Thinking Outside the Book: Creating eBook success in the organisation
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Thinking Outside the Book: Creating eBook success in the organisation

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Keynote presentation for Springer eBook Summit, February 2010. This presentation provides an overview of eBook trends, examples demonstrating quantitative and qualitative ROI, and examples for......

Keynote presentation for Springer eBook Summit, February 2010. This presentation provides an overview of eBook trends, examples demonstrating quantitative and qualitative ROI, and examples for driving adoption of eBooks in the organisation.

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  • 1. T HINKING O UTSIDE THE B OOK Creating eBook success in the organisation Scott Brown, Social Information Group Springer eBooks Summit for Corporate and Government Libraries 09 February 2010
  • 2. A BOUT ME  Background  Managing digital content, information specialist, trainer at Sun Microsystems
  • 3. TODAY ' S A GENDA  eBooks  Quick overview of eBook trends  Adoption at Sun: Why eBooks?  How do they fit into today’s social information environment?  Driving user adoption  ROI
  • 4. T HE FUTURE ?
  • 5. “A- HA ” MOMENT #1 N OT EITHER / OR ... AND/PLUS
  • 6. AND...A MAZON K INDLE
  • 7. AND... APPLE I PAD
  • 8. AND... E B OOK SALES TRENDS US Trade Wholesale Electronic Book Sales, 2002 – Q3 2009 Source: International Digital Publishing Forum (IDPF)
  • 9. W HEREARE WE ON THE ADOPTION CURVE ?
  • 10. W HEREARE WE ON THE ADOPTION CURVE ?
  • 11. “A- HA ” MOMENT #2
  • 12. “A- HA ” MOMENT #2 CONTENT + FUNCTIONALITY FOR EVERYONE
  • 13. E B OOKS AT S UN – W HY SO MANY ?  SpringerLink  One of the best sources for computer science and physical science content – and engineers were asking for it  eBooks and selected journals integrated  Unlimited downloadable PDF chapters  Safari  Only source for eBooks from SMI Press, Java Press, O'Reilly  Books 24x7  Broad access to business and management titles  NetLibrary  Ability to purchase titles one-off
  • 14. W HY E B OOKS ? O UR REAL - LIFE REASONS  Anytime, anywhere access to content that lives in a book – perfect for distributed sites  Supplement, not replace, print materials  Eliminate duplicate purchases  Search across multiple books – even entire collections  Answer questions in minutes without having to physically go through a collection of books  Print or copy only those pages that are of interest to you  Preview a book in electronic form before you decide if you want to purchase the book  Bottom line: Save TIME and MONEY, access to CRITICAL CONTENT when and where needed
  • 15. Now, let’s look at how eBooks and social networks are related to and compliment each other…
  • 16. P OLL : S OCIAL TOOL U SAGE  Who uses Twitter for business/organizational purposes?  Who uses Facebook for business/organizational purposes?  What other tools do you use for business/organizational purposes?  Blogs  Wikis  LinkedIn  Video/audio (YouTube, podcasts, etc.)
  • 17. “A- HA ” MOMENT #3 W HAT DO EB OOKS AND SOCIAL TOOLS HAVE IN COMMON ?
  • 18. W HAT DO E B OOKS AND SOCIAL TOOLS HAVE IN COMMON ? Connecting Sharing Participating
  • 19. W HAT DO E B OOKS AND SOCIAL TOOLS HAVE IN COMMON ? Connecting Sharing Participating Serendipity
  • 20. W HAT DO E B OOKS AND SOCIAL TOOLS HAVE IN COMMON ? Connecting Sharing Participating Serendipity
  • 21. W HAT DO E B OOKS AND SOCIAL TOOLS HAVE IN COMMON ? eBooks Connecting Sharing Participating Serendipity
  • 22. P OLL : E B OOK USAGE AND ADOPTION Do you currently deploy eBooks within your organization? For those who are deploying eBooks, how would you characterize your users?  Relatively unaware of eBooks  Using eBooks, but not a lot  Using eBooks regularly according to stats, but not giving a lot of feedback  Very engaged, using them heavily, requesting more
  • 23. E B RARY /N ORTHEASTERN S TATE U NIVERSITY E B OOK SURVEY, 2007 Top problems inhibiting e-book usage 1.Lack of awareness
  • 24. E B RARY /N ORTHEASTERN S TATE U NIVERSITY E B OOK SURVEY, 2007 Many students…
  • 25. E B RARY /N ORTHEASTERN S TATE U NIVERSITY E B OOK SURVEY, 2007 Many students… …“don't know e-books exist,” Mickiel said. Publishers Weekly, 2007
  • 26. E B RARY /N ORTHEASTERN S TATE U NIVERSITY E B OOK SURVEY, 2007 Top drivers of e-book usage 1. MARC records and OPAC integration 2. Professor and staff recommendations 3. Position on library Web site
  • 27. H OW DOES S UN DRIVE E B OOK AWARENESS , USAGE AND ROI?  Content + functionality  Pilot  Complimentary services and content  Market the heck out of it  Train on its usage and advantages  Integrate the heck out of it  KEEP marketing the heck out of it
  • 28. ROI
  • 29. VALUE - ANECDOTAL (eBooks are) my favorite employee perk after health & dental. I am able to learn about new approaches to technology and to my functional area quickly and easily, and I can have a lot more confidence in the information that I would have in the results of a Google search. Although Google has become an indispensable reference tool, it is not able to replace authoritative texts on technical subjects. (eBooks have) saved me a great deal of time by allowing me to find the best book for the task at hand.
  • 30. ROI – VALUE OF TIME SAVED 16% of users 40% of users 44% of users
  • 31. ROI – C OST AVOIDANCE  Average Sun techemployee purchases 5 books a year  In one eBook service, 6300 unique titles viewed over a year
  • 32. ROI – C OST AVOIDANCE  Average Sun techemployee spends $250/year on books  $250 x approx. 6000 employees = $1,500,000  Divide by cost of contract  More usage = more ROI
  • 33. T HE FUTURE “There is little doubt that by 2012 educational and professional content will be delivered to classrooms and training facilities in a mix of print and digital components.” - Jim Milliot, director of business and news for Publishers Weekly
  • 34. T HE FUTURE ?
  • 35. T HE FUTURE
  • 36. T HANK YOU ! Scott Brown, Social Information Group scott@socialinformationgroup.com http://www.socialinformationgroup.com Springer eBooks Summit for Corporate and Government Libraries, 09 February 2010
  • 37. R EFERENCES Industry Statistics: International Digital Publishing Forum (IDPF) http://www.idpf.org/doc_library/industrystats.htm Information Gathering in the Content Age: The Hidden Cost of the Hunt (Ridge Group/Solis Consulting): http://www.safaribooksonline.com/company/content/pdf/pr01-20-03b.pdf Forrester and WattPad on eBook Trends (Kindle Review): http://ireaderreview.com/2009/06/03/forrester-and-wattpad-on-ebook-trends/ Move Over, Kindle: eBooks Hit Cell Phones (BusinessWeek): http://www.businessweek.com/technology/content/dec2008/tc20081229_937226.htm E-Books in Higher Education: Nearing the End of the Era of Hype? (Educause): http://www.educause.edu/EDUCAUSE+Review/EDUCAUSEReviewMagazineVolume43/EBooksinHig herEducationNearing/162677 E-Books Need Visibility (Publishers Weekly): http://www.publishersweekly.com/article/CA6460298.html Report: EReader and EBook Market Ready for Growth (ReadWriteWeb): http://www.readwriteweb.com/archives/report_ereader_and_ebook_market_ready_for_growth.php
  • 38. R EFERENCES UC Libraries Springer eBooks Pilot: http://www.cdlib.org/inside/projects/springerebooks/ eBooks: The end-user perpective (Springer white paper): http://www.springer.com/cda/content/document/cda_downloaddocument/eBooks+- +the+End+User+Experience?SGWID=0-0-45-608298-0 eBooks: Costs and benefits to academic and research libraries (Springer white paper): http://www.springer.com/cda/content/document/cda_downloaddocument/eBook+White+Paper.pdf?SGW ID=0-0-45-415198-0 10 eReader and eBook predictions for 2010 (Forrester blog): http://blogs.forrester.com/consumer_product_strategy/2009/12/ten-ereader-and-ebook-predictions-for- 2010.html 2010: The only year of the e-reader (Fast Company): http://www.fastcompany.com/blog/kit-eaton/technomix/2010-only-year-e-reader Apple courts publishers, while Kindle adds apps (New York Times): http://www.nytimes.com/2010/01/21/technology/21reader.html Booming e-book sales to drive display demand, iSuppli says (Digitimes): http://www.digitimes.com/news/a20080724PR201.html