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WalletHub introduction 2014


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WalletHub is the leading social network for personal finance.

WalletHub is the leading social network for personal finance.

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  • 1. 12/2/2013
  • 2. WalletHub Social Network for Personal Finance WalletHub is a website publisher and content aggregator of personal financial news via a social network • Enables people to make smarter financial decisions for home, auto, life, business, investments • Get Helpful Tips, News and Reviews • Shop & Compare Rates • Locate and Connect with Trusted Advisors - Bankers - Credit Unions - Insurance Companies, Agencies and Brokers - Law Offices - Mortgage Companies, Brokers Financial News Internet Directories Profile Pages Search & Compare Q&A Reviews Social Media 12/2/2013 @2013 Evolution Finance, Inc. 1
  • 3. Insurance Companies Who are Visible Online with a Solid Reputation Get More New Business • 83% of consumers say they’ve looked at customer reviews before making a decision about a bank or other financial service, such as a credit card, car insurance, or home mortgage company • 79% of consumers trust online reviews as much as personal recommendations o What are people saying? o How do online reviews read? o Are their recent recommendations? 12/2/2013 US Independent Insurance Industry • 38,500 InsuranceAgencies • Over 400,000 InsuranceSales Agents • 17% of Consumers HavePurchased Car InsuranceOnline • A highly rated productwill increasethe likelihood of purchaseby 55% @2013 Evolution Finance, Inc. 2
  • 4. Internet Marketing The Rise of Social Media Insurance Companies use Social Media as part of their digital strategy to support their brand, engage with customers more frequently • 63% of respondents think value of social networking technologyis that it can provide insurers a competitive advantage Shopping Patterns are Changing • Most customers (54%)initiate contact online • 26% of respondents use socialmediato make decisions about insurance buying choices. • Younger consumers utilize digital platforms Customers spread agent messages to their networks, building trust • Gains Potential Clients • Increases Market Share • Strengthens Existing Relationships • Turns Customers Into Advocates 845 million users 106 million users 225 million users 450 million users Home ©2013 The Corporate Executiv e Board Company ; http://www.executiv es-insurance-policy -purchase/ ©2013 PwC PricewaterhouseCoopers; -issues-2013.pdf 12/2/2013 @2013 Evolution Finance, Inc. 3
  • 5. WalletHub Social Media Solutions For Insurance Carriers, Agencies and Brokers INSURANCE CARRIERS Search Agency Listings • Find an Agency • Get a Quote • Turn-key Set Up • Low Cost Installation INSURANCE AGENCIES Search Broker Listings • Locate by Zip Code • Select Agent INSURANCE BROKERS Individual Agent Profile Pages • WalletHub provides digital advertising and social media marketing to increase new customer conversion rates by 20%-50% • Premium Accounts include Upgraded Profile Pages, Agency Directories, Featured Listings and Reputation Management 12/2/2013 @2013 Evolution Finance, Inc. 4
  • 6. WalletHub Profile Pages Premium Accounts Summary Carrier Logo Broker Image Custom Background Agency Search Brokers Search Video Social Media Links CARRIER PAGES $249 per month AGENCY PROFILES $199 per month BROKER PROFILES $49 per month Featured Ratings& Reviews Agency Logo User Engagement Tools Contact Button Carrier Logos 12/2/2013 @2013 Evolution Finance, Inc. 5
  • 7. 12/2/2013 WalletHub Features & Benefits • Follow on WalletHub, Twitter • +1 on Google • Like on Facebook • Connect on LinkedIn • Share with a Friend • Register on WalletHub • Ask a Question • Rate, Write and Submit Reviews WalletHub Business Profiles • New point of presence on the web • Engages customers to like, follow, connect and share • User Generated Content, ratings and reviews, boost page rank on search engines and can be shared with friends, family, partners, clients and prospects on social networks Premium Accounts • Upgraded Business Profiles • Broker Images • Personalized Cover Photo • Social Media Links • Video Introduction • One Click Contact Buttons • WalletHub Online Reputation Builder 12/2/2013 @2013 Evolution Finance, Inc. 6
  • 8. Reputation Management WalletHub Turn Key Service WalletHub makes customers aware of your WalletHub profile page • Personalized E-Mail Templates for Client Communications o Drive page views and encourages users to engage, take action Rate Review Share Chat 12/2/2013 @2013 Evolution Finance, Inc. 7
  • 9. • For the best results, WalletHub “Recommend Us” or “People Love Us” badges should be added to website pages • The WalletHub icons look great next to other social media links. • WalletHub icons can also be added to agent e-mail signatures. 12/2/2013 @2013 Evolution Finance, Inc. 9 Promotional Widgets
  • 10. @2013 Evolution Finance, Inc. 8 COMPARE WALLETHUB LEADS VS. COMPETITION Promotions $50 per lead Shared Leads No Exclusive Leads Yes Pre-Set Filters Available Type of Consumers Ready to Buy (got quote, selected co.) Fair Return Policy 5 business day window Delivery Options One Click Contact; Direct Connect; E-Mail Lines Automotive States CA • Exclusive Leads for Insurance Carriers/Agents • Real Time Delivery of Highly Qualified Prospects • Higher Closing Rates because WalletHub consumers who have received quote info, selected company and ready to process Auto Insurance Leads Direct Quote Service
  • 11. Return on Investment WalletHub • Policy shopping and switching behavior is now up to 13% of all customers • Good ratings and reviews can increase new customer conversion rates by 20% to 50% or more • WalletHub delivers a strong ROI o For every 10 new policies an agent writes, the WalletHub program should help sell 2 more  Increase in Conversion Rate: 20%  Avg. Policy Value: $1,000/yr.  Commission Rate: 15%  ROI: 140% 12/2/2013 @2013 Evolution Finance, Inc. 10 1102% 982% 862% 742% 621% 501% 381% 261% 140% 0% 200% 400% 600% 800% 1000% 1200% 10 9 8 7 6 5 4 3 2 ROI% ROI Analysis CurrentNumberof PoliciesPerAgentPerMonth Sample ROI
  • 12. Return on Relationship Social Media • The best way to measure social media may be ROR oReturn on Relationship: value that accrues over time through connections, loyalty, recommendations and sharing*  Word of mouth  Reach  Friends of friends * Social Media Intelligence Summit, Aug. 2012 • U.S. marketers alone will spend $4.8 billion on social marketing tactics in 2013 12/2/2013 @2013 Evolution Finance, Inc. 11
  • 13. For more information, please contact me SCOTT FEDER VP - Sales m: (703) 505 8448 e: w: Evolution Finance, Inc. Washington, District of Columbia, USA 12/2/2013 @2013 Evolution Finance, Inc. 12