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                    <span style="font-size:14px;">Redefining Luxury: From Excess to Stealth</span><br/>
                    From: <a href="http://www.slideshare.net/scenariodna/">scenariodna</a>, 6 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_342340"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/scenariodna/redefining-luxury-from-excess-to-stealth?type=powerpoint" title="Redefining Luxury: From Excess to Stealth">Redefining Luxury: From Excess to Stealth</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=stealthluxury-1207673601616442-9&stripped_title=redefining-luxury-from-excess-to-stealth" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=stealthluxury-1207673601616442-9&stripped_title=redefining-luxury-from-excess-to-stealth" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/scenariodna/redefining-luxury-from-excess-to-stealth?type=powerpoint" title="View Redefining Luxury: From Excess to Stealth on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/strategy">strategy</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/consumers">consumers</a>)</div></div><br /><br />
                    Trend presentation on the evolution of luxury.  Segmentation of four personas that address the fracturing of luxury.

Portraits: http://www.flickr.com/photos/joycake, http://www.flickr.com/photos/mmlobster, http://www.flickr.com/photos/verosue<br /><br />
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Redefining Luxury: From Excess to Stealth

From scenariodna, 6 months ago

Trend presentation on the evolution of luxury. Segmentation of fo more

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Slide 1: Redefining Luxury: From Excess to Stealth

Slide 2:The Codes Have Evolved Luxury thrives in the midst of a wavering economy -- but not all of it. Take away the logo, the licensing and the hubris and ask yourself if you still have a compelling luxury product that will stand up to today’s consumers?

Slide 3:A move beyond badges The meaning and status of badges has been eroded by A shift from rank -----> the trend forces of discovery/knowledge the last twenty years Buying into luxury is more complex and has

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