Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar

Simmons GSLIS Continuing Education Webinar:Social Tools for Company, Industry, and Competitive Information Scott Brown, Social Information Group – March 8, 2012 Simmons GSLIS Continuing Education 1 © 2012 Social Information Group

Twitter: @simmonsgslis 2 2

Agenda• Welcome!• Introduction to Simmons GSLIS Continuing Education• Social Tools for Company, Industry, and Competitive Information: an overview• Bonus: Mobile apps• Q&A• Final thoughts and wrapup 3 3

Poll• I have not heard of the Simmons GSLIS CE program before• I have heard of it, but have not looked at the workshops• I have looked at the workshops, but have never taken one• I have taken a Simmons GSLIS CE workshop online• I have taken a Simmons GSLIS CE workshop on- site 4 4

Simmons GSLIS Continuing Education• About Simmons GSLIS CE• Online and on-site offerings• Upcoming topics: – Social Tools for Company, Industry, and Competitive Information: http://bit.ly/socialsimmons – Apps4Librarians – Instruction Librarian Bootcamp• See more at http://gslis.simmons.edu/ce• Contact: Kris Liberman @ gslisce@simmons.edu 5 5

Instructor: Scott Brown• Owner, Social Information Group• Upcoming book: Social Information: Gaining competitive and business advantage using social media tools• 20+ years’ experience – public, academic, corporate• Coach 6 6

Today’s webinar topics• About the workshop• Social networks (including Google +)• Blogs and microblogs• Video, audio, images• Social search• What else does the workshop cover?• Bonus: mobile apps 7 7

About the workshop• “Crash course” on social tools for finding business, competitive, and industry information• Strategic and practical approaches• The main tools, why you’d use them, and what kind of information you’d find there• Readings and “how-to” slides and screencasts• You conduct your own research during the workshop 8 8

PollI have an account in:• LinkedIn• Facebook• Google +• Twitter• I don’t have an account in any of these 9 9

Social networks• Examples: LinkedIn, Facebook, Google +• What can you find? – Organizational information – Employee movement – Customer information• Use for: – Competitive tracking – employees, jobs, news – Industry buzz – Tracking strategy 10 10

Social networks example: Google + http://plus.google.com 11 © Andres Rodriguez - Fotolia 11

13© Andres Rodriguez - Fotolia 13

Recap: Google +Use to track:• Organizational pages• Competitor pages• Competitor employees 19 19

Blogs and microblogs• Examples: Google blog search, Twitter• What can you find? – Organization blogs and commentary – Alternative perspective – Industry “feeds”• Use for: – Company and industry research – Finding experts – Industry trend tracking 20 20

“Microblog” example: Twitter http://twitter.com 21 21

Following 2323

Listorious: listorious.com 27 27

Recap: TwitterUse to:• Find “players” in the market/industry – Organizations – Associations – Publications• Discover a network• Keep up on “buzz” 28 28

Video, audio, images• Examples: YouTube, iTunes, Flickr – and now Pinterest• What can you find? – Interviews – Event and site photos – Podcasts• Use for: – Competitive research – Customer insight – In-depth views of a company’s experts/products 29 29

Video example: YouTube http://www.youtube.com 30 30

Recap: YouTubeUse to:• Find official organization videos• Event coverage• Interviews 35 35

Social search• Examples: SamePoint, SocialMention• What can you find? – Aggregated social activity – High-level view of social discussion – Sentiment – kind of• Use for: – Quick overview of social activity – Sentiment – Search engine for certain social properties 36 36

Social search example: SamePoint http://www.samepoint.com 37 37

Social search example: Opfine http://www.opfine.com 40 40

Commodities 41 41

Companies 43 43

Recap: Social searchUse to:• Find social activity• Search unique social properties• Identify positive/negative news 48 48

What else does the workshop cover?• More depth on the tools we’ve covered• Additional tools• Illustration of techniques• Settings and protecting your information• Privacy and ethics• Emerging tools and international perspective 49 49

The logistics• Asynchronous• Self-paced with weekly discussions• “Real-world” focus• Screencasts• Current readings• Final assignment: your research on an organization or industry of your choice 50 50

Bonus: Mobile apps 51 51

Are apps “social?” • Not inherently • Look for the social components • The difficulty – getting at the information 52 52

Which might be useful?• Layar• Yelp and similar review apps 54 54

Which might be useful?• Layar• Yelp and similar review apps• Unsocial 55 55

Q&A 56 56

Final thoughts• Social tools keep evolving – for better or for worse• Re-discover the standards• Be creative - try everything 57 57

Don’t forget!Simmons GSLIS Continuing Education• Register for upcoming courses! – Social Tools for Company, Industry, and Competitive Information: http://bit.ly/socialsimmons 10% discount for Scott’s April class (please choose MARWEB as your “student type”)• See more at http://gslis.simmons.edu/ce• Contact: Kris Liberman @ gslisce@simmons.edu 58 58

Thank you!Scott BrownSocial Information GroupContact and connect with me: scott@socialinformationgroup.com http://www.linkedin.com/in/scottrbrown http://www.socialinformationgroup.com @socialinfo 303-834-7553 59 59

Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar

by Scott Brown

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Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar Presentation Transcript