Social on the Edge: The best social tools you may not have heard of

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Presentation for the Special Library Association (SLA), November 15, 2011. This presentation covers some of the lesser-known social tools for finding business, competitive, and industry information.

Presentation for the Special Library Association (SLA), November 15, 2011. This presentation covers some of the lesser-known social tools for finding business, competitive, and industry information.

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  • 1. SOCIAL ON THE EDGE Scott Brown, OwnerThe Best Social Tools Social Information Group You May Not Have November 15, 2011 Heard Of SLA - ClickU CC BY 3.0 1 © 2011 Social Information Group
  • 2. Google + : What up with that? I lied to you Specialized social networks Expertise and information Miscellaneous Twitter tools and a hack Apps The futureAGENDA 2 © 2011 Social Information Group 2
  • 3. GOOGLE + 3© fotolia WHAT UP WITH THAT?? © 2011 Social Information Group 3
  • 4. Google + Pages 4 © 2011 Social Information Group 4
  • 5. Google + Pages 5 © 2011 Social Information Group 5
  • 6. Google + Pages 6 © 2011 Social Information Group 6
  • 7. Google + Ripples 7 © 2011 Social Information Group 7
  • 8. Google + Sparks 8 © 2011 Social Information Group 8
  • 9. Google + Sparks 9 © 2011 Social Information Group 9
  • 10. I LIED TO YOU 10 © 2011 Social Information Group 10 © fotolia
  • 11. I LIED TO YOU I am going to coversome “known” tools 11 © 2011 Social Information Group 11 © fotolia
  • 12. YouTube – “Haul” videos 12© 2011 Social Information Group 12
  • 13. Slideshare 13 © 2011 Social Information Group 13
  • 14. Flickr – Groups and People 14 © 2011 Social Information Group 14
  • 15. Flickr – Groups and People 15 © 2011 Social Information Group 15
  • 16. Flickr – Groups and People 16 © 2011 Social Information Group 16
  • 17. Flickr – Groups and People 17 © 2011 Social Information Group 17
  • 18. DEMO 18 © 2011 Social Information Group 18
  • 19. SPECIALIZED SOCIAL NETWORKS 19 © 2011 Social Information Group 19© fotolia
  • 20. MEETUP What’s going on around me – or in my locations of interest? Where can I find – and actually meet and talk with – experts? 20 © 2011 Social Information Group 20
  • 21. MEETUP Ability to search by topic and/or location Use tags to find additional Meetup groups Even if no events are coming up, you can still see the people associated with that Meetup 21 © 2011 Social Information Group 21
  • 22. Meetup 22© 2011 Social Information Group 22
  • 23. HASTAC 23© 2011 Social Information Group 23
  • 24. HASTAC 24© 2011 Social Information Group 24
  • 25. AngelList 25© 2011 Social Information Group 25
  • 26. AngelList 26© 2011 Social Information Group 26
  • 27. CapLinked 27© 2011 Social Information Group 27
  • 28. CapLinked 28© 2011 Social Information Group 28
  • 29. EXPERTISE AND INFORMATION 29 © 2011 Social Information Group 29© fotolia
  • 30. QUORA • Questions and answers • Manage and organize topics • Find experts • Promote your expertiseKindle for iPad/iPhone 30 © 2011 Social Information Group 30
  • 31. Quora 31© 2011 Social Information Group 31
  • 32. Quora Quora 32© 2011 Social Information Group 32
  • 33. Quora Quora 33© 2011 Social Information Group 33
  • 34. • Similar to Quora • Agree with answersJIG • Questions actually closed!Kindle for iPad/iPhone 34 © 2011 Social Information Group 34
  • 35. Jig 35© 2011 Social Information Group 35
  • 36. JOURNALISTED • • Journalists and reporters UK focus • Search journalists or articles • Source of topic expertise 36 © 2011 Social Information Group 36
  • 37. DEMO 37 © 2011 Social Information Group 37
  • 38. MISCELLANEOUSJim – posterous.com 38 © 2011 Social Information Group 38
  • 39. GLASSDOOR • Company reviews • What’s it like to interview with a company? • Was the interviewee hired? • Salary Kindle for iPad/iPhone 39 © 2011 Social Information Group 39
  • 40. • Searches blogs, Twitter,ICEROCKET Facebook, images • Compare up to five searches over time (up to 3 months) Kindle for iPad/iPhone 40 © 2011 Social Information Group 40
  • 41. WORDLE • Text analysis that looks great • Find trends and common themesKindle for iPad/iPhone 41 © 2011 Social Information Group 41
  • 42. WORDLE 42 © 2011 Social Information Group 42
  • 43. SCOOP.IT • Search via Google Advanced Search • Find top stories, specific topic groupings • Could do something similar with paper.li 43 © 2011 Social Information Group 43
  • 44. TWITTER 44 © 2011 Social Information Group 44
  • 45. TWITTER Twitter “activity” – new feature 45 © 2011 Social Information Group 45
  • 46. TWITTER Directories To find key industry and topic feeds • Twellow: http://www.twellow.com • Wefollow: http://www.wefollow.com • Listorious: http://www.listorious.com 46 © 2011 Social Information Group 46
  • 47. TWITTER RSS hack: Create a Twitter hashtag RSS feed: http://search.twitter.com/search.atom?q= %23hashtag Replace hashtag with the hashtag you want 47 © 2011 Social Information Group 47
  • 48. HASHTAGS A few sources: • • Twubs Hashtags.org • Tagalus • Tagdef Alternatively: Google search for topic + hashtag Example: medical conference hashtag 48 © 2011 Social Information Group 48
  • 49. • Twitter “groups”TWIBES • Ability to read and respond to the entire group 49 © 2011 Social Information Group 49
  • 50. TWITTER Analysis tools WhatTheTrend – Trends by country Trendsmap – Where are the tweets happening? Tweet Topic Explorer – key words in any Twitter stream Twtrland – Top followers, content of tweets TweetReach – showing influence, top contributors Twazzup – great for specific, real-time updates 50 © 2011 Social Information Group 50
  • 51. 51© 2011 Social Information Group 51
  • 52. DEMO 52 © 2011 Social Information Group 52
  • 53. © fotolia APPS 53 © 2011 Social Information Group 53
  • 54. LayarAPPS 54 © 2011 Social Information Group 54
  • 55. LayarAPPS 55 © 2011 Social Information Group 55
  • 56. LayarAPPS 56 © 2011 Social Information Group 56
  • 57. THE FUTURE 57 © 2011 Social Information Group unprofound - Jim 57
  • 58. THE FUTURE The “already” Future • Social product development – Quirky, Adobe Labs Ideas • Elements of gaming, competition in crowdsourcing - Kaggle • Proprietary products incorporating information available in LinkedIn, Twitter, etc. – Spokeo, InsideView • Increasing incorporation of social elements in vendor tools 58 © 2011 Social Information Group 58
  • 59. THE FUTURE The “already” Future • The growing implementation of the idea of social capital – as evidenced by HASTAC, “influencers” in LinkedIn • More ownership of content – WhoSay.com, Diaspora • Specialized social networks – CapLinked, AngelList • Social networks as an information platform – First Street 59 © 2011 Social Information Group 59
  • 60. DIASPORA 60 © 2011 Social Information Group 60
  • 61. Kaggle 61© 2011 Social Information Group 61
  • 62. First Streethttp://firststreet.cqpress.com/content/video.aspx 62 © 2011 Social Information Group 62
  • 63. First Streethttp://firststreet.cqpress.com/content/video.aspx 63 © 2011 Social Information Group 63
  • 64. THE FUTURE Will social tools change? Yes Will the dynamics change? Yes, but also stay the same Will Facebook or Google + be around in 1 – 2 years? No one knows. 64 © 2011 Social Information Group 64
  • 65. THANKSScott BrownSocial Information GroupEmail: scott@socialinformationgroup.comTwitter: @scbrown5 and @socialinfoSkype: scbrown5LinkedIn:http://www.linkedin.com/in/scottrbrownhttp://www.socialinformationgroup.com 65 © 2011 Social Information Group 65
  • 66. •SOURCES • Google + : http://plus.google.com Slideshare: http://slideshare.net • Meetup: http://meetup.com • HASTAC: http://hastac.org • AngelList: http://angel.co • CapLinked: http://caplinked.com • Quora: http://quora.com • Jig: http://jig.com • Journalisted: http://journalisted.com • GlassDoor: http://glassdoor.com • 66 IceRocket: http://icerocket.com © 2011 Social Information Group 66
  • 67. •SOURCES • Wordle: http://wordle.net ScoopIt: http://scoop.it • Twellow: http://twellow.com • WeFollow: http://wefollow.com • Listorious: http://listorious.com • Twubs: http://twubs.com • Hashtags.org: http://hashtags.org • Tagalus: http://tagal.us • Tagdef: http://tagdef.com • Twibes: http://twibes.com • 67 WhatTheTrend: http://whatthetrend.com © 2011 Social Information Group 67
  • 68. • TrendsMap: http://trendsmap.comSOURCES • Tweet Topic Explorer: http://tweettopicexplorer.neoformix.com • Twtrland: http://twtrland.com • TweetReach: http://tweetreach.com • Twazzup: http://twazzup.com • Layar: http://layar.com • Quirky: http://quirky.com • Adobe Labs Ideas: http://ideas.adobe.com • Diaspora: http://joindiaspora.com • Kaggle: http://kaggle.com • WhoSay: http://whosay.com 68 © 2011 Social Information Group 68
  • 69. READING • Google + social network lets firms have their own pages: http://www.bbc.co.uk/news/technology-15625577 • With Facebook in crosshairs, Google + opens for businesss: http://adage.com/article/digital/google-open-business/230862/ • Google Plus pages for libraries: http://joemurphylibraryfuture.com/google-pages-for-libraries • Hacking an RSS feed for Twitter hashtags: http://chronicle.com/blogs/profhacker/hacking-an-rss-feed-for- twitter-hashtags/35895 • The verticalization of professional networks begins: Is it a threat to LinkedIn? http://www.businessinsider.com/the-verticalization-of- professional-networks-begins-is-it-a-threat-to-linkedin-2011-11 • First Street gives Washington insiders their own social network: 69 http://www.fastcompany.com/magazine/160/first-street © 2011 Social Information Group 69