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Terms of Engagement
                    Learning 2.0
                  February 20, 2010

John Creighton
St. Vrain Valley ...
Session Questions


   How do we engage people in meaningful
    conversations?

   How can we use social media platform...
Stages of Public Thinking


Consciousness   Working   Resolution
   Raising      Through




                  Time
      ...
Consciousness Raising
What’s Going On:                  Conversation Implications:

   Public, experts & advocates      ...
Consciousness Raising
        Common Challenges for Leaders

   Ready to talk about ideas for action

   Get defensive w...
Anti-Smoking Ads




                   6
Working Through
What’s Going On:                Conversation Implications:

   Other priorities still         Acknowledg...
Working Through
         Common Challenges for Leaders

   Frustrated when others don’t feel urgency;
    convinced that ...
Anti-Smoking Ads




                   9
Anti-Smoking Ads




                   10
Resolution
What’s Going On:                  Conversation Implications:

   Value agreement                  Account for...
Resolution
         Common Challenges for Leaders

   Keep using consciousness raising tactics –
    “things are bad”

 ...
Anti-Smoking Ads




                   13
Discussion Questions

   How might this framework be helpful to
    promote meaningful conversations?

   What are speci...
City of Santa Cruz
Circumstances                 Nature and needs
   “Unimaginable budget         Debates traditionally
...
City of Santa Cruz
            Consciousness Raising
   Mayor blog
   Platform for conversation
   Sharing the informat...
City of Santa Cruz
                  Working Through
   Gather suggestions
       200 suggestions
   No anonymity
   V...
City of Santa Cruz
                   Resolution
   Suggestions, votes and comments available on
    budget site
   Comm...
City of Santa Cruz
Outcomes and Learnings
   8% of community involved
   200 reasonable, creative suggestions
   Cuts s...
Considerations
   Creating a presence
   Shift in thinking about your role
       Broadcasting > conversation
       A...
Thank you!

John Creighton
St. Vrain Valley School District
JOHN@CREIGHTON.COM
@JOHNCR8ON
WWW.JOHNCR8ON.COM



Scott Brown...
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Terms of Engagement

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Presentation and session for Learning 2.0 in Loveland, CO, February 20, 2010 by John Creighton and Scott Brown. Looks at frameworks of conversation, and how these can be applied offline and online through social networking tools.

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Transcript of "Terms of Engagement"

  1. 1. Terms of Engagement Learning 2.0 February 20, 2010 John Creighton St. Vrain Valley School District JOHN@CREIGHTON.COM @JOHNCR8ON WWW.JOHNCR8ON.COM Scott Brown Social Information Group SCOTT@SOCIALINFORMATIONGROUP.COM @SOCIALINFO WWW.SOCIALINFORMATIONGROUP.COM 1
  2. 2. Session Questions  How do we engage people in meaningful conversations?  How can we use social media platforms to frame, promote and enhance dialogue? 2
  3. 3. Stages of Public Thinking Consciousness Working Resolution Raising Through Time 3
  4. 4. Consciousness Raising What’s Going On: Conversation Implications:  Public, experts & advocates  Define change or in different places problem, not solutions  Skepticism & distrust of  Focus on concrete information examples  Conflicting values  Acknowledge values; frame values questions  Issue seems intractable;  Highlight possibilities 4 beyond our influence
  5. 5. Consciousness Raising Common Challenges for Leaders  Ready to talk about ideas for action  Get defensive when data is questioned  Get tired of trying to get people to listen; thinks that no one cares 5
  6. 6. Anti-Smoking Ads 6
  7. 7. Working Through What’s Going On: Conversation Implications:  Other priorities still  Acknowledge/connect to dominate other priorities  Value choices can lead to  Further define/show ways conflict to balance core values  Entrenched interests  Be cautious engage ratchet up their efforts entrenched interests  Independent action on the  Highlight examples of rise progress 7
  8. 8. Working Through Common Challenges for Leaders  Frustrated when others don’t feel urgency; convinced that no one cares  Get sucked in debating entrenched interests  Feel they’re out of time and just decide 8
  9. 9. Anti-Smoking Ads 9
  10. 10. Anti-Smoking Ads 10
  11. 11. Resolution What’s Going On: Conversation Implications:  Value agreement  Account for values when proposing action  Political will to act  Keep people focused  Readiness grows for next  Highlight unfinished challenge business (don’t rush)  Outrage fatigue could  Celebrate progress dissipate will to act 11
  12. 12. Resolution Common Challenges for Leaders  Keep using consciousness raising tactics – “things are bad”  Move too quickly to the next issue 12
  13. 13. Anti-Smoking Ads 13
  14. 14. Discussion Questions  How might this framework be helpful to promote meaningful conversations?  What are specific examples of how you might use this framework?  How can this framework help us think about how we use social media tools? 14
  15. 15. City of Santa Cruz Circumstances Nature and needs  “Unimaginable budget  Debates traditionally crisis” – “functionally run by “outliers” bankrupt”  “Lunatics run the  Prop 13, 435 asylum” amendments  “Daily hate”  $9.2M in the hole  Need to find  Headcount reductions “reasonable public  Cuts required in 30 voice” days  Need new ideas 15
  16. 16. City of Santa Cruz Consciousness Raising  Mayor blog  Platform for conversation  Sharing the information on the situation 16
  17. 17. City of Santa Cruz Working Through  Gather suggestions  200 suggestions  No anonymity  Voting  Need 60 votes to appear on main site 17
  18. 18. City of Santa Cruz Resolution  Suggestions, votes and comments available on budget site  Commentary from City of Santa Cruz, including actions being taken 18
  19. 19. City of Santa Cruz Outcomes and Learnings  8% of community involved  200 reasonable, creative suggestions  Cuts still impactful on the community  This has created a way to move forward in other situations – will be using this method again  Reinvigorated local government  Reaching further into community than ever before 19
  20. 20. Considerations  Creating a presence  Shift in thinking about your role  Broadcasting > conversation  Authority > moderator  One to many > many to many  Loss of control  Can you/your group/your organization handle that? 20
  21. 21. Thank you! John Creighton St. Vrain Valley School District JOHN@CREIGHTON.COM @JOHNCR8ON WWW.JOHNCR8ON.COM Scott Brown Social Information Group SCOTT@SOCIALINFORMATIONGROUP.COM @SOCIALINFO WWW.SOCIALINFORMATIONGROUP.COM 21
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