Using Social Media in the Workplace
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Using Social Media in the Workplace

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Using Social Media in the Workplace Using Social Media in the Workplace Presentation Transcript

  • Using social media in theworkplaceScott Brown, Social Information GroupSLA Annual Conference14 June 2011© 2011 Social Information Group
  • Twitter: @socialinfo #sla2011© 2011 Social Information Group
  • Twitter???© 2011 Social Information Group
  • Success story #1© 2011 Social Information Group
  • Why DON’T libraries (or other businesses) use social media?  “We don‟t have the time or the staff.”  “Social tools like Facebook are blocked in our company.”  “No one thinks we need it.”© 2011 Social Information Group
  • What are the REAL reasons?  Don‟t understand the dynamics  “Not important enough”/not enough success stories  What‟s the return?  “Vaguely frightening”  What if we make a mistake?  Do we have to use EVERYTHING???© 2011 Social Information Group
  • Connecting Sharing Visibility Serendipity Community Loyalty© 2011 Social Information Group
  • More importantly… RELEVANCE© 2011 Social Information Group
  • Success story #2© 2011 Social Information Group
  • © 2011 Social Information Group
  • © 2011 Social Information Group
  • “We don’t have the time or the staff.” Who on your staff has interest and passion? Who knows about the tools? Realize: it DOES take time. Social tools integrate into what you‟re already doing.© 2011 Social Information Group
  • “Social tools are blocked in our company.”  Really?  What other online socializing is going on?  Forums  Discussion groups  What about outside the company?  Monitor the situation © 2011 Social Information Group
  • “No one thinks we need it.” Really? Who does think we need it?  Who‟s already using it? How do you DEMONSTRATE the value?© 2011 Social Information Group
  • Do a little organizational intelligence.© 2011 Social Information Group
  • OrgIntel Oooh!© 2011 Social Information Group
  • Whom do we target? Important groups in the organization  Who has influence in the organization?  Who has visibility?  Who has funding?  Who are we under-serving? Key stakeholders  Same questions as above  Who can be a champion for us? © 2011 Social Information Group
  • The org chart CEO Admin VP VP VP VP Admin Director Director Director© 2011 Social Information Group
  • The connection chart© 2011 Social Information Group
  • A little organizational intelligence…  Org chart  Who’s in that group? Who do we know?  Who SHOULD we know? © 2011 Social Information Group
  • 21© 2011 Social Information Group
  • A little organizational intelligence…  Org chart  Who’s in that group? Who do we know?  Who SHOULD we know?  Where do they interact?  What does the group focus on?  What are their pain points?  What’s the buzz?  How can we help? © 2011 Social Information Group
  • Success story #3© 2011 Social Information Group
  • © 2011 Social Information Group
  • Shift in thinking Broadcasting Conversation Gatekeeper Participant One to many Many to many© 2011 Social Information Group
  • Shift in thinking Are you Waiting to be discovered? OR Choosing to be discovered?© 2011 Social Information Group
  • InfoCitizen© 2011 Social Information Group
  • InfoCitizen Transparency Openness © 2011 Social Information Group
  • InfoCitizen Transparency Openness Integrity Honesty © 2011 Social Information Group
  • InfoCitizen Transparency Openness Integrity Honesty Participation Inclusion © 2011 Social Information Group
  • InfoCitizen Transparency Openness Integrity Honesty Participation Inclusion Quality Service © 2011 Social Information Group
  • InfoCitizen: This is you.© 2011 Social Information Group
  • Levels of engagement Locating and lurking Launching and sharing Reacting Participating Proactively acting “Real-time” © 2011 Social Information Group
  • Preparing for participation Find your company social media policy – or draft one if one doesn‟t exist Think about your own departmental guidelines Who do you want to reach, and why? How does this fit into our current goals? What tool(s) might work best for us?  Pick ONE What would we share?© 2011 Social Information Group
  • How do we approach this? Social integrates into your marketing plan What are your marketing goals?  Targeting a new group  Increasing visibility, usage  Marketing a new source or service How can social tools or our internal communities help us accomplish this goal?  Be specific “Pilot”  establish success and failure plans© 2011 Social Information Group
  • Which tool(s) should we use? Forums and groups – Internal or external (like LinkedIn: http://www.linkedin.com)  To give greater visibility to your offerings, expertise, staff; demonstrating your expertise and value  Requires time and attention  Connection and participation are key © 2011 Social Information Group
  • Which tool(s) should we use? Blogs  To share your expertise, resources, perspective  Not as time-sensitive, but demanding – gotta like to write!  Content is key © 2011 Social Information Group
  • Which tool(s) should we use? Twitter – http://www.twitter.com  To share your expertise, and pointers to other information that’s important to you or your work  “Value-add” information stream  Low barrier to entry, quick to set up, but requires constant attention  Connection, content and speed are key © 2011 Social Information Group
  • What would we share? Articles, books, reports, items of interest  Not just your stuff Resources Services Training Promote others’ events, content Interesting stuff Fun stuff © 2011 Social Information Group
  • More tools and ideas Blog as newsletter © 2011 Social Information Group
  • Tools and ideas Twitter as newsletter © 2011 Social Information Group
  • Tools and ideas Paper.li © 2011 Social Information Group
  • Tools and ideas Paper.li © 2011 Social Information Group
  • Tools and ideas Jing screencasts © 2011 Social Information Group
  • Success story #4© 2011 Social Information Group
  • © 2011 Social Information Group
  • How do I integrate social with my marketing? Don’t market until you’re ready Integrate with what you already have  Email channels, advertising, business cards, email signature  Widget/badge/links on your site Understand how they support your marketing goals© 2011 Social Information Group
  • Workflow and maintenance Make them a part of your “day”  Establish a set day/time during the week  Build into other processes  Schedule in advance  Tweetdeck, HootSuite Allow yourself the freedom to get used to them Allow yourself the time to make them a habit © 2011 Social Information Group
  • How effective is it?© 2011 Social Information Group
  • Let’s ask again: Why?„Rather than asking yourself, “what are we going to get out of this?”, proceed with the following question in your minds as you create content and interact with readers:“How can we be helpful to our customers?”‟http://www.socialmediaexplorer.com/social-media-marketing/how-to-successfully-break-the-first-rule-of-social-media/ © 2011 Social Information Group
  • What do we measure? What are our goals? What are our plans for meeting that goal? How do our social media efforts contribute to these goals? What are the measurables?  Number of responses  Number of followers or hits  Number of new requests from your target group© 2011 Social Information Group
  • Is it worth it? What is working for us? For our customers? What‟s not working for us? For our customers? Are we having fun? Do we want to continue?  No  Remember – this was a “pilot”  Follow your exit plan  Yes  For how long before we re-evaluate?  What do we do next – according to our success plan? © 2011 Social Information Group
  • External focus Why the hell would we do that?  Promoting the organization  Thought leadership  Driving industry connections  Leveraging your network  Building YOUR brand – for YOUR career© 2011 Social Information Group
  • Branding© 2011 Social Information Group
  • Branding© 2011 Social Information Group
  • Branding© 2011 Social Information Group
  • Branding© 2011 Social Information Group
  • What’s your brand?© 2011 Social Information Group
  • Professional branding Vs.© 2011 Social Information Group
  • What if we make a mistake? It’s OK.© 2011 Social Information Group
  • Intentional branding© 2011 Social Information Group
  • © 2011 Social Information Group
  • Share slides in LinkedIn Feed Twitter updates into LinkedIn© 2011 Social Information Group
  • You take your brand with you – no matter where you go.© 2011 Social Information Group
  • Owning your brand – and your future  What are your passions?  What are your skills?  What do you want to learn?  What do you really want? © 2011 Social Information Group
  • So what’s next?• How do you want to demonstrate your passions?  LinkedIn?  Blog?  Tweet?  Participate?© 2011 Social Information Group
  • Which is best for you?LinkedIn “Resume or CV on steroids” Connection is keyBlogs Professional online journal Content is keyTwitter Personal news feed Connection, content and speed are key© 2011 Social Information Group
  • Owning your brand – and your future MAKING yourself relevant by DEMONSTRATING your passion and your VALUE © 2011 Social Information Group
  • In summary Be visible. Be bold. Your value is in your passion. Your brand is bigger than your position.© 2011 Social Information Group
  • Now… It’s your turn. What are your questions? What are your next steps? What’s got you fired up?© 2011 Social Information Group
  • Thank you!Scott BrownSocial Information GroupDon’t hesitate to contact and connect with me: scott@socialinformationgroup.com http://www.linkedin.com/in/scottrbrown http://www.socialinformationgroup.com @socialinfo 303-834-7553Coaching: scott@infoprocoach.com@scbrown5 © 2011 Social Information Group