Location analytics

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Location analytics

  1. 1. What is your Location Analytics Strategy? Robert Rike Esri State Account Executive
  2. 2. Location Analytics is the addition of maps and geographic context to business applications to produce: • greater analytic insight • better decisions • improved business outcomes.
  3. 3. Location as a Platform Location Platform
  4. 4. A Location Platform Supports Two Communities Location Enablement GIS Professional (Geocentric Workflow) (Simple/Easy/Anywhere) Location Platform Extending Desktop with Web GIS
  5. 5. The Platform Geo-enrichs Enterprise Systems Providing Mapping, Spatial Analysis, and Reporting Microsoft Office Business Systems Spreadsheets Esri Maps for . .. • • • • • • • Office IBM Cognos SharePoint MicroStrategy SAP Sales Force Dynamics
  6. 6. A Location Platform Integrates and Connects Everyone Knowledge Workers Executive Access Public Engagement Work Anywhere Enterprise Integration Improving Communication and Collaboration Geospatial Professionals Making Mapping and Location Analysis Available Across Organizations
  7. 7. Break Down Silos
  8. 8. Transform
  9. 9. Why Location Analytics?
  10. 10. Images & video big data collections Social media spreadsheets people analytics assets mobile devices customer records
  11. 11. Use with any Business System Cloud, On-Premise or Hybrid
  12. 12. Share Maps Across Systems Tablets + Phones Office One Map Everywhere SharePoint IBM Cognos MicroStrategy Dynamics CRM
  13. 13. Four Imperatives of Mapping in Business Systems
  14. 14. Existing Business Data
  15. 15. Simple Data Visualization
  16. 16. 1. Go Beyond Basic Maps Heat Map Analysis
  17. 17. 1. Go Beyond Basic Maps Hot Spot Analysis
  18. 18. 2. Enrich: Maps + Your Data
  19. 19. Use the Map for Analysis 3. Use Mapsfor Analysis
  20. 20. Collaborate with Maps 4. Collaborate With Maps
  21. 21. A Location Platform Integrates and Connects Everyone Knowledge Workers Executive Access Public Engagement Work Anywhere Enterprise Integration Improving Communication and Collaboration Geospatial Professionals Making Mapping and Location Analysis Available Across Organizations
  22. 22. http://www.esri.com/software/location-analytics
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