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Redefining Luxury: From Excess to Stealth

From scenariodna, 7 months ago Add as contact

Trend presentation on the evolution of luxury. Segmentation of four personas that address the fracturing of luxury.

Portraits: http://www.flickr.com/photos/joycake, http://www.flickr.com/photos/mmlobster, http://www.flickr.com/photos/verosue

4678 views | 4 comments | 19 favorites | 439 downloads | 14 embeds (Stats)

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Slideshow Transcript

  1. Slide 1: Redefining Luxury: From Excess to Stealth
  2. Slide 2:The Codes Have Evolved Luxury thrives in the midst of a wavering economy -- but not all of it. Take away the logo, the licensing and the hubris and ask yourself if you still have a compelling luxury product that will stand up to today’s consumers?
  3. Slide 3:A move beyond badges The meaning and status of badges has been eroded by A shift from rank -----> the trend forces of discovery/knowledge the last twenty years Buying into luxury is more complex and has
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