istry’s materials and • Use this site as a primary research tool or launch pad to other culture of Bible times local church or school setting Children in elementary have an understanding • Become a Talmid sites that will help with research • Find relevance to their lives from the Bible • Connect with other peers around the world for discussion— or middle school about TTWMK perspec- • Access to material to aid in studies of the Bible • Find relevance to their lives from the Bible • Learn how to make a difference in their own life sharpening each other tives. • Find relevance to their lives from the Bible • Learn how to make a difference in their own life • Connect with other believers to sharpen each other • Buy materials to use in classes • Communicate and bond with other students around the world • Communicate and bond with other students around the world • Buy materials to use for spiritual growth in personal life and in Profile 5: Scenarios: small groups Scenarios: Scenarios: Users who haven’t been • Found site just by surfing; link or banner ad got his curiosity Donors, supporters, and Scenarios: to the site or had contact • Mom or dad showed her the site • Found the site via a search while doing research • Read about it in a Newsweek article other constituents of the with the ministry’s mate- • Church or school classes are doing research and the teacher • Clicked on a link from somewhere else on the web • Found the site via a search on Jewish culture, Jesus, • Found the site via a search on Jewish culture, Jesus, ministry rials and DO have an has pointed them to the site • A peer told him about the site Christianity, Bible study aids Christianity, Bible study aids understanding about • A friend sent her an E-card from the site and she followed the • A friend sent him an E-card from the site and he followed the • Found the site via an ad or article in a church magazine or • Received an email (originating from TTWMK) TTWMK perspectives. link to the site link to the site town newspaper • Friend, family member, or colleague told him about it • Church leadership has asked her to teach a class and/or Questions: Questions: Questions: passed on the link Users who haven’t been What do kids from Israel do differently to learn about the Bible? How can I use information from this site to help in a school • Was in a study using TTWMK materials How can I download resources to aid teaching in many aspects at to the site or had contact How can I connect with people who have been to Israel? project? • Saw a TTWMK teacher or speaker my church? with the ministry’s mate- How can I prepare for a trip to Israel? How can I download talks/sermons that RVL has done? • Heard about it from a friend or family member How do the Jewish roots impact my life today? rials but have back- How do I send my friend an E-card? What else is on the web pertaining to Jesus? How can I tell others about this site? Questions: ground with jewish cul- What can I learn about the Bible that will be interesting? How can I connect with people who have been to Israel? How can I effectively tell others the true story of Jesus and his ture and how it relates to What else is on the web pertaining to Jesus? What can I learn about the Bible that will be interesting? How can I download resources to aid teaching in many aspects at culture? the Bible. How can I see art and pictures? How can I see art and pictures? my church? What can my kids learn from this? What does Shema mean? Is this site cool and easy to navigate, or boring & tedious? How do the Jewish roots impact my life today? What else is on the web pertaining to Jesus? Is this site cool and easy to navigate, or boring & tedious? How can I tell others about this site? Where can I purchase TTWMK materials? Tools: How can I discuss with other people who are excited about the What images are online pertaining to Israel and the Bible? Tools: Faith lessons, Maps, Interactivity, Mp3 files of talks, Glossary, content on this site? How can I support and promote TTWMK? Faith lessons, Maps, Interactivity, Image Gallery, Flash presenta- Flash presentations, Discussion boards, Chat, Search, Refer-a- How can I tell others the true story of Jesus and his culture? What is TTWMK? tions, Glossary, Discussion boards, Chat, Search, Refer-a-friend, friend, Links to other sites What else is on the web pertaining to Jesus? Who is Ray Vander Laan? Profiles on people from Israel, Trip info, E-cards, Links to other Where can I purchase TTWMK materials? Is this site’s information authentic? sites How can I download talks/sermons that RVL has done? What are TTWMK’s sources for their material? What images are online pertaining to Israel and the Bible? Tools: How can I support and promote TTWMK? How can I connect with people who have been to Israel? Resources, Faith lessons, Supporting material, Share lessons What is TTWMK? with friends, Refer-a-friend, Links to other sites, Links to other Who is Ray Vander Laan? sites, About TTWMK, Staff bios, Bibliography, Image gallery, How can I have a teacher like RVL come to my church? Holland Christian info, Development, Donations, Glossary, Search, Trip info, Tape subscriptions, Contact Tools: Resources, Faith lessons, Share lessons with friends, Refer-a- friend, Discussion boards, Links to other sites, Image gallery, Donations, About TTWMK, Staff bios, Audio presentations, Glossary, Search, Trip info, Speaking requests, E-cards, Tape sub- scriptions, Contact © The Image Group © The Image Group
  13. Discovery - Step 2 Mental Maps The tasks the user wants to accomplish How you are answering it © The Image Group © The Image Group
  14. Discovery - Step 2 Mental Maps This document describes the Western Seminary tasks a user goes through to become a student at Western. Prospective Student Mental Map Version 3.0 5.7.2004 Research Institution Research Programs Visit Apply Research Degree Programs Research What degrees does Distance Research On- Western Research Learning site Cources offer? Student Body Research Who teaches Who teaches Visit Apply Research What can I Location these these use the How many Faculty courses? courses? degrees for? students are When can I What forms What is the at Western? Research visit? do I need? What does What does campus like? Who are Understand What Western's the course the course they? courses are my calling Positions work look work look What's their required for a What is Research like? like? What will I do Fill out background? program? Mental map screenshots student on a visit? paper forms What is Costs What can I What's their housing like? What does What does Western's do with a background? What is their What will my an example an example How much theological degree from experience training be schedule schedule does How long will Fill out perspective? Western? What is like? like? look like? look like? What do they Western a visit last? online forms Holland like? teach? cost? How do I What is How does What are Do I have to Do I have to Find help know if I'm Western's the distance What is Sign up for a What Western take all my take all my What have with being called denomination learning available for visit financial aid Alumni doing courses at courses at they application. to seminary? al affiliation? program my family? can I get? today? Western? Western? published? work? God's Call Visitation Western's Western Western Tuition and App for Faculty Faculty and our Faculty Bios Contact Degree Mission Video Video Fees D.Min Course List Course List Calling Information Sample Western Publication Distance App for MRE FAQ Virtual Tour Th.M Fees Sequence Sequence Schedule Video List Learning Teaching Student Audio or App for M.Div Housing Schedule Schedule Church Profiles Video Clip Information Aid Forms Community Teaching Alumni Tech Life Church Profiles Requirement Deadlines Community Explanation Demographic Program Life of Degrees Information Overview FAQ / Holland Checklist Overview © The Image Group © The Image Group
  15. Discovery - Step 2 Communication Cycle Describe the points of communication each audience has with the client while trying to accomplish something specific © The Image Group © The Image Group

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