Just Don’t USE Social Media;
Jump Ahead of Your
Competition
Shelly Cedarblade
Shelly Cedarblade
Owner, Woo! Social Media Marketing
Constant Contact Authorized Local Expert
shelly@woosmm.com
facebook.c...
Website
vs.
Social Media?
We’ve gone from…
"Should we do
social media?"
to…
"How can we do
social media better?"
You DON’T Have to be on
ALL Social Networks!
Pick a platform based on
where your buyers are!
“Getting someone who has a
need, to know, like, and trust
you.”
-- John Jantsch
Duct Tape Marketing
While 14% people trust ads,
76% people trust consumer
recommendations.
Flooring
Hair Stylist
Roofers
Computer Repair
 Pinterest (images) has around 50
million users 27% of time spent
online is on a social network
 Facebook (status update...
Jump Ahead with the Following
Actionable Marketing Tips….
Increase Exposure
Actionable Marketing Tips:
 Share your content across all social media
channels.
 Include social sharing on your website
and blog. (social media icons)
 Encourage visitors to share your
information.
Drive Traffic
Actionable Marketing Tips:
 Link to information on your blog and website in
your blog posts
 Write guest b...
Use social media to learn what your
prospects and customers are talking
about with regard to your products.
Gain Marketpla...
Actionable Marketing Tips:
• Understand what your competitors are doing.
• Ask open-ended questions on social media.
• Eng...
Leverage the Power of Social Media
by Engaging With Your Raving Fans
 Spotlight your customers.
 Highlight them using yo...
Generate Leads - Actionable Marketing Tips:
• Answer customer questions.
• Make a list of your customers’ top
questions an...
Improve Search Rankings
[Social media provides alternative
ways for businesses to appear on
the search engine results page...
Improve SEO
Actionable Marketing Tips:
• Optimize your social media profiles.
• Incorporate your keywords into your
profil...
• Make blogging part of your social media
routine.
• Write posts focused on a keyword phrase
and include at least one inte...
Google:
1. Claim your
Authorship
(blogging)
2. Location (Google Places)
• https://www.google.com/business/placesforbusines...
Make Connections
Actionable Marketing Tips:
• Reconnect with colleagues and friends.
• Build on your past relationships.
•...
• Attend networking events and conferences.
• Think win-win.
• Just like real life networking, you can’t
suddenly reach ou...
Reduce Marketing Expenses
[Social media marketing is
NOT free.]
Social media allows you to
reach more people with less
exp...
Reduce Expenses
Actionable Marketing Tips
• Inbound or pull marketing
• Establish a marketing calendar.
• Build social med...
Increase Sales
Actionable Marketing Tips
• Add call-to-action (CTAs) to posts or blogs.
• Create an exclusive sale of the ...
What Social Media
Strategies
are Most Effective
Asking questions just works. Questions
get answers — which means engagement.
Tip #1 – Ask Questions
• Posting a funny photo & telling people
to “Caption This” always gets a great
response.
Tip #2 – Caption This
Tip #3 – Like Every Comment
• “Like” the comments from every user in 2
ways:
1. As the Page
2. As Yourself • The reason is...
Tip #4 – Reply to Every Comment
• Reply to & “Like” every
comment as the page
• Mention or tag the
person in the comment
•...
Information, tips, and practical advice
Questions asked by your customers
Links to:
 Archived email marketing newslett...
KISS ~ Keep It Short & Simple
Posts with less than 80 characters get more shares.
How to Help Increase
Your Engagement
What NOT to Include
in Your Updates
 Don’t pitch.
 Don’t overtly self-promote.
 Don’t offer incentives to get reviews o...
 Recent poll stated customers
would like a response within 30
minutes.
Industry average is 14 hours.
Customer Service
Negative comments are inevitable:
Social networks can be a convenient
way for people to vent frustrations.
1. Always reach...
"How do I use social media
effectively if I don't have a lot of
time to spend on social media?"
Sourcing Content -
How to quickly find relevant and
engaging content to share on
your page.
Create your
own
Share Other
People’s
Content …
Use Facebook as
your PAGE, not your
personal profile.
As your Facebook PAGE, you will want
to “Like” other business pages that may
have content to share.
• Go to the Facebook s...
Continue to “Like” Facebook
pages.
Facebook may limit how many
pages you like per day.
The purpose of this is to view
“...
• As your Facebook page,
go to “Home” to see your
newsfeed.
• Click on “Most Recent”
• Scroll through your
newsfeed to fin...
• Right click
on the
image
• Click “Save
image as”
• Save image
Note:
Ideal image size is 403 x 403 pixels
Email Updates
 Monitor new story
 Keep current on industry
• 2 – 3 snippets from your blog
or other blogs
• Okay to share multiple times
• Link to blog (SEO)
Hashtags are clickable phrases that users add
into their posts to make them more easily
searchable.
When someone clicks on a hashtag, they’re
directed to a feed that shows others who are
using the same keywords to describe...
Hashtags are used to extend the conversation
beyond a brand’s fan base into the larger
audience of the entire social medi...
https://www.facebook.com/hashtag/drinkrecipes
#bloodymary
Hashtag Strategy
1. Determine what keywords are important when
marketing to your target audience.
Hashtag Strategy
2. Use hashtags on Facebook to connect with your target
audience based on keywords they will be searching...
Hashtag Strategy
3. Or create your own hashtags that identify your
business or a product/service you offer.
Hashtag Strategy
Note: Hashtags give your Pages more visibility – people
who have never seen your Page will search for or ...
Hashtag Tips
Creating a Facebook post where #every other #word
includes a hashtag #makes it #very difficult #for users
#to...
Facebook Insights….
Check Insights to see when
your fans are on Facebook
Mix up the times you post.
Mix Up Your Posts!
Each fan prefers different types of
posts (status, photo, or link)!
Tip: Check your Negative Feedback.
COOL
Social Media
Management
Tools
&
Tricks
 Measures the success of your Facebook page.
 Free of charge
 Provides recommendations to improve your page
 Page comp...
• Posts by Page
• Timing
• Length of posts
• Ask more
questions
• Hashtags
• CTAs
• Page comparisons
• Industry
• Similar ...
 Provides recommendations for your page
 Check list for page information
 Page performance
www.woosmm.com
“How to Use
HootSuite for Your
Business”
Facebook Pages Manager
App for iPhone, iPad, &
Android Devices
 Manage
Multiple
Pages
 Post,
Comment,
Like
 Free app fo...
www.quozio.com
Schedule Your Time
Helpful Social Media Websites
 Social Media Examiner
 HubSpot
 Mari Smith
 Amy Porterfield
 Mashable
 Technoratti
 ...
Social Media IS....
 A way of connecting with potential
consumers and building brand
awareness
 More than just networkin...
Social Media Should Be ....
Permission Based
 Instead of interrupting your audience, let
customers come to you through pu...
So, what does permission mean for social
media marketing?
 It means asking for a retweet or share...
and knowing you won'...
Social Media Should Be ....
Customer-Centric
 Get in the habit of thinking of your social
media audience as potential fut...
Social Media Can Be ....Chaotic
How can you stand out among the
chaos?
 Improve the quality of your
content
 Focus on co...
Social Media Might Be ....Neurotic
 What works for one business, might not work
for yours
 If what you have been doing i...
Social Media Should Be .... FUN!
YES, social media is fun!
Or, at least it should be!
 Marketing doesn’t have to be so serious
all the time, especially on social media.
 Is your content playful?
 Or is it ...
Questions?
Shelly Cedarblade
Woo! Social Media Marketing
shelly@woosmm.com
715.577.8745
www.woosmm.com
The Future of Social Media; Jumping Ahead of Your Competition
The Future of Social Media; Jumping Ahead of Your Competition
The Future of Social Media; Jumping Ahead of Your Competition
The Future of Social Media; Jumping Ahead of Your Competition
The Future of Social Media; Jumping Ahead of Your Competition
The Future of Social Media; Jumping Ahead of Your Competition
The Future of Social Media; Jumping Ahead of Your Competition
The Future of Social Media; Jumping Ahead of Your Competition
The Future of Social Media; Jumping Ahead of Your Competition
The Future of Social Media; Jumping Ahead of Your Competition
The Future of Social Media; Jumping Ahead of Your Competition
The Future of Social Media; Jumping Ahead of Your Competition
The Future of Social Media; Jumping Ahead of Your Competition
The Future of Social Media; Jumping Ahead of Your Competition
The Future of Social Media; Jumping Ahead of Your Competition
The Future of Social Media; Jumping Ahead of Your Competition
The Future of Social Media; Jumping Ahead of Your Competition
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The Future of Social Media; Jumping Ahead of Your Competition

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Whether you work for a big business or small one, one thing is clear from the research; social media marketing is here to stay. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.

You will learn:
• Which social channels marketers should focus on in the future?
• New social media content features
• Which social media strategies are most effective?
• The best ways to engage your audience with social media
• How to measure the return on your social media investment
• The best social management tools
• How much time you should invest with social media activities

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The Future of Social Media; Jumping Ahead of Your Competition

  1. 1. Just Don’t USE Social Media; Jump Ahead of Your Competition Shelly Cedarblade
  2. 2. Shelly Cedarblade Owner, Woo! Social Media Marketing Constant Contact Authorized Local Expert shelly@woosmm.com facebook.com/woosocialmediamarketing @SCedarblade linkedin.com/in/shellycedarblade
  3. 3. Website vs. Social Media?
  4. 4. We’ve gone from… "Should we do social media?" to… "How can we do social media better?"
  5. 5. You DON’T Have to be on ALL Social Networks! Pick a platform based on where your buyers are!
  6. 6. “Getting someone who has a need, to know, like, and trust you.” -- John Jantsch Duct Tape Marketing
  7. 7. While 14% people trust ads, 76% people trust consumer recommendations. Flooring Hair Stylist Roofers Computer Repair
  8. 8.  Pinterest (images) has around 50 million users 27% of time spent online is on a social network  Facebook (status updates, images, links, & videos) has 1.11 billion monthly active users  40 million photos are uploaded to Instagram per day  Google+ (SEO) boasts more than 343 million users More than 1 billion unique users visit  YouTube (video) each month YouTube has over 550 million users  LinkedIn (professionals) has more than 238 million members in over 200 countries and territories. Social Media Stats
  9. 9. Jump Ahead with the Following Actionable Marketing Tips….
  10. 10. Increase Exposure Actionable Marketing Tips:  Share your content across all social media channels.
  11. 11.  Include social sharing on your website and blog. (social media icons)  Encourage visitors to share your information.
  12. 12. Drive Traffic Actionable Marketing Tips:  Link to information on your blog and website in your blog posts  Write guest blog posts.  Show your products on Pinterest with great visuals.  Include styling and how-tos.  Make sure that all of your images are pinnable.
  13. 13. Use social media to learn what your prospects and customers are talking about with regard to your products. Gain Marketplace Insight
  14. 14. Actionable Marketing Tips: • Understand what your competitors are doing. • Ask open-ended questions on social media. • Engage with your fans and others. • Nudge customers to rate and review your products or services. • Encourage customers to share their photographs and stories. • Create customer photo galleries.
  15. 15. Leverage the Power of Social Media by Engaging With Your Raving Fans  Spotlight your customers.  Highlight them using your product  Provide perks…  Make them feel special.  Think backstage passes.  Offer them specials such as early looks at new products.  Exclusive offers.  Provide your fans with special knowledge and the tools to get the word out.
  16. 16. Generate Leads - Actionable Marketing Tips: • Answer customer questions. • Make a list of your customers’ top questions and respond to each one. • Explain how to use your product. • Link to your product pages. • Educate your market. • Use videos to engage with your prospects and let them know more about your product. • Help people by answering their questions on forums. • Your goal should be to supply information not corporate-speak.
  17. 17. Improve Search Rankings [Social media provides alternative ways for businesses to appear on the search engine results pages.] Note: YouTube is the 2nd largest search engine.
  18. 18. Improve SEO Actionable Marketing Tips: • Optimize your social media profiles. • Incorporate your keywords into your profiles. • Include your business’ location, phone number and email address so prospects can find you.
  19. 19. • Make blogging part of your social media routine. • Write posts focused on a keyword phrase and include at least one internal link and one external link.
  20. 20. Google: 1. Claim your Authorship (blogging) 2. Location (Google Places) • https://www.google.com/business/placesforbusiness/ • http://woosmm.com/can-your-customers-find-you-on-google/
  21. 21. Make Connections Actionable Marketing Tips: • Reconnect with colleagues and friends. • Build on your past relationships. • Take social media offline • Meet your social media contacts in real life.
  22. 22. • Attend networking events and conferences. • Think win-win. • Just like real life networking, you can’t suddenly reach out and ask people for a favor. • You need to build relationships and pay-it- forward. Connections…
  23. 23. Reduce Marketing Expenses [Social media marketing is NOT free.] Social media allows you to reach more people with less expensive forms of distribution and communication.
  24. 24. Reduce Expenses Actionable Marketing Tips • Inbound or pull marketing • Establish a marketing calendar. • Build social media channels • Regularly engage and where your customers are. • Develop your blog. • Test social media advertising. • It is highly targeted advertising that’s relatively inexpensive.
  25. 25. Increase Sales Actionable Marketing Tips • Add call-to-action (CTAs) to posts or blogs. • Create an exclusive sale of the day/week/month • Provide pictures of recent projects and link to your service page. • Show customers how to style your products. • Demonstrate how customers can use your products.
  26. 26. What Social Media Strategies are Most Effective
  27. 27. Asking questions just works. Questions get answers — which means engagement. Tip #1 – Ask Questions
  28. 28. • Posting a funny photo & telling people to “Caption This” always gets a great response. Tip #2 – Caption This
  29. 29. Tip #3 – Like Every Comment • “Like” the comments from every user in 2 ways: 1. As the Page 2. As Yourself • The reason is two-fold: 1. The person who left the comment will get a notification about the Like — which could lead to them adding more comments 2. It creates a “Ticker” story about your page or yourself Liking a comment
  30. 30. Tip #4 – Reply to Every Comment • Reply to & “Like” every comment as the page • Mention or tag the person in the comment • Set aside a time every day when you go & Like/reply to every comment on every post on your page. [Note: You don’t have to reply within minutes unless it’s a customer service issue. However, you should respond within 12 hours.]
  31. 31. Information, tips, and practical advice Questions asked by your customers Links to:  Archived email marketing newsletters  Event homepages and registration pages  Blogs (yours and others’)  Websites (yours and others in your area of expertise)  Product or service reviews  Thought-provoking discussions that inspire dialogue What to Share
  32. 32. KISS ~ Keep It Short & Simple Posts with less than 80 characters get more shares. How to Help Increase Your Engagement
  33. 33. What NOT to Include in Your Updates  Don’t pitch.  Don’t overtly self-promote.  Don’t offer incentives to get reviews or sharing.  Don’t discuss personal information, politics, sports, religion, etc.
  34. 34.  Recent poll stated customers would like a response within 30 minutes. Industry average is 14 hours. Customer Service
  35. 35. Negative comments are inevitable: Social networks can be a convenient way for people to vent frustrations. 1. Always reach out to the customer.  Pick up the phone if possible 2. Let your network know that you are addressing the issue.  Respond! Show that you are listening and respond positively, publically 3. Always seek to satisfy and delight, not defend.
  36. 36. "How do I use social media effectively if I don't have a lot of time to spend on social media?"
  37. 37. Sourcing Content - How to quickly find relevant and engaging content to share on your page.
  38. 38. Create your own
  39. 39. Share Other People’s Content …
  40. 40. Use Facebook as your PAGE, not your personal profile.
  41. 41. As your Facebook PAGE, you will want to “Like” other business pages that may have content to share. • Go to the Facebook search bar and type in business name. For example:
  42. 42. Continue to “Like” Facebook pages. Facebook may limit how many pages you like per day. The purpose of this is to view “content” that you can share on your Facebook page.
  43. 43. • As your Facebook page, go to “Home” to see your newsfeed. • Click on “Most Recent” • Scroll through your newsfeed to find content that you could share on your page.
  44. 44. • Right click on the image • Click “Save image as” • Save image Note: Ideal image size is 403 x 403 pixels
  45. 45. Email Updates  Monitor new story  Keep current on industry
  46. 46. • 2 – 3 snippets from your blog or other blogs • Okay to share multiple times • Link to blog (SEO)
  47. 47. Hashtags are clickable phrases that users add into their posts to make them more easily searchable.
  48. 48. When someone clicks on a hashtag, they’re directed to a feed that shows others who are using the same keywords to describe their posts.
  49. 49. Hashtags are used to extend the conversation beyond a brand’s fan base into the larger audience of the entire social media platform. Every hashtag will have its own unique URL. For example, the URL for #PDPH is https://www.facebook.com/hashtag/pdph
  50. 50. https://www.facebook.com/hashtag/drinkrecipes
  51. 51. #bloodymary
  52. 52. Hashtag Strategy 1. Determine what keywords are important when marketing to your target audience.
  53. 53. Hashtag Strategy 2. Use hashtags on Facebook to connect with your target audience based on keywords they will be searching for
  54. 54. Hashtag Strategy 3. Or create your own hashtags that identify your business or a product/service you offer.
  55. 55. Hashtag Strategy Note: Hashtags give your Pages more visibility – people who have never seen your Page will search for or click on a hashtag (in someone else’s post) and see your posts in the pop-up window.
  56. 56. Hashtag Tips Creating a Facebook post where #every other #word includes a hashtag #makes it #very difficult #for users #to read!  Test out a maximum of 1-2 hashtags per post.  May not want to include hashtags in every post.  Start testing on your Page and see what engagement looks like for posts with hashtags versus posts without hashtags.
  57. 57. Facebook Insights….
  58. 58. Check Insights to see when your fans are on Facebook Mix up the times you post.
  59. 59. Mix Up Your Posts! Each fan prefers different types of posts (status, photo, or link)!
  60. 60. Tip: Check your Negative Feedback.
  61. 61. COOL Social Media Management Tools & Tricks
  62. 62.  Measures the success of your Facebook page.  Free of charge  Provides recommendations to improve your page  Page comparisons
  63. 63. • Posts by Page • Timing • Length of posts • Ask more questions • Hashtags • CTAs • Page comparisons • Industry • Similar brands • Posts by others • Response rate & time
  64. 64.  Provides recommendations for your page  Check list for page information  Page performance
  65. 65. www.woosmm.com “How to Use HootSuite for Your Business”
  66. 66. Facebook Pages Manager App for iPhone, iPad, & Android Devices  Manage Multiple Pages  Post, Comment, Like  Free app for Apple & Android
  67. 67. www.quozio.com
  68. 68. Schedule Your Time
  69. 69. Helpful Social Media Websites  Social Media Examiner  HubSpot  Mari Smith  Amy Porterfield  Mashable  Technoratti  Google Alerts | Google Keywords  AllTop
  70. 70. Social Media IS....  A way of connecting with potential consumers and building brand awareness  More than just networking, it’s a way of successfully building a brand.  Becoming more visual.  More video and more pictures are being used for brands and for attraction for customers.
  71. 71. Social Media Should Be .... Permission Based  Instead of interrupting your audience, let customers come to you through pure attraction.  It's your job to help people find exactly what they are looking for, exactly when they're looking for it, instead of forcing them to buy something they don’t have any interest in purchasing, ever.
  72. 72. So, what does permission mean for social media marketing?  It means asking for a retweet or share... and knowing you won't get it unless your content is worth it.  It means putting content out on Facebook that you hope elicits engagement ... but isn't an expectation or a guarantee.
  73. 73. Social Media Should Be .... Customer-Centric  Get in the habit of thinking of your social media audience as potential future customers or referrers.  Social media is social for a reason.  It isn't about you, it's about the "customer“  Show you care about something other than simply making money.
  74. 74. Social Media Can Be ....Chaotic How can you stand out among the chaos?  Improve the quality of your content  Focus on consistency across your social channels  Try to create viral content to help grow your social reach.  Be the brand that people genuinely want to follow and read content from every day.
  75. 75. Social Media Might Be ....Neurotic  What works for one business, might not work for yours  If what you have been doing isn’t working, it might be time to re-evaluate your goals or completely pull the plug on one of your social networks.
  76. 76. Social Media Should Be .... FUN! YES, social media is fun! Or, at least it should be!
  77. 77.  Marketing doesn’t have to be so serious all the time, especially on social media.  Is your content playful?  Or is it rigid and corporate?  Don’t be afraid to get creative and experiment with your marketing.
  78. 78. Questions? Shelly Cedarblade Woo! Social Media Marketing shelly@woosmm.com 715.577.8745 www.woosmm.com

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