Using social media for YOU: Professional branding on LinkedIn
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Using social media for YOU: Professional branding on LinkedIn

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Using social media for YOU: Professional branding on LinkedIn Using social media for YOU: Professional branding on LinkedIn Presentation Transcript

  • Using social media for YOU:Professional branding on LinkedInScott Brown, Social Information GroupSLA Pacific Northwest Chapter23 May 2012© 2011 Social Information Group
  • 2 Twitter: @socialinfo© 2011 Social Information Group
  • 3What are we doing today? What do we mean by brand? And what does LinkedIn have to do with that??? LinkedIn  The essentials  Writing for LinkedIn  “Advanced” features Connecting and visibility How does this fit into my “brand?”  Settings and that  Maintenance and workflow Q&A © 2011 Social Information Group
  • 4 Branding© 2011 Social Information Group
  • 5 Branding© 2011 Social Information Group
  • 6 What’s your brand?© 2011 Social Information Group
  • 7 Professional vs. personal Vs.© 2011 Social Information Group
  • 8 Intentional branding© 2011 Social Information Group
  • 9 Intentional branding© 2011 Social Information Group
  • 10 Intentional branding© 2011 Social Information Group
  • 11Owning your brand – and your future  What are your passions?  Combined with - what are your skills?  What do you want to learn?  What do you really want?  Your uniqueness © 2011 Social Information Group
  • 12 Social tools give you another means of being in the world.© 2011 Social Information Group
  • © 2011 Social Information Group
  • 14Why LinkedIn? More than 120 people signing up every hour.More than 150 million members in over 200 countries. 4.2 billion people searches in 2011. © 2011 Social Information Group
  • 15Why LinkedIn?• Familiar format• Great place to jump in and “get good” at social networking practice• Centralized place to have your professional content• Part of your marketing of yourself and your services © 2011 Social Information Group
  • 16 The essentials© 2011 Social Information Group
  • 17 Photo• Why? • People can put a face to a name • And because, this looks unprofessional: © 2011 Social Information Group
  • 18 Headline• Why? • Your “one-liner” about you and your impact • Gets posted anytime you are active in LinkedIn!© 2011 Social Information Group
  • 19 Customized profile link• Why? • Personal branding – looks professional • Put anywhere – signature, business card, web site, etc. © 2011 Social Information Group
  • 20 Customized URLs• Why? • Personal/customized look • And because, even though this is standard, this looks unprofessional/unbranded: © 2011 Social Information Group
  • 21 Writing for LinkedIn© 2011 Social Information Group
  • 22 Summary• Why? • This is your “elevator pitch” in written form • Quickly illustrate your impact, key points • Key words and phrases for searching • Can also call out “Specialties” © 2011 Social Information Group
  • 23 Summary examples© 2011 Social Information Group
  • 24 Summary examples© 2011 Social Information Group
  • 25 Position descriptions• Why? • Specifics of your experience & impact • Add in keywords & details that don’t fit in your summary© 2011 Social Information Group
  • 26 26 Talk about benefitsSome words and phrases that might show up inyour skills:• Value-added• Provide insights, identify trends• Facilitate good decision-making, better decisions• Competitive advantage• Customer service (not just “reference”)• In-depth research for content Google can’t find(not just “online searching”)• Information analysis (not just “search results”) © 2011 Social Information Group
  • 27 27 Benefits! “We don’t make the strategic decisions; we make them better” “I bring insights from the outside” “I help people make better decisions” “I make critical information findable”© 2011 Social Information Group
  • 28 28 Benefits!“I saved $50K in a very tight budget year byidentifying non-essential programs that couldbe reduced.”“Ensured excellent customer service byproviding quick and accurate search results.” © 2011 Social Information Group
  • 29 More “advanced” features© 2011 Social Information Group
  • 30 Skills• Why? • “Tag” yourself for more “findability” • People searching for you use these to find you! © 2011 Social Information Group
  • 31 Honors & awards • Why? • Highlight your awesomeness!© 2011 Social Information Group
  • 32 Publications• Why? • Draw in your additional content • Let your employers/clients know more about you © 2011 Social Information Group
  • 33 Applications & extras• Slides, blogs, skills, certifications, reading list, events• Why? • Draw in your additional content • Let your employers/clients know more about you© 2011 Social Information Group
  • 34 Connecting & visibility© 2011 Social Information Group
  • 35 Connecting• Search• Import email contacts• Colleagues• “People you may know”• Groups – and “Groups You May Like”• Good connections for expanding your network: • HR recruiters • “500+” connections • Large groups © 2011 Social Information Group
  • 36 Connecting© 2011 Social Information Group
  • 37You never know who you might find! © 2011 Social Information Group
  • 38 Groups• Why? • See your industry/employer pain points • Demonstrate your knowledge and expertise • Connect with industry and professional experts • Capture industry “buzz”© 2011 Social Information Group
  • 39 Status updates• Why? • Demonstrate your industry awareness • Keeps you in your connections’ awareness • “Like” & comment on others’ posts © 2011 Social Information Group
  • 40 Settings and that Maintenance and workflow© 2011 Social Information Group
  • 41 Settings • Go through them all & understand them • Check and set your public profile settings • What are your goals? • Visibility? • Research? • Both? • Review quarterly© 2011 Social Information Group
  • 42 How do you market?© 2011 Social Information Group
  • 43 Maintenance • Update bit by bit • Moving around your profile sections • Review quarterly • Add articles, new presentations • Tweak your summary, specialties, descriptions • See what new features are available© 2011 Social Information Group
  • 44 Workflow • Task-oriented • “I update LinkedIn after I check my email” • Schedule-oriented • “Friday AM is my LinkedIn time” • “Real-time” interaction • It has to work for you • It’s OK to take a break© 2011 Social Information Group
  • 45 Building social capital • Expertise • Participation • Contribution • Inclusion • Openness • Quality • Integrity • Service© 2011 Social Information Group
  • 46 Keeping the big picture• What’s working for me?• What’s not working for me?• How does this fit into my career objectives?• How does it change with my career plan and goals?• Am I having fun?© 2011 Social Information Group
  • 47 Why subscribe? • InMail: LinkedIn “email”, can send without connection or introduction • Who’s Viewed My Profile • “Featured applicant” • Job seeker community on LinkedIn • Additional features© 2011 Social Information Group
  • 48© 2011 Social Information Group 48
  • 49 In summary Be visible. Be yourself. Your value is in your passion, your skills, and your experience. Your brand and career are bigger than your current position.© 2011 Social Information Group
  • 50 Your next three steps© 2011 Social Information Group
  • 51 Now… It’s your turn. What are your questions? What are your next three steps? What’s got you fired up?© 2011 Social Information Group
  • 52 Thank you!Scott BrownSocial Information GroupDon’t hesitate to contact and connect with me: scott@socialinformationgroup.com http://www.linkedin.com/in/scottrbrown http://www.socialinformationgroup.com @socialinfo 303-834-7553Coaching also available virtually © 2011 Social Information Group