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Decoding Generations & Cultural Narrative 1
A lecture originally presented as part of my Analyzing Trends class at Parsons. Represented to scenarioDNA clients.
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- Slide 1:Decoding Generations &
Cultural Narrative
THE CONSUMER INSIGHTS THINK TANK
- Slide 2:Understanding To know where people are
Generations today, focus on their
generation, not their age.
Getting a clear picture on what contrasts and
unites generations helps track how trends
manifest as part of the cultural narrative
GI Silent Baby Gen X Gen Y
Generation Generation Boomers
1901-1924 1925-1945 1945-1964 1965-1981 1981-2001
Industrial Era Mass Media Era Micro Market Era
Manufacturing WW2 Interstate Highways