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SOCIAL ON THE EDGE                                                               Scott Brown, OwnerThe Best Social Tools  ...
Google + : What up with that?          I lied to you  Specialized social networks   Expertise and information         Misc...
GOOGLE +                                    3© fotolia            WHAT UP WITH THAT??                  © 2011 Social Infor...
Google + Pages                     4   © 2011 Social Information Group   4
Google + Pages                     5   © 2011 Social Information Group   5
Google + Pages                     6   © 2011 Social Information Group   6
Google + Ripples                     7   © 2011 Social Information Group   7
Google + Sparks                     8   © 2011 Social Information Group   8
Google + Sparks                     9   © 2011 Social Information Group   9
I LIED TO YOU                     10     © 2011 Social Information Group               10                                 ...
I LIED TO YOU I am going to coversome “known” tools                             11             © 2011 Social Information G...
YouTube – “Haul” videos                12© 2011 Social Information Group   12
Slideshare                 13 © 2011 Social Information Group   13
Flickr – Groups and People                        14        © 2011 Social Information Group   14
Flickr – Groups and People                        15        © 2011 Social Information Group   15
Flickr – Groups and People                        16        © 2011 Social Information Group   16
Flickr – Groups and People                        17        © 2011 Social Information Group   17
DEMO                 18 © 2011 Social Information Group   18
SPECIALIZED SOCIAL     NETWORKS                            19            © 2011 Social Information Group   19© fotolia
MEETUP   What’s going on around me – or          in my locations of interest?         Where can I find – and actually     ...
MEETUP   Ability to search by topic and/or location         Use tags to find additional Meetup groups         Even if no e...
Meetup                22© 2011 Social Information Group   22
HASTAC                23© 2011 Social Information Group   23
HASTAC                24© 2011 Social Information Group   24
AngelList                25© 2011 Social Information Group   25
AngelList                26© 2011 Social Information Group   26
CapLinked                27© 2011 Social Information Group   27
CapLinked                28© 2011 Social Information Group   28
EXPERTISE AND             INFORMATION                                29                © 2011 Social Information Group   2...
QUORA      •   Questions and answers      •   Manage and organize topics      •   Find experts      •   Promote your exper...
Quora                31© 2011 Social Information Group       31
Quora                                  Quora                32© 2011 Social Information Group       32
Quora                                  Quora                33© 2011 Social Information Group       33
• Similar to Quora       • Agree with answersJIG       • Questions actually closed!Kindle for iPad/iPhone                 ...
Jig                35© 2011 Social Information Group         35
JOURNALISTED   •               •                   Journalists and reporters                   UK focus               •   ...
DEMO                 37 © 2011 Social Information Group   37
MISCELLANEOUSJim – posterous.com                                      38                      © 2011 Social Information Gr...
GLASSDOOR            • Company reviews            • What’s it like to interview with a              company?            • ...
• Searches blogs, Twitter,ICEROCKET     Facebook, images            • Compare up to five searches              over time (...
WORDLE         • Text analysis that looks           great         • Find trends and common           themesKindle for iPad...
WORDLE                         42         © 2011 Social Information Group   42
SCOOP.IT       • Search via Google Advanced Search       • Find top stories, specific topic groupings       • Could do som...
TWITTER           44  © 2011 Social Information Group   44
TWITTER   Twitter “activity” – new           feature                                45                © 2011 Social Inform...
TWITTER   Directories          To find key industry and topic feeds          • Twellow: http://www.twellow.com          • ...
TWITTER   RSS hack:          Create a Twitter hashtag           RSS feed:          http://search.twitter.com/search.atom?q...
HASHTAGS   A few sources:           •           •               Twubs               Hashtags.org           •   Tagalus    ...
• Twitter “groups”TWIBES     • Ability to read and respond to       the entire group                             49       ...
TWITTER   Analysis tools           WhatTheTrend – Trends by country           Trendsmap – Where are the tweets happening? ...
51© 2011 Social Information Group   51
DEMO                 52 © 2011 Social Information Group   52
© fotolia            APPS             53             © 2011 Social Information Group   53
LayarAPPS                          54          © 2011 Social Information Group   54
LayarAPPS                          55          © 2011 Social Information Group   55
LayarAPPS                          56          © 2011 Social Information Group   56
THE FUTURE         57   © 2011 Social Information Group                                     unprofound - Jim              ...
THE FUTURE   The “already” Future             • Social product development – Quirky, Adobe               Labs Ideas       ...
THE FUTURE   The “already” Future             • The growing implementation of the idea of               social capital – a...
DIASPORA                   60   © 2011 Social Information Group   60
Kaggle                61© 2011 Social Information Group   61
First Streethttp://firststreet.cqpress.com/content/video.aspx                                 62                 © 2011 So...
First Streethttp://firststreet.cqpress.com/content/video.aspx                                 63                 © 2011 So...
THE FUTURE   Will social tools change? Yes             Will the dynamics change? Yes, but              also stay the same ...
THANKSScott BrownSocial Information GroupEmail: scott@socialinformationgroup.comTwitter: @scbrown5 and @socialinfoSkype: s...
•SOURCES   •               Google + : http://plus.google.com               Slideshare: http://slideshare.net          •   ...
•SOURCES   •              Wordle: http://wordle.net              ScoopIt: http://scoop.it          •   Twellow: http://twe...
• TrendsMap: http://trendsmap.comSOURCES   • Tweet Topic Explorer:            http://tweettopicexplorer.neoformix.com     ...
READING      • Google + social network lets firms have their own pages:        http://www.bbc.co.uk/news/technology-156255...
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Social on the Edge: The best social tools you may not have heard of

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Presentation for the Special Library Association (SLA), November 15, 2011. This presentation covers some of the lesser-known social tools for finding business, competitive, and industry information.

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Transcript of "Social on the Edge: The best social tools you may not have heard of"

  1. 1. SOCIAL ON THE EDGE Scott Brown, OwnerThe Best Social Tools Social Information Group You May Not Have November 15, 2011 Heard Of SLA - ClickU CC BY 3.0 1 © 2011 Social Information Group
  2. 2. Google + : What up with that? I lied to you Specialized social networks Expertise and information Miscellaneous Twitter tools and a hack Apps The futureAGENDA 2 © 2011 Social Information Group 2
  3. 3. GOOGLE + 3© fotolia WHAT UP WITH THAT?? © 2011 Social Information Group 3
  4. 4. Google + Pages 4 © 2011 Social Information Group 4
  5. 5. Google + Pages 5 © 2011 Social Information Group 5
  6. 6. Google + Pages 6 © 2011 Social Information Group 6
  7. 7. Google + Ripples 7 © 2011 Social Information Group 7
  8. 8. Google + Sparks 8 © 2011 Social Information Group 8
  9. 9. Google + Sparks 9 © 2011 Social Information Group 9
  10. 10. I LIED TO YOU 10 © 2011 Social Information Group 10 © fotolia
  11. 11. I LIED TO YOU I am going to coversome “known” tools 11 © 2011 Social Information Group 11 © fotolia
  12. 12. YouTube – “Haul” videos 12© 2011 Social Information Group 12
  13. 13. Slideshare 13 © 2011 Social Information Group 13
  14. 14. Flickr – Groups and People 14 © 2011 Social Information Group 14
  15. 15. Flickr – Groups and People 15 © 2011 Social Information Group 15
  16. 16. Flickr – Groups and People 16 © 2011 Social Information Group 16
  17. 17. Flickr – Groups and People 17 © 2011 Social Information Group 17
  18. 18. DEMO 18 © 2011 Social Information Group 18
  19. 19. SPECIALIZED SOCIAL NETWORKS 19 © 2011 Social Information Group 19© fotolia
  20. 20. MEETUP What’s going on around me – or in my locations of interest? Where can I find – and actually meet and talk with – experts? 20 © 2011 Social Information Group 20
  21. 21. MEETUP Ability to search by topic and/or location Use tags to find additional Meetup groups Even if no events are coming up, you can still see the people associated with that Meetup 21 © 2011 Social Information Group 21
  22. 22. Meetup 22© 2011 Social Information Group 22
  23. 23. HASTAC 23© 2011 Social Information Group 23
  24. 24. HASTAC 24© 2011 Social Information Group 24
  25. 25. AngelList 25© 2011 Social Information Group 25
  26. 26. AngelList 26© 2011 Social Information Group 26
  27. 27. CapLinked 27© 2011 Social Information Group 27
  28. 28. CapLinked 28© 2011 Social Information Group 28
  29. 29. EXPERTISE AND INFORMATION 29 © 2011 Social Information Group 29© fotolia
  30. 30. QUORA • Questions and answers • Manage and organize topics • Find experts • Promote your expertiseKindle for iPad/iPhone 30 © 2011 Social Information Group 30
  31. 31. Quora 31© 2011 Social Information Group 31
  32. 32. Quora Quora 32© 2011 Social Information Group 32
  33. 33. Quora Quora 33© 2011 Social Information Group 33
  34. 34. • Similar to Quora • Agree with answersJIG • Questions actually closed!Kindle for iPad/iPhone 34 © 2011 Social Information Group 34
  35. 35. Jig 35© 2011 Social Information Group 35
  36. 36. JOURNALISTED • • Journalists and reporters UK focus • Search journalists or articles • Source of topic expertise 36 © 2011 Social Information Group 36
  37. 37. DEMO 37 © 2011 Social Information Group 37
  38. 38. MISCELLANEOUSJim – posterous.com 38 © 2011 Social Information Group 38
  39. 39. GLASSDOOR • Company reviews • What’s it like to interview with a company? • Was the interviewee hired? • Salary Kindle for iPad/iPhone 39 © 2011 Social Information Group 39
  40. 40. • Searches blogs, Twitter,ICEROCKET Facebook, images • Compare up to five searches over time (up to 3 months) Kindle for iPad/iPhone 40 © 2011 Social Information Group 40
  41. 41. WORDLE • Text analysis that looks great • Find trends and common themesKindle for iPad/iPhone 41 © 2011 Social Information Group 41
  42. 42. WORDLE 42 © 2011 Social Information Group 42
  43. 43. SCOOP.IT • Search via Google Advanced Search • Find top stories, specific topic groupings • Could do something similar with paper.li 43 © 2011 Social Information Group 43
  44. 44. TWITTER 44 © 2011 Social Information Group 44
  45. 45. TWITTER Twitter “activity” – new feature 45 © 2011 Social Information Group 45
  46. 46. TWITTER Directories To find key industry and topic feeds • Twellow: http://www.twellow.com • Wefollow: http://www.wefollow.com • Listorious: http://www.listorious.com 46 © 2011 Social Information Group 46
  47. 47. TWITTER RSS hack: Create a Twitter hashtag RSS feed: http://search.twitter.com/search.atom?q= %23hashtag Replace hashtag with the hashtag you want 47 © 2011 Social Information Group 47
  48. 48. HASHTAGS A few sources: • • Twubs Hashtags.org • Tagalus • Tagdef Alternatively: Google search for topic + hashtag Example: medical conference hashtag 48 © 2011 Social Information Group 48
  49. 49. • Twitter “groups”TWIBES • Ability to read and respond to the entire group 49 © 2011 Social Information Group 49
  50. 50. TWITTER Analysis tools WhatTheTrend – Trends by country Trendsmap – Where are the tweets happening? Tweet Topic Explorer – key words in any Twitter stream Twtrland – Top followers, content of tweets TweetReach – showing influence, top contributors Twazzup – great for specific, real-time updates 50 © 2011 Social Information Group 50
  51. 51. 51© 2011 Social Information Group 51
  52. 52. DEMO 52 © 2011 Social Information Group 52
  53. 53. © fotolia APPS 53 © 2011 Social Information Group 53
  54. 54. LayarAPPS 54 © 2011 Social Information Group 54
  55. 55. LayarAPPS 55 © 2011 Social Information Group 55
  56. 56. LayarAPPS 56 © 2011 Social Information Group 56
  57. 57. THE FUTURE 57 © 2011 Social Information Group unprofound - Jim 57
  58. 58. THE FUTURE The “already” Future • Social product development – Quirky, Adobe Labs Ideas • Elements of gaming, competition in crowdsourcing - Kaggle • Proprietary products incorporating information available in LinkedIn, Twitter, etc. – Spokeo, InsideView • Increasing incorporation of social elements in vendor tools 58 © 2011 Social Information Group 58
  59. 59. THE FUTURE The “already” Future • The growing implementation of the idea of social capital – as evidenced by HASTAC, “influencers” in LinkedIn • More ownership of content – WhoSay.com, Diaspora • Specialized social networks – CapLinked, AngelList • Social networks as an information platform – First Street 59 © 2011 Social Information Group 59
  60. 60. DIASPORA 60 © 2011 Social Information Group 60
  61. 61. Kaggle 61© 2011 Social Information Group 61
  62. 62. First Streethttp://firststreet.cqpress.com/content/video.aspx 62 © 2011 Social Information Group 62
  63. 63. First Streethttp://firststreet.cqpress.com/content/video.aspx 63 © 2011 Social Information Group 63
  64. 64. THE FUTURE Will social tools change? Yes Will the dynamics change? Yes, but also stay the same Will Facebook or Google + be around in 1 – 2 years? No one knows. 64 © 2011 Social Information Group 64
  65. 65. THANKSScott BrownSocial Information GroupEmail: scott@socialinformationgroup.comTwitter: @scbrown5 and @socialinfoSkype: scbrown5LinkedIn:http://www.linkedin.com/in/scottrbrownhttp://www.socialinformationgroup.com 65 © 2011 Social Information Group 65
  66. 66. •SOURCES • Google + : http://plus.google.com Slideshare: http://slideshare.net • Meetup: http://meetup.com • HASTAC: http://hastac.org • AngelList: http://angel.co • CapLinked: http://caplinked.com • Quora: http://quora.com • Jig: http://jig.com • Journalisted: http://journalisted.com • GlassDoor: http://glassdoor.com • 66 IceRocket: http://icerocket.com © 2011 Social Information Group 66
  67. 67. •SOURCES • Wordle: http://wordle.net ScoopIt: http://scoop.it • Twellow: http://twellow.com • WeFollow: http://wefollow.com • Listorious: http://listorious.com • Twubs: http://twubs.com • Hashtags.org: http://hashtags.org • Tagalus: http://tagal.us • Tagdef: http://tagdef.com • Twibes: http://twibes.com • 67 WhatTheTrend: http://whatthetrend.com © 2011 Social Information Group 67
  68. 68. • TrendsMap: http://trendsmap.comSOURCES • Tweet Topic Explorer: http://tweettopicexplorer.neoformix.com • Twtrland: http://twtrland.com • TweetReach: http://tweetreach.com • Twazzup: http://twazzup.com • Layar: http://layar.com • Quirky: http://quirky.com • Adobe Labs Ideas: http://ideas.adobe.com • Diaspora: http://joindiaspora.com • Kaggle: http://kaggle.com • WhoSay: http://whosay.com 68 © 2011 Social Information Group 68
  69. 69. READING • Google + social network lets firms have their own pages: http://www.bbc.co.uk/news/technology-15625577 • With Facebook in crosshairs, Google + opens for businesss: http://adage.com/article/digital/google-open-business/230862/ • Google Plus pages for libraries: http://joemurphylibraryfuture.com/google-pages-for-libraries • Hacking an RSS feed for Twitter hashtags: http://chronicle.com/blogs/profhacker/hacking-an-rss-feed-for- twitter-hashtags/35895 • The verticalization of professional networks begins: Is it a threat to LinkedIn? http://www.businessinsider.com/the-verticalization-of- professional-networks-begins-is-it-a-threat-to-linkedin-2011-11 • First Street gives Washington insiders their own social network: 69 http://www.fastcompany.com/magazine/160/first-street © 2011 Social Information Group 69
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