Thriving                                           in Tough Times                                   Why special librarians...
Some ideas•   Community•   InfoCitizen•   OrgIntel & entrepreneurship•   Thinking broadly: branding yourself•   What does ...
com·mu·ni·tya unified body of individualsan interacting population of various kinds of  individuals in a common locationa ...
Are we a community?© 2011 Social Inf ormation Group                                   4
How many communities are we?© 2011 Social Inf ormation Group                                   5
How are competitive intelligence  (CI) communities unique?© 2011 Social Inf ormation Group                                ...
How are competitive intelligence   (CI) communities unique?• Sensitivity to sharing• Split between professional and busine...
ExampleCI community on Ning: http://www.ci2020.com © 2011 Social Inf ormation Group                                        8
© 2011 Social Inf ormation Group                                   9
© 2011 Social Inf ormation Group                                   10
How are competitive intelligence   (CI) communities unique?• Sensitivity to sharing• Split between professional and busine...
Why does this work?PassionTrustNOT always directly work- relatedNew tools, same community dynamic  © 2011 Social Inf ormat...
InfoCitizen: What does it mean? Transparency Openness  © 2011 Social Inf ormation Group                                 ...
InfoCitizen: What does it mean? Transparency Openness Integrity Honesty  © 2011 Social Inf ormation Group             ...
InfoCitizen: What does it mean? Transparency Openness Integrity Honesty Participation Inclusion  © 2011 Social Inf o...
InfoCitizen: What does it mean? Transparency Openness Integrity Honesty Participation Inclusion Quality Service  ©...
InfoCitizen: This is you.© 2011 Social Inf ormation Group                                   17
OrgIntel        Organizational Intelligence© 2011 Social Inf ormation Group                                       18      ...
OrgIntel: Four approaches          •     Searching for clues          •     Finding the pulse          •     Beyond the or...
Searching for clues       • Who are the “content-hungry”         people?© 2011 Social Inf ormation Group                  ...
© 2011 Social Inf ormation Group                                   21                                        21
Finding the pulse     • Where are the conversations?© 2011 Social Inf ormation Group                                   22 ...
© 2011 Social Inf ormation Group                                   23                                        23
Finding the pulse     • Where are the conversations?     • Following the active users© 2011 Social Inf ormation Group     ...
© 2011 Social Inf ormation Group                                   25                                        25
Finding the pulse     • Where are the conversations?     • Following the active users     • The beauty of being Switzerlan...
Beyond the org chart    • What can you find out?© 2011 Social Inf ormation Group                                   27     ...
The org chart                                    CEO                         Admin                  VP                 VP ...
The connection chart© 2011 Social Inf ormation Group                                   29
Beyond the org chart    • What can you find out?    • Social tools© 2011 Social Inf ormation Group                        ...
© 2011 Social Inf ormation Group                                   31                                        31
Beyond the org chart    • What can you find out?    • Social tools    • Back to the org chart© 2011 Social Inf ormation Gr...
Visibility & openness       “Who else should know about us?”       “What else can we give you?”       Participation© 20...
Visibility & openness                    =                RELEVANCE© 2011 Social Inf ormation Group                       ...
Branding© 2011 Social Inf ormation Group                                       35
Branding© 2011 Social Inf ormation Group                                       36
Branding© 2011 Social Inf ormation Group                                       37
Branding© 2011 Social Inf ormation Group                                       38
What’s your brand?© 2011 Social Inf ormation Group                                   39
Professional branding                                   Vs.© 2011 Social Inf ormation Group                               ...
Intentional branding© 2011 Social Inf ormation Group                                   41
© 2011 Social Inf ormation Group                                   42
Share slides in LinkedIn                                                     Feed Twitter updates into LinkedIn© 2011 Soci...
Branding and social tools Visibility, awareness, access   Layers of presence and visibility   Multiple access points to...
You take your brand with you –        no matter where you go.© 2011 Social Inf ormation Group                             ...
Owning your brand – and your future What are your passions? What are your skills? What do you want to learn? What do y...
So what’s next?• How do you want to demonstrate your  passions?   LinkedIn?   Blog?   Tweet?   Participate?  © 2011 So...
Which is best for you?LinkedIn     “Resume or CV on steroids”     Connection is keyBlogs     Professional online journa...
Owning your brand – and your future   MAKING yourself relevant  by DEMONSTRATING your         passion                     ...
In summary                                     Be visible.                                     Be bold.                   ...
Questions/discussion© 2011 Social Inf ormation Group                                   51
Thank you!Scott BrownProfessional and personal coachingscott@infoprocoach.com303-834-7553Social Information Grouphttp://ww...
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Thriving in Tough Times : Why special librarians are perfectly positioned to own the future

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Presentation give to the Colorado Association of Special Libraries (CoASL), part of the Colorado Association of Libraries (CAL), June 11, 2011, Denver, Colorado.

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Thriving in Tough Times : Why special librarians are perfectly positioned to own the future

  1. 1. Thriving in Tough Times Why special librarians are perfectly positioned to own the future Scott Brown Social Information Group June 11, 2011 CoASL Workshop © 2011 Social Inf ormation Group 1 Denver, Colorado, USA© abet - Fotolia.com
  2. 2. Some ideas• Community• InfoCitizen• OrgIntel & entrepreneurship• Thinking broadly: branding yourself• What does it mean to own your future? © 2011 Social Inf ormation Group 2
  3. 3. com·mu·ni·tya unified body of individualsan interacting population of various kinds of individuals in a common locationa body of persons of common and especially professional interests scattered through a larger societyjoint ownership or participation © 2011 Social Inf ormation Group 3
  4. 4. Are we a community?© 2011 Social Inf ormation Group 4
  5. 5. How many communities are we?© 2011 Social Inf ormation Group 5
  6. 6. How are competitive intelligence (CI) communities unique?© 2011 Social Inf ormation Group 6
  7. 7. How are competitive intelligence (CI) communities unique?• Sensitivity to sharing• Split between professional and business connection• Typically, hard to connect © 2011 Social Inf ormation Group 7
  8. 8. ExampleCI community on Ning: http://www.ci2020.com © 2011 Social Inf ormation Group 8
  9. 9. © 2011 Social Inf ormation Group 9
  10. 10. © 2011 Social Inf ormation Group 10
  11. 11. How are competitive intelligence (CI) communities unique?• Sensitivity to sharing• Split between professional and business connection• Typically, hard to connect• They’re NOT – there’s a passion for connection © 2011 Social Inf ormation Group 11
  12. 12. Why does this work?PassionTrustNOT always directly work- relatedNew tools, same community dynamic © 2011 Social Inf ormation Group 12
  13. 13. InfoCitizen: What does it mean? Transparency Openness © 2011 Social Inf ormation Group 13
  14. 14. InfoCitizen: What does it mean? Transparency Openness Integrity Honesty © 2011 Social Inf ormation Group 14
  15. 15. InfoCitizen: What does it mean? Transparency Openness Integrity Honesty Participation Inclusion © 2011 Social Inf ormation Group 15
  16. 16. InfoCitizen: What does it mean? Transparency Openness Integrity Honesty Participation Inclusion Quality Service © 2011 Social Inf ormation Group 16
  17. 17. InfoCitizen: This is you.© 2011 Social Inf ormation Group 17
  18. 18. OrgIntel Organizational Intelligence© 2011 Social Inf ormation Group 18 18
  19. 19. OrgIntel: Four approaches • Searching for clues • Finding the pulse • Beyond the org chart • Visibility & openness© 2011 Social Inf ormation Group 19 19
  20. 20. Searching for clues • Who are the “content-hungry” people?© 2011 Social Inf ormation Group 20 20
  21. 21. © 2011 Social Inf ormation Group 21 21
  22. 22. Finding the pulse • Where are the conversations?© 2011 Social Inf ormation Group 22 22
  23. 23. © 2011 Social Inf ormation Group 23 23
  24. 24. Finding the pulse • Where are the conversations? • Following the active users© 2011 Social Inf ormation Group 24 24
  25. 25. © 2011 Social Inf ormation Group 25 25
  26. 26. Finding the pulse • Where are the conversations? • Following the active users • The beauty of being Switzerland© 2011 Social Inf ormation Group 26 26
  27. 27. Beyond the org chart • What can you find out?© 2011 Social Inf ormation Group 27 27
  28. 28. The org chart CEO Admin VP VP VP Admin Director Director Director© 2011 Social Inf ormation Group 28
  29. 29. The connection chart© 2011 Social Inf ormation Group 29
  30. 30. Beyond the org chart • What can you find out? • Social tools© 2011 Social Inf ormation Group 30 30
  31. 31. © 2011 Social Inf ormation Group 31 31
  32. 32. Beyond the org chart • What can you find out? • Social tools • Back to the org chart© 2011 Social Inf ormation Group 32 32
  33. 33. Visibility & openness  “Who else should know about us?”  “What else can we give you?”  Participation© 2011 Social Inf ormation Group 33 33
  34. 34. Visibility & openness = RELEVANCE© 2011 Social Inf ormation Group 34 34
  35. 35. Branding© 2011 Social Inf ormation Group 35
  36. 36. Branding© 2011 Social Inf ormation Group 36
  37. 37. Branding© 2011 Social Inf ormation Group 37
  38. 38. Branding© 2011 Social Inf ormation Group 38
  39. 39. What’s your brand?© 2011 Social Inf ormation Group 39
  40. 40. Professional branding Vs.© 2011 Social Inf ormation Group 40
  41. 41. Intentional branding© 2011 Social Inf ormation Group 41
  42. 42. © 2011 Social Inf ormation Group 42
  43. 43. Share slides in LinkedIn Feed Twitter updates into LinkedIn© 2011 Social Inf ormation Group 43
  44. 44. Branding and social tools Visibility, awareness, access  Layers of presence and visibility  Multiple access points to you Reinforce YOUR brand  Demonstrate your expertise, knowledge, personality Enhance opportunities and “serendipity”  Attract potential employers, partners and clients to you © 2011 Social Inf ormation Group 44
  45. 45. You take your brand with you – no matter where you go.© 2011 Social Inf ormation Group 45
  46. 46. Owning your brand – and your future What are your passions? What are your skills? What do you want to learn? What do you really want? Where do you want to grow? © 2011 Social Inf ormation Group 46
  47. 47. So what’s next?• How do you want to demonstrate your passions?  LinkedIn?  Blog?  Tweet?  Participate? © 2011 Social Inf ormation Group 47
  48. 48. Which is best for you?LinkedIn “Resume or CV on steroids” Connection is keyBlogs Professional online journal Content is keyTwitter Personal news feed Connection, content and speed are key 48 © 2011 Social Inf ormation Group
  49. 49. Owning your brand – and your future MAKING yourself relevant by DEMONSTRATING your passion and your VALUE © 2011 Social Inf ormation Group 49
  50. 50. In summary Be visible. Be bold. Your value is in your passion. Your brand is bigger than your position.© 2011 Social Inf ormation Group 50
  51. 51. Questions/discussion© 2011 Social Inf ormation Group 51
  52. 52. Thank you!Scott BrownProfessional and personal coachingscott@infoprocoach.com303-834-7553Social Information Grouphttp://www.socialinformationgroup.comscott@socialinformationgroup.com303-834-7553http://www.linkedin.com/in/scottrbrown© 2011 Social Inf ormation Group 52 52
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