Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar

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Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar, March 8, 2012

Scott Brown and Simmons GSLIS Continuing Education provide a preview of the April 2012 online CE workshop entitled "Social Tools for Company, Industry, and Competitive Intelligence." Includes a bonus piece on mobile apps as well as an introduction to the Simmons GSLIS CE offerings for spring and summer 2012.

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Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar

  1. 1. Simmons GSLIS Continuing Education Webinar:Social Tools for Company, Industry, and Competitive Information Scott Brown, Social Information Group – March 8, 2012 Simmons GSLIS Continuing Education 1 © 2012 Social Information Group
  2. 2. Twitter: @simmonsgslis 2 2
  3. 3. Agenda• Welcome!• Introduction to Simmons GSLIS Continuing Education• Social Tools for Company, Industry, and Competitive Information: an overview• Bonus: Mobile apps• Q&A• Final thoughts and wrapup 3 3
  4. 4. Poll• I have not heard of the Simmons GSLIS CE program before• I have heard of it, but have not looked at the workshops• I have looked at the workshops, but have never taken one• I have taken a Simmons GSLIS CE workshop online• I have taken a Simmons GSLIS CE workshop on- site 4 4
  5. 5. Simmons GSLIS Continuing Education• About Simmons GSLIS CE• Online and on-site offerings• Upcoming topics: – Social Tools for Company, Industry, and Competitive Information: http://bit.ly/socialsimmons – Apps4Librarians – Instruction Librarian Bootcamp• See more at http://gslis.simmons.edu/ce• Contact: Kris Liberman @ gslisce@simmons.edu 5 5
  6. 6. Instructor: Scott Brown• Owner, Social Information Group• Upcoming book: Social Information: Gaining competitive and business advantage using social media tools• 20+ years’ experience – public, academic, corporate• Coach 6 6
  7. 7. Today’s webinar topics• About the workshop• Social networks (including Google +)• Blogs and microblogs• Video, audio, images• Social search• What else does the workshop cover?• Bonus: mobile apps 7 7
  8. 8. About the workshop• “Crash course” on social tools for finding business, competitive, and industry information• Strategic and practical approaches• The main tools, why you’d use them, and what kind of information you’d find there• Readings and “how-to” slides and screencasts• You conduct your own research during the workshop 8 8
  9. 9. PollI have an account in:• LinkedIn• Facebook• Google +• Twitter• I don’t have an account in any of these 9 9
  10. 10. Social networks• Examples: LinkedIn, Facebook, Google +• What can you find? – Organizational information – Employee movement – Customer information• Use for: – Competitive tracking – employees, jobs, news – Industry buzz – Tracking strategy 10 10
  11. 11. Social networks example: Google + http://plus.google.com 11 © Andres Rodriguez - Fotolia 11
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  13. 13. 13© Andres Rodriguez - Fotolia 13
  14. 14. 14© Andres Rodriguez - Fotolia 14
  15. 15. 15© Andres Rodriguez - Fotolia 15
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  19. 19. Recap: Google +Use to track:• Organizational pages• Competitor pages• Competitor employees 19 19
  20. 20. Blogs and microblogs• Examples: Google blog search, Twitter• What can you find? – Organization blogs and commentary – Alternative perspective – Industry “feeds”• Use for: – Company and industry research – Finding experts – Industry trend tracking 20 20
  21. 21. “Microblog” example: Twitter http://twitter.com 21 21
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  23. 23. Following 2323
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  27. 27. Listorious: listorious.com 27 27
  28. 28. Recap: TwitterUse to:• Find “players” in the market/industry – Organizations – Associations – Publications• Discover a network• Keep up on “buzz” 28 28
  29. 29. Video, audio, images• Examples: YouTube, iTunes, Flickr – and now Pinterest• What can you find? – Interviews – Event and site photos – Podcasts• Use for: – Competitive research – Customer insight – In-depth views of a company’s experts/products 29 29
  30. 30. Video example: YouTube http://www.youtube.com 30 30
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  35. 35. Recap: YouTubeUse to:• Find official organization videos• Event coverage• Interviews 35 35
  36. 36. Social search• Examples: SamePoint, SocialMention• What can you find? – Aggregated social activity – High-level view of social discussion – Sentiment – kind of• Use for: – Quick overview of social activity – Sentiment – Search engine for certain social properties 36 36
  37. 37. Social search example: SamePoint http://www.samepoint.com 37 37
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  40. 40. Social search example: Opfine http://www.opfine.com 40 40
  41. 41. Commodities 41 41
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  43. 43. Companies 43 43
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  48. 48. Recap: Social searchUse to:• Find social activity• Search unique social properties• Identify positive/negative news 48 48
  49. 49. What else does the workshop cover?• More depth on the tools we’ve covered• Additional tools• Illustration of techniques• Settings and protecting your information• Privacy and ethics• Emerging tools and international perspective 49 49
  50. 50. The logistics• Asynchronous• Self-paced with weekly discussions• “Real-world” focus• Screencasts• Current readings• Final assignment: your research on an organization or industry of your choice 50 50
  51. 51. Bonus: Mobile apps 51 51
  52. 52. Are apps “social?” • Not inherently • Look for the social components • The difficulty – getting at the information 52 52
  53. 53. Which might be useful?• Layar 53 © Andres Rodriguez - Fotolia 53
  54. 54. Which might be useful?• Layar• Yelp and similar review apps 54 54
  55. 55. Which might be useful?• Layar• Yelp and similar review apps• Unsocial 55 55
  56. 56. Q&A 56 56
  57. 57. Final thoughts• Social tools keep evolving – for better or for worse• Re-discover the standards• Be creative - try everything 57 57
  58. 58. Don’t forget!Simmons GSLIS Continuing Education• Register for upcoming courses! – Social Tools for Company, Industry, and Competitive Information: http://bit.ly/socialsimmons 10% discount for Scott’s April class (please choose MARWEB as your “student type”)• See more at http://gslis.simmons.edu/ce• Contact: Kris Liberman @ gslisce@simmons.edu 58 58
  59. 59. Thank you!Scott BrownSocial Information GroupContact and connect with me: scott@socialinformationgroup.com http://www.linkedin.com/in/scottrbrown http://www.socialinformationgroup.com @socialinfo 303-834-7553 59 59

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