Connected Thinking : Kill Human Centered Design Thinking
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Connected Thinking : Kill Human Centered Design Thinking

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Video of the talk: https://vimeo.com/67325100 ...

Video of the talk: https://vimeo.com/67325100

What is Connected Thinking?

Put very simply, it is the next evolutionary step of Design Thinking.

Design Thinking has been preached about and in practice for the past 20 years. It defines the same process that all design firms use, which usually goes something like this - Discover/Immerse, Define, Design, Iterate, Test, Refine, etc.

This is a tried and true philosophy and process that still works today, to a limited extent. The philosophy was initially created for stand-alone products, such as hard goods or industrial design. These products were not connected, nor did they have a need to scale themselves or recreate themselves into multiple formats or different instances, such as for multiple screens in multiple environments. Nor does it account for how technology wants to evolve.

Connected Thinking takes the traditional Design Thinking and evolves it by looking at the rapid changes that is happening to humanity today. The world we live in today is a connected world, where information is rapidly updating and changing our environment. It is making our immediate environment an extension of ourselves at a micro level, and making the global environment into a Super-Data Organism at a macro level.

Connected Thinking inserts what we call “Connected Awareness,” which is essentially looking at the layers of information produced by today’s connected world. This information can include - but is definitely not limited to - things such as personal preferences, location, time of day, network connectivity, and more. Connected Thinking introduces ways to make a product function at a very personal level for the user; to evolve and change for the user based on the user’s state; and follow the user from form factor to form factor.

Fundamentally, Design Thinking was a great process for solitary, isolated, hard goods and products. Connected Thinking will take product design into a brave new world where products will have absolutely no form factor. Tomorrow your phone and your favorite apps will not live on a Samsung or iPhone but will live on your chair, your desk, your wall, your shirt and will follow you and evolve for you. The products of tomorrow need to be built with a full understanding of Connected Thinking.

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Connected Thinking : Kill Human Centered Design Thinking Connected Thinking : Kill Human Centered Design Thinking Presentation Transcript

  • Connected ThinkingSCE Y. PIKE - @spike75, @pluscitizenWEBVISIONS - #WVPDXPORTLAND 2013
  • KillHuman-Centered-User-Centric-Design-Thinking.
  • How old is our design process?
  • How old is our design process?Human Centered Design Processfirst taught by Rolfe Faste at Stanford1983 Today30 years old
  • Perfect for hard goods
  • Speed of CultureTM
  • 5-10 yearsSpeed of CultureTMHuman Centered Design Process2000Social NetworkAdoptionFacebook2004Twitter2006Obama Campaign2008Arab Spring2010TODAYInternet AdoptionPC Adoption19901980
  • 5-10 yearsSpeed of CultureTMHuman Centered Design Process2000Social NetworkAdoptionFacebook2004Twitter2006Obama Campaign2008Arab Spring2010TODAYInternet AdoptionPC Adoption19901980
  • 5-10 yearsSpeed of CultureTMHuman Centered Design Process2000Social NetworkAdoptionFacebook2004Twitter2006Obama Campaign2008Arab Spring2010TODAYInternet AdoptionPC Adoption19901980
  • 5-10 yearsSpeed of CultureTMHuman Centered Design Process2000Social NetworkAdoptionFacebook2004Twitter2006Obama Campaign2008Arab Spring2010TODAYInternet AdoptionPC Adoption19901980
  • 5-10 yearsSpeed of CultureTMHuman Centered Design Process2000Social NetworkAdoptionFacebook2004Twitter2006Obama Campaign2008Arab Spring2010TODAYInternet AdoptionPC Adoption19901980
  • Current Design MethodsDiscover Define Design Prototype Test
  • Think Bigger, Broader.T E C H N O L O G Y I N D U S T R YU S E R
  • Connected ThinkingT E C H N O L O G Y I N D U S T R YU S E R
  • The Three ForcesTechnologyUserIndustry
  • Napster’s Impact on Digital.
  • “Electronic Hezbollah”
  • Two vs OneCloudDigitalFreeImmediateReproduceStatus QuoTechnologyUserIndustry
  • The Connected ExperienceCloudDigitalFreemium to PremiumImmediateAdvertisingiTunes, Amazon, GoogleSpotify, Rdio, PandoraEasyTechnologyUserIndustry
  • Connected Awareness
  • Connected Awareness
  • Connected Awareness
  • Why Connected Thinkingis better than
  • Why Connected Thinkingis better thanHuman-Centered-User-Centric-Design-Thinking alone.
  • Apple Practiced Connected Thinking
  • It’s not about luck.iPhone2007Human Centered Design Process2000Facebook2004Twitter2006Obama Campaign2008Arab Spring2010TODAYInternet AdoptionPC Adoption19901980
  • What is it thatTechnology wants?
  • What is it thatTechnology wants?To evolve with us.
  • To succeed at that itneeds:
  • To succeed at that itneeds:Our Attention
  • To succeed at that itneeds:+Our Attention Our Data
  • To succeed at that itneeds:+ +Our Attention Our Data Fast Access to Us
  • Current Tech Battles?
  • Current Tech BattlesVSPhones Cars
  • Current Tech Battles
  • Automotive Stats
  • Autonomous Vehicles
  • and the winner is...
  • and the winner is...VSChicken MammothWinner
  • What is it thatIndustry wants?
  • What is it thatIndustry wants?To evolve with us.
  • Who is this man?NikolaiKondratiev
  • Industry Cycles (K-Waves)
  • How do you preparefor the next K-Wave?
  • Access Not Ownership
  • Internet of YouTweetPeeby HuggiesQR Codecovered Pajamasby Smart PJ
  • PhygitalBEFORE AFTERYour DigitalFootprintYour PhysicalEnvironmentYOU YOU
  • Who are the “users”of products today?
  • Today’s UsersHuman UserTech UserIndustry User= DataProduct= Product= User
  • Connected UsersHuman UserTech UserProductIndustry UserProduct
  • How we do it at Citizen.Discover Define Design Prototype TestDiscover Define Model Communicate SellDiscover Define Design Prototype TestHUMANINDUSTRYTECH
  • EvolveHuman-Centered-User-Centric-Design-Thinking.
  • Where will you take this?
  • Where will you take this?
  • Sce PikeChief Experience Officer @ Citizen, Inc.twitter: @spike75, @pluscitizensce@pluscitizen.compluscitizen.comThank You.